Home > Paid Traffic Sources > POP / PPV / Redirect

---

Dumb PPV Questions (21)

---

After finally getting approved over at TV (hopefully they verify my credit card very soon), I'm ready to throw some campaigns up. Looking at the superbowl thread stackman put out, I'm excited to give it a go. I am really into football so I'm hoping I can get something going. Just with the two teams and targeting individual players and anything related, the list just goes on and on.

I thought I had a template of the Yes/No type of landing pages (like the justin bieber one) but I don't and I suck at photoshop so I have to do the tutorials I find online to make the buttons (better this way anyway so I can change colors for each team and different words for each button).

So my questions are since this is my first time doing PPV ever:

1. Do I need to make my landing page a certain size or anything? Or will TV adjust it? I just have to submit my landing page?

2. I dont understand targeting by keywords. I understand targeting url's. The landing page opens when the user goes to that site, but what are keywords for? If the user types that certain keyword in google or what?

3. What hosting do you suggest? Dedicated? VPS? What company? I use wiredtree and use a vps. Is that fine for now for starting out since I won't be doing over 50k views a day?

I know I have more dumb questions, i'll add them when it comes to me.

---

1. You need to make your landing page a certain size. 782x583px is the technical size of the popup, but that's never the case. To play it safe make your landing page 640x480. This will guarantee none of your popup will be cut off.

2. People have success with both URLs and Keywords, I'd say there isn't a favorite among marketers for success. Using URLs to start is easier though, so i'd recommend that for your first few campaigns. By using URLs only you won't be held back at all, I've had most of my profitable campaigns using URLs and i favor this method.

3. I have a dedicated server so I've used that in the past. To start a basic hosting/VPS account will do until you start pushing many views.

Are you making your landing page in Photoshop?
Will it help if i make one, give you the PSD and then you can just edit out the pics and change the text?

---

That would be great. I might be able to deal with the buttons but the biggest part im having trouble with is making the landing page. I keep trying to position my buttons a certain place below the main image. But it's in a different spot in firefox and IE. It's not off by just a little bit, its off by a lot. Sometimes the button will be on top of the main image above the buttons. If you could give like an html/css template of something like the justin bieber campaign that would be awesome.

Also, do I need to put code on my landing page to make it 640x480?

edit: I'm just realizing another dumb question. Do you just make one big image with the size of 640x480? I'm typing out the header, then a smaller header below that. Then putting an image in then below that put the yes/no buton all in html.

---

Do you know you need to slice your templates in photoshop? Then you will have a html file generated automaticly

---

I usually use 780*400 if I create my lander for LeadImpact. I will follow stackman's suggestion for the lander used with TrafficVance, thanks for this For landingpage sizes you should read Todd's posting which explains it quite well. For landers I always follow the KISS principle - Keep It Simple Stupid Don't overdo your landers, use list points and short, straight to the point sentences.

I have attached a simple lander you can use here. Have fun.



The lander uses jquery effects and audio. Just comment out what you don't want to use.

I never really had success using keywords. I think for scaling it's great to scrape offer related keywords but for the beginning, stick with urls.

I am using the 2GB vps from Storm On Demand which works absolutely fantastic with cpvlab. No hickups so far and smooth loading times...

---

If you need some HTML and design skills, I can recommend designcourse.com

It's a 4 month course, but to be honest, you only really need the first month for creating landers.

---

Nick thanks for the link! That site looks promesing.

Also, when you direct link on leadimpact (or any other ppv ) will they cut out 780*400 of the webpage? and will they cut out the most importand part, or just a piece?

---

It will show the whole webpage, but just in a small window so the user will have to scroll. If your direct linking check the offer landing page for the following:

none of these are essential, but useful to check

* centered design
* width <= 800px
* call to action above the fold
* if cta below the fold, does the LP invite them to scroll (curiosity, arrows, etc)

---

Yeah but it doesnt always come out as smooth when I try to edit in dreamweaver.

Thanks man but I really just need the "poll" type of landing page. I keep trying to place my buttons in a certain spot (using align and position) but they end up all over the place in different browsers.

---

- Todd's guide is key
- Why i do 640x480 is mostly to play it safe. I've heard too many people tell me they realized their landing page, or call to action button was half cut off for some random reason.
So i always do 640x480, but it's not needed, the important part is to keep all your key info in the 640x480 pixel zone.

---

1. You can technically use a full image and just center it on the page. There's really no reason why you can't as long as its under 100kb. It's definitely frowned upon by techie's, but again there really is no loss, I've split tested before to prove it to a friend.
2. Give me 1 day, I'll make a couple HTML landing page templates

---

Thank you, that would be awesome. I made a LP in the meantime but it's kind of ugly.

Also another question. I just added my campaign in TV and I saw it has a Tracking Code (HTML). Do I need to use this anywhere, whats this for?

I also see I can put in that I'm the highest bid for each url. Do you guys normally do this or no you go through each target and decide for yourself?

---

You dont need to use the tracking code if you have your own conversion tracking setup with cpvlab or prosper for example.

Dont hit the "make my bid the highest" button - you will be paying too much. Increase your bids manually (go in 0.01 steps) and only do it on URLs that are profitable for you.

Even if you are the lowest bidder and there are 2 or 3 people above you, in my experience you will get sufficient traffic on a high volume target to test whether it converts

---

Alright thanks man. I finally got everything verified and money deposit. But there is a red x under the "Serving" and under "Now". I hover my mouse over it and it says:

"Daily visitors count is over the configured limit."

What does that mean? I click on it but it just brings me to the top of the page.

---

When you go to your creative view (within your campaign), you can set how much in $$ you want to spend each day, or how many visitors you want to limit it to.

Either just leave blank for no limit, or set to a very high number.

Once you hit your limit for the day on a creative or campaign, you will get the red x.

---

Ugly works!

---

Working on these landing pages now! I didn't forget

---

Ok so my hosting crashed when my campaign was finally set live. I also had 2800 targets, maybe I'll only go 500 then test a new 500 and so on. And I'm not 100% but I don't think Bevo is working out for me.

I have to watch videos on tracking with prosper 202. But had questions with TV:

1. I understand that we choose display for creative type. But I don't understand creative budget. It says a minimum of $20, but the campaign budget minimum is $10. I dont understand why they say 20 for the creative.

2. Max Visitors Per Day. What is this for? Do you just leave it at 10000?

3. Then there is another Daily Spend Limit option I have to enter. I don't understand between this and the creative budget. Only thing I can understand is this daily limit is set for this specific creative and the campaign limit is for all the creatives in that campaign. So I don't understand question #1.

---

1. You can have a single campaign with multiple creatives. Let's say you have a campaign with 5 creatives. You could set each creative to only spend $20/day, and your campaign to be at $100/day. If you lower or raise your creative budgets, you will still never spend more than $100/day (at campaign level). I tend to only have one creative per campaign, and leave my creative budget 'unlimited' and just modify at campaign level.

2. If you want no more than 500 pops per day, then this is where you set it. I leave at 10000, because even at the minimum of 0.01, that's still $100/day and I don't think I've ever thrown more than $50/day in on an initial test. However, if you are ramping up a profitable campaign you would want to remove this cap.

3. Yes, it can be confusing. As previously mentioned, I just control budget at the campaign level and leave the creative budget blank/unlimited.

---

What I do is watch my stats like a hawk when I have that many targets. I put all say 2800 in, let it run for a minute or so, pause everything, pick the 15 or so targets that drove most views. Let those run for about 100 views (assuming 1 LP 1 Offer, multiply up if more LPs and Offers), cancel out the ones that are not profitable, move on to the next 15 and on and on.

I would drop Bevo. I have used both Bevo, Prosper and CPVlab and the last one wins it every time. If you can addord to buy cpvlab go with that, otherwise go for self hosted 202 (p202).

1. Ignore that, just set campaign daily spend limit to 10. Daily spend limit on creative I leave empty. Creative budget I leave at unlimited.

2. Yep I leave that at max, but you could use it to spread your campaign budget over a week

3. You got it - so a campaign has a budget, you can have multiple creatives per campaign and each can have their own max spend.

---

Not trying to be a pain, but any word on those? I still have a few ideas I want to try to run that are NFL related.

---

Home > Paid Traffic Sources > POP / PPV / Redirect