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# The Ultimate Facebook Newbie Tutorial 2018/19 - Introduction (44)
05-24-2018 10:15 AM
#1
stickupkid (Senior Moderator)
# The Ultimate Facebook Newbie Tutorial 2018/19 - Introduction

*I am quite busy with coaching at the moment, but I will revive this one later in the year for sure, + updates! Working on some nice campaigns too to gain more insights. In meanwhile Amy can guide you along with her beginner guide here; https://stmforum.com/forum/showthrea...Tutorial-Index
She is really on fire!
Facebook, you can't live with it (mweeeeehh my accounts are getting banned, again!), you can't live without it (damn, missed another b-day!). But oh boy, Facebook and affiliate marketing have never been so hottttttt. The right moment to start a fresh "newbie" tutorial for Facebook advertising. Advanced and expert mediabuyers might benefit from this too by the way. Hereby a small summary of the topics that will be explained coming weeks/months.
Part 1. The Almighty Ad Manager
Part 2. Accounts
Part 3. In search of campaigns
Part 4. Targeting & Audiences by Vortex 1, 2 and 3.
Part 5. Pixel settings (by Vortex!)
Part 6. Images
Part 7. Headlines & Text by Vortex!
Part 8. Test, optimize & kill
Part 9. Scaling
Part 10. Tips & tricks (read my forum comments)
Subscribe to this thread to stay up to date and learn some bombass Facebook stuff! 
*It may happen I make a mistake here and there, kindly correct and/or add your own experiences to the threads. Thanks!
05-24-2018 11:36 AM
#2
AdzMed (Member)
Great addition could be BM related stuff. But at the same time that would almost require a whole another part 
05-24-2018 11:38 AM
#3
stickupkid (Senior Moderator)

Originally Posted by
AdzMed
Great addition could be BM related stuff. But at the same time that would almost require a whole another part

I think that will be included in part 2 - accounts, you looking for any specific stuff?
05-24-2018 01:16 PM
#4
matuloo (Legendary Moderator)
Great job stickupkid, been waiting for this one 
05-24-2018 02:05 PM
#5
silviodioli (Member)
REALLY looking forward to seeing more of it. Brushing up on the current skills and knowledge is always a MUST!
Been pushing a few of adcombo's offers lately. Hard, but still hot enough.
05-24-2018 04:49 PM
#6
AdzMed (Member)

Originally Posted by
silviodioli
REALLY looking forward to seeing more of it. Brushing up on the current skills and knowledge is always a MUST!
Been pushing a few of adcombo's offers lately. Hard, but still hot enough.
lol are you working for adcombo or whats up

? Every post is about your experiences with adcombo
05-24-2018 09:00 PM
#7
mrbraun (Moderator)
It’s going to be GOLD!
Thank you!
05-25-2018 01:06 AM
#8
vortex (Senior Moderator)
Woot woot!!!
The entire STM community has been waiting for an up-to-date FB newbie tutorial for some time. Thanks so much stickupkid! Nicely done! Very much looking forward to future lessons!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
05-28-2018 08:55 AM
#9
stickupkid (Senior Moderator)
Thanks Amy!
06-21-2018 03:29 AM
#10
winkantipur (Member)
Following
hope i can learn and try myself following your tips
.
Thank you
07-10-2018 01:20 PM
#11
lizard_leads (Member)
Following. After seeing the results some people achieve on Facebook I guess that everyone should be interested in advertising there
08-06-2018 08:13 AM
#12
mohitgangrade (Member)
Hey Stickupkid,
Really waiting for the next update to this guide.
It's been 2-3 months since the last update.
You still working on this? 
Thanks for writing this guide.
08-15-2018 02:59 PM
#13
R00tAnalytica (Member)

Originally Posted by
mohitgangrade
Hey Stickupkid,
Really waiting for the next update to this guide.
It's been 2-3 months since the last update.
You still working on this?
Thanks for writing this guide.
Yep, bump!
08-15-2018 04:07 PM
#14
stickupkid (Senior Moderator)
Starting to catch the vibe again; https://stmforum.com/forum/showthrea...h-of-campaigns
09-21-2018 06:17 PM
#15
atulrath33 (Member)
Thank you Stikupid for this awesome Facebook ad post. When the part 4,5,7,8,9 and 10 will be available to access. Thanks!
10-02-2018 04:19 PM
#16
d33jak3 (Member)

Originally Posted by
atulrath33
Thank you Stikupid for this awesome Facebook ad post. When the part 4,5,7,8,9 and 10 will be available to access. Thanks!
Bump!! This is pure gold for us newbs, please keep them coming Stickupkid!
10-02-2018 05:52 PM
#17
stickupkid (Senior Moderator)
It takes a bit more I can handle at the moment, sorry guys! Hope to drop some more coming weeks!
Sent from my iPhone using STM Forums mobile app
10-03-2018 12:26 AM
#18
leadcloak (Member)

Originally Posted by
stickupkid
It takes a bit more I can handle at the moment, sorry guys! Hope to drop some more coming weeks!
Sent from my iPhone using
STM Forums mobile app
That's not a big problem! We can wait for your knowledge bombs.
Keep them coming!!!
LeadCloak
10-30-2018 02:01 PM
#19
creator111 (Member)
Nice post. Thanks. I've tried to get some newbie answers on similar threads without any luck, i hope someone here answers. I'm new to this forum, so i hope someone responds to my questions, thank's. Just another newbie question, when you say "duplicate adset" do you mean adset or ad within the adset that is profitable, because i have 3 ads per adset and some profitable some not? Also i have 3 adsets with 3 ads each, and the budget for each adset is 5$, and for each ad is 5$, so it might be a stupid question, but i have a feeling it only spends adset budget. Is there a difference? Thanks
10-30-2018 02:06 PM
#20
stickupkid (Senior Moderator)
I always duplicate on campaign level, not ad set level. I like to expose my new ads on a new selected audience pool. You can duplicate ad sets within a campaign yes, most likely you will have overlap quickly PLUS your CTR might not be that high since people already "seen" the ads before probably. Besides that it can screw up good working ads if you mess within a campaign.
At the end it's just testing, since it also has to do with a lot of other things (timing, budget, competition etc).
The budget spreads on the ads within the ad set, so there you don't put 5 dollar on an ad, you put 5 dollar of all three ads and FB divides what's "best".
10-30-2018 02:18 PM
#21
creator111 (Member)
Ok thanks for the quick response, however i have one very profitable ad and one promising from different adsets. Also i have fairly broad audience 27M. Could i mess the algo if i just duplicate the ad 3 times with 2X budget? Or if i duplicate at campaign level should i kill all unprofitable ads individually.
10-30-2018 02:28 PM
#22
stickupkid (Senior Moderator)

Originally Posted by
creator111
Ok thanks for the quick response, however i have one very profitable ad and one promising from different adsets. Also i have fairly broad audience 27M. Could i mess the algo if i just duplicate the ad 3 times with 2X budget? Or if i duplicate at campaign level should i kill all unprofitable ads individually.
I suggest to copy the winning stuff outside your current campaigns, so new campaigns and kill the bad ones yes. But maybe these bad ones turn into good ones with the duplicated campaigns, you never know!
10-30-2018 03:49 PM
#23
creator111 (Member)
Ok man, thanks again
04-03-2019 06:49 PM
#24
beirutbaba (Member)
any news on when the full guide will be complete ? 
04-10-2019 01:38 AM
#25
imphuong4real (Member)
Where is the part 4,5,7 and 10?
04-10-2019 08:47 AM
#26
stickupkid (Senior Moderator)

Originally Posted by
imphuong4real
Where is the part 4,5,7 and 10?
Last weeks I have been into pixels fulltime. And these last weeks made me realize again why I have never touched this before, what a hell for somenone who has no experience with this at all :-D.
But this path is needed to write something worthy for you guys. Ofcourse there is enough written about pixels, so their is no lack of info. Just want to see if I can write something with a "stickupkid" sauce over it.
Apologies for the delays!
04-10-2019 11:04 AM
#27
windgod123 (Member)

Originally Posted by
stickupkid
Last weeks I have been into pixels fulltime. And these last weeks made me realize again why I have never touched this before, what a hell for somenone who has no experience with this at all :-D.
But this path is needed to write something worthy for you guys. Ofcourse there is enough written about pixels, so their is no lack of info. Just want to see if I can write something with a "stickupkid" sauce over it.
Apologies for the delays!
That's really glad to hear @
stickupkid!!! I have looking for FB pixel info for days...
As I really wanted to know what's a proper way to feed the conversion information (from Affiliate network platform) back to FB, so that we can optimise FB traffic based on this conversion data... (not sure if it is possible without 3rd party tracker such as
Voluum).
Anyway, I really looking forward to your 'Pixel' guide!
06-01-2019 04:00 AM
#28
thehound (Member)
what kind of offers do you typically run on fb? I see you do sweeps. ever do lead gen like auto financing or anything?
06-01-2019 08:42 AM
#29
stickupkid (Senior Moderator)

Originally Posted by
windgod123
That's really glad to hear @
stickupkid!!! I have looking for FB pixel info for days...
As I really wanted to know what's a proper way to feed the conversion information (from Affiliate network platform) back to FB, so that we can optimise FB traffic based on this conversion data... (not sure if it is possible without 3rd party tracker such as
Voluum).
Anyway, I really looking forward to your 'Pixel' guide!

https://stmforum.com/forum/showthrea...king-Campaigns
I am sure some things have changed, but this may help you out?
06-01-2019 08:42 AM
#30
stickupkid (Senior Moderator)

Originally Posted by
thehound
what kind of offers do you typically run on fb? I see you do sweeps. ever do lead gen like auto financing or anything?
Sweeps that's correct, mostly pin/ivr/lead gen! I did finance/funeral campaigns in the past, still very do-able and less tricky!
06-01-2019 04:59 PM
#31
thehound (Member)

Originally Posted by
stickupkid
Sweeps that's correct, mostly pin/ivr/lead gen! I did finance/funeral campaigns in the past, still very do-able and less tricky!
you don't use a third party tracker at all with facebook?
06-01-2019 06:44 PM
#32
stickupkid (Senior Moderator)

Originally Posted by
thehound
you don't use a third party tracker at all with facebook?
Nope, but I am sure it has huge advantages to have one!
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STM Forums mobile app
08-01-2019 01:12 PM
#33
easyprofits (Senior Member)
Great post. Thanks a lot
.
09-12-2019 09:37 AM
#34
delovac (Member)
Great post stickupkid
Have you posted the rest of the guide elsewhere? coz it's been a while.
10-16-2019 10:04 AM
#35
omar_mouneer (Member)
Stickupkid Thank you for this valuable thread , What about parts 4,5,7 and 10
12-03-2019 04:39 PM
#36
carlsagan (Member)
AWESOME! But I have a question, why are some parts of the tutorial deleted? I'd love to read them too!
12-04-2019 05:29 AM
#37
stickupkid (Senior Moderator)

Originally Posted by
carlsagan
AWESOME! But I have a question, why are some parts of the tutorial deleted? I'd love to read them too!
They not finished

!
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STM Forums mobile app
12-04-2019 06:12 AM
#38
jaybot (Veteran Member)

Originally Posted by
stickupkid
They not finished

!
Lol, I always figured they were fill in the blank
or Choose Your Own Adventure (go into stickupkid's sig and click all his links to try and find the clues to the missing chapters!)
12-04-2019 07:32 AM
#39
stickupkid (Senior Moderator)
# The Ultimate Facebook Newbie Tutorial 2018/19 - Introduction

Originally Posted by
jaybot
Lol, I always figured they were fill in the blank
or Choose Your Own Adventure (go into stickupkid's sig and click all his links to try and find the clues to the missing chapters!)
Lol. It’s more I started with the stuff what’s top of mind/my kinda specialties. Good lesson to start with the hard parts first so the burden to proceed would be less heavy.
I am lucky because I can adjust 2018/2019 into 2019/2020 in the titles, since all written stuff is still very relevant lol

. Bear with me, I will finish it
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STM Forums mobile app
12-04-2019 03:14 PM
#40
jaybot (Veteran Member)
No rush!
I figure the intro (which is already a goldmine) plus this post are plenty for anyone who wants to get started (and has some AM experience elsewhere).
12-26-2019 01:44 AM
#41
coldemailclosers (Member)
FB has changed so much, even since this past summer.
03-10-2020 10:07 PM
#42
devdev (Member)
Great tutorial -- but some of the parts (like 4 & 5) appear to be missing. ???
05-06-2020 06:02 PM
#43
berlian (Member)
What'S with part 4,5,7,10? Where or when can I find those? :-)
05-06-2020 07:16 PM
#44
stickupkid (Senior Moderator)
I am quite busy with coaching at the moment, but I will revive this one later in the year for sure, + updates! Working on some nice campaigns too to gain more insights. In meanwhile Amy can guide you along with her beginner guide here; https://stmforum.com/forum/showthrea...Tutorial-Index
She is really on fire!
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