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$150k spend from 1acc | How does managing comments can increase your CR (40)

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If you were ever running Facebook campaigns I bet you’ve experienced sudden conversions drop and CPC increase on your ads. One day you were generating +200% ROI and the next day you’re at -50% level.


This can be very frustrating as you need to set up new ad sets and gradually scale them to get back on track. And it might take you a couple days at least.


There are several reasons why this can happen, but there’s one the most important one - negative comments left by people who saw your ad. Most of the people read comments before clicking on your ad. And you’re immediately screwed if somebody write’s “scam” or even leaves such a gif:


I had so many cases when 1 comment “scam” for my sweep, casino, pins submit campaigns ruined the CR% from 9% to 0,5%.


Of course, you can go ahead and start manually hiding comments, or make settings in FB to hide comments containing words like “scam”, “lie”, “fraud” etc, but you can’t cover all the variations, especially when you’re ads are in some foreign language.


I’ll tell you this - the ad without any comments will convert much better than the one with one negative and multiple positive comments.


But we got your back - we developed a special SaaS solution that will hide all the comments in your ad campaigns and will prevent those nasty conversion drops and will make your campaigns live longer.




Here’re my fresh results from casino and pins campaigns. I could not reach that spend without this tool for sure.














Initially, I developed it for my personal use, but later I decided to share it with other marketers like you on a subscription basis.

Check the app here: https://fbcommentscleaner.com

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What about relevance scores?

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So actually it hides bad comments automatically?
And how does it deal with foreign languages?

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It can hide all the incoming comments. This is the best way for your ads. There are no useful comments for your ads, trust me.


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Nice question man


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Of course
I think it's useful if you have like 20+ campaigns running...

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Could you please share some testing data to back this up? I'd appreciate that, man.



LeadCloak

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It extremely useful even if you are running 2 accounts in pins niche - I can get 80 comments per day from one account, and it’s almost impossible to filter all of them using page moderation tool that we have in facebook as a native tool


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What data do you want to see? Lol. It’s a tool that can hide comments, not a dynamic ads. Pal, everybody has seen your cloaker service you’re selling, stop comment every article lol


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I'm talking about your statement, "There are no useful comments for your ads, trust me.", not the tool itself. Hope i made myself clear enough this time.

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Well, what test it can be, use your logic - what type of comment can increase your CR? There are only neutral comments or negative. So there is no reason to keep comments. It is better to hide all the comments or unhide some of them if you want. But comment can harm your ads. Ppl can see the comment like “scam” and they won’t even follow your link.


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It sounds great! I've registered an account and will make a subscription once the campaign is ready.

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Question if facebook won't flag the account for hiding all the comments..
Not matter if it's through API or manually.

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Fb won’t block an account for sure. We are using fb access_token. It is 100% natural for fb. Plus, fb is really dump, it cannot define that you’re trying to hide “scam” even in Page moderation section.


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Yeah, That's what I'm talking about - if people see 'fake' or 'scam' (negative comments in general), they won't even click on ad. That's why I asked you about any test data on "positive" comments. Positive comments generation is not hard but only worth if helps in CVR.

I'll tell my customers to test this out (positive comments); thanks and all the best for your new venture.

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Lol, positive comments are neutral comments only. They cannot increase the sale. They look suspicious, it is better to provide a chance to a user to decide


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Wow dude. Comments make ads go viral -> free traffic. Positive comments make your account also stronger. FB will reward you with great positions for less money on the long term.

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I am not arguing with that, but seems fb doesn’t care those comments were hidden, and they still can bring trust. The app is not deleting it but hiding.
Comments are not bringing free traffic but only sharing can bring it - two different things.
Sorry but I think your comment is useless in this case



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Giving it a test. So far not working that I can see. May have something set up wrong. PM sent

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Replied


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So if I am on FB and see a sponsored post, tag you in it, that is not free traffic?

If you hide all comments above story isn’t relevant so you miss out traffic man.

Forgot to mention a post with positive comments for example is more trustworthy than a post with no comments. This COULD increase conversion rates.

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No, you will get a notification that you were tagged. Plus you (as an advertiser) can ask to share your post, not tagging. There’re not a lot of examples to tagging people in ads posts.

Seems, you just want to argue lol.

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Man, I agree with you. But you see, the app is not deleting the comments. You still get trust from Fb cause it thinks you have this comments. It doesn’t understand what and why you have done with comments.

So all good, the app doesn’t hurt an account


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^^ Thanks, got it.

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I don't find any access_token on my ad page , there is no number after access_token:

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Hi, go to BM —> ads manager —> csmpaign —> ads and click —-> Ctrl (Cmnd)+U if you have Chrome or context menu and find line called View source code.
I am sure it works, I did it like 10 min ago


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Thank for sharing this. Can imagine this would work for nutra, casino, crypto etc. We're doing a lot with viral posts and chatbots where we NEED those comments ;-) Still appreciate these tools being developed!

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Does Facebook penalize the account, campaign, ad set, or creative somehow due to users reporting ads or writing negative comments? Running very compliant sweeps for example brings tons and tons of mostly male complaints with posts like "scam" "con" bullshit" "faaaakkkkeeee". Saw the same issue as you did with CPC's sky rocketing and CTR / CR %'s dropping. CPC was 0.05 then went up to 0.25 even after deleting all comments.

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The usage of this app causes no bans, it even can help you to prolong the life of your account. Fb can’t detect that you’re hiding bad or good comments. It works very effective with pins, casino and crypto. Just try it


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Hi Casshy, is it free? How does one signup? Just email and password?

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No, please, check the subscription section


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How is the backend of this? All requests coming from same server?

If yes, aren't you afraid that facebook will link all users/accounts using this service and ban them?

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6 months tests have passed - no bans


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That's nice. But affiliates who are running 30+ accounts at same time are always afraid of getting accounts linked. Any chance you have private proxy or private server solution support?

Feel free to contact me, I'd be happy to negotiate something custom.

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Btw, I am using this tool for my WH ads now. It increased my CTR from 5% to 9,5%. People saw neutral comments like 'how is this possible?' or sort of it and people just don't click on ads. But when they don't have a clue what's on the video, they want to click to make their own decision

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The tool works as described, but it dosn't always refreshes on 10 minutes , today I got a comment stay on 45~ mins before getting deleted =/
do more expensive plans have more frequent checks?

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While I see how it can benefit those who run gray hat / blackhat on Facebook. You're in it for the short-term gain. Account longevity isn't something you worry about.

However, I certainly do not recommend hiding comments on your campaigns if you're running white hat and don't want your account get flagged after a manual review.

I got an exclusive document from my Facebook rep outlining the key pointers Facebook is looking at when trying to identify scammers on the platform. In this document it says it's extremely suspicious when advertisers are hiding comments. Instead, you should treat them as if you were a big chain like Walmart - imagine how a Walmart employee would treat a shopper when they start trashing a product. They'd try to explain how many other trusted customers they have along with results of the product, etc...

So Facebook is definitely considering how actively you're hiding comments on your ads before closing an ad account.

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Awesome, I wasn't too sure about the impact of hiding. Problem is ofcourse; haterz gonna hate, no matter how WH your product or ad is, people on the socials always find a way to take you down. I always tried to avoid mingle in a discussion as page owner but now it might be a good idea, thanks!

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Does this apply to Page Moderation rules as well? I'm running some WH campaigns on Facebook and the comments are absolutely brutal! (I think other advertisers in same vertical have left a bad impression or something)

So I've setup Page Moderation to block/hide anything overly negative. You're saying that could lead to a closed account? My Page score still seems fine, although Ad Quality scores aren't the greatest.

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We get some brutal comments on our ads too to be honest. People are more mean online. If you're running some good volume I'd suggest hiring a few VAs to cover 24/7 the moderation / replies. We reply within 30 minutes which greatly helps conversion rate.

When you get a manual review and the Facebook rep sees you're hiding the majority of the comments they'll not like that and it will have a negative effect when it comes to their decision whether to close down your ad account or not.

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