Facebook Ads - What Vertical to Choose in 2021 (15)
Hey guys, I wanted to expose my thoughts about actual working verticals at the end of 2020. My goal is not to persuade you in running any specific vertical but to tell you my and my friends’ experience and motivate you to keep fighting.
The first one is e-commerce. I think it’s the most perspective niche for Facebook ads among all of them. I know STM members who showed me their results - 6-7 figures monthly and ROI 20-100% - that’s really a big deal. Ofc, there’s a lot of pitfalls - what & how to run, bans, etc. But it’s a matter of your experience, right? You will find out how to choose a narrow niche or product, how to deal with Facebook bans, and will be able to solve other issues. I am not an expert, just know the basics and a few tiny (but crucial) things, so I will let real professionals provide guidance for you.
Gambling. Yeah, I know what you may think - ‘what the hell?! Running casino on Facebook in 2020?’ Again I am not running it now, but the truth is it still works. I know a few guys from Ukraine who make 200-300-500k dollars in profit per month and 100-150% ROI. The crucial and initial thing you need to have is a dev team who will create and manage mobile apps to generate leads and deposits. It’s a difficult task to build such a team of media buyers, developers, and farmers to succeed but was possible all these years and it will possible in 2021. My advice - do not invent anything but hire and invest $$$ in a team of experienced devs and media buyers to run gambling in 2021. There are still a lot of great advertisers around and they will be happy to provide better payouts for partners who can bring some volume in 2021.
Dating. Same it’s totally BH for Facebook ads, but I know some insights from my mate who told me he scaled his dating traffic thanks to lockdowns all over the world. Seems, people felt lonely so the CR got up and it became easier to make people not only subscribe but to get paid users. I think it won’t so difficult to find a piece of propper information about how to deal with Facebook bans. I am sure there’re some details for what light creatives to use to get people converted. I would be creative and use some bots like Manychat or Chatfuel to interact with potential subscribers.
Crypto. Everybody thought it was the end of the vertical in March 2018 but hey, it’s still alive. My pals from Israel still crushing it. There’s even a way to run it without cloaker. I am just wanted to mention this niche and let you know it’s not dead. And my prediction - the payouts will be even higher than in 2020, so it’s still worth to try.
Mobile apps with subscriptions. The idea is to develop an app with any functionality with a paid subscription on a weekly/monthly/yearly basis. It can be a fake so-called Battery Saver app or recipe app - just a matter of your genius mind. Both for Android and iOS. Just create an app, get it synced with Facebook ads (google it) and run App ads. Your CPI might be running with negative ROI but it should be profitable in the long run cause of subscription. Now every iPhone user knows how to cancel a subscription.
Lead generation. It can be any white hat lead generation vertical. I’d recommend you to focus on the U.S. market. For more info - check my other posts here.
Guys, please, comment your thoughts about it. Really interesting to know about your predictions.
my telegram: cassshy
Another awesome post for @cassshy!! I'll be linking to this post often.
The link at the end to your other post isn't showing up - are you referring to some/all of these posts? I'm linking to all of them here for everyone's reference:
https://stmforum.com/forum/showthrea...n-2020-Results
https://stmforum.com/forum/showthrea...ue-on-facebook
https://stmforum.com/forum/showthrea...rk-with-profit
Much appreciation for all your contributions!
Amy
thanks @vortex
Crypto payouts got serious bump in beginning of December already. When top 'HQ lead' affiliates got around 800-900 USD per ftd in tier 1 countries, then since 30th of Nov, brands bumped this to 1000-1200USD.
Crypto is not dead and never been. It's harder, way harder, but not dead. TBH, January is good month to jump back into it, BTC price is skyrocketing, many funnels can be created using skyrocketing coins. Yes, in facebook.
Awesome Post! Any Tip or hint to run crypto ads on fb without a cloaker?
Originally Posted by cassshy
I've been highly interested in running crypto, but everywhere I look for something that is legit...everything I read from anyone who seems like they could be legit talks about how they are pure scams either taking ppl's money...or BS autotrading systems.
Lead Gen is the way to go on FB.
Crypto is good with Supremedia, they have really clever landing pages and even custom ones with API that don't violate any policy and are 100% compliant.
Originally Posted by mcstacks
Sent from my YAL-L21 using STM Forums mobile app
I thought about getting into the crypto space but opted against it for now. I think the industry needs to evolve a bit longer as the current crop of companies don't have a lot of transparency. For the typical company doing something like Nexo.io, where they offer affiliate payouts for consumer deposits, we often don't know where their headquarters is, and it is hard to find that information. Also, these companies may claim to be "regulated" but in reality there is often very little regulation regarding crypto firms. I realize some people may be doing very well with these programs but it's something I felt needed some more time in the oven before I get involved.
Honestly, they are all half scams.
Even when you take whitehat investment type offer(there are lots of them):
http://amazing-offers.online/amaz/
There was the Invest into Netflix one also, which converted quite well, can't find it atm.
Teaching type https://naga.com/trade-with-naga-autocopy
The offers itself are not celeb endorsed get rich really quick auto-traders, they look legit, but networks who host them, they have dozens of brokers and leads are sent to the ones that convert best - doesn't matter how well regulated the brokers are. Sadly, these same networks handle blackhat offer leads exactly same way ...They get sent to highest bidder/best converting.
Now some of you may think, reputable, well established and properly regulated brokers are better. Hell no, when they lack whitehat traffic, they take 1-2k FTD's of blackhat. They might use sister companies, different payment processors and rebranded logos, but call center is same, idea is same. Generally their call center is trained well and converts better than rookie companies.
All of these are half scam/half ok type of brokers. Some people do make money with them, I don't mean affiliates, but actual customers!! But there are these absolutely proper garbage fraudsters. Generally those pay very generously for sales, typically 20-30% more than normal, but convert bad as sales are ONLY being done over phone where they ask customers credit card details directly. There is a purpose for that, everyone can use their imagination what credit card details can be used.
So when running whitehat crypto/forex offers, make damn sure where your leads go.
Lead Gen on Facebook is key in 2020. If you have a decent media buying team on Facebook and have that skill locked down, Lead Gen is a great place to go this year. We are seeing huge numbers with Insurance and finance offers with our FB lead gen partners. Quality is key and with FB you can target the key audiences.
Originally Posted by mobinner
It's interesting, that everyone is focused only on popular verticals like leadgen or crypto. No one asked about mobile games, how to get them ready and run traffic for it. It's very interesting and unique vertical.
Originally Posted by cassshy
@cassshy just posted this relevant case study:
How to run FB e-comm - 27 days - $242,190
https://stmforum.com/forum/showthread.php?t=50408
Amy
Sent from my iPhone using STM Forums
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