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Groupon Ukraine (17)

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After reading some of Stack's case studies, I decided to try Daily Deals campaign.

I wanted to run it in my country and I found great Groupon offer (CPL $0.73) in Russian network AD1.ru. Offer has a lot of landing pages for a large range of niches and you can manually set a specific city for each landing page. Cost per lead

My choice of niche is Sushi, because I know a lot of people, including my sister, who loves it to death).


1. I wanted to run it fast. I took 28 Stack's photos and 23 I found myself.

2. I have only one ad copy:

Лучшие Суши в Киеве!
Получи скидку 50% в лучшем суши-ресторане Киева! Регистрируйся сейчас пока ещё не поздно!

In English:
Best Sushi in Kiev!
Get 50% off in the best sushi-restaurants in Kiev! Register now while it's not too late!


3. Groupon has 4 landing pages for Sushi, I setup all 4 in Prosper for rotation.

LP 1: http://groupon.ru/signup/big?landing=5&city=10
LP 2: http://groupon.ru/signup/big?landing=6&city=10
LP 3: http://groupon.ru/signup/big?landing=7&city=10
LP 4: http://groupon.ru/signup/big?landing=8&city=10


4. Targeting Data:

Targeting 273,960 users
who live in Ukraine
who live within 80 kilometres of Kyiv
exactly between the ages of 20 and 50 inclusive
who are female

Suggested bid was 0.53, I put 0.42 (20% off).


Results after 2 days:

Spent: $24.60
Total: $18.98



Now I'm going to leave just LP1 and LP2.

Bad thing that network not support subid.

You need setup unique urls for offer. So after I'll find winning LP I'll setup unique url for each ad.

I've found that ad 23 wasn't converting, I followed all clicks for that ad in Prosper and no leads, so I paused it.

Here ads which got clicks:



Would be glad to hear your thoughts and recommendations.

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Are you running these campaigns on Facebook?

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Yes, Facebook.

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Awesome...I've been looking for a Russian Affiliate Network!

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Here is more:

CPA
http://myragon.ru/
http://cpanetwork.ru/
http://gameleads.ru/
http://admitad.com/
http://actionpay.ru/

CPS
http://gdeslon.ru/
http://topadvert.ru/

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You're very close to profiting. How's it been going since you started optimizing?

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Not good. I paused this campaign.

After I found a winning landing page the CR and EPC started decrease.

Then I run demographic report. Best responded demographics were 18-24 (37.197%) and 25-34 (60.208%). Tested campaign with an age 20-29. But got even worse.

I'm currently testing another angle, it's a travel tours.

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Did you try VK.com?

Facebook has a smaller audience in Ukraine and Russia.

Russian CPA networks suck because they don't have tracking compatible with Prosepr202

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No, I didn't try VK. I'm focusing on Facebook.

Yeah, it's true... Russian networks have a subid, you can still track your leads in prosper202, but you have to do it manually.

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Seems that Vk is invite only ...
They have ads like facebook ?

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i have 3 invites to vk.com

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i would like one if you can share

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Hey Guys, I'm from Russia and I've made a network fully compatible with subid's and prosper. PM me for the link.

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PM'ed you, dzerv

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Hey,
short question.

Did you locate people in facebook who likes sushi or chinese food? Or general all female 20-50 in ukraine near kiev?

regards

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No. Just general.

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why are you paying so much for the clicks?

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