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Couple of questions regarding TrafficJunkie (20)

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Hi guys,

this is my first adult campaign and the only thing I don't understand so far is TJ bidding system.



My bid is three times higer vs the highest bidder and after few hours I'm still the third. I think the top bidder set very high frequency cap so the system gives him the most volume. I use 2 views per day per IP. Here are my questions.

1. Is there any bidding formula at TJ? Is there a way to calculate the first spot price based on CTR and other factors?

2. Let's say I found two or three types of banners that work well, then I have two winning LP variations. How to match the best banners with top LPs and maybe offer? Using multiple path setup at CPVlab or additional subid tracking?

3. What is the simplest way to calculate cost/profit? Using Excel or simply update CPVlab with an average click cost?

Thanks.

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It takes in budget and frequency cap, so if you have a freq cap of 2 a budget of $100 and the highest bid, the person with freq cap of 3 budget of $20,000 and lower bid will most likely be above you.

The sweet spot for maximum budget is $20,000. Don't worry you won't spend that just because you set it at that but you will be put up high in the ranks of the bids

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2. To that man, you will become mass confused when scaling if different banners work different for different landers, I usually put up 20 ads, 3 landers, first of all I find the best landing page, then run that, then after that find the best ads. When you're running over multiple sources with 100's of campaigns you're going to want it the easiest way possible, not having 100 different campaigns, with 2-3-4 different variations inside them it would be plain hell for the money you're making.

3. Aff network Offer income - TJ View daily statistics report = profit

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Thanks, Maynzie! I've already tried $20.000 and seems it doesn't work anymore. Will play with freq cap to see how it impact the volume and conversion rate.

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One question with regards to 2), so basically you're watching for (I assume) highest CTR creatives and matching LPs for those to get into the green right?

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Also interested to know how to match the best banners and LPs without splitting campaigns and placements too much.

By the way, when you guys decide it's time to change creatives? Based on ROI solely?

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Great post!

It's really easy to go down the rabbit hole of over-optimisation - hell, I've practically set up a camp bed down there. But what you need is a method that scales and won't drive you crazy.

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sorry about being unclear about 2*

What I do is first of all out of the split testing I will find the best landing page, so the first thing I am testing is lander only so creatives are just there to gather traffic. Once I have found the best lander, then I don't look at the previous banner data, I run for another day or 2, then select the best banners from those days of data and not before then I am left with the best overall landing page, and the best creatives for that lander.

This has helped enormously for scaling, especially considering that 90+% of the time the best lander on one placement will be the best lander for every placement you run So you're just scaling the landing page across all sources, but creatives can differ placement to placement because of site colours and angles of tube sites change it

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What do you consider when chosing the best lander? do you have a % of conversions in mind when sifting through the landers?

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Split test different landers and elimate them when there's a 99% confidence rate that one with outperform the other. Use this to check http://www.usereffect.com/split-test-calculator. Don't make any assumptions, only make decisions based on statistically significant data

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Hi peanut,
I'll do my best to answer your questions about TJ without seeing the campaign you're talking about, but it's best you contact me and let me take a look at your campaigns.

The factors that affect what percentage of traffic a user gets are:
The CPM Bid
Campaign Budget
Frequency Cap
Time Target
ISP Target
Keyword Target
Channel Target

The general rule is, the more specific the traffic, the higher you’ll have to bid to get the volume you’re looking for. So you could have the highest bid, but not get the highest distribution of traffic because the traffic you are bidding for is very targeted.

There’s no bidding formula, if you want more traffic raise your CPM bid, raise your budget, and delete your targets. You will get more traffic but it will not be as targeted.

Regards,
Messina
messina@trafficjunky.net

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Thanks Messina,

I've already duplicated this campaign for other placements using different freq caps and budgets, every thing works as you say.

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What can you guys recommend to match the top performing banners to the best LPs? Separate camps in traffic source and CPVlab?

As an example, here is a campaign with 11k clicks and all 3 LPs perform the same. However, I have no glue how each banner works for each lander.

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If you really want to track this, you could pass both the target and LP ID to the offer and use the affiliate network's tracking.

To do so, use the following checkbox in your campaign setup:



In the LP link, you pass the ID as another subid, sth like "http://yourlpdomain.com/index.html?aff_sub4=1234

In hasoffers for example, you could now run a report grouped by aff_sub3 and aff_sub4

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Not sure I'm getting you 100% right, but just click 'show page' under the campaign stats at top and it shows you each keyword & LP combination. So if you use banner1 in &keyword=banner1 for instance, you see banner1 performing for each LP combo.

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fjk87, you're right, this is exactly what I'm looking for. I was thinking that there should be something like this, ideally each LP in CPVlab stats should be clickable to go deeper and see its performance in details. Thanks!

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cool, that's way easier

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You can go deeper, just click 'show XXX' and it shows you for instance Creative to LP to offer separated for each combination. For a better overview just c&p or export to excel. You can actually track really everything with the features CPVLab has included.

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One more question - what would be your strategy on rotating creatives. Let's say I tested 20 banners and found the best lander.



1. Should I run the most profitable creatives until ROI is acceptable? Because someone can launch the same banners tonight and ROI will drop very fast.

2. Or better try to go long term and rotate all profitable creatives so letting losers quit over time. In this case I can run this banner set for longer.

How are you guys doing that? How many banners to run at the same time? Does it depend on visitors' quantity? When you decide to add new creatives?

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^ I take the best performing creatives and create slight variations of them, perhaps rotating in some new copy, or adding some different animations. The throwaway line of "Always be testing" certainly applies. Once you find what works, you want to try and improve on it. Even if you don't actually squeak out more than a 0.01% CTR improvement, you'll have at least contributed to keeping the campaign fresh and avoiding burnout.

Unfortunately burnout happens a lot in the adult vertical if you allow a campaign to sit (on some traffic sources worse than others). Frequency capping will give you some breathing space, but I don't think there's ever a good time to settle on Profitable Creative X and wait for it to stop working. Stay proactive rather than reactive.

Try to avoid getting wrapped up in the numbers too. As great as tools like CPVLab are for letting us run over the numbers, the whole point of testing is to get a better feel for what works and what doesn't. Look at your best performing creatives vs. worst performing creatives. Are there any patterns? Any images that do better than others? How can you source more of them? Try to understand not just the numbers, but the meaning behind them. It's all part of the learning process and that data is $$$

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