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$1 Guide - Bonus Module: Further Testing and Optimization (21)

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I’ve decided to leave you with more things to try, just in case you feel like spending more money to gain more experience on running campaigns.

All the instructions I’ve written so far, were in painstaking detail, because I knew you probably had zero experience with buying traffic.

But now that you have a bit of experience, I’ll be a lot more brief. I’m sure you can figure out what to do. (And if you need more guidance, you can always ask questions!)

Here’s the plan: For your 1st campaign, you placed a really low bid. This was enough to find the “low-hanging fruit” geos, but you could be getting a lot more traffic by bidding higher.

Also: Remember that PopAds has access to traffic from thousands and thousands of websites? Not every website will be profitable for us, and if we choose to stop buying traffic from websites that aren’t profitable, we can increase our profits further!

Here’s what you do.


1. The first thing you need to do, would be to make another deposit on PopAds – since you’ve spent the initial $10.

I wouldn’t recommend making a big deposit unless/until you’re more experienced and know what you’re wanting to do. Smaller deposits in the $10-50 range would be my suggestion.

(Although: If you want to withdraw money from your balance later, you can – as long as it’s $5 or more. Just click on your balance at the top and then click “WITHDRAW” and follow the instructions.)


2. Start a new campaign on PopAds that is exactly the same as your 1st campaign.

The quickest way to do this would be to copy your 1st campaign – by clicking on the campaign's sandwich icon and then "Copy":



Then make the following changes to this copied campaign:

-Instead of targeting multiple geos, target ONE of the geos that is profitable in your 1st campaign.

-Assign a new name to the campaign – e.g. something like “052619 Mobipium Push AR” (of course replacing the 2-letter country code with the country you’re targeting).

-Bid around 0.0002 more than what you were bidding in the 1st campaign.

-Set “Daily budget” and “Budget” to $2.50 (this is the lowest amount allowed by PopAds).

Please note: For this and any additional campaigns you set up on PopAds, you won’t need to go to “Pixels and Postback” to get the postback and paste that into Mobipium settings – you only needed to do that one time for all subsequent campaigns you’ll be running on that PopAds account, that promote offers from that Mobipium account.


3. Wait until the budget finishes spending. Then run a report on PopAds for this new campaign like you did for the 1st campaign – with one exception: Instead of grouping data by “Country” (which we don’t need to do this time because we’re only targeting a single geo), group data by “Website ID”, like this:




4. In this report, you’ll see the column “Website ID”, which are the various websites we’ve been getting traffic from.

Click on the column heading “Profit” a couple times (and wait for it to take effect), to sort the data in a way that websites with the highest losses are at the top. Identify websites that are in loss by 3 times the payout or more. The payout is the amount of revenue you make for each conversion. You can get this value by taking the number in the “Conv. value” column and dividing that by the number in the “Conversions” column.

Let’s take this example:



Payout is around $0.09/2 = $0.045. 3 times the payout is $0.135. Since this website is in loss by $0.51, which is more than 3 times the payout, we should stop buying traffic from it – since it may be less likely for this website to become profitable even if we keep buying traffic from it (based on my experience).

Keep in mind that the payout for a particular country will remain the same. In this example, you would go down the “Profit” column until the loss becomes less than $0.135. All websites above that line, we should cut from our targeting.


5. To cut websites from our targeting, click on the campaign's sandwich icon and click “Edit”.



Click to expand the “Website Targeting” section, click on “2 Excluded”, and enter the website IDs into the box, one per line.



Don’t forget to click “Save Changes”!


6. Add another $2.50 to your budget. To do this you need to change 2 places.

a)Go into campaign sandwich menu > “Edit” > “Budgets” section, and increase your “Daily budget” by $2.50 (so if you’ve exhausted a budget of $2.50 earlier today, change this to $5 to run another $2.50).

b)Go into campaign sandwich menu > “Add Budget”, enter the amount “2.50” and click “Top Up”.





You may need to do a campaign sandwich menu > “Start” if the campaign is paused at this point, to resume traffic.


7. You can repeat the last few steps to continue cutting websites and assigning more budget to the campaign.


8. Optional: If the campaign is still profitable at the higher bid, you can increase your bid by another 0.0002 (can just edit the campaign to change the bid, without copying the campaign into a new one). You’ll get more traffic, but you’d also be paying a higher price for the traffic. Wait and see whether you’re making more profits at the higher bid or not. If not, change the bid back to the previous bid.

If you’re making even more profits at the higher bid, you can increase the bid by ANOTHER 0.0002…you get the idea.


9. (Optional) You can repeat all the steps above for each profitable geo from your 1st campaign.

(Even for some of the geos that were NOT profitable in the 1st campaign, but are close to being profitable, you can try to set up a new campaign for them – sometimes after cutting unprofitable websites, they will become profitable.)

(Also – because our original bid was so low, some of the geos for which traffic is more expensive, may not have given us too many visitors. If you’re finding that you weren’t getting a lot of traffic for some of the geos, consider adding them back into your 1st campaign and reactivating it – until you have enough traffic for you to decide whether it’s promising enough to start a new campaign to test bids and/or cut websites.)


10. (Optional) PopAds isn’t the only place where you can buy traffic – there are literally HUNDREDS of other networks you can buy traffic from!

Just google “popunder traffic network” and you’ll find plenty. However, not every network will allow you to run such an offer. Before signing up to a traffic source, it would be best to contact their support, show them your offer page (i.e. either your affiliate link, or the final destination link that your affiliate link ends up at when you put it in the browser), and ask whether their TOS allows the promoting of such pages.

Also: Not EVERY network will have a conversion postback url you can stick into the affiliate network, such that you can see conversion data in the traffic network stats.

For those networks, you’d need to use a tracking software such as Funnelflux, Voluum, Binom etc. in order to track conversions, and see which countries / browsers / operating systems were responsible for making those conversions, so you could optimize your campaign accordingly.

Another important thing to note is that each traffic network has its own postback url, but Mobipium only accepts ONE postback url. So what if you want to buy traffic from multiple traffic networks to send it to that offer?

You have 2 options:

a. Use a tracker.

One warning though regarding using a tracker: Using a tracker will indeed allow you to run on networks that DON'T have conversion postback (because when you have a tracker, conversions would be posted to the tracker, and you'd see geo/zone/placement/etc. stats in your tracker so would know which ones to blacklist). However, you'd need to do your math first to make sure that tracker costs won't eclipse your profits.

Using a tracker such as Voluum (which is normally a great tracker) for this method would not be wise, as it charges per event. We're buying massive amounts of cheap traffic to make small profits here. So tracker costs would seriously cut into profits at best, and at worst even exceed your profits.

If you use a self-hosted tracker it can be cheaper, but you'd still need to pay for the license and a server to run it. I haven't tried this myself so have no idea whether it would be doable in terms of cost.

b. Register multiple Mobipium accounts – and use one account per traffic network you run at. This would be the recommended approach, unless you want to test a self-hosted tracker.




Amy

Links to the Entire Tutorial:

Introduction

Step 1: Apply to a Traffic Network and Affiliate Network

Step 2: Grab the Offer URL

Step 3: Set Up Campaign on PopAds

Step 4: Optimize the Campaign

Bonus Module: Further Testing and Optimization

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Post updated to reflect latest changes on PopAds.



Amy

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Hi,

I started my first "Guide - Make Your First Conversion" and successfully completed with 2% ROI,

Can anyone please suggest me what to do next step.

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Now you have basically 2 options...

1. Try to scale what you've been doing until now. So follow the principles of the $1 guide, aim for higher volume, explore more optimization options... basically try to build on what you've learned from it.

Check this thread for inspiration : https://stmforum.com/forum/showthrea...e-with-a-twist

2. Move to some more advanced tutorial, the 40-day guide for example.

https://stmforum.com/forum/forumdisp...l-2019-Version

Or check out Twinaxes's directlinking campaign guide, that's very easy to follow too:

https://stmforum.com/forum/showthrea...Direct-Linking

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You're the best @vortex, thanks!

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@karthickeyan p

I would also recommend to check THIS THREAD

It´s probably the easiest way to go from the $1 to the next step and it has enough potential to amke few hundreds a month.

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Great tutorial and nice job on updating it, as always.

I would suggest in addition to the advice you've already received to also check out some of the most popular follow along threads here on the forum, they're easy to find and provide a lot of insight including mistakes other affiliates have made which you could learn to avoid.

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@vortex just a quick question i remember reading that is difficult to run pop via direct linking, im guessing this method would be a exception and you can still scale etc as normal?

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The comment that "it's difficult to run pop via direct linking" is not always true.

For a couple of years, DCB (1-click and 2-click offers in particular) were HOT because they were new, and mobile carriers had not had a chance to implement very strict rules for such offers - which means many of them were spammy/scammy (which was what made them convert so well!) So direct-linking to these offers resulted in good easy money for a while.

Then, more and more mobile carriers caught onto the misleading nature of many such offers, and tightened compliance requirements. So for a good while it was hard to find offers that converted well with direct-linking.

Some time after that, mobile carriers started to relax their requirements somewhat (based on what I've heard), plus offer owners/creators learned to adapt by being more creative in making offers that complied with requirements and STILL converted well. And gradually there were more good-converting offers on the market again.

In addition to that: Offer owners and affiliate networks have gotten better at serving affiliate needs, by incorporating landing pages (what they call "pre-landers") into their offers. Some offers even come with multiple pre-landers we can choose from. The quality of such pre-landers varies, but they allow affiliates to direct-link to the offers without having to prepare our own landers (although often it would still be wise to test our own landers in conjunction with theirs).

And in addition to THAT: New types of offers are emerging that are suited for direct-linking, for example click2sms and click2call offers that have simple conversion flows and appealing offer pages. And of course another example is the push notifications offer featured in the $1 guide (finally getting back on topic - sorry for the detour!)

So in short: These days, direct-linking can be a viable option, with the right offers. But learning how to use landing pages will allow you to test more offers to uncover more winners.

Finally - to answer your question: Yes, you can absolutely scale such offers as normal. However - something to keep in mind when scaling:

1)If you want to scale to multiple traffic sources, you'll need to have one Mobipium account PER traffic source, as each traffic source has its own postback url and each Mobipium account will only accept one postback.

2)Another option would be to use a tracker. That way you can use one Mobipium account for all traffic sources. However, because the payouts are so small, and you're having to run massive traffic volumes to make any considerable amount of money, using a tracker that charges by "events" or "hits" will eclipse your profits. I'd recommend choosing a self-hosted tracker like Binom for this purpose.

Hope that answers your question!



Amy

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hi Amy,

What is the highest roi you can get with pop, do you have reached more then 15% or is that impossible?

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I’d like to ask something regarding landers, being used in different campaigns.
Is it good practice to, for example, using the same lander in 2 pop and 2 push campaigns.

I think it shouldn’t be a problem, if the server is “strong” enough (but maybe I’m wrong here)

I’m using landerlab. Could there be a problem with too much traffic?

Thanks for any help


Sent from my iPhone using Tapatalk

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Yes of course! 15% ROI is actually pretty low already. But it mainly depends on the total profits you're making. If you have enough traffic volume, even at low ROIs you can make money.


You can use the same lander in as many campaigns as you like - the tracker will track everything.

If you're worried about lander server resources - that would be another matter.

Landerlab is a solid service. They know all about affiliate campaigns, so I'm guessing they must have the resources necessary to handle high volume traffic. Mr. @platinum would be a better person to answer this question. If in doubt, send a support ticket to Landerlab.



Amy

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Awesome! Thanks for your help.


Sent from my iPhone using Tapatalk

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We're still missing the "Love" button instead of like here Amy!


@florakija Landerlab was built with affiliate needs in mind, so you can send as much traffic as you want to your landers, that would be not a problem at all.

Feel free to let us know if you'd need any assistance while using Landerlab.

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That's what I wanted to hear
Thank you!

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Hello everyone!
Thank you Vortex for this tutorial, it was very usefull and simple to follow.
I start my first campaign with 0.0004 bid and after 3 runs with 3$ each and some geo elimination I get 2,85$ for a 9$ total buget.

Now my questions are: 1. What is a good cadence( rithm) to make a re-run? My buget was depleted within an hour usually, so I can make another run very soon after.
2. Is better to make a new campaign for optimization(and to wait aproval) or just to edit the first one and run it right away?
3. Once I find a good geo, does matter the time I run the campaign? I think in the evening maybe I can get more clicks then in the morning, for example.
4. Can I have a stats for each run in the same campaign? Or just save an Excel after each run and the make some comparison?

Im sorry for my English and lack of specific terms for domain, I just started in this. Thank you again for your answers!

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Is it possible to reach $20 profit/day with running campaigns this way? Not probably 1 campaign, but a group of campaigns.

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1. You can continue to run the campaign whenever you wish.

2. If all you're doing is continue to cut placements, then use the original campaign. But if you're targeting multiple countries in your original campaign, and you're seeing promise in individual countries, it would be better to start new campaigns to target each country, and cut placements for each.

3. Conversion rates can be different during different hours, and different days of the week. You won't know for sure what the trends are until you've run the campaign for a few weeks. If you're seeing definitely trends, you can eliminate days/hours that are not converting well. This is called "dayparting".

Usually though, conversion rates tend to be better in the daytime and evenings, and worse during the typical sleeping hours.

4. Depends on what you're wanting to compare. What ARE you wanting to compare?



Amy

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Replied in another thread.


Amy

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Thank you Amy for answers!
Now with a few more campaign under my belt and half way through 40 day tutorial, I finded a lot of info for my questions, one thing that I notice until now is that is super usefull to learn very well the tools and options of every platform that is used, every one of them have some kind of options for stats, just need to know where to look for them.

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Very true!

Every traffic source has their own targeting and bidding options, and their algorithms all work differently. Formulating hypotheses and then designing tests to prove/disprove them can allow you to learn the nuances of a platform and how the algo works. And almost every question you ask about a platform can be turned into a hypothesis.


Amy


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