*The Ultimate Facebook Newbie Tutorial 2018/19 - Part 9 - Scaling (11)
*The Ultimate Facebook Newbie Tutorial 2018/19 - Part 9 - Scaling
Hi all, sorry for the radio silence past couple of months. I have been quite sick for a while so my focus wasn't really on business at all, but I am back and found some inspiration to continue the Facebook Newbie Tutorial. This part will be about scaling, perhaps not a real "newbie" thing but at least it might help you to go from x to xx to xxx to xxxx and so on....
Audiences
First thing when you think about scaling is to see if your potential audience is scalable at all! As a beginner you probably starting at a Tier-2/3 country because of less competition, but most of time this also means smaller audiences. Smaller audiences mean you exhaust your potentials quicker, which means you need to refresh ads and angles on a regular base to keep CTR at a right point were your CPC will be low.
Although there is not a "static" audience size which tells you scaling is possible or not, I always try to target at least 100k. I have had my hands on countries like Cyprus and Costa Rica which gave me very good ROI, but very unstable volumes. I remember refreshing ads/angles like every week to keep volume and ROI healthy. There is also a big difference if your audience is broad (so no interest, only age and country), or you pinpointed a specific niche. This last example will give you probably more possibilities to scale without too much fluctuations in CPC, volume and conversion rates because they are more likely to respond/act/click.
Methods
There are three simple ways to scale your winnings ads;
1. start increasing your budgets on running campaigns
2. duplicate running campaigns - > new campaign (with same, or different creatives)
3. launch campaigns on more accounts
Honestly I do them all three on a regular base with the following things in mind;
1. I only increase budget on running campaigns when my CPC is really low (let's say at least 150% ROI +). No matter how you increase budget aggressive (from 100 dollar budget in morning, 200 dollar by lunchtime, 500 dollar around dinner time and evetually 1000 dollar ending) or soft (from 20 dollar to 30 dollar day one, from 30 to 50 dollar day three), your CPC will catch a decrease somehow, some day.
I have had slight changes in CPC by going agressive, I have had BIG changes increasing budgets softly, it's very hard to tell upfront what's going to happen. This depends on so many things like audience size, competition, timing, account reputation etc etc.
2. This second method, duplicating, will probably not harm your winning ads (unless your audience size is that small you compete with your own running ads). So you have a winning ad set with 20 dollar spend per day, simply duplicate the ad set and don't change anything. Sometimes this results in a lower or equal CPC compared to your original ad set. Ofcourse sometimes your CPC is way higher, I suggest to duplicate ad sets and change/test different images/videos only. So targeting, settings etc the same, only adjust the creatives.
Big advantage by not touching winning ad sets is your revenue will be stable, where if you increase budgets on ad sets you can go easily from 100% ROI to -50% ROI if your timing is bad.
3. This is one of my favorites honestly. Spreading your campaigns on loads of accounts will safe you a lot of stress, time and money on the long term. Having one campaign run on 10 accounts means you are investing in accounts, gaining a good reputation. Also you can put your spend relatively low per account, but combined still a decent spend per day. This way you fly under the radar and keeps your cpc stable! This will result in a handfull of strong accounts which can give you a "guarantee" you keep volume and revenue stable. If you get banned on one account, or your CPC is screwed, or you are out of funds by accident, or your FB page getting blocked, you still have an army of accounts filling the gap.
Duplicating ads, texts or creatives on multiple accounts shouldn't be an issue, as long as you host the prelanders on different domains, use different payment methods and avoid any trends/similarities between the accounts. I am saying this from a Blackhat perspective ofcourse, but nowadays Facebook kills your ad/page or account for the slightest reasons....
In general an account with a good reputation will result in lower cpc's, better placements and high quality traffic. Although I have seen newly farmed accounts having a very healthy CPC, while more established accounts had higher cost with the same setup, targeting and creatives!
Another way to scale is take your winning funnel to "similar" traffic sources like Native and/or Push ofcourse.
So what can we conclude? Honestly I think a mix of all 3 methods will be interesting, depending on your skills, sources and budget you might focus on one a bit more ofcourse. Bare in mind scaling most of time means your ROI% will decrease. Think about scaling only if your ROI has space for it, make sure your funnel is on point as it can be and be patient when hitting a profitable campaign.
(sorry for not using images and make it look like a boring read!) Would love to hear some insights, testing results or feedback from others too!
YAY! A lot of your fans have been waiting for more lessons to come out - and they're not disappointed! 
Another amazing addition to your tutorial!
Amy
Wow couldn’t have come at a more perfect time!
I don’t know if you remember me asking you to review my funnel when I first started out.
Well now I’m doing xxx/day and needed some info on how to scale!
Thanks for the help, much appreciated
Sent from my iPhone using STM Forums mobile app
Originally Posted by nayketjaem
Hey @stickupkid, when duplicating campaigns across different ad accounts, do you recommend:
- same lander on a different domain
- different FB page
Originally Posted by streetintrigue
Sent from my iPhone using STM Forums mobile app
Originally Posted by stickupkid
Also, I've sent you a PM
So you think saame funnel that works on FB can work on Native or Push? Where you saw the most success with FB funnels?
I haven't tried Native, but with push I saw similar results yes. Mostly I try other sources "just for the test" and hoping I hit a sweetspot, if not, I get back to my FB activities. In general I like to try things a bit, only to get a feeling how it works etc. I don't know many people doing sweeps on Native for example, mostly e-com/crypto/casino there I see on Native.
Other funnels which match well with FB funnels are SMS and E-mail.
Hi stickupkid,
Do you scale campaigns on different ad accounts using the same business manager?
Like launching the same campaign but using different cc,domain and page for the ad on other ad accounts in the same business manager?
I havnt tried it though coz im using the additional ad accounts as reserve in case the one running a campaign gets disabled but in my case the bm gets disabled right after using the 3rd ad account.
Will appreciate any advice.
Thanks
Originally Posted by raptor
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