Home > Paid Traffic Sources > Facebook & Instagram

Rebill Landing Page Guide? (7)

05-28-2011 03:48 PM #1 ubershawn (Member)
Rebill Landing Page Guide?

Hey guys,

I'm just wondering if Stack, Mr. Green, any of the mods, or anyone else who has a lot of experience/success promoting rebill offers on Facebook or Plenty of Fish could post a tutorial?

I've done a ton of research on my demographic - and I'm ready to build my first landing page variation - but I'm completely lost on the type of landing page to create and the essential elements that are needed for them.

I'm thinking that a landing page for a weight loss rebill is going to be a totally different ball game than a landing page for a weight loss email submit.

Thanks a lot!

Shawn

05-28-2011 03:51 PM #2 ubershawn (Member)

Also, I know that a main factor in my success will be my ability to call out the right demo with my ad copy and such - I'm just really stuck with creating a beginning layout for a landing page

05-29-2011 02:36 PM #3 groomez (Veteran Member)

The best advice I could offer is after you are done researching your demographic, create landing pages that are similar to websites they frequent.

Let's say I was promoting weight-loss to men (which I have), in particular Force Factor (not so hot anymore, in fact I don't see it anywhere). I would study the hell out of my demo and notice that they frequent Mens Health and Mens Fitness type of sites where they release the same 8 pack ab workout every week with a different name to entice fatties to get ripped with only 32 secs of exercise/week.

I would grab common elements of those websites to create my own landing page that looks and feels like magazine sites they frequent.

Case In Point, actual lander I made. Worked very well. The adcopy might be familiar as I ripped it, but the lander is unique (to a certain extent). Hope that gets your juices flowing, no homo.

05-29-2011 02:45 PM #4 constantin (Member)

i'm assuming that all those top header links were not clickable or that everything simply redirected to the offer page?

05-29-2011 02:50 PM #5 ubershawn (Member)

@groomez

Thanks a lot for the help man! That's a great idea, and something that I learned a long time ago but completely forgot about.

In your experience, how do those LP's convert for you?

I'm pretty sure that all the header links and such redirect to the offer, correct? Do you think that helped or hindered your conversions?

Thanks so much for the visual example and the help

05-29-2011 03:03 PM #6 groomez (Veteran Member)

Quote Originally Posted by constantin View Post
i'm assuming that all those top header links were not clickable or that everything simply redirected to the offer page?
Quote Originally Posted by ubershawn View Post
@groomez

Thanks a lot for the help man! That's a great idea, and something that I learned a long time ago but completely forgot about.

In your experience, how do those LP's convert for you?

I'm pretty sure that all the header links and such redirect to the offer, correct? Do you think that helped or hindered your conversions?

Thanks so much for the visual example and the help
you're welcome. Yes everything simply redirected to the offer. If I were more of a html/css nut back then, I would have made the nav buttons hoverable (??) and more interactive. These days, I take the time to make a minisite where the different category nav buttons redirect to a related article but with the offer still scattered around the page.

They can convert very well but always test it with something completely different. Making everything redirect to the offer when clicked might make you think that it would hinder conversions, but remember why they came to the landing page in the first place - to lose weight (or whatever your offer is). Your goal is to give them the motivation to click through and buy, not necessarily educate them on every other aspect of life.

05-29-2011 03:12 PM #7 ubershawn (Member)

That sounds great man, thanks for the responses

Home > Paid Traffic Sources > Facebook & Instagram