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$1.2m in 2 month - Facebook WH Leadgen 2020 Results (24)

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Highlights:
September’20:
Leads: 62 409
Revenue: $662 436
Profit: $107 364

October’20:
Leads: 58 105
Revenue: $606 731
Profit: $132 152

Hey guys, this year was challenging. I think everybody felt this pain when getting banned for running even WH angles. And a lot of affiliates struggling to choose what vertical to choose in 2021, keep running BH, e-commerce, or smth else. Here are my result and some tips for the lead generation vertical. Hope you will find it useful.
If you have some questions after reading this, please, be respectful and prepare a specific list of questions and I will do my best to help you as a part of the STM community.

So you may read this post https://stmforum.com/forum/showthrea...rk-with-profit and this
https://stmforum.com/forum/showthrea...ue-on-facebook
where I told you I started to run white hat lead generation campaigns in 2019. It was a mortgage and auto insurance. Having analyzed the networks it was clear we need to get some direct offers to have higher payouts. The actual payout difference between networks and direct advertisers might be $4-6.

So we started to work with 2 networks first to understand how the niche works and what issues we might face. But then we signed a contract with direct advertisers - insurance companies. You really need to shake hands to get such deals. But do not worry you can still get a pretty high payout with Leadnomics and A4D networks.

But let’s talk about issues you may face. They might be lead quality, discrepancy, FB bans, daily caps.

How to struggle with every specific issue

Lead Quality: you need to choose a really nice manager who can provide you with the latest feedback about the quality of your leads. Do not just run traffic broadly within the same types of campaigns. Your traffic quality will be shitty for sure. Ofc, the affiliate manager will let you know the list of desirable list of states for a specific offer, but still, you need to ask her/him about different age groups + genders. So, as a result, you will have separate campaigns like:
Male - 25+ - 19 states - ios
Female - 25+ - 19 states - ios
Male - 40-65+ - 10 states - android, etc
I also recommend you to create 2 different profiles in the same networks just to test different strategies, it can help you to get better payouts.

Discrepancy - it’s a difference between the leads quantity in Facebook ads manager and your tracker/network platform. Just keep an eye on this, it happens you can have 100 leads on Facebook with $4 CPL and only 30 leads in tracker - which means your true CPL is $12. You need to investigate it, and maybe you need to use another way of tracking pixel integration.

Bans - yes, we have bans despite itsн 100% white hat without any Facebook policy violation. So you will need at least 10 BMs - 40+ ad accounts to keep the volume of 1000 leads daily. It doesn’t mean all of them will be running to generate leads, you just need them ready for actions.
Daily Caps - at the very beginning you will get 100-300 daily caps from any network. It’s ok, maybe it will be even great for you. But if you want to run it heavily - you need to close deals with a direct advertiser to have 1000+ leads daily.

Focus on getting direct offers deals. Then you need to develop your relationship with the insurance company. Sometimes it’s better to deliver leads volume without any profit but with closing daily caps with a high lead quality to grow your caps and payouts. Cause it’s really important for advertisers to have solid partners who can generate volume. Then starting from 500 leads a day you can ask for higher payouts and new offers.

Type of offers
By WH lead generation I mean not only auto insurance. They’re also such offers as health insurance, medicare, home insurance, life insurance. Means you can run all of them simultaneously, the funnels are the same.

Seasons and best months
Auto insurance is the offer which works much the same around the whole year. But health insurance is the type of offer which works the best from October to the end of November. There’s an enrollment period in the U.S. so the CR,% is the highest, just keep in mind. That is why I put the number at the beginning of the article - the best months.

Please, comment on the article about other parts of the niche, and I will try to reveal more specific information.

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I've been waiting eagerly since you told me you were planning on posting, but wasn't expecting it to come so quickly! What an inspiring post! Very grateful @cassshy for your contribution!

I can vouch for Leadnomics - their offers covert refreshingly well! And of course A4D's stellar reputation speaks for itself.

So the most difficult parts of the equation are 1)negotiating a direct deal with an insurance provider, and 2)figuring out how to get FB accounts.

Based on my conversations with other affiliates, it has become practically impossible to run affiliate offers on FB without having a steady backup of additional accounts.

Question: When you were testing with Leadnomic/A4D offers, were you able to get profitable? Or did you switch to running direct as soon as you knew what you were doing?



Amy

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This is incredible, big numbers. Thanks for sharing @cassshy

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Hello, @cassshy I have 2 questions.
1. which kind of insurance offers is the easiest to get started?
2. How long a FB acc can last usually for you?

Thanks!

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-- Yes, Amy I was profitable while running auto insurance with networks.

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1) auto insurance;
2) it really depend on account quality. It's not about vertical, it's about fb's mood. You need a solid account - age/farmed well and with a proper ongoing daily activity

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What size of business are you? Are these numbers that can be done solo or do you need a 4 man team? or even a 20 man team?

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"Bans - yes, we have bans despite itsн 100% white hat without any Facebook policy violation. So you will need at least 10 BMs - 40+ ad accounts to keep the volume of 1000 leads daily. It doesn’t mean all of them will be running to generate leads, you just need them ready for actions."

If you face bans often and need so many accounts, you are not running WH buddy. The auto insurance offer might be legit and clean, but I am sure your angles are agressive/policy violating. If you really run WH you can generate 1000 leads daily with a handful of accounts for a very long time.....

So for people who want to run legit WH leadgen, including approved (not policy violation) angles, you don't need 40 accounts. Great numbers ofcourse, let's not ignore that!

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I am not gonna agrue saying you can do 1000 with 1-2 ad accounts. But I am a part of a small group of affiliates who run auto insurance. And everybody has ban issues since September 2020. I am not sure what's the real reason of it, maybe elections in the U.S. Let's see how the things go after inauguration.

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Hello,
Hope you are doing well. im new affiliate marketer,tried BH in the last 3 months and got lot fo profiles banned and BMs restricted,now after doing some research i want to move to WH lead gen.
my problem that i didnt find a good way to farm profiles,buy them or how to manage multiple profiles from 1 laptop.i created few profiles using R proxies and firefox profiles but most of them got banned.

i want to ask you what is your blueprint to getting and managing profiles ?

Thanks in advance

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Does the fanpage need to have a phone number and an address and a certain amount of likes and engagement before I start promoting ads (completely WH)?

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The more info the better (shows transparency). Likes, engagement not needed.

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Is it a problem to use the same phone number and address for multiple fanpages?

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Will wait for @stickupkid's opinion, but I wouldn't leave a footprint like that, especially when numbers and addresses are so easy to get these days.



Amy


Sent from my iPhone using STM Forums

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why do you need to use a mobile phone for Pages? it's not necessary. You can even use pizza hut contacts

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To give more legitimacy to the fanpage so it doesnt get banned by FB when I'm running CPA offer ads. I'm new to this, that's why I'm asking.

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Google "virtual address and phone number" and compare prices. You'll get lots of options.

Whether or not doing so will "make a difference" in FB's eyes: I doubt you'll ever get a definitely answer from ANYONE. Heck, maybe even different FB reviewers will have different standards as to what they look for in a "legitimate" business. But these days it's all about doing everything you can to make yourself look genuine, and then pray that your account won't get banned.

If you're doing the churn-and-burn thing with accounts though, that would be another story.



Amy

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Yes. Do this, get the address for the virtual address or virtual mailbox and then just use that address. Don’t pay for anything.

You could even use we work or Regus office addresses. Theses places are just like virtual offices with one physical address/mailbox in whatever country you are targeting that tons of companies (and people) are using and pay to have their mail arrive and sorted there. So it’s as legit as anything else.

Free phone numbers in target geos are a dime a dozen and you can find them with online with a simple google search. As long as it looks real and is in the actual country and can be dialed, there’s not much else you need to do. There is enough plausible deniability to not get banned for having an ‘old’ phone number that your ‘company’ forgot to update.

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Definitely doable solo. Just takes a very large amount of creative testing. Agency accounts would be ideal for WH since you can mass launch hundreds of ads at once with no risk of the account being disabled.

But if the angles will get a lot of negative user feedback (reports, angry emoji reactions, neg comments like "scam" "bs", etc) then it'd be best to run on rentals/farmed accounts and scale that way. YMMV so it's always worth testing different setups, but any of them should be doable without a mediabuying team

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How else do you keep the quality of leads up? I follow the demographics that the affiliate manager says and no matter how clean of an ad I run they always say that the quality is low and I have to pause. One offer I ran I even had to use the ad copy, age range, states and genders that the advertiser provided and still they said that the quality was low.

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What they mean with low quality exactly? what are the requirements? is it mickey mouse leads? duplicates? or they just dont convert? if they dont convert you might give them a wrong impression with your angle whilst the outcome is totally different than you might promise?

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Send your leads to 2/3 offers from different advertisers and see if they all have problems with quality. If yes, you have a quality issue. If no, you have an advertiser paying higher then scrubbing by arguing about quality.

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And this is why I joined STM...pure gold

Sent from my SM-G965U using Tapatalk

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I too run with a small group of affiliates running WH auto lead gen on FB. It's been a monumental effort consistently acquiring accounts and dealing with bans. Granted, i do have aged accounts to work with and manual review abilities when things get disabled, but its still pretty tough. Really been focusing on getting profitable in Q2 and really scaling up to $5-20k profit days (in a perfect world). Friends have done it, just gotta keep testing creatives and working around the violations!

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