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Campaign Guide: $7.1k revenue with Direct Linking (55)

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It´s time for another campaign guide.

Yes, campaign guide, I won´t call it a case study so that mr @jaybot can´t complain because it lacks of details for a case study

But this is much more than just a campaign guide.

This is no „I ran that stuff 8 months ago“ case study with offers that are not working anymore, this is about active and working offers and I give away exactly the stuff that could easily make 4 figures each month for myself.

But sharing is caring so here we go.

I will also show you why STM is the place to be when it comes to affiliate marketing and I will destroy some myths today.

Ok, let´s start from the beginning.

I am basically 24/7 scouting for new offer oportunities for my STM beginner homies.

My hunting grounds for new offers are of course the CPA networks I work with but also Facebook and Telegram groups or other affiliate portals like mymediads.

The main territory however is my home base, STM.

In the follow alongs from our beginners we can see that they often have hard times to find good offers to promote.
I found very good offers for beginners directly here on STM and everyone else could find it as well.

Some time ago I saw some posts of member mobobeat where he posted that they have good offers with mobile flow for Tier 3 geos where no prelanders are needed.

That got me curious so I messaged him with some questions about the offers and stuff.

It all sounded so good that I decided to give it a try.

Usually my plan was to just fire up some quick tests to check if the offers are working and if they convert easy enough that I can recommend them for our beginners.

And yes, the offers did very good

But I also never worked with HakaMobile before so I stopped traffic when I had about $900 in my account to wait if everything goes correct with the payment.

Better safe than sorry.

Well, the payment was issued in time and there were no problems at all so I decided to play around with the offers a bit more.

Really guys, it should only be a small test to see if it´s good and easy enough for a campaign guide but then I received more and more and more conversions so that I am now at about $7.1k revenue.

It also wasn´t that much work for me, I basically just ran it besides my main campaigns as a smaller side project.
When I would put more time in it you can be sure that we would talk about other numbers now

And did I tell you that it´s all from direct linking pops and push traffic to carrier billing offers?

Wait, what?
I thought direct linking is dead and pops are dead and carrier billing is dead…
And now you want to tell me that you made easy peasy $7.1k with exactly that stuff?

Yup, that´s what I want to tell you.

It´s true that it´s not as easy as it was some time ago but you see, it´s definitely still possible.

Anyway, this was only the prolog.

Now let´s move on to the campaign setup so that all you busy bees can earn money from it as well.

As usual I will give you details you need to start but I won´t spoonfeed you.

CPA Network: Haka Mobile
Contact on STM: mobobeat
Contact on Skype: Shivang (SkypeID: shivang-gude)

Offer flow: Click2SMS
Landing pages used: None
Geos: Tier 3/4 geos

Total Spent: $4,873.05
Total Revenue: $7,116.30
Total Profit: $2,243.25

The actual profit could be about $200 more because I spent that money for tests on a source that just didn´t work.

Why did I choose these offers? - Direct linking, easy flow, non competitive geos

Haka has about 20 different offers.
Most of them you can put in one of these categories: Sweeps, Dating, Verify/Download.
Important to know is that conversions update only once each hour.

The offers accept any traffic but I only ran them with Push and Pop traffic.

Here are screenshots from some of the offers so that you get an idea what they look like

Sweeps 1



Sweeps 2



Captcha



Age Verify



Dating 1



Dating 2



When you have any questions about offers, geos or anything else just message Shivang on Skype.

Let´s start with push because the offers convert very good there.

Push Traffic

First thing you should do is to contact Shivang on Skype and ask for their currently best converting geos.
Then choose a geo with enough volume and low bids.

In the campaign setup target geo, smartphones, Android, WiFi and 3G traffic and use good quality (high user activity or fresh subscription age).

I then tested all available offers at once because apart from 3 or 4 offers they all converted good enough to test them.
But when you want to play safe you can also ask Shivang for the best converting offers so that it could save you some money on tests.

For the testing then you can use different approaches.

One approach is to just use a very general creative so that you can splittest all offers in one campaign.
The advantage of doing so is that you can use higher CTR creatives which means higher volume and cheaper clicks.



The other approach is to split the offers into separate campaigns and run them a bit more targeted.

For the sweep offers use creatives like this



For dating offers just general dating creatives



And for the Verify/Captcha/Download offers just use creatives like this one



Don´t use exactly the same creatives, better use them as an inspiration.

When you start the campaign then don´t try to find the best offer right away.
It´s better to do it other way round and get rid of the worst offers so that the performance increases the more conversions you get.

So when you see that most offers already receive conversions but some offers don´t pause the bad ones and continue with the converting ones.

When you have trimmed down to only 10 offers or less you can use this Statistical Significance Calculator to check the offers.

There I also don´t try to find the best offer that has more than 95% probability.

I just enter the info for all the offers there and use it do identify the weakest ones to pause them.

For example when I have such numbers



Then these would be the results





Now I don´t wait until one of the offers reaches 95% probability because it would take too long and cost too much money.

I would first get rid of all offers with less than 1% probability to be the best and continue with the remaining ones



Few hours later you can do another check and pause the worst offers again.

I don´t have a strict rule for it because it also depends on the stats the different offers have.

But when you do it that way you can optimize already before one offer reaches probability and improve the campaigns step by step.

When you identified the best offers for that geo check the connections if it´s worth it to split between WiFi and 3G or not.

In some geos it can make a huge difference but often it doesn´t so that you can run it both together.



Use the best creative with the best offers then in a new campaign to get the early boost again.

You can also try to use creatives more related to the offer but when the original creative converted good already I would rather focus on scaling.

For scaling first use your original traffic source and run same targeting on a higher bid.
Then run it on broader activity or freshness.

When you have all possible profitable campaigns on the original source running scale further on other trafficsources.

Ok, now let´s continue with pops.

Pop Traffic


On pop traffic the conversion rate is lower but the setup is easier because you don´t even need to take care of creatives.

Just pop traffic direct linked to the offers.

Sounds like a relict of the past? - Maybe but it sounds so sweet

When you run the campaigns on pops just use the same targeting as on push: geo, smartphones, Android, WiFi and 3G together.

For the test then you basically have two options.

First option is when you have a good WL already.

What I like to do is that I don´t use a WL there with my best placements in terms of eCPM.

I rather use a WL with placements that can bring lots of volume.

In other words, for the tests I go for volume and not for best quality to get faster results.

To give you an example, these are all placements with at least 10 conversions from campaigns that run the Haka offers.

Here they are sorted by number of conversions



As you can see, the placements with most conversions don´t have the highest real CPM and also not the highest possible CPM.

But they have lots of cheap volume and that´s what I want for fast stats.

For comparison here you can see the same stats but sorted by possible CPM



Here the possible CPM to still be profitable is much higher = better quality but the volume would be much lower that way.

The second approach to test on pop traffic is when you don´t have a good WL.

Then it´s good to test on sources where you can run pops on Smart CPA or CPA Goal.

Setup the campaigns and use 80% payout as CPA.

When you set it a bit higher than usual it happens that you receive better traffic and more volume.

And at this moment your campaign goal is not to make big moolah with the CPA campaigns, the first goal is to get volume and conversions to identify the best offers(s).

In the end testing and running these offers on pops isn´t much different from push.

Fire up a campaign with many or all offers, get rid of the worst ones until you are left with only one or several same performing winning offers.

When you are left with only 1 or several similar performing good offers run them in new CPA campaigns with a lower bid so that you can make more money.

But don´t only use the CPA campaigns for conversions.

Probably much more important is to use them to gether stats that you can then use in CPM campaigns because for scaling it´s much better to run a good WL on CPM.

When you found offers that are converting good you can use them to scale to more sources as well.

Well, that´s all about the campaigns so far.
When you have questions just ask.

One big and important takeaway from this thread has nothing to do with the offers or campaigns itself, it´s rather that you can see how much potential you have on STM.

We have many good platforms here, from trafficsources to CPA networks to trackers to direct advertisers.
You are a member here so use STM also for networking and to find good oportunities for you.

Really, this thread is about some of the easiest ways to run campaigns: Direct linking.

And I found it right here on STM just because I sent a PM to another member.
Everyone of you can do the same so use it.

Now go and and make some money

Bonus Tip:

The offers basically accept traffic from all geos worldwide.

This means you have the chance to buy cheap traffic at huge scale.

Use it, check your trafficsources for cheap traffic oportunities with low competition.

Sometimes you can find really good golden nuggets that way.

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Wow, nowhere else, I mean NOWHERE else would there be such generous knowledge being provided by a senior member to help get people started.

THANK YOU!!!

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Indeed, this is one of the most generous shares ever... way to go twinaxe!

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While it may not be a case study, this is definitely the best campaign guide ever

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Pure gold. Thanks twinaxe

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That is the sexiest stat sig calculator I've ever seen. Where is that from?

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There you go: https://marketing.dynamicyield.com/bayesian-calculator/

About the post: Golden!

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I thought the same, when I saw it

Googled it, it's here

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Thanks for the nice feedback so far, that keeps the motivation level high

You know, it can be hard enough to get started so I am happy when I can give a little help to make it a bit easier.

In the end there are still very good oportunities for beginner friendly stuff so that usually it still could be easy to get the stuff running.

But with all the information and all the different possibilities I guess it can also lead to some kind of info overload and be too overwhleming then to work the way through what is good and what not.

So it´s good when at least few factors in the progress can be eliminated so that the beginners can focus on running proven campaigns first and also use it to gather stats for good blacklists and whitelists.

Then they can start future campaigns on their own with a bit experience already and some good tools at their hands to keep costs lower.

Oh, I usually wanted to link to the calculator but seems I forgot it.

I updated the post now and thanks for the buddies who revealed the calculator already

I also added a small bonus tip at the end of the post.

One things that is really nice about the offers is that they basically accept worldwide traffic.

That means that you can play with some of the most exotic geos and run campaigns there.

The advatantage of doing so is that there is no competition, trafficprices are low and often the people there are not used that much to such offers so they also convert pretty good sometimes.

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Brilliant post. I wanted to keep focused on my own campaigns but what the hell, I will give it a shot. I'd regret if I won't try

From your two campaign guides where you share networks and offers + my own experience I see that's big advantage to go to not-so-popular networks.

I don't say that making money with ClickDealer is impossible but I experienced that the more niche network, the best nuggets you can find.

My biggest camps with paid traffic I also had on network which is not that "mainstream".

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You have nothing to lose, grab a cheap and non competitive geo, spend $10 or $20 there and see yourself

I wouldn´t say so, I also run many campaigns on some of the most known networks.

But for these guides I want to give you the best and easiest ways to run campaigns.
There it doesn´t matter for me if it´s a big network or not, there it´s only important that it´s beginner friendly stuff.

And for me it´s also not "One shot, one hit", there are so many small networks and direct advertisers out there with their offers that I am talking with many people each day, fighting through the slums of affiliate marketing (Telegram and Facebook affiliate groups ), checking and messaging networks and advertisers on STM, crawling through affiliate portals not for my personal campaigns but only to find these things that are good enough to meet the requirements form me to be posted as campaign guides for beginners.

But that´s only the beginning, then I also have to create campaigns, test it, check platforms for reliability and only when all tests are passed and everything is good I sit down and write such a guide.

This is also why I don´t post these guides as much as I want to.
What I publish here is only the successful end product but you can be sure that there are also quite a few fails before I find these gems.

Maybe I should write a thread about how I research and stuff as well, I guess this would open the eyes of many beginners when they see how much time and work there is envolved and that it´s not enough to test 5 offers a week and then expect to always have a winner

Anyway, seems I disgress a bit from your question so let´s get back to topic

Usually I would recommend to stick with big and proven networks because there you can mostly be sure that they are reliable when they are already for many years in the market.

The problem with new or unknown networks can be that you don´t really know what to expect in terms of reliability.

This is also why I waited for my first payment with Haka before I sent more traffic.
When I start working with new networks I always start low, then when I hit the payment threshold I wait if everything goes correct and when I don´t see any issues I start to send more traffic.

Another reason why it´s often better to work with big networks is that they often have a much bigger choice of offers.
So you can run much more stuff only on these platforms and don´t have to spread yourself too thin and send traffic to several different networks.

That way you have it easier to reach the payment thresholds and this is especially for beginners with no huge cashflow important.

It doesn´t help when you send traffic to 50 networks where you have $100 in each account.

It´s still $5k but wouldn´t reach the minimum for payment in many networks so you would have to wait for ages to receive your money.

And with smaller networks you often have the problem that they are more specific to only one vertical or so and you can´t run that many things there as you can do in big networks.

In the end both options have advantages and disadvantages.

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Yep, I can agree with that sending traffic to many networks could cause problems with cashflow. I actually experienced that when I joined to a few, earned $300 and can't get payment because minimum was $500.

But for some reason I just had better experience with smaller networks. AM were more friendly, payouts higher, offers were converting better. Of course there were exceptions but that was what I experienced.

And to be clear it doesn't mean that smaller network = better. I know that. It's too big statement to say that. Plus my "sample" is quite small. You probably worked with x932432 more networks than me.

Definitely. Waiting for it like for every chapter of your 101 guide

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Yes!

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Guys these are golden words I'm preaching like the bible everywhere!

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Will put in on my to-do list and hope that I find time to write about it.

Probably it will be a real eye opener for some people who think testing a bit here and there is enough.

In my opinion one big problem for beginners is also that they focus too much on the wrong tasks.
That way they waste too much time (and maybe money) that keeps them from spending their energy on things that are much more important.

It´s absolutely understandable because everone has to learn how to run the stuff in the most effective way for the own workflow.

But maybe a short general "Campaign Guideline For Beginners - The Twinaxe Way" from my personal experience and point of view could help to clarify some things and make it a bit easier.

Alright dudes, back to topic.

I really hope that some of you make use of this guide and I would be happy to read some first results tomorrow already.

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I may be new on this forum, but I already see your kindness Twinaxe!

Thanks a lot for this golden guide (and all the help with my campaigns).

Will definitely look into it.

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@twinaxe I've got a question.

These numbers on your screen where you split-tested offers are from general creative and then you improved CR with targeted creatives?

I ask because I started my test in 3 countries and the best of them has average CR 0.2% (for all offers).

My bid is the lowest (0.003) but still with this specific creative there's no chance to be profitable. Even when I'll find the best offer with double CR (0.4%).

So the idea is here just to find the best offer and then split test creatives with this offer. Correct?

Or maybe you were profitable right away after you launched campaign with general creative and all offers?

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Thanks for your kind words

You mean the images on the statistical significance calculator?

Good question, I can´t remember what campaign or stats I used for it because it should only be an example.

Did you chose the geos yourself or did you use recommended ones?

And did you check the placements if there are non-profitable high spenders?

To see if it works or not the offer has more impact than the creative so first task is to get high volume to the offers and clean them so that you are left with offers that are worth it.
For this you can use general creatives like "New Message - Click Here".

Then you can test these offers with different creatives to find the best combo.

Not right away, I also had to weed out a bit.

But I have to say that I didn´t start from scratch and that I had a WL for testing already.

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Yep, I was mean screen with statistical significance calculator.

Yes, I asked. Picked 2 my own GEOs based on CPC and volume and 1 from Sam. This recommended one worked best.

There is a few high spenders.



I started with small BL (5-10 placements) on HQ. ROI on best geo from the screen above is -81%. Still enough to play with but I'm not sure if finding best offer + changing creative + removing bad placements will do the job because negative ROI is quite big. Or isn't it and still everything's possible?

For now I spent almost $9 for this GEO. Not big amount but only 5 conversions as well.

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First of all, thanks for posting this. It's always exciting to see someone making bank on STM.

"Maybe I should write a thread about how I research and stuff as well, I guess this would open the eyes of many beginners when they see how much time and work there is envolved and that it´s not enough to test 5 offers a week and then expect to always have a winner"

I would definitely like to learn how you research for offers. Since offers seem to be the most important out of offers, landers, traffic source, it would make testing easier to find a good offer first.

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Thanks @twinaxe for posting a detailed case study. Some really good insights that will help our affiliates make more money $$.

We are approving new affiliates immediately , so anyone looking to run the campaign sign up here or reach out on Skype : shivang-gude or DM us on STM forum.

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I can't let you kids have all the fun:



Quick tests using only Pops with Global WL or CPA at 50% on Propeller.

Tested 12 Geos.

2 were very promising.

2 were too expensive.

The rest were meh.

Will test some ZP and some Push soon.

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Important would be to know how many offers you test.

$9 for 18 offers for example would be only $0.50 per offer, way too less to make any real decisions.

On my list

To be honest but I am also happy that I found the offers.

Didn´t expect that it´s doing that good.

Papa jay is stepping in, whoop whoop

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Hello twinaxe, Thanks for another gem. I will try this for sure along with the previous push subs offers(which I am currently running, haven't got success yet btw, testing more and more)

My question is I am confusing with the CPM, SmartCPM and CPA, SmartCPA(what's the real difference b/w both). I mean what to select first while testing the offer and as you written on thread it seems we can scale on CPM only right?

Can you please list some best traffic sources here which runs on SmartCPA? It will help beginners like me as I didn't get much traffic sources apart from propeller, clickadu, adsterra etc(not asking your private sources ).

WL means whitelist(means you blacklisted non converting zones)? If i am not wrong.
@jaybot please leave something for beginners

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CPM = you pay a fixed price per 1k impressions
SmartCPM = you set a bid and pay dynamic price per 1k impressions but not higher than your bid

CPA = you pay only per conversion
SmartCPA = you set how much you are willing to pay per conversion, the campaign then runs through a test stage where you pay CPM, when you pass the test successful you only pay per conversion.

When you don´t have a good (big enough) WL it can be helpful to test with SmartCPM and then blacklist bad placements.

You could also test SmartCPA/CPA Goal.
But the problem can be when you splittest too many offers that the campaigns don´t perform good enough to receive enough volume.

When you have a good and big enough WL already you can use it for testing as well.
I like to do it that way because then I can just take some converting high volume placements and fire up some test traffic for fast results.

And you can not only scale on CPM, you can also scale on SmartCPA as well as on SmartCPM.

But when you run a good WL on CPM you can buy only the traffic you want and that converts.
That means that you can run at higher bids and as results receive more traffic.

You can also try Advertizer, Adcash, HilltopAds to run campaigns on CPA.

But with Propeller, Clickadu and Adsterra you have good sources already with enough traffic.
When you didn´t receive much volume than it´s probably rather something in your campaign setup.

No, when you run a campaign and blacklist non converting zones you work with a Blacklist.

For Whitelist you target only the good converting zones and no others.

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Thanks for the quick reply.

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Okey, I just created terribly bad generic creatives on the beginning and I think that was main reason why my camps didn't do well on the start.

I got my current blacklist from previous split-test campaign, used some spied creatives (this time targeted) with some twist and now results looks way better.



This is split test of creatives. I use 2 offers for now. One offer is doing better but too little data to remove the other one. Anyway one funnel creative > offer is right now +30% ROI so it's good place to work I guess.

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Could someone share their postback & offer url template for haka.mobi on Binom? I'm having some difficulty figuring out what I'm doing wrong. Conversions are showing on network panel but not on tracker, so it isn't just a delay.

What I'm using:

Binom Offer URL Template: {offer_url}&keyword={clickid}
Binom Postback URL: https://my.url?cnv_id={keyword}&payout={payout}
Offer URL: https://traffic.haka.mobi/click?hash=####&pid=####&keyword={clickid}

Postback URL on network: https://my.url/?cnv_id={keyword}&payout={payout}


It is my understanding that keyword is the clickid macro for Haka.

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Hello @jaybot, Have you tested all 12 geos in one campaign or seperate campaigns for all?

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You can also run them both together.

The problem however is when you splittest many different offers and a good part of the offers is not converting good enough then the olume for the campaigns will drop really fast.

In this case it´s better to test on SmartCPM.

Why?

That´s strange, maybe you didn´t ask the right questions?

In case of Hilltop, maybe they also don´t accept new CPA affiliates.

I don´t know.

Why only 2 offers?

Offer template in Binom: {offer_url}&aid={trafficsource}&keyword={clickid}
Postback: https://YOURTRACKINGDOMAIN/click.php?cnv_id={keyword}&payout={payout}

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Yes, still doing good.

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Yes, offers do still work. But of course you need to do some testing and eat some losses.

Twinaxe's case study does really help. Just don't expect it to be profitable on the 2nd day (of course can happen, but bold expectations can be a b*tch).

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Thanks for this gold. As u suggested, I immediately red this one.
I have of course some questions please:

1) When you say"You have nothing to lose, grab a cheap and non competitive geo, spend $10 or $20 there and see yourself " Can u please explain how to see this exactly? Where to check this?

2) You were mentioning affiliate portals, can u suggest some you recommend?

3) Is this correctly set?


Thanks man. You helping a lot.

If there is any chance, could you write about how to find good offers the Twinaxe way? I do not mean how to find them but how to research for them.

And last thing, are you on youtube? Is there any interview with you? It'd be nice to watch it instead of Netflix (which since I'm on STM, I do not do anymore).

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Thanks, is this wrong?
https://aff-haka.com/trclck?hash=xxxxx&pid=xxxx&aid={trafficSourceId}&k eyword={clickId}

can I add: &payout={payout} so it will be?
https://aff-haka.com/trclck?hash=xxxxx&pid=xxxx&aid={trafficSourceId}&k eyword={clickId}&payout={payout}

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Hi @twinaxe, si this is the first round with top performing offers given by the AM and the top geos:



I do not see a space for improvements regarding offers.
I was thinking about cutting the Geos which are eating most of the budget and are converting nothing.
Do u agree?

Do you know what "Webview Visits" is?

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It was meant as a reply to caravaggio.

He wanted to give it a try so I said he shall just grab a geo with not much competiton and low bids and then run a test there to see how the offers convert

Check THIS THREAD

No, better keep classic push and In-Page separated.

You find it HERE

Looks correct, at least the Haka part.

I don´t know the exact tokens from beMob but generally it looks good.

No, payout belongs to the postback and not to the offer URL.

You only spent $0.67 per campaign, that´s too low to decide anything.

Also go deeper in your stats, the general stats often don´t tell that much, check the placements as well.

Apart from that, how many offers do you test per campaign?

Probably visits from Webview

Webview is often lower quality traffic that doesn´t convert that good.

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Oh man I love your red jumper!
By the way thanks for your answers!

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I have the Firebird jacket in about 10 or so different colours

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Love it! It's the best! I'll watch your video this evening.

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Hey man so yeasss... @twinaxe

Second round of campaign. After -100 ROI I cut the Geos which were costing the most with zero revenue and Now I'm on -92,7% ROI.

1 Lead and 0,35 revenue
At least I know the tracker is working ahahahahah

I'm really happy to see this revenue. It's my first real revenue (not profit) on a single offer so Champagne!!!!


I know you all say that a campaign which is >-50% ROI is not worth it to optimize but still, let see what will happen.

So...


Seems like we found the winner?
I think I should cut the 1 and the 3. And keep running the remaining two, or just cut all 3 and run the number 4?

P.s. I noticed running the campaign I run that India and Indonesia are driving a lot of traffic but very little conversions. They are like blackholes. Am I wrong or it's something you guys noticed to?

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Ok something very wild just happened.

I deleted from the campaign the two offers mentioned above and run another round.
This time I raised the bid from 0,0002 to 0,0003



How is it possible that the 1st and 3rd offer are getting more conversions?

I'm using bemob and in Bemob you set a campaign putting in the flow the offers you want to split test.
In the first and second round i had all 4 of them.
In the last round I had only 2 but it seems like they are beign affected.

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Beside the important question I did above, let's do what @vortex and @twinaxe were suggesting in their amazing tutorials. I know I'm mixing here but hey, I need to get my hands dirty and understand.

Optimization process:
- The first optimization was cutting Geos witch were sucking traffic without revenue.
- On the previous step I "deleted" two low roi campaigns (i still need to understand why they have been impacted in the last round but ok, will see).
- I raised the budget a little bit (from 0,0002 to 0,0003) and launched again.

Now I'm looking into the best winning offers and I see that I have two profitable GEOS.



How's this sound?!

Should I cut all the red ones and pump only this two?!
Looks good so far?

Same for the other 2 offers.
Should I cut all the Geos and leave only the profitable ones?

I still need to understand why the two deleted offers were affected on this round.

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So in the meanwhile I cut all the red Geos and I'm running a test on the only two which are in profit. Let'see.

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You may be joking about it but alone this is worth so much already

Nope, I don't say it because it depends on the campaign.

No, you spent very low on each campaign and the "winner" has only 1 converison whereas the others have 0, it's still only 1 conversion difference.

Each additional conversion could turn the tables completely.

That's normal in these geos.

Sorry but I don't get it.

The first offer in your screenshot has 0 conversions and the third one has one whole the fourth has 4 conversions.

Apart from that it's just normal that different offers perform different.

Alos could you please answer my question from above "Apart from that, how many offers do you test per campaign?"

As I said above, the difference here between "good" and "bad" is only one conversion.

Every additional conversion could completely turn the tables, it's not enough stats to judge anything.

Don't just randomly stop campaigns when you don't have enough stats.

You don't do yourself a favor with it and not properly ran tests are often wasted money.

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Yeah man u are right, i was so exited that I completely forgot to see the numbers of conversions. The green was blinding me.
Ok but at least it's green. I run 4 campaigns.

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Man something strange is happening. I'm testing only 2 GEOS. And Poland is not one of them. Why I'm seeing conversions from Poland?

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Update: the whole thing went down the rabbit hole.
Maybe it's because the main green Geos are now late night so I should retest tomorrow morning during the day? Can this affect the performance of the campaign?

This is how it is for now:


Next step I'll cut some Placemenets. I noticed there are few with high cost but 0 conversions.

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Language targeting or reporting is not always 100% accurate.

Nothing groundbreaking bad so far, the campaigns generated few conversions each at moderate spend so it´s not that bad.

What do you consider as high cost and how mucb traffic do these placements get compared to the other placements?

And now I ask the same question the third time, would be great when you could answer to it

How many offers do you test per campaign?

I just ask it again and again because it can make a big difference regarding the tips that we give you.

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Sorry bro, I answered before but it was not clear, my fault.
I test 4 offers per campaign. Thanks for all of your support! Your interview by the way was super cool. Better than Netflix.

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In the meanwhile I started the Propeller Ads campaign. My first Push! So thanks bro!


Green from the first try!


AHhaah I know you are laughing but let me enjoy this moment!
I know:"Only one conversion Martin!!!"

The Pop one is still in Red but waiting the end of the round.

By the way I think there is something wrong with the tracking...Propeller is not showing...

Ok, I solved, I log out and logged in. For some strange reason the refreshing was not working. I leave it here for future reference for someone.

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Alright, now let me tell you why this info is important.

Offer payout is $0.35 so to reach only 1x payout for all 4 offers would take $1.40 per campaign.

Again, this is only to spend 1x payout for all 4 offers.

But this is way too less to judge anything, especially since your campaigns are not optimized at all yet and you don´t test using a good BL or WL.

You should keep the offers running at least until they reach 5x payout per offer, this would be $7 per campaign.

This is however the bare minimum in case the offers don´t convert at all.

When an offer doesn´t convert once after 5x payout you can stop the offer, if the offer converts you better keep it running until 10x payout.

A good and rough rule of thumb to use in the beginning is:

Nr of Landing Pages x Nr of offers x Average offer payout x 10 = Test Budget.

For campaigns that you run direct linked you can ignore the "Nr of Landing Pages".

Nonetheless a realistic test budget per campaign would be 4 offers x $0.35 payout x 10 = $14.

As I said before, when an offer doesn´t convert once after 5x payout you can stop that offer.

When you don´t let your test run long enough or with enough budget you always risk to miss good opportunities and be left with meaningless stats.

Now let´s check what you did:

After only about $1.10 per offer, in one case even $0.76, you decided to stop 3 of them although none of the offers reached even 3x payout.

That´s too early.

As a sidenote, would be great when you wouldn´t edit posts after someone quoted them, this only leads to confusion

I mean this one where you first wrote this "Seems like we found the winner?
I think I should cut the 1 and the 3." and later edited it to
"Seems like we found the winner?
I think I should cut the 1 and the 3. And keep running the remaining two, or just cut all 3 and run the number 4?"

Anyway, back to your campaigns.

Next you did this:

Not only that you excluded offers too early, you also changed the bid during a running test.

Don´t do this!

Setup your campaigns, set a reasonable test budget, start the campaign and let it run without making changes.

You need to run your test rounds under same conditions, otherwise your stats are more or less worthless because there is no consistency in it and you won´t be able to understand what works and what not.

When you randomly exclude offers during a test or change the bids you don´t do yourself a favor with it because it can ruin your test results.

What you are doing could lead to situations like

Campaign 1 starts with 4 offers, direct linked, after $1 spend you exclude 2 offers and increase bid by 10%, after $2 spend you exclude another offer and in between you exclude placements that spent $0.15 without conversion.
Campaign 2 starts with 4 offers, direct linked, as soon as 1 offer has 1 conversion and the other 3 offers have 0 conversions you continue with the "winning" offer until you reach $-2.71 then you stop the campaign.
Campaign 3 starts with 4 offers, direct linked, after $1.30 adspend you decrease the bid by 20% because you receive high volume, you exclude 2 offers because they have 0 conversions and continue with the remaining 2 offers that have 1 and 2 conversions.

You see, all three example campaigns start with same setup: 4 offers and direct linked.

When you then run them all different and when you make random decisions although you have nowhere enough stats for it you can receive completely different outcomes and you still don´t know what works and what not.

When you don´t run campaigns with certain patterns you will also have a hard time to see patterns in the results.

The rule of thumb above is just a rough example but it can be very helpful to use as a beginner as long as you have not enough experience yet.

It´s also better to keep campaigns running for a little longer than cutting them too early.

Yes, this can also cost a bit more money but that´s still better than running wrong executed tests.

When the test budget then seems too high you better don´t run the tests at all because non-executed tests are often better than wrong executed tests

Use a system that you can repeat again and again to run your campaigns, the more consistency you have the easier it will be for you.

In the beginning it can really help to work with a formula like above, when you run enough campaigns you will get more experience as well so that sooner or later you will probably come up with own rules that you use based on real experience and not based on randomness.

And back to your campaigns

What do we see on the image?

Is every line a different campaign or a different offer?

Read above and decide yourself

Oops, and there you already did it.

Please explain, by what criteria did you cut all the red geos?

Just for the fact that they are red?

I guess these are two campaigns, what exactly is a placement with high cost but 0 conversions then for you in these campaigns, how much spend with 0 conversions is high cost for you??

Remember, should you run the campaigns with 4 offers you also have to divide the amount by 4 to know how much a placement spent per offer.

Don´t get me wrong, it´s absolutely recommended to exclude placements with high cost and 0 conversions in the test stage (important: retest them later when you have a good converting funnel) but you didn´t spend that much on the campaigns yet so when there are not 2-3 very big placements that eat most of the budget there usually shouldn´t be such differences in the placements.

Let´s say the biggest 3 placements spent $1 each, that would be only $0.25, less than 1x payout, per offer.

Here´s the next thing, don´t jump around from one ad format to the next before you didn´t master one.

Decide if you want to run pops or if you weant to run push and then stick with it for a while.

You have to learn both ad formats so don´t make your life harder than needed when you run both at same time.

Then you only have double the amount of things to learn and when you then don´t run with a good system there as well it only leads to more confusion.

I hope you don´t get me wrong, I don´t want to sound too strict but so far it seems that you are more or less randomly testing this and that, here pops and there push and you make random decisions about what campaigns to stop, what offers to exclude, what bids to set and so on.

Especially in the beginning you should defintely work with a good repeatable system, random and inconsistent decisons will make the whole journey a thousand times harder for you.

Then something else, in your tracker you have € as currency but Propeller (and most other trafficsources as well) are in $.

Is there a specific reason that you use € in your tracker?

Thank you, was also a great experience for me and I met so wonderful people there

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Thanks a lot man, your are teaching me a lot. I know I was jumping here and there. I started to read also the 40 days tutorial of the amazing Amy.
I red this thing about 10x so glad you pointing it out to.

Question regarding WH and BL: since I red they are not forever, how you know when a list is still good? For example I saw your WH list from Xmas, is it still good? I mean How we now? just testing?

THis is GOLD to me, this is Diamonds:
"Nonetheless a realistic test budget per campaign would be 4 offers x $0.35 payout x 10 = $14."

I spent on testing these for on Propeller 29$. Now I see what you guys mean with burning money and yes, I see also what you mean when you say "try offers more". THANKS THANKS THANKS!




This part I kindly ask you to bear with me because I find it very important and I want to be sure I understood well:

When you say stop when you reach 5x the offer.
Let's say the offer Pay is 0,35. I should spend on that offer only 1,75 and than if it's not converting at all stop it?

And you say: "if the offer converts you better keep it running until 10x payout."

Can you explain better? How I reach the 10x? Running more rounds of the campaign with higher budget? This part is a little bit not clear to me.
Or you speak about the cost invested in the campaign?

So if I run 4 offers each with Pay 0,35, I should stop the OFFERS which will not be profitable when I reach a COST of 7$?
Or said on other words (sorry I'm just writing it to be sure I understood) I have to check the Tracker and when I see the offer still in red after 1,75, i should stop it.

Is this correct?


I'm reading all what you say and taking notes man. Thanks so much for this analysis!

I see your point. Just for the sake of motivating my choices. I was ignoring the Cost 10x and all of that which yes, is logical but I just missed that so in my head I was thinking that at each round of 3$ (because for some strange reason, the 1$ lessons just was with me all the time and I do not why that budget number was on my mind but now I understand better the whole setup).

When you say a reasonable budget for testing, do you mean exactly the 10x of the payout right?

Than, at the end of this round I can start to optimize ONE thing per time.


When I cut the red geos I cut them because I thought:"Since I have to green, let's pump the budget into these 2" But now I know that I even did not give it enough budget for testing. I know...I know...

When I cut the placements with high cost I was referring to the fact (my bad i did not show it) I checked the traffic source stats and I saw that most of the traffic was coming from India and it was eating like the 70% of the budget. I thought that if I cut those placements, I will redirect the budget to other placements. India was spending like 3,47$.

Man no worries, you are teaching me, I prefer someone who is hard on my but is teaching my with his heart, rather than someone who is saying how awesome i am but is not doing me any good. So yeah, dress your darkest Adidas Jumper and just go hard. I very appreciated what you are saying and most of all the time you are spending with me.

And yeah, the euro thing, I even did not notice that. Bad student, bad student.


I will run again the campaign and I will focus on do as you suggested. Hope to not miss anything.
Thanks again man!

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@twinaxe Thanks for your amazing guide, I'm a very very new newbie, and...What's the meaning of "WL"?

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WL = whitelisting

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As stickup has mentioned above, WL stands for White List.

in the AM world, we usually talk about whitelists when buying traffic from specific placements in a traffic source. Most traffic sources sell traffic from MANY placements and obviously, not all of them will perform with your offers. One of the methods to manage this is by using White and Black lists.

When a placement works for you, put it on a whitelist. When some don't work for you, put those on a black list (block them).

Once you have identified "enough" good placements you can use this whitelist to buy traffic ONLY from these placements, which should result in better ROI.

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