Home > Paid Traffic Sources > Facebook & Instagram

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From the dark → WHITE side. How did start to run WH - $303,000/mo revenue on Facebook (36)

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Hi, STM-ers you may know me from some other posts:
https://stmforum.com/forum/showthread.php?43510-facebook-farming-the-best-solution-to-use-in-2019
https://stmforum.com/forum/showthread.php?41934-facebook-ads-in-oct-2018-is-it-possible-to-run-big-volumes
https://stmforum.com/forum/showthread.php?42434-fb-accounts-fast-farming-algorithm
https://stmforum.com/forum/showthread.php?42908-150k-spend-from-1acc-how-does-managing-comments-can-increase-your-cr

I would like to tell you about my journey and how I managed to jump from BH Facebook traffic to WH leadgen. I used to run BH traffic a lot since the beginning of 2017 and run it on pretty big volumes. My verticals were: crypto, casino, pin submits and sweepstakes, it was just normal to get ROI as high as 200-600%. I even reached the level when I asked advertisers to create custom-made offers for me.

I got my accounts from some farmers, then I famed them by myself and rent from real users. But as you may know, Facebook had few stages of kicking BH affiliate asses. The first one was in March’19 - when all the crypto got banned, and it was really hard to run it on big volumes. And the angles everybody used before appeared to be suspicious for Facebook robots and failed a moderation. Facebook’s robots also started to recognize celebrities and it was another strike. Then Facebook started to sweep all the farmed accounts, I know this for sure cause I used to lost hundreds of them on a weekly basis.

I always wanted to create a solid business based on Facebook traffic. Business requires solid planning, creating financial forecasts, roadmaps and following them, but how does it even possible when Facebook doesn’t allow you to spend the budget you have.

So I decided to try WH. I heard a lot about it since 2017, but in comparison with BH, it looked so non-attractive because of low ROI. But in 2019 I heard, more and more BH teams became WH.

I started to research what WH verticals and niches I could start with. I used to have the Amazon store and know how hard is to find a great product and how hard is to sell a lot of it.

So I decided to start with leadgen offers for EN speaking GEOs. I am working exclusively and only with direct advertisers. So, networks, do not even try to beat my current payouts.

My first month was not so cool

August stats:


So I started to dig and test - different placements, targeting, experimenting with Audiences, LALs, creating new concepts for creatives, added new offers for tests...


September stats:


Then I just started to scale…

1-25 October stats:


I found out a lot of interesting thing about how does Facebook really work. It really differs from what it says in Blueprint. And of course, it differs from BH a lot. My plan for the future is to scale and add more new offers.

The reason I am posting it is to connect with:

1. Big players who are running BH on huge volumes, willing to start running WH. I can guide you or team up;
2. Guys who’re running WH leadgen to learn more and exchange experience. I am sure I can be useful. I learn a lot about scaling, auto/manual bids, catching the right audience, etc.

If you’re the one of above, please do not hesitate to text me in telegram: cassshy

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"I found out a lot of interesting thing about how does Facebook really work. It really differs from what it says in Blueprint. "

Could you eloborate on this? Give some examples?

Also what kind of (niche) lead gen offers are you running and which geo's? Great numbers by the way!

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I don't really want to share the offer type here.
For example, I found out how manual bids works - you can't spend more than 100-300 usd within 1 campaign (costcap/bid cap), but you can spend more having more campaigns and using wide audience. And many more. I would like to exchange this info not just posting it here. Hope you understand

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Thanks, more tips like these are very welcome on the forum. I understand you don't want to share too much ofcourse!

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Those numbers... just from WH leadgen? Incredible!

I really need to jump into FB someday

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another tip when running in a huge volume - keep on eye of your Page, it can be evaluated with a low score. And you even can be banned from running ads.
You can check the evaluation here: https://www.facebook.com/ads/custome...oard_page_list
If someone is interested I could tell you more about how to raise it or avoid issues

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I wonder, if you ca share, how many accounts have you lost during these montha promoting WH?

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This is incredible @cassshy! Thanks for all the tips and congratulations on your success!

BH has become a really difficult game to play - we at STM may be working on a guide on how to run WH camps. Would be a refreshing change from all the aggressive/BH stuff.




Amy

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Thanks @vortex, I may continue posting in this thread about my journey.

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Please do, all of us here would appreciate any info that relates to WH facebook activities as it seems to be the future

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Thats awesome Cassshy, great stuff haha you've been quiet for good reason !

Manual bidding seems to be quite the secret sauce for more affiliates now outside of BH

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today I tried manual bids that are 20%, 30% and 45% higher that CPA. They don't show any positive performance. I think impossible for Fb to implement this tool. Really, how you can push the sales with the strict price if only the fb user decide to buy it or not. I think it doesn't worth testing. I will focus on lowest cost campaigns.

Plus, my volumes got lower cause I started to get 'Poor Ad Experience' for all creatives both old and new ones. Going to make some changes on my prelander. If anybody have some ideas - please assist me

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This might help; https://stmforum.com/forum/showthread.php?t=45941


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hey Cassshy thanks for sharing the info! If anyone is looking for tips/guidance on how to get started with WH ecomm offers, I'd be more than happy to help. There are definitely some specific strategies centered around:
1. Content creation
2. Cross-platform retargeting

Hit me up on skype and I can explain best practices.

Cheers,
Fred Jean-Bart
Senior Affiliate Manager - Jumbleberry
Skype: fjeanbart

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Thanks, I have seen it. I am already on changing lander. I will update you guys about the result

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Does anyone know what's happening with fb support?
I can't reach them - https://prnt.sc/pqktum

And I this error (seen this for a first time, while duplicating the active dynamic ads adset) - https://prnt.sc/pqkuqn
It says: Unexpected key "page_welcome_message" on param "asset_feed_spec[additional_data]". (#100)

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Congrats casshy!

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So getting rid of “Poor Ad Experience” brought 0 result. But I talked to fb support and after the investigation of all my ad accounts I got an answer...the CPL raised because of negative feedbacks.
So I am going to fix it. Kinda well known fact, but still... now I onow this for sure
[IMG]


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Recently had an account where CPMs for purchase conversion objective jumped from $30 to $60+ basically overnight. Then I read FB support’s response above and it got me curious so I went poking around on Google. Here’s what FB has to say about what causes a “poor ad experience”:

https://www.facebook.com/business/help/1767120243598011

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Hey, guys. I made a lot of changes on my pre-sale page, angles, got rid of 'Poor Ad Experience', increased customer's ad feedback. Started with one account, here's a result after the first day. Hoping to get back on track in 3-5 days.
P.S. the ROI is even more, the real spend was -

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Guys, I just wanted to show you the case of account reactivation. All you need to do is to push the support. They are really using templates to answer your first requests. It doens't mean you need to use my text as a templete, just an example. The total spend is more than $139,000.00

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I have faced another issue now. Running ads on low budget as $200 a day and got CPL with 50-70% ROI(spending $400), but after scaling to $1000+, I am getting negative ROI CPL. And the ad status a 'Low Ad Quality'. Going to test more different creatives

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I’m getting ‘Low Ad Quality’ on my ad as well and I’m not sure why :/


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Most of the time I get Low Ad Quality when using too aggressive copy on LP or the ad.

Check this thread we talked about this issue a few days ago.

Split testing variable by variable is beside an insight from FB rep the only "bulletproof" solution.

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This is amazing stuff thanks for sharing. I am a newbie here. What tool do you use in the screenshots to track revenue, profits, epc, etc?

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Looks like the Voluum tracker.



Amy

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Thank you!

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I am keeping an eye on this thread. Post more! Very inspirational

You coming to AWA? We could meet for a minute or two.

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I don’t see any reason to spend my time for any affiliate trade show.


Sent from my iPhone using STM Forums mobile app

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Hey man - we've been doing high volume financial lead gen on FB (and tons of other sources) for years. I'm always looking to connect with other high volume buyers to share strategies, offers, details, etc.

Feel free to PM me with your Skype or Telegram (preferably Telegram) and let's connect.

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Hey I am in your same boat, I ran BH for nearly a decade mostly casino, but it has been getting harder for sure...I am currently in the transition phase to getting more WH going - I am oddly having difficulty even getting WH campaigns approved! I'd be interested to chat.

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One of the best case studies i've ever seen!
my respect!

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I have posed my telegram few times. Feel free to add me

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Hey guys, I wanted to show you the strange dependence of CPM and CPL. I used to get CPL of $10+ with CMP of lower than $10.

Here's the stats form one of my ad accounts. Payout is $10



So be smart and build your angles regarding your very specific audience. It’s obvious, Fb found the audience I need so the CPL on-screen is bringing me 45-50%+ ROI

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Link isn't working for me...could you go into how to raise it or avoid issues, please

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Link isn't working for me...could you go into how to raise it or avoid issues, please

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What is your flow ?
ad click -> prelanding -> landingpage with offer?

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