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""Converter? I hardly know her!" Beginning my Pop Journey (35)
04-11-2021 09:56 PM
#1
lilgator (Member)
""Converter? I hardly know her!" Beginning my Pop Journey
The story so far...
I've known about affiliate marketing for a while now. However, I never took the dive to spending the money, setting up the infrastructure and running campaigns. My goal with this follow along is to use it as a running log to my first profitable campaign. I'll try and update it on weekly basis any other frequency would inhibit my ability to work on revenue generating activities.
But, to skip ahead I set aside about 2k to spend on traffic and have the fixed costs covered with my job. This is about 358 per month.
I started going through vortex's tutorial and am now in the testing offers and landing page portion.
Here's a quick rundown of my infrastructure. It took me 2 or 3 weeks to get everything running smoothly but it's running like a dream now.
Infrastructure
- Tracking
- Binom installed on Digital Ocean droplet it took a few installs and banging my head against the wall with domain redirects to get this right
- Hosting & Distribution
- Amazon S3 -again banged my head against the wall ALLOT between the bucket polices domain names etc. But now I've got a nice little S3 bucket with directories for my working LP's and it works that's all that matters!
- File transfer protocol - There are allot of ways to do this but I wanted a way to view and edit index's and push updates immediately to my buckets. I was trying methods for the technologically adept that involved python,pip, bash until I had a conversation with my dad whos an entrepreneur. "You can either spend all this time going down these rabbit holes or buy a solution." I went home and immediate purchased Filezilla Pro best 20$ i ever spent. I can now easily access my buckets for uploads and edits
- Affiliate Networks - these are the two I'll probably spend the most time on
- Clickdealer - I took the application very seriously and was able to get in with minimal experience I have great AM whos very generous with his time so i have to make him some $$! In the meantime I sent him a Starbucks gift card haha
- Haka - I tested some offer by direct linking and they converted so I'll continue to try some of their offers but will probably stay focused on click dealer.
- Traffic Sources
- PropellerAds - awesome volume here compared to popads and a much simpler UI - PLUS the ability to manually bid on placements
- Popads - most of my money is here right now but I think I prefer Propeller based on my limited experiance.
- Tools
- Text Editors - Notepad++ and Sublime text I use both but will probably end up staying with Notepad++
- Photoshop - trail version

- Adplexity Mobile - On the fence about keeping this monthly I may just rip a bunch and pause in the next 2 weeks
- Airtable - for my offer spreadsheet
- Google Sheets - for campaign journal
And that's all folks! Getting all of this set up and "talking" to each other took some elbow grease but now the real work starts...
04-11-2021 10:06 PM
#2
lilgator (Member)
My First 4 Campaigns - GEO's LP's and Offers oh my!
Offers
As of today i am firmly focused on sweeps and simple conversion flows - Click2SMS and SOI email submit. Heres my offer spreadsheet as of today and a good illustration of why I use Airtable.

As you can see everything is in its own tray making it easier to what actions will have the most outsized effects. Like making an LP for an Iphone 12 in Indonesia would be a better use of time than a creative for a Samsung in South Africa because i can use it across 4 offers.
Which brings me to my next point of GEOS
Geos
This remains one of my bigger challenges as a beginner. However I decided I'll be testing offers in Indonesia, Malaysia, the Philippines and Colombia. I want to narrow this list soon. Any advice on this would be appreciated.
I chose these because they all have reasonably cheap traffic in a higher volume as they are developing countries. All my bids +10 to 20% of the suggested CPM in propeller ads.
I got a great response on smaller country's to test in but I don't see how testing in 20+ geos would be better than 1 or 2 locked down first. Especially since on Clickdealer there are more revenue producing SOI Offers for ID, PH and MA vs say the Christmas Islands. I'm testing Colombia on a bit of a whim.
In the top offer reports from my AM at least one of those countries is in the top 50 so SOMEONE is making money there.
- - - Updated - - -
Creatives | LP's
Again this is it's own challenge. Downloading 15 LP's to find out only 5 are operable and maybe another 5 are in the realm of something I can fix up. Getting a decent number of LP's to test from remains a challenge. As it stand's I've only tested 2. One was from @twinaxe - I cant tell you how much of a pleasure it was opening up that beautifully formatted JavaScript doc in vs the MASSIVE blurb of unformatted code from Adplexity.
This is the other working LP I have by the way if anyone knows how to change the word "spin" please comment! There's allot more to this LP like comment section, timer, back button redirect, timeout redirect, and a "Select your prize" screen
Take a gander (in indonesian)
- - - Updated - - -
THE CAMPAIGNS
Ah yes sweet red...
You can ignore ID 3 and 4 as those were direct linked offers from Haka with no LP's that I ran in Argentina and Columbia as practice.
ID 6 and 5 I ran today.
Campaign ID 6 was put together in about an hour. I was curious how it would convert with an LP considering I got 2 leads just by direct linking. So I changed @twinaxe's lander to Espanol and fired it off. Did I mention his lander is extremely easy to edit?
When I ran Campaign ID 5 I did not check off "distributed" in propeller ads. So I accidently bought allot of data this morning in about an 2 hours. But the results are interesting and since I had 2 LP's and 3 offers rotating I wouldn't consider it misspent. Lets take a look under the hood.
Warning more red incoming
The high CTR of the FB clone is misleading because as I mentioned above there are several redirects built in including a back button redirect, a time out redirect and notification redirect. The only way to NOT get directed to the offer is to close the damn thing lol.
I don't know what conclusions I should be drawing from this data frankly if any at all. Both LP's clocked 3 leads. And offer 92498 seems to be performing the best at on profit basis.
Now I'm going back to reading on optimization because again, not sure if I'd count anything from above as "winner". So, since my brain dump is over... I'll leave it to you.
What do you want to see from these types of offers and landers to consider them viable for further testing? What's your rule of thumb?
04-11-2021 10:30 PM
#3
lilgator (Member)
And with a little research I answered my own question
- here is the best explanation I've ever read on winning landers and offer from @twinaxe
from thread
https://stmforum.com/forum/showthrea...t-pop-campaign
The first step in a test is probably the most difficult and most confusing one.
You have several offers and several landing pages to test and need to find the best ones of both.
To find the best offer you need a good lander where you can test the different offers with.
To find the best lander you need a good offer where you can test the different landers with.
It´s a little bit like the old story of the chicken and the egg and can be confusing as hell to know how to start.
Landing pages often can be used for much longer than offers so it´s a good idea to first test for the best landing page because this lander can be used then for long time to test many different offers.
To do so we use the tactic to first just run a test round with different offers and different landing pages and test all offers with all landers.
This test round is not to find a clear winner, it´s just to check if one of the offers converts few times so that we can use it to test landers.
So when you see during that test that an offer converts 2 times you stop the test and use this offer to find the best landing page.
That way you already have an offer that converts somehow
This systematical approach makes it alot easier to find the best lander instead of just randomly testing few offers with few landers and hoping that one combination works.
Ok, now you have an offer that converted 2 times and you can start the next test round.
The next test round is about finding a good landing page to use.
Calculate a test budget and then test only the offer with the 2 conversions with your landing pages and let the test run.
When you don´t see any conversions after 50% of the test budget you can stop the test, then it´s mostly not worth it.
Otherwise keep it running and check how the different landers perform.
When you see that several landers receive good conversions but another lander doesn´t receive any conversions at all you can exclude the non converting lander.
But again, only 1 or 2 conversions difference is not enough to declare a winner or a loser, every additional conversion could turn the tables.
When you then found a landing page that is converting much better than the other ones you still don´t just take that landing page and the winning offer from the first test round and continue with it because remember, this test round was only to find a good landing page to use.
You now have a somewhat proven lander and you also need a good offer for it.
So the next step is to use the winning landing page and test all of the offers you had in the first test round with it.
Calculate a test budget for that test round again, let it run, when you don´t see any conversions after 50% of the test budget stop the test, otherwise keep it running and try to find a clear winner.
When you found an offer in this test round that is a clear winner then it´s time for the final test round if the winning offer/LP combination is really worth it.
For this test round you then use only the winning lander and the winning fofer from the last test round, calculate test budget and check if more conversions come in.
If yes, use that combination for your campaign, if not move on and test something else.
Again, I didn´t go through the tutorial myself but this is how I explained my students how to best test and this is also in my opinion the best and most systemical approach to do so
04-12-2021 02:40 AM
#4
jack_l (Veteran Member)
+100 for the Psych reference first of all 
Looks like you're approaching this endeavor quite purposefully! I like it!
I don't know much about the traffic types you're running but I'm sure @vortex and all the other experts can help you 
Only thing I was going to mention is that if you get really sick of formatting landers, Landerlab has some great preset templates you can use. Not sure if that works on your traffic source or not or whether you need to always download exact copies, but I like to shill it any chance I get as I am horrible at formatting landers myself 
As far as knowing when to turn a campaign off or double down on it, I'm a firm believer that at the beginning its better to err on the side of more campaigns with more aggressive cutting. I've heard it both ways though 
But yeah, good luck and hope you see lots of green!
04-12-2021 12:22 PM
#5
vortex (Senior Moderator)
First of all - awesome progress! Testing a ton of stuff until something sticks isn't a bad approach - especially when you're testing a bunch of low-payout offers.
The "SPIN" image is encoded in base64 which is why you couldn't find it using the search function:
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Put all that into this decoder and you'll see the image:
https://codebeautify.org/base64-to-image-converter
To change that you can make your own image, convert it into base64, and replace the string above in the file.
As for the campaign stats: Those are looking pretty bleak, but it's common to need to test lots of offers to find the gems. I would suggest to just test more offers.
@
twinaxe's description of the 40-day tutorial test methodology - which you've quoted above - is awesome. I may just steal it while updating the tutorial to the 2021 version (ongoing as we speak...)
Amy
04-12-2021 07:19 PM
#6
leewyhertlein (Member)
Awesome thread, I'll be watching it!
One question: where did you download those landers?
04-13-2021 12:47 PM
#7
twinaxe (Senior Moderator)
here is the best explanation I've ever read on winning landers and offer from @twinaxe
Thanks for the compliment.
@twinaxe's description of the 40-day tutorial test methodology - which you've quoted above - is awesome. I may just steal it while updating the tutorial to the 2021 version (ongoing as we speak...)
Sure, feel free to use it
04-20-2021 11:56 AM
#8
twinaxe (Senior Moderator)
3 offers that are in the green - My first thought was "Optimize for profit" but id 13 still has the room to convert in my opinion. Scratch that after typing that sentence i ran it against the highest converting control
Keep it runnng a little bit longer.
The other offers also have only 1, 2, and 3 conversions so when id13 converts only 2 times the results would be completely different.
Now, I'm at a bit of a loss as to how to make improvements from here. I don't see any patterns in Zone Id's to increase bids on. Perhaps bump the bid up 10% on the placements with winners?
Don´t start with
"optimization" before you have a good convertig funnel.
You already drilled down to only 1 LP so run some more traffic to that LP with your 4 offers.
Collect some more conversions to see if one of the offers is either a clear winner or a clear loser.
In case of winner continue wth this offer, in case of loser get rid of that offer and continue with the remaining ones until you have a clear winner or loser.
Something I have noticed is a certain brand of mobile device is converting very poorly but I dont know if I'm jumping the gun
You only have few thousand visits yet with only 6 conversions.
That´s way too early to make such assumptions.
Also don´t focus on such micro optimizations, it´s mostly not worth it.
When you have a campaign where you have to do such micro optimizations like device brand or browser version to get the campaign into profit then in 99% you can be sure that it´s
not the device brand or browser version that isn´t good enough but it´s rather the offer itself.
04-21-2021 03:25 AM
#9
vortex (Senior Moderator)
Something I have noticed is a certain brand of mobile device is converting very poorly but I dont know if I'm jumping the gun. Let me know what you think! Guidance apprectiated. Special thanks to @vortex - I read a quote that a while ago "If you can make 1$ online you can make 100$ online etc." That guide helped me with a little beginners luck and help from awesome AM I've made my first buck. Excited about the possibilities here.
Thanks for the kind words! But you're the one who has taken massive action to get where you are. I'm so stoked for you - the first green campaign is a major milestone!
As for a brand of mobile device converting very poorly - I feel a bit differently from @
twinaxe but it's OK - we all optimize differently!
To me, blacklisting a brand of mobile device isn't very different from cutting a bad placement. Of course you're not depending on this one optimization to turn your entire campaign around, but doing that tweak as part of a bigger optimization strategy is acceptable.
However: Please DO focus on testing offers and landers (especially offers - once you've found a decent lander) and put less focus on optimization. Find a lander+offer combo that's
almost profitable and THEN use optimization to get you the rest of the way. Starting with a subpar lander+offer combination and trying to get green by cutting will be costly, plus you'll have little traffic left in the end.
Onwards and upwards!
Amy
04-25-2021 03:23 AM
#10
vortex (Senior Moderator)
Now I’m down to 1 offer and 1 lander. I believe my next move is to duplicate the funnel with the LP I have here and try to optimize into profit. As of typing this the offer id 12 and my LP is in the red. This is looking at traffic yesterday in which traffic was flowing exclusively to offer 12.
-6% seems like it can be overcome. But would you look for an offer that can be profitable without further optimizations? Eager to hear your thoughts!
Why duplicate instead of continuing to run the campaign? You have all that data that's already been collected.
To examine data specifically for this offer+lander combo, simply drill down into the tracker, offer > lander > [whatever variable].
If you want to drill down another level, set the date+time range to a time AFTER you made the last lander/offer cut. Then you'll no longer need to drill down to offer > lander.
-6% ROI is at breakeven! Definitely keep that running and drill down into various variables to identify optimization opportunities, including cutting placements. You can also test bids.
And of course, if you can find additional offers to split-test against that, that would be great as well.
Amy
05-09-2021 05:35 PM
#11
twinaxe (Senior Moderator)
I started another campaign with the winning offer ID 12 and bumped up the CPM to 4.90. I also played with the targeting a bit and restricted it to android and IOS. I also manually increased bids on zones that were converting well at this point.
I had about 54 conversions to make some reasonable bets on these placements. I bumped those bids up about 10-20% a piece. I also slightly dropped the bid on a zone that had profit potential.
When you bid higher it´s normal that performance goes down first because you
1. Pay more for the existing traffic
2. Receive higher volume
3. Receive traffic from new placements
But when the campaign is converting good then after some optimization it will normalise and the results are often better then compared to lower bids.
And again I was left scratching my head. What did I do different? I cut the bid slightly could that be the difference? I dropped the bid again to 2.867 this time I ran 2 identical campaigns 1 with aggressively cut placements and one with just the new low bid
On pops the bid is much more connected to the traffic quality than on push for example.
So a lower bid often reults in worse quality and thus worse performance.
You get what you pay for
Not many more offers in the top offer report to test for Clickdealer and I heavily leaning towards sending them my traffic because my affiliate manager there is very friendly and helpful.
With Clickdealer you have a very good network at your hands, they have so many offers that there should be some good for everyone
06-08-2021 03:41 AM
#12
lilgator (Member)
Missing the Scale Whale

An offer handed to me from the Pantheon of Affiliate Marketers
A landing page gracefully supplied by an Emerging hero.
With all this, I can only catch a glimpse of lady fortunes tail.
(I took a note from @jaybot's book and will try to infuse these posts with a little more personality
I originally found the following offers in this thread - Thank @twinaxe
https://stmforum.com/forum/showthrea...-For-STM-Users
To date I have tested 33 different offers and this is the first consistently profitable offer. So DON’T sleep on this one. HAKA 1979 & 1978
I do feel a bit guilty as I did find this one on my own but whatever that’s my problem.
The same goes for this creative. Thank you @jaybot & @twinaxe
Which you can find here. Its pretty hilarious that this only has a handful of thanks and replies. Aren’t you guys REALLY tryna make it (looking at you “1 MM or I jump off a building” guys)
https://stmforum.com/forum/showthrea...lick2sms-LP-v1

Anyway so I slap this Snap-On campaign together. Pretty easy assembly considering the new version also auto translates. And here are the results across individual campaigns.
The rise of the machines is imminent because none of my CPM campaigns beat any of the the
The consistent profits are coming from CPA campaigns. These CPA camps were set up after the initial test CPM camp did well and had a few conversions. Those are the first 4 camps.
Stats are last 14 days so don't get too excited over the 6 bucks

06-08-2021 03:46 AM
#13
lilgator (Member)
After the first successful GEO I tried to scale within the traffic source since most of my cash is locked up in PropellerAds right now. I tested the following GEOS

Daily Minimum Profits Nowhere to be Found

After testing 12+ distant and foreign lands I’m still missing minimum daily profits. I remain baffled by mistress marketing.
If I have the winning combo why the hell can't I get my free money??!??!?
In order to more accurately diagnose my problems I took some time to put the pen on paper and record my testing strategy (inspired by a free newsletter from MR PAYNE)
After testing 12+ distant and foreign lands I’m still missing minimum daily profits. I remain baffled by mistress marketing.
If I have the winning combo why the hell can't I get my free money??!??!?
In order to more accurately diagnose my problems I took some time to put the pen on paper and record my testing strategy (inspired by a free newsletter from @Mr Payne)
So here’s my testing outline to give you a little insight into my decision making.
- Test offers: recommended by AM or forum
- below $1 payout
- In my vertical, sweeps, unless it has broad appeal such as captcha and download offers mentioned in this post
- Promotobale in tier 2 & 3 Geos
- Targeting
- Geo: tier 2 or 3
- Less than $2 effective smart CPM suggested with bellow targeting included
- Device: Android - somewhere along the way I read anectdoctally that android converted better in the lower tier GEOS and I just have been running with that but maybe I should reconsider
- Connection: Carrier
- Use the Carrier suggested by the AM in the corresponding GEOS this can be anywhere from 1 to 3 carriers. Usually never test WIFI I have only tested 2 to 3 WIFI camps
- Creatives
- Sorting through creatives sent by my AM. He will just pass along a text doc with a ton of hyperlinks for my vertical. I’ll grab the interesting ones using HTTP track
- Using STM creatives as supplied by generous members like @twinaxe
- Direct Link - exclusively for HAKA offers
- Bidding
- Add 20% to suggested CPM using Propellerads SmartCPM
- CPA - Set to 80% of offer payout
- Cutting
- Cutting Non Placements Traffic Slices:: cut nonzone placements with 1-2x offer payout and 0 conversions. Usually browser and OS versions in the beginning
- Cutting Placements: Cut Zones with 2x offer payot and 0 conversions
- Cut zones with 80% bots ( I am bad at consistently running bot tests)
- Killing
- Kill campaigns with 5x offer payout and 0 conversions
- Kill Campaigns that are -70% ROI after any multiple of payout is reached 3-5x for instance
- Does not apply to CPA camps which take a few days to get rolling
- Whitelisting
- Use the whitelist kll sheet to asses profitable zones with 2+ conversions. Set to 80% confidence and 30% ROI
A missing piece of the puzzle Mr. Holmes?

A concept I've been stuck on recently is Daily Profit Estimate
The estimated daily profits concept. Is that the answer?
I’ll admit that I don’t entirely understand estimated daily profits academically. Which seems to be a bottle neck although maybe a self imposed one… How useful is this process practically?
Let’s run through a quick daily profit estimate on one of the above campaigns to see if this is correct. Here is a an example of the number I came up with. If I did the biggest optimization and dayparted the campaign strictly targeting the profitable segments then I might be able to expect a….. Drumroll please… whopping .27 cents boost in daily profits
Here's a quick table I slapped together to run the numbers

This has been my fundamental process so far. But something is broken/missing. So does anyone know how do I turn these pitiful little camps into big beautiful greens? Because right now i feel like i’m trying to grab 100’s coated in Crisco.
PS: If anyone is interested in doing a mastermind for pop and push add me on Telegram @lilgator because my mastermind thread has gotten 0 traction 
06-08-2021 07:57 AM
#14
vortex (Senior Moderator)
The daily profit estimate is just a tool to help you to - get this - estimate the daily profit. 
It's not a concept. Basically it's what most people are doing anyway when looking at stats and thinking, "does this campaign stand a chance of becoming profitable if I optimized it further?" I merely developed a step-by-step that is easier to follow.
Can't get any more practical than that!
It would be like looking at a company, specifically at the employees in each department, accessing which ones are pulling their weight and which ones aren't, and coming up with an estimate on the eventual productivity after firing all the ones that AREN'T.
Of course in this analogy:
-Company = campaign
-Department = campaign variable (carriers, os's, placements, whatever)
-Employees = individual segments of a variable (breakdown of all carriers targeted, all OSs targeted, all placements, whatever)
Now - let's look at your numbers. It looks like there's a misunderstanding. You don't need to add up all the profits from DIFFERENT VARIABLES.
I would need access to your original stats in order to provide you with detailed calculations. For sake of demonstration allow me to show some hypothetical campaign stats as follows...
Carriers:
Carrier X - -$20 (total profits across 3 days unthrottled)
Carrier Y - +$30 (total profits across 3 days unthrottled)
Carrier Z - +$3 (total profits across 3 days unthrottled)
EDP = ($30 + $3)/3 = $11 (after cutting Carrier X from targeting)
OSs:
IOS - -$3 (total profits across 3 days unthrottled)
Android - +$25 (total profits across 3 days unthrottled)
Windows - +$5 (total profits across 3 days unthrottled)
EDP = ($25 + $5) = $10 (after cutting IOS from targeting)
PLEASE NOTE: We cannot add the two EDPs together, i.e. $11+$10, because these are from 2 different campaign variables. There would be way too much visitor overlap (e.g. it's the SAME visitors that are using Carrier X on their IOS system, not separate visitors bringing separate profits). Please let me know if that's not clear and I'll explain further.
So based on these stats, I would probably choose to cut Carrier X first, since that would theoretically result in higher profit than cutting IOS.
So why wouldn't I cut IOS too? Because we don't know whether IOS is profitable for the 2 remaining carriers (Y & Z). We'd need to drill down 2 levels to find out (Carrier > OS).
When we have more variables to look at, this can get more complicated.
But the idea is to optimize first, the variable(s) that can potentially result in the most profits - and repeat the analysis and go from there.
Another analogy of what we're doing here: Let's say we're deciding whether to purchase a gold mine, and we have x-ray equipment that will allow us to see how much gold is inside. In order to make a decision on whether to buy it or not, we need to verify how much gold is there, before we proceed to cut all the rock away.
If there isn't enough gold to justify the purchase price, no amount of cutting will leave us with profits.
(Of course here, gold = EDP, and rock = unprofitable traffic segments, and purchase + excavation costs = traffic cost.)
As mentioned before, I suspect there's a misunderstanding in your calculation. But let's assume your campaign is actually making less than $1/day - I'd encourage you to ask yourself,
"how much time and effort am I putting in to babysit this campaign? And are the profits worth it?"
If the answer is no,
you may be better off putting that time and effort towards testing more offers!
These days on pop it's not as easy to find profits anymore.
You need to test a LOT of offers! Be VERY selective on which campaign to optimize, ESPECIALLY when running in a new geo on a traffic source where you don't have a blacklist/whitelist. There are some tips here:
https://stmforum.com/forum/showthrea...ing-Placements
Test many offers using as little budget as you possibly can while still giving each offer a chance to perform.
Then, cherry-pick only the best to optimize and scale.
Hope that helps!
Amy
06-08-2021 03:13 PM
#15
ScottyG (Senior Member)
I don't know sh*t about f**k but I love your FA thread man, keep it up!
06-08-2021 11:44 PM
#16
jaybot (Veteran Member)
This FA has taken a quick turn towards the awesome 
I mean, it mentioned my name at least once, therefore it can only get even better.
However, because of it's awesomeness, beware the imminent Newsletter Curse!
Ye hath been warned! 
06-13-2021 11:20 PM
#17
jack_l (Veteran Member)
The heck with pops/push man you should go into copywriting... this FA is a work of art dude...
06-14-2021 03:47 PM
#18
lilgator (Member)

Originally Posted by
jack_l
The heck with pops/push man you should go into copywriting... this FA is a work of art dude...
Here's my chance....
*Ahem
"You reading this! I will write your copy for FREE! Why? I want a media buying apprenticeship - I learn and you earn! What do you have to lose?
Message me now "
07-05-2021 09:21 PM
#19
lilgator (Member)
Catching a Brutal wave
Catching a Brutal Wave
It was June 19th and I had just found a little profitable campaign in a small south american country. I was launching 2 campaigns a day.
That was the rule.
2 a day.
I kept wiping it out over and over again. This little country south of border looked promising though. But I launched 2 more anyway.
And suddenly beneath the waters churned and pushed me skyward. I was riding a big green wave for the first time.
In that 11 day period I made 300 in profit and just over 900 in revenue. There was some missing revenues too because my tracker was not set up to track the back button conversions.
The entire month of June I did 1,122 in revenue at 711 in spend. Putting me in the green 411 for the month.
I had just effectively erased all of my traffic loses since I started buying media.
Scaling and Distractions
I ran some ads in a new country. Then went down to a local dive to have a drink with two pals. It was Thursday the 24th. At Snake and Jakes I met Izzy in a turquoise dress. It was her 5th year psychology. Study harder Izzy.
It was Friday the 25th. Throwing spears into new countries 54 rev 21 profit. It was time to go out and celebrate my first consistent week of profits. The first tequila soda is always the 7th. Run the fucking numbers. Julie I hope you made safe back to D.C. 5 campaigns launched
Saturday the 26th. 70 dollars in revenue. Will I crack a hundred soon? I hope so. Anyways, I always enjoyed my Saturdays with Jasmine.
Sunday the 27th. I just broke a hundred dollars in revenue for the first time. Lifted some weights to clear my head. I launched 5 more campaigns. Texted a girl who was dressed like Britney Spears the prior night. The first vodka soda and cigarette hit me.
I looked to the sky with gratitude on my sunset walk to the bar.
“Heavenly glory”
I could get used to this….
I was doing 100+ a day in revenue with anywhere from 30-50 in profits. I saw myself living the good life pretty soon. It is relatively easy to parlay 50 into 100 - so lets flip 100 to 1,000.
I had done one thing right.I tried to put my most profitable campaigns on a new CPA traffic source. In this case Clickadu. Which has a unique testing system. One of them was a success and the other was a failure. I did not scale much to other traffic sources after that. Just focused on profitablitly on my main source. I'll be creating a scaling process for future campaigns.
Now I know the importance of leaving money on the table (See Bellow). In the future I’ll have at least 2-3 other traffic sources ready to rock when I have a real winner on my hands.
I couldn’t for the life of me, turn successful CPA campaigns into profitable CPM campaigns. It’s my understanding that if you have a working, profitable, CPA campaign with good ROI there is volume on the table that can be more easily targeted with a CPM campaign.
However, each time I launched a CPM campaign it performed terribly compared to it’s CPA counterpart. Any advice on this would be appreciated. Here's an example of 2 campaigns one CPA one CPM with identical targeting.
I refreshed my stats on the 1st. Back in the red. Damn. I was ready to sell my blood to cover increased traffic cost. Now I couldn’t buy a fucking kit kat with daily profits...
Needless to say the next 2 days involved 3 Adderall and launching 15 campaigns. By yesterday I fought my way back 40 in revenue and 10 in profits. Barely hanging on.
Offer performance had bombed in multiple countries. Conversion rates were sliced in half. It was brutal and heartbreaking. But now I have a better understanding of how the backend offer performance works with HAKA.
I’m also more focused on going wide in the GEOS that are stable. I’m trying to work in landing pages with proven offers. But this has been a real challenge without spy tools. I tried manual spying with publicWWW but no luck. All I could find was utility offers. I have a list of zones that convert very well. If anyone has suggestions I’m listening.
Until next time. Here’s to more adventures in advertising. I raise my glass to you STM’ers and hustlers around the globe.
Shoot to thrill
ACDC - Shoot To Thrill HQ
07-29-2021 02:12 AM
#20
lilgator (Member)
Quick update
It’s nearing the end of the month and I’m happy to say that I have recovered from my wipeout. The “downside” is that it took me the entire month to get the profits I made in about 14 days last month. Good news is that it has been relatively stable profits. But did not do more than 58 in revenue a day
. But as you can tell from my last post…. My focus has been in the right place and I am remedying that now. Anyways.
Also apologies to the vets whove engaged me on this thread and I have not replied. I will be much better at this and appreciate your input.
Here’s this month's numbers so far.

Nothing crazy and I should break 400 by the end of the month. Definitely need to get way more aggressive and get back to running new test’s consistently.
I’ve gone the last few months without a spy tool and decided to hop on Adplexity to improve my conversion rates and overall profits. Testing LP’s and is cumbersome especially when these offers are converting so well direct linked.
In fact this is my problem today. The ripped LP’s are converting worse than the direct linked offer. Here’s an example of 2 small batch’s of LP’s I tested


Really only 1 LP even came close to beating the direct linked offer. I’m really scratching my head about how to effectively and quickly deploy LP’s.
Should I make changes to promising LP’s and test new versions of the winners? A big hurdle is the amount of time it takes to clean and “fix” landers. It took me 4+ hours to
- Find LP’s in the relevant native language for the offer vertical
- Sort through completely broken LP’s, “needs work’, LP’s and “Working LP’s”
- Update links, upload to server, upload onto tracker
After all of that the LP’s perform worse than the direct link… So I’m trying to quickly find a solution to justify the additional 200 in overhead that the spy tool is costing me.
Interested in how or if you guys leverage adplexity and can link me to some of your favorite forum posts on the topic.
07-29-2021 02:20 PM
#21
vortex (Senior Moderator)
Congratulations @lilgator! It is indeed a good feeling when you know you can be profitable somewhat consistently.
Yes some offers can convert well just with direct-linking, and it can be hard to beat that using landers.
Before spending more time on preparing landers, you may want to ask whether the time and effort would be worth it for this particular offer?
If it's just one unicorn offer that you have no idea when it will die, I'd say just continue to direct-link, and use your time and focus on testing more offers instead of messing with landers.
However - if you have several offers like that that are similar, and are representative of an entire "type" or group of offers (with similar conversion flow for example, or vertical, or whatever), and figuring out a good lander can potentially give you an edge running this type of offers for months to come - then testing more landers may be worth it.
And if you don't want the lander-testing to eat into profits too much, simply tweak the lander rotation weight so that most of the traffic would still go to the direct-linked offer.
As for the cost of spy tools: To save money, you could just spend one whole day ripping the "received most traffic" landers in all the major verticals (or at least the ones you're running) in all major languages. Then unsubscribe until you need another batch.
Another thing you can do is outsource the lander-fixing and translation. Translations you can get for cheap from Fiverr. Lander-fixing you could hire someone from upwork, or even from Fiverr (it would just be more difficult because there probably aren't "lander-fixing" gigs so you'd have to reach out to coders to start some conversations; whereas with upwork you could just post your requirements and let freelancers come to you). I know someone who can fix up landers for a few bucks per lander - if you're interested please PM your skype (and let me know here in the thread that you've done so) and I'll hook you guys up.
So happy to see your progress - all the best!
Amy
07-31-2021 09:25 PM
#22
lilgator (Member)

Originally Posted by
vortex
Congratulations @
lilgator! It is indeed a good feeling when you know you can be profitable somewhat consistently.
Yes some offers can convert well just with direct-linking, and it can be hard to beat that using landers.
Before spending more time on preparing landers,
you may want to ask whether the time and effort would be worth it for this particular offer? Amy
I think for speed sake your right here. I've been testing a ton of geos since it's a global offer. I have 2 winning offers that work direct linked in 2 different verticals.

Originally Posted by
vortex
However - if you have several offers like that that are similar, and are representative of an entire "type" or group of offers (with similar conversion flow for example, or vertical, or whatever), and figuring out a good lander can potentially give you an edge running this type of offers for months to come - then testing more landers may be worth it.
All of the offers are same flow. Click2SMS but my 2 winning offers are in separate verticals. Mobile content and dating.

Originally Posted by
vortex
And if you don't want the lander-testing to eat into profits too much, simply tweak the lander rotation weight so that most of the traffic would still go to the direct-linked offer.
This is a good tip had not considered

Originally Posted by
vortex
As for the cost of spy tools: To save money, you could just spend one whole day ripping the "received most traffic" landers in all the major verticals (or at least the ones you're running) in all major languages. Then unsubscribe until you need another batch.
I think that this is how I will spend my day tomorrow. I had a problem ripping arabic dating landers (there are like 2??) so I'll focus on easy to translate landers like english and spanish.

Originally Posted by
vortex
I know someone who can fix up landers for a few bucks per lander - if you're interested please PM your skype (and let me know here in the thread that you've done so) and I'll hook you guys up
PM'd!
08-01-2021 11:53 PM
#23
vortex (Senior Moderator)
Thank you! Added you on skype!
Amy
01-27-2022 02:29 AM
#24
lilgator (Member)
After running traffic successfully for about three, four months, getting consistently profitable and bringing in a little over a grand in revenue a month my cash flow got halted. I had two invoices from Haka that sat non payment for about two months and traffic slowed to a stop. Almost no traffic in December. This was at the end of my best month so far

This time was mostly spent with family and reflecting why I was even doing what I was doing in my first place. And if I was willing to take the loss, and both initial investment and revenue and profit that generated then the first invoice came back in.
started working with traffic company. I got some off offer recommendations and worked in a geo that I knew was open and pretty good for running dating offers.
So I ran a dating offer in Yemen got to negative 60%. Roi first shot decided to nix that and work with a Smart Link for sweepstakes revenue share. sweepstakes was the original plan so it made sense to do the Smart Link. Smart Link itself came with about 16 or so pre Landers.
So I cloned the offer gauge each pre lander a unique name in order to split test them. So in a matter of a week I ran about 40 campaigns all split testing anywhere between six and nine pre landers apiece across 14 countries. With multiple carriers and Wi Fi connection
it happened also to be a busy week at work a nine to five.
I checked stats the first day, and everything appeared normal but a few days later I realized I had over 24,000 clicks and zero conversions.
I went back and took a closer look and realized that there was a typo in the original offer link that I had used for my Postback meaning that all the conversions I'd used were not tracked in Binom.
I then spent two three days staying up until 2am manually trying to retrace conversions in the affiliate platform, then relaunch them with fixed links.
I did that and proceeded eat shit for another round of testing decided. Nothing was profitable.

Fast forward to today and I got all my money back from Haka started with 1200 now Im up a little more than 3k.
But all my momentum is gone. Ground zero. Now I’m not sure what direction to go in. Trying things out but nothings clicking right now

I want to take the money and put it into push to grow again but my initial rounds of testing have gone poorly (duh).
I was working strictly with Haka 1 flow with a handful of offers direct linking. Now that I’m “starting over” the options of what do next seem overwhelming verticals, countries, new affiliate networks.
And I’m not sure how to translate my previous success into new wins. I just let go of a long relationship to make this work.
Just to focus
but now it just feels like being alone in a foxhole on fire. So here’s to making it work. Whatever it is.

01-27-2022 07:49 AM
#25
larsometer (Senior Member)
But all my momentum is gone. Ground zero. Now I’m not sure what direction to go in. Trying things out but nothings clicking right now
Oh man, I feel you. First success can be like a drug and once withdrawal sets in it is just pure horror.
Had to struggle for several month myself until I got traction again.
Good thing is that you already know all the mechanics and managed to make awesome numbers.
The game hasn't changed. It is a bit like cat hunting mouse. Most of the times she fails. But old cat is confident about her skills and learned how to handle frustration. She knows that she will catch a mouse sooner or later. It is a game of odds and fine tuning your skills.
The more you hunt the more your skills naturally get fine tuned.
As for Haka.... am also waiting for payment. Feels a bit like as if they have some chaos in their accounting.
From Zeydoo I know that they have Haka offers. Not sure how much of a cut they take and if it will be still profitable for you. But I guess it is worth a try.
Most likely you will also find Haka offers on click dealer. Both networks are very reliable and you don't even need to write invoice for them.
01-27-2022 03:44 PM
#26
lilgator (Member)

Originally Posted by
larsometer
Oh man, I feel you. First success can be like a drug and once withdrawal sets in it is just pure horror.
Had to struggle for several month myself until I got traction again.
Good thing is that you already know all the mechanics and managed to make awesome numbers.
The game hasn't changed. It is a bit like cat hunting mouse. Most of the times she fails. But old cat is confident about her skills and learned how to handle frustration. She knows that she will catch a mouse sooner or later. It is a game of odds and fine tuning your skills.
The more you hunt the more your skills naturally get fine tuned.
Reassuring to hear this. I like your metaphor.

Originally Posted by
larsometer
As for Haka.... am also waiting for payment. Feels a bit like as if they have some chaos in their accounting.
From Zeydoo I know that they have Haka offers. Not sure how much of a cut they take and if it will be still profitable for you. But I guess it is worth a try.
Most likely you will also find Haka offers on click dealer. Both networks are very reliable and you don't even need to write invoice for them.
Hope you get your money - It was definitely a clusterfuck. I've started with Clickdealer and will be experimenting with Zeydoo as well. They definitely have similar offers and flows.
01-27-2022 04:46 PM
#27
jaybot (Veteran Member)
Can also confirm Haka has been late as fuck with payments lately. I stopped all traffic to them since they haven’t paid anything jn 6 months. Not a huge amount, but annoyed me enough to turn off a “profitable” campaign that’s been running forever.
Their whole manual invoicing thing is retarded too. Literally. It’s not 1995.
I have networks paying me weekly or more often at much bigger amounts all automatically invoiced.
01-28-2022 11:25 AM
#28
s14b23 (Member)

Originally Posted by
jaybot
Can also confirm Haka has been late as fuck with payments lately. I stopped all traffic to them since they haven’t paid anything jn 6 months. Not a huge amount, but annoyed me enough to turn off a “profitable” campaign that’s been running forever.
Their whole manual invoicing thing is retarded too. Literally. It’s not 1995.
I have networks paying me weekly or more often at much bigger amounts all automatically invoiced.
Planning to do a
FA on push and was looking at HAKA for offers... somehow I get mixed feelings about that ...
01-28-2022 02:44 PM
#29
jaybot (Veteran Member)

Originally Posted by
s14b23
Planning to do a
FA on push and was looking at HAKA for offers... somehow I get mixed feelings about that ...

HAKA is good to get your feet wet, and I would normally recommend them for beginners.
They've just been shit lately.
Now, I would recommend Traffic Company or even ikangoo instead.
01-29-2022 02:50 AM
#30
vortex (Senior Moderator)
Wow that's a shame about Haka! I didn't know - haven't run their offers in a long while.
I'll direct their attention to this thread and hopefully they'll chime in with their side.
Amy
02-03-2022 04:47 PM
#31
twinaxe (Senior Moderator)
Can also confirm Haka has been late as fuck with payments lately. I stopped all traffic to them since they haven’t paid anything jn 6 months.
6 months is pretty long time.
Hard to hear that several people have payment issues there.
I didn´t run anything on Haka for quite some time so I can´t comment on it but let me tag them that they hopefully chime in here.
@
mobobeat can you please check the users issues with the payments?
I also messaged my AM on Skype about the situation, fingers crossed that it all resolves in a good way.
Their whole manual invoicing thing is retarded too. Literally. It’s not 1995.
Invoicing can be annoying for sure but it´s not that unusual when you work with the advertisers directly.
I also send invoices every single week to some advertisers.
That´s just the way it is
02-04-2022 12:45 PM
#32
mobobeat (Member)
Sorry for the delay in payment as we had a couple of issues with Telco payment delays and our bank account getting frozen . Inspite of the above we have not with held any payment to affiliates and communicated to all partners that there is no payment risk. We have begun clearing the pending dues and the same will get paid soon.
02-04-2022 02:49 PM
#33
jaybot (Veteran Member)
I haven't been paid since August 2021, @mobobeat
02-04-2022 02:52 PM
#34
jaybot (Veteran Member)

Originally Posted by
twinaxe
Invoicing can be annoying for sure but it´s not that unusual when you work with the advertisers directly.
I also send invoices every single week to some advertisers.
That´s just the way it is

It's rare for me.
Many direct advertisers are still working with Leadspedia, Everflow, or even CAKE on the backend which all have auto-invoicing capabilities.
Granted, even big fish like Fluent still ask for manual invoices, but they pay
immediatley so I won't complain there
02-04-2022 05:20 PM
#35
twinaxe (Senior Moderator)

Originally Posted by
jaybot
Granted, even big fish like Fluent still ask for manual invoices, but they pay
immediatley so I won't complain there

My main advertiser also needs to get invoices but there I get paid a soon as I send the invoice, money is usually 1 day or lates 2 days later on my bank account.
I send invoices there once a week but if needed they would also pay me daily.
About the big fishes, when I was doing 5 figures/month on Ebay and Amazon partnerprogram I didn´t have to invoice my revenue but they also didn´t provide invoices from their end so I had to explain to the tax pffice how it´s possible to make that much money there without having proper documents.
It´s already few years ago but I wouldn´t wonder when they still don´t provide any invoices
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