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$1 Guide - Step 4: Optimize the Campaign (46)

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At this point, we want to look over some stats to see which geos are in profits, and which ones in loss, so we can stop targeting the ones that are in loss.


1. In PopAds, click on the sandwich after the campaign name to bring up the menu, then click on “Reports”.




2. Next we specify some settings.

“DATE AND TIME RANGE” SECTION:

For “Date range”, choose any range that includes the whole time you’ve been running this campaign.

For “Timezone” you can set this to your timezone.

For “Week Start” you can just leave it at “Monday”.




“ADDITIONAL FILTERING” SECTION:

For “Countries” leave at default to allow all.

For “Campaigns”, your campaign should already be in the box on the right. If it isn’t, select it in the box on the left and “Add>>” it.

For “Website IDs” leave at default to allow all.






“GROUPING AND ORDERING” SECTION:

Set “Date/Time” to “Disabled”.

Set “Campaign” to “Disabled”.

Set “Country” to “Enabled”.

Set “Website ID” to “Disabled”.

Set “First” to “Disabled”.



No need to expand the “Save and Schedule” section.

Click “Generate Report”.


3. Go through the report to identify geos that have made at least 3 conversions, that are in loss (i.e. has a negative value in the “Profit” column).




4. Click on "Campaigns" in the left menu, click on the sandwich after your campaign's name, and click “Edit”.




5. Go to the “Country Targeting” section to remove each geo you’ve identified in the last step, by selecting it in the box on the right and clicking “<<Remove”.




6. Click “Save Changes” at the bottom.


7. Click “Add Budget”.



Enter “3” into “Top Up:” and click “Top Up”.



You’ll also need to increase your daily budget accordingly (because we've set the original daily budget to be $3, and you've already spent the $3 - so if you want to spend more money within the same day you'd need to increase the daily budget). Still on the campaign details page (if you're not there, click on "Campaigns" in the left menu, then click on your campaign's name), click the “Edit” button. Scroll to the “Budgets” section, and change the “Daily budget” to “6”.

Click “Save Changes”.


8. Click “Start” to resume traffic.




9. When the budget is exhausted again, repeat steps 1) to 8) to cut more unprofitable geos, and then top up the budget again. When you’re topping up this time, top up by $4 (i.e. what remains of your original $10 deposit), then change your daily budget to $10.

At this point, hopefully you have a profitable campaign on your hands! If not, don’t worry – the main goal of this tutorial is to show you how to set up your 1st campaign – and you’ve achieved this goal!

So – pat yourself on the back for a job well done!

If your campaign remains profitable, you can deposit more money at your discretion, and assign more budget to the campaign. However, keep a close eye on it – just because it’s profitable one day, doesn’t mean it will continue to be profitable the next. When the campaign stops being profitable, either put the campaign on pause (by selecting the check box in front of your campaign and clicking "Pause selected at the top), or generate a report for the current day to see if you could cut some more unprofitable geos.




Amy

Links to the Entire Tutorial:

Introduction

Step 1: Apply to a Traffic Network and Affiliate Network

Step 2: Grab the Offer URL

Step 3: Set Up Campaign on PopAds

Step 4: Optimize the Campaign

Bonus Module: Further Testing and Optimization

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Post updated to reflect latest changes on PopAds.



Amy

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Hi, Thank you for this great tutorial, have question:
-Go through the report to identify geos that have made at least 3 conversions, that are in loss (i.e. has a negative value in the “Profit” column).
Could you be more detailed regarding this step please, I should remove every geo that in loss -100% with how much of impressions numbers?
and what do you mean with identify geos that have made at least 3 conversions, that are in loss, do you mean that each country with 3 conversion and negative profit should be blacklisted?

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https://stmforum.com/forum/showthrea...-on-Optimizing

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Hi,

I have followed and now upset while seeing this 1$ guide is no worth.
I have invested money to earn something but in the first step I find that it is no worth after reading this thread: showthread.php?45378-Question-on-Optimizing

Can you check this screenshot: http://prntscr.com/vmln33 and tell me which country no. I should run in order to make at least some profit?

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I'm sorry you feel that way - but if you feel this way, maybe this business isn't for you.

Buying paid traffic and sending it to CPA offers is an expensive skill to learn. That's not a secret. Members are prepared to invest several thousands of dollars to POTENTIALLY be able to make 2-4 figures a day in profits eventually, which is absolutely possible but is never guaranteed.

I've also made it very clear in the $1 guide that the goal is NOT to make profits with this (although you CAN and many people HAVE). The goal is to get your first experience on how to set up a campaign on a low budget - and I trust that I've delivered to that goal.

If my math is correct, based on your screenshot you've spent $6.07 to make $4.24. That's an OUTSTANDING ROI for a newbie. You've gained experience on how to set up a campaign for the tiny cost of less than $2.

So - if you're upset by this, I would sincerely urge you to reconsider continuing to run paid traffic to CPA offers. Don't misunderstand - I'm not the least bit offended by your comment. I love to see people find the success they seek, and with your mindset, I really don't feel that this business model is suitable for you - as you'll likely see a lot more disappointment before you will see true success.



Amy
P.S. To answer your question: For the promising countries, you can start individual campaigns targeted at each country, and start cutting placements that are in loss by 2 times the payout. The 40-day tutorial will help you to learn how to test and optimize - that is, if you're prepared to invest the money required to learn.

Another tip: Stop targeting IOS - I just found this out from my AM yesterday. The landing page has stopped working for IOS. Please target Android only.

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Totally agree with what Amy just said. This is a good result for a first campaign.

I would recommend to choose one or two verticals and stick to it. These last few weeks, you asked questions about shoes e-commerce, then dropshipping, and a few days ago about video ads on adult. Probably focusing your efforts on only one thing would help.

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157 conversions and -30%~ ROI on the first campaign run ever is really something to be proud of and not something to complain about. Congratulations man

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Hi Amy

I started my campaign yesterday at about 9 PM and by 6 AM I had spent my $3. I think it lasted quite a while ...


I'm a little confused. When I generate my reports I only see 4 columns (country, impressions, rate and cost) the other columns have a dash and no name. https://prnt.sc/w4t5kg

Does that mean I didn't make any conversions?


However, in my Mobipium control panel I have $2.62 profit. Did I do any conversions or was I given $2?

Thank you!!

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This is weird!

You MUST have made some conversions if you see $2.62 in Mobipium. It's almost impossible to NOT make ANY conversions with this offer.

So - my guess would be that the conversion aren't being posted back from Mobipium to PopAds.

Can you please show me 2 things?

1)The destination url of your campaign in PopAds (you can change some letters in the url to protect your privacy if you like - I mainly need to see the tracking token at the end).

2)The postback url you inserted into Mobipium (again, feel free to change some of the letters in url).

Also: Please confirm that you've inserted "tid,pay" into the field below the postback url field in Mobipium. Somehow a lot of people miss that step, which is perplexing since it's stated quite clearly in the guide.

We'll get to the bottom of this.



Amy

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https://4556669.catchtheclick.com/?m...aD42x5zHg&tid=[IMPRESSIONID]



http://serve.popads.net/cpixel.php?s2s=1&aid=a0f553xxxxxxxxxxxx8d5d&id={ti d}&value={pay}


Here's a screen shot from Mobipium https://prnt.sc/w4uv6q

Thanks again

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And did you confirm this please?



Other than that - your links look correct! And yet the conversions aren't being posted back to PopAds. This is really strange...

I'm going to suggest everything else I could think of:

1)Are you absolutely certain you've clicked on BOTH "UPDATE" buttons on the "Pixel" page within Mobipium's dashboard?

2)Can you please ask your Mobipium AM to make sure that your postback is active in their system? Sometimes it takes a while for it to go active, after you've saved the link.

3)After confirming everything above, please start a new campaign in PopAds and let it run to see if conversions are appearing in PopAds stats. (You don't need to wait until all $3 is exhausted - running $0.50 or so should be plenty. Or even less than that - we only need 1 conversion.) If still no luck, let me know and I'll figure something out.

I'm thinking (hoping) that the lack of conversions is because when you ran that campaign for the first time, maybe that postback url in Mobipium wasn't active yet. Hopefully this time it will work.



Amy

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Ups!! My bad I guess I forgot to do that part of the tutorial ... I already added "tid,pay" and clicked update. I'll run the campaign again with ¢0.50 as you suggested and this time it should work.

Thanks a lot for your help!!!

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Haha I suspected as much! You're most welcome! Very relieved to hear it's the old issue.

I'm just very, very perplexed as to why so many people are missing that step. You're not the only one for sure.

You know what? I'm going to put that step in RED - hopefully will help!

Let me know if you encounter further problems (knock on wood).



Amy

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I think the reason for that is the space in the postback url: tid. had the same issue actually

http://serve.popads.net/cpixel.php?s2s=1&aid=a0f553xxxxxxxxxxxx8d5d&id={ti d}&value={pay}

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what could be the reason that there is 1 geo (US) missing in the report table despite the fact it was targeted?

https://www.popads.net/reports/downl...5795e54a5/html

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We do not have access to your account. Can you post a screenshot?

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Sure, here it is https://prnt.sc/w60dlq

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I'm pretty sure the space wasn't in the actual link on the affiliate network. VBulletin automatically puts in a space when it senses a long string of text. It's extremely annoying but we haven't been able to find a way to fix that glitch.


Are you absolutely certain you targeted that geo in your campaign? Can you please include a screenshot of that targeting?

Also: PopAds would sometimes restrict certain advertisers from targeting certain geos. Can you please run a quick test? Clone the original campaign and this time, ONLY target the US and nothing else. See if you get any traffic.

Please report back your results.



Amy

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Yep actually, I'm. here is the screenshot https://prnt.sc/w6y4au.

Do you mean copy it? I'm sorry, but how is it possible to see if there is any traffic coming?

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and what is the exact reason this info keeps popping up in PopAds?

"Your campaign is currently throttled to spending not more than $1 per minute. Make sure to have more than $15 remaining in both budget and daily budget to avoid throttling."


My both budget and daily budget is 3 USD, bidding is 0.0002. It's been already more than 8 hours and there is still 1 USD left

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As your budget is low, they limit the rate of appearance of your ads, for the spending per minute to stay below 1$. This is what throttled means.

For USA not appearing, if you run several geos at once, including some with lower bids, the algo will give you more impressions in these, because it wants to sell this inventory first. And your bid + budget might be too low to ever see any hits on USA. This is why Amy asked you to test USA alone. If you can not copy a campaign, just recreate a new one from scratch to test.

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I almost missed it too. This is the only network that i know that have this extra step of changing variables' names. All the other ones, you get in s2/sub2... what you sent in s2/sub2... No questions. I think that explains why people don't think about it.

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@jeremie's answers are on point as always!

And yes very good point about why there's no US traffic - the bid is really low. Competition for US traffic is high, which means the average bid is considerably higher than for tier 3/4 countries. So if you're bidding low, you won't get much (or ANY) traffic from the US. Sorry I didn't think of this before!

No need to worry about that - it's just a warning that lets you know the traffic will come in slow because your budget is set to a low amount.

This is better for newbies - will help you to avoid over-spending.


Maybe!

I've highlighted that step in RED so hopefully that will help it to get noticed going forward!



Amy

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Hello,


Thanks for this topic, it's great.


I have a question, I have been running my campaign for 24 hours but it has still only spent $ 0.09, is it normal?


As I have not yet answered from Mobipium, I am sending the traffic to Lospollos, which he said was also fine.


What I can do?

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Thank you!

If your campaign is only spending very little budget, it can be because 1)your bid is low, 2)your targeting is narrow, or 3)both (bid is low + targeting too narrow).

So - to get more traffic, either 1)increase your bid, or 2)target broader, or 3)both (increase bid + target broader).

Target broader can mean for example: Targeting wifi instead of carriers, or targeting more OS's.

Of course, if you increase the bid, your cost will increase too.

And maybe you cannot target broader because your offer does not allow it. So be careful what traffic the offer allows.

I would recommend that you read the 40-day tutorial - it explain everything a LOT better and in MUCH greater detail.

The $1 guide is only to give a quick introduction - something fun to set up in an hour.



Amy

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Hey Amy, great guide. I'm a complete noob and this was a great intro to popads/paid traffic.

Quick question for all of you... I've run my initial campaign for 3 days, and I've noticed my conversions have dropped off entirely. I'm still getting clicks, but it seems like I've hit a lull with the campaign even after the optimization suggestions you made.

What is driving this? Should I consider this offer "dead" at this point?

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Thank you so much for your comment!

As for conversions dropping off: This happens a lot unfortunately. It's as though the traffic networks sends an initial burst of good quality traffic to get you hopeful, then start sending the "usual quality" traffic.

This is one major reason why I set the "cut-off ROI" so high when evaluating whether an offer has potential. If the initial ROI is low, chances are it will drop further after that initial burst of good traffic.

You can also try to set up a new campaign that has the exact same settings and targeting as the original campaign (except if you see really bad placements in the original campaign, you can blacklist those in the new campaign), and give it another go. It may take off, or not. Or it may do the same thing, i.e. make conversions and then drop off.

Also: Sometimes a campaign may just be having a bad day. Try pausing that campaign, then unpausing it another day and letting it run for a few hours to see if you get good ROI. If so let it run, and if not, pause it again.

Pop traffic is just volatile and unpredictable. Try the above a couple times for the same offer, but only if the offer showed promise at least in the beginning. And if after retrying a couple times, the good performance doesn't come back. Move on.



Amy


Sent from my iPhone using STM Forums

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Hi @vortex can you explain the meaning of the graph while we are running the campaign?

Screenshot link:
https://gyazo.com/70a5a9bfa48c5616c6d363bed9d19bf5

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Hello, does it matter if I run the campaign at 4.00 am or 4.00 pm?
Does it impact the campaign?

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Hi Amy,

This is my result:
https://gyazo.com/64e2905c2e4ae2e47edbc31ef54b272a

But in Mobipium I see zero conversions in the campaign stats:
https://gyazo.com/a6c0d9231a4c6656388fda2dad0aa21b

In Mobipium dashboard i see this:
https://gyazo.com/d4b03a758e0cf0c16f36e642d199635c

And my revenue is 1.015 $ yeay! 😄

Is this correct or am i doing something wrong?

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Sorry for all my post I'm just very interested in learning and it fascinates me.
How can I read this graph?

https://gyazo.com/352c9d94a437ccbd3863bf18d35ed51f

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So how traffic platforms work: For every visitor i.e. ad impression, the algo would decide which campaign to give the impression to, out of all the campaigns that are live on the platform at the moment.

And not every campaign is entered into the auction of every impression, depending on your targeting. For example if the visitor is from Iran, and your campaign is targeting Brazil, then obviously your campaign won't be entered into the auction. Only campaigns that ARE targeting Iran will be entered, and one of them will win the auction, and have their ad shown to the visitor (and be charged for that impression).

That pie chart is showing reasons why the campaign is NOT entered into auctions.

So for example if you see 74.7% for category, it means that due to the category targeting you specified in your campaign settings, you are not entering 74.7% of auctions.

The "Nothing" pie segment represents the percentage that entered into auctions.

And then of course you have a chart on the left side of that pie chart, that tells you:

The blue line - all the impressions available for the country/countries you're targeting, over every second in real-time.

The red line - all the impressions your campaign has entered the auction for (i.e. all the impressions that match ALL your campaign targeting and not just country - including category, device, carrier etc. etc.)



Hope that helps!



Amy

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Hi Amy, i was missing your advices, I mentioned you like 100 times these days ahahaha.
Thanks a lot for this input, how you learnt that? I was checking on PopAds site but no answer to these questions.

Very very valuable info as always!

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Yes. 2 main considerations:

1)Volume - if you're running in the middle of the night (for the target geo), then there would be less traffic than if you were running in the day time.

2)Quality - conversion rates can vary from hour to hour, and from day to day of the week.

If you run a campaign continuously for a few weeks, look for trends in the data and set for the campaign to pause during times of unprofitable performance. This is called "dayparting".

Generally speaking, when you're setting up a campaign for the first time in the target geo, and don't yet have enough stats to daypart, the suggestion would be to avoid hours when most people are sleeping, and those that are still awake are not much better than zombies - they'd be less likely to have the attention span or energy to fill out forms or whatever your conversion action may be.

To find out what time people in each country sleeps and wakes - see here:

https://www.dailymail.co.uk/sciencet...-earliest.html





Amy

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Yeah I remember you were mentioning in another thread too that conversions aren't being posted.

Are you using a tracker?

Did you remember to insert "tid,pay" into Mobipium's pixel area?



If this isn't it, please let me know, and we'll do some troubleshooting.



Amy

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Never apologize for asking questions - that's what joining this forum is all about!

I happened to have answered this in a previous post above when we were discussing the pie chart! Nice coincidence.


Thank you for asking questions!

I speak with PopAds' owner from time to time - so if I have questions, I ask him. He's the nicest guy in the world.



Amy

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Thanks, I figured this out, I had just to play with filters.
Thanks Amy, I know I'm thanking a lot by I mean it. Your are helping trully a lot. From complete fog I'm starting to see the path and this is thanks to you and all the other awesome members of this community!

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This community is awesome. Best investment ever! ⭐️I was in between if buying a course about Affiliate Marketing from a "guru" and subscribing here.
Best decision ever!

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Your appreciation is felt - and reciprocated! Please know that by asking good questions, you're contributing to the forum as well - as other members (current and future) will also benefit from the discussions.

Thank you for asking questions - and also for sharing your experiences. You've been dropping quite some gold as well. You have years of valuable digital marketing experience that we can all benefit from.



Amy

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Hi Amy, @vortex I tried everything I had, still -35% ROI loss on the overall campaign. Budget spent: 33$.
Can't find a winning country. I just found some winning placements but even with all the cutting and tweeking i could think of, no profit at all.

By the way I'm happy i did this journey, I learnt a lot. So I have some mixed feelings: happy but frustrated.
I tried to run 4 single mobile offers with zero revenue. -100% loss.

I feel a little bit frustrated.

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Yes can matter.

If you want to be on the very save side just send traffic between 8am - 8pm local time.

Once you have your funnel optimized you can run it 24/7. At night you get less conversions but also less traffic. A good campaign should be still profitable then.

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How many countries did you test? How many flows did you test? Did you cut bad placements? Did you drill down the data you gathered? Do you see a pattern? How were you bidding? Did run both wi-fi and 3g? If yes - is one performing better than the other? How did you decide that these were winning placements? What was average payout between 4 of these offers? Were you direct-linking or did you use a lander? If you were using a lander - do you see any placements that had a lot of clicks and 0% LP CTR?

In any case - you were definitely spending too much on each offer and placement. Cut placements earlier, set a defined budget for a test, cut non-converting offers earlier, test more offers

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It's not uncommon to have to test 10-30+ offers to find one you can make profitable.

You need to test many offers without spending too much on each one, and identify losers early and ditch them.

Have you gone through the entire 40-day tutorial yet? There are plenty of tips on how to test offers and landing pages, what can be optimized and how to optimize.



Amy

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@vortex
Can you tell me which geos to remove from attached report. Yesterday i deleted one geo, which was having 7 impressions and profit in negative.

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I would personally cut all the ones that have -60% ROI or worse.

The rest: I would try to cut placements, then increase the bid, cut another batch of placements etc. etc. to see how it goes.

Anything with a decent bid by not enough traffic volume to make you more than peanuts every day, can also be stopped/cut.



Amy

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