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Sweepstakes 101 - Part 7 - Ads & Landers (2) (4)


09-10-2019 06:50 PM #1 vortex (Senior Moderator)
Sweepstakes 101 - Part 7 - Ads & Landers (2)

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Wisdom from Interviewees


Stephen Gelber @ Fluent:

Pop and Push: For stuff like mobile pop, or maybe "slightly disruptive" traffic sources that aims to interrupt the user from whatever it is they're doing, you're going to need a pre-lander which is no secret.

We focus on seasonality and general themes that the majority of the population will connect with. For example, I'm sure everyone has seen some pre-landers with Christmas themes around the winter. Right now, with football around the corner - we're developing pages around that. Another example: Huge popularity when the finale of Game of Thrones came out. Things like that.

The engagement on that pre-lander can make or break a campaign, so do tons of testing. But in general, think about what a high % of people will be talking about and leverage that.

Andrew Payne aka @Mr Payne:
Landing Page Tips [Note from Amy: Mostly applicable to Pop/Push]:

You can test having two prizes on the final page, each linked to a separate offer, see which one users are clicking on the most and make sure to move it to the top spot if its not already there. For example, Walmart and Amazon have been top performers for me for a while.

Sometimes a specific branded lander/offer works best - like a Walmart Survey > Walmart offer. Other times a more general survey like "XYZ Customer Survey", then showing them two top offers works better.

The survey style lander is still the best in most cases. I rarely have gotten a sweeps offer to work without a survey type lander.

Be sure to call out the user's device, city/state, and other such details. It will help conversion rates. E.g. Doing surveys pages that show the user is a customer at XYZ mobile carrier - "Take our Verizon Survey".

Have a backflow process, even though backbuttons are not working the same as it use to. Have a backbutton action that takes the users to another landing page (don't do this on facebook) to try and retain some revenue from that traffic.

Big tip on how to quickly find high converting landing pages: Manually spy on Monetizer smartlinks. A lander that shows up often, is getting a lot of traffic, which means it's optimized and converts well. Download it and study what it is about this lander that makes it work so well - the answers are always in small details.

Then once you have a good understanding of this, set up campaigns on your traffic type - pop/push/etc. WARNING: Do not try to set up campaigns on advertizer.com where you ripped this lander from, because that dude probably has a payout MUCH higher than you do starting out, so unless you know what you are doing, tread carefully.

Then find all offers that are for this lander. If it's a walmart lander, find all the walmart offers you can. Try to go direct to the advertisers when possible.

Finally, set up campaigns and optimize them [Amy's note: According to Andrew's tips in the previous section of this guide.]
As for cloaking...I do cloak.

A big part of it is just to help delay the time of discovery by other affiliates. The other part of it is because I want to be more aggressive than some ad/aff networks allow me to be at times.

Push traffic is a little more lenient because the users are not on the publishers website like it is with pop traffic.

i can't say how lenient on all ad networks tho, each are different of course.

Tim Konijn aka @stickupkid:
Be original with FB creatives.

Grab the visitors' attention with your image. Trigger their interest with your text. Convince them using your pre-lander. The good-old AIDA model.

In general a shopping/fashion kind of look & feel survey would do (best to match some colors of the brand at least a bit of course). Some also add copyrighted logos without cloaking and FB seems to be fine too honestly.

Mitesh Muley aka @miteshmuley:
It's important to keep testing different images and ad copy all the time. This is the only key to success: Keep testing and be creative.

I have seen 3 good-working angles on FB - find the item (mystery box or cake etc), anniversary angle, and birthday angle.

When holidays like Xmas or Thanksgiving are approaching, you can also work those into your angle. I have seen people using 2 or 3 angles in combination as well.

Try to keep changing and tweaking angles - sometimes small differences can result in big improvements in ROI.

5-10 cent CPC is what we should be expecting for good clickbaity ad copy.

Test all offers, even ones with lower payouts, to see which ones perform better.

LP CTR is usually between 30-50%. Offers usually convert at 10-20%.

Typically I like to get around 40% CTR on LP and minimum 15% CR on offers so my overall CVR is 6% of the total number of clicks from FB.

With the above data I will test increasingly higher CPCs to see how big I can scale. Here's some sample math for an offer with $2.5 payout, 100 clicks and 6 conversions:

5 cent CPC = $5 spend = $15 revenue
6 cent CPC = $6 spend = $15 revenue
7 cent CPC = $7 spend = $15 revenue
8 cent CPC = $8 spend = $15 revenue
9 cent CPC = $9 spend = $15 revenue
15 cent CPC = $15 spend = $15 revenue

So with the kind of flow I have I cannot go above 15 cent clicks if I'm to remain profitable. I get CPC around 8-13 cents average.

Taiwo Balogun aka @cashmoneyaffiliate:
For landing pages the survey style is still number 1. However, I've seen better conversion rates by asking more survey questions - 8 seems to be the sweet spot.

Testimonials help a lot, as well as having a back button that redirects to a similar offer - for example Mac cosmetics on the front end and Sephora cosmetics on the back button.

Vincent Jouvin @ Big Bang Ads:
We don't control the angles that our affiliates are using - and that's intentional. If we were to control too much, we would be getting stricter with their creatives and as a result get less traffic and potentially lose traction.

However, we do have our own media buyers internally, buying DSP traffic or doing direct bookings on CPM with the largest local websites - like Leboncoin in France for example.

I'm pretty sure that you won't believe me when you see what type of banner converts for us! These types of banners has been converting really well since the start of our business! We continuously split test the colours, the frames, the questions, etc. What works in one geo may not work in others (political questions for example may convert in one geo but not in others).

This one says "which city is called the Pink City" with 3 choices. And then the sentence says "answer to win 500€ for the supermarket of your choice":



This one says "96% fails at answering this question! Participate and try to win 500€ for the supermarket of your choice":



This one same style:



More examples of the "one question - three choices" banners - our creatives in DE which are the top performers in DE on direct CPM bookings or on the DSP we use:



As for tips on getting ads approved on Google without cloaking:

-We can't use any promise that people have won. Can't use brands on the creatives (e.g. pretending to be a mobile carrier running a contest).

-The examples of creatives with the matchsticks work fine.

-We also put the logo of the offer's owner company Toleadoo on each creative - the user needs to know when looking at the creative who's the company behind the contest.

Ivy @ Wewe Media:
Some affiliates are testing English offer pages with success even on geos where the English language isn't widely spoken - countries like Korea where people are willing to spend money to study English, and even in the Middle East like Saudi Arabia and UAE where there's a good presence of expats from other countries. [Note from Amy: The same of course applies to landing pages and banners as applicable. Tip: Where applicable, target by English language when setting up campaigns on traffic sources.]

Emil Alexandru @blackemil:
As for creatives you really need to test and be a little original. Don't just rip and run - try to make your own designs. This is the best advice I can give on creatives.

The thing I do is spy on the brand i like to promote, to check their past promotions and to make my creatives look like they belong to the official brand.

Landers that will get approved on FB and Google without cloaking: Try the blog-style, for example a fashion blog.

Gijs @ VIP Response:
I'm going to show you some examples of prelanders my team and me have been running lately.
In regards to credit card submit offers there are a few very interesting working funnels:

-> Track and trace
-> (Fake) News article
-> Survey (Google / Facebook)
-> Mixed offer prelander (redeem your points)
-> Game prelander / Memory
-> Spin prelander (casino look-alike)

Screenshots of pre-landers working well for us when running CC Subs:

https://www.dropbox.com/s/qi45pm5phh...ponse.zip?dl=0

I ran these on PropellerAds and Megapush without cloaking. No need to cloak when running CC Submits on push traffic, but if you run them on FB or Google, then you'd very likely need to cloak.

We also help our affiliates with stuff like SMS creatives. As we test a lot in-house we know what works well. And when we've got a big winner (200-300% ROI at least) we share it with our top affiliates.

For native traffic: Survey prelander -> blank CC submit offer [Amy: Refer to part 1 where I explained what these are.]

For push traffic: We used the track and trace funnel and creative, non-cloaked. Worked well in Nordics & France.

Mathijs Kortland & Bobby Verlaat @Sinum Vendo:
I do have examples of creatives, but normally I do not show everything. I show examples either from Adplexity or from what I see is working, because I think it’s best to figure out your own funnel. Copy and pasting alone does not last for long.

I do give tips apart from showing some prelanders and examples. A few main tips to create your own well-converting funnel (based on my opinion, knowledge and the most common mistakes I have seen):

-Be on top of the latest trends and opportunities. This could be branded vouchers or the new iPhone on the market. Base your angle around it. Important: Be unique and do not copy paste. Learn from others' angles and use them to create your own funnel.

-Every country and culture has its own preferences and brands. Generally speaking, Using a brand that is not well-known across the country is way more complicated to get into profits than using one that everyone knows.

-Ensure the funnel matches the conversion flow and offer. It would not make sense to build a funnel not matching the offer – sounds easy and straight forward, but I have seen this a lot without a partner noticing it or thinking he was ready to launch.

-Ensure to engage the user properly. Visitor needs to think he or she has won the price. Engagement is one of the most important elements of a profitable campaign. Example: Try more questions (7 to 9) that engage the visitor.

-Ensure the data you buy/obtain is of proper quality, so test multiple traffic networks or data sets. Sometimes the prelander is fine, but the data is just not of the right quality. [Amy: Data = visitors; either email/sms databases or traffic from traffic networks]

-ALWAYS make decisions on data (needs to be enough data though) rather than on your own opinion. A good example is the one I have mentioned before: Prelander that looks almost perfect does not mean it will convert as well as a crappy/sloppy prelander. Psychology is important here. What do most people actually think (rather than what you think)?

-Keep in close touch with your Affiliate Manager to stay up-to-date on what is working and how to monetize your traffic best where possible. Do separate the good Account Managers from the sloppy ones – you will see for yourself based on how they reply and how knowledgeable they are.

-Last but not least, ensure all prelanders work on all phones, browsers and networks. This also includes the setup - from tracking to the last image and speed of your page(s).

Liad @ CreativeClicks:
Creatives will change according to the platform's compliance rules.

On our own internal push [Amy: thePushEngine.com] we use headlines such as:

Would you like a new Iphone?

Using emojis work really well.

Here is a push I just sent myself for an example:



Title: Win the new iPhone XS
Body: Click here to win


Best landers are survey-style landers. Second-best is the pending package angle. Third is spin-the-wheel.

The first page before the survey will say "YOUR PACKAGE IS PENDING: Fill your details and answer the questions."

It's like a prelander to the prelander. After that would be the 3 survey questions, and then the actual offer.



It's generic so it can work on display of course.

Fabi @ Gotzha:
The best advice I can give is to use spytools to see the kind of angle that is being run on your offer and traffic type combination. This tells you a lot already about the playing field, and based on that info you can create some ads of your own.

Erik @erikgyepes:
There are 3 main lander themes that you can see:

- lucky wheels
- questionnaires/quizzes
- mini-games (guess the box where the prize is hidden)

All of these work, you just have to test them as usual.

The key is that your angle needs to be convincing. So if your angle is pretending to be a customer feedback questionnaire for a specific company, you should ask relevant questions. Just use common sense here.

I run quite aggressive (brands/copyrighted stuff), so I cloak my landers by default on each push network. On some networks you can get away without cloaking, but on networks like Propeller it's really hard and they are strengthening their rules each month (they actually blocked quietly one of my best angles and cannot get it approved -> as you cannot cloak images and headlines ).

As for cloaker, I'm using MagicChecker at the moment and quite happy with them.

Shay Fodor @ Mappstreet:
If you use a prelander, don't make it so long that the users would lose interest. 3-5 pages would be good for survey landers.


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Where to Find Trends

Above, Stephen @ Fluent suggested using trends to create landers.

That reminds me of the time when I was running sweeps a few years ago - when Fast & Furious 7 had just come out and everyone was talking about Paul Walker, I had success with survey landers that asked questions about Paul Walker and the latest F&F7 movie.

So I thought it would be nice to include some sites where we can go to research current trends. Note: Keep in mind that each geo has its own trending topics.


https://trends.google.com/trends/ (set to whatever geo)

https://twitter.com/search-home (see the "Worldwide trends" section)

https://www.trendsmap.com/top-tweets...most-retweeted

https://www.reddit.com/r/TrendingReddits/

https://en.wikipedia.org/wiki/Wikipedia:Top_25_Report

https://www.buzzfeed.com/trending

http://whatstrending.com/

https://trends24.in/

What's YOUR favorite way to spot trends? Please let me know and I'll add it to the list.



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Intel From Spy Tools

The experts have already dropped some pretty amazing tips above. I want to top that off with a bit of icing by providing some intel I've gathered from spy tools.


1)STM's Lander Depository

As soon as I started interviewing experts for this guide, I started ripping landers from Adplexity Mobile and Adplexity Push and sending them out to be "fixed up".

Moreover - I specifically picked landers that corresponded to offers in the top offers lists I received from the networks I was interviewing.

More landers will be added in the near future - I'll be focusing mainly on ripping sweeps landers in the next few weeks to help save you time. Here's where you can download the lander packages:

https://stmforum.com/forum/showthrea...s-for-Pop-Push

Note: It would be ideal to get your own subscription to Adplexity in order to access more landers to split-test - (click here to see their discount thread for STM members).


2)Examples of Sweepstakes Push Ads from Adplexity Push

I've taken some screenshots of sweeps ads from Adplexity push, which you'll find here:

https://www.dropbox.com/s/aekiqjblp0...mples.zip?dl=0


3)Examples of Sweepstakes FB Campaigns from MagicAdz

MagicAdz has generously sponsored 2 weeks of free access to their tool so I could download some examples of sweeps campaigns to show you.

You can see the ads, the landing page, the facebook post, the facebook page, redirect links - all info captured by MagicAdz. I even downloaded landing pages whenever they were available (they were for some of the entries).

I've collected 50+ examples. You can download them here:

https://www.dropbox.com/s/kw0t1ynklx...icAdz.zip?dl=0

If you wish to subscribe to MagicAdz to see more ads, do take advantage of their STM discount here:

https://stmforum.com/forum/showthrea...ISCOUNT-INSIDE!

Renato @ MagicAdz has given me some instructions on how to find successful ads. My question to him was:

What stats should I be looking for, that would indicate an ad to be a successful one? Most of the ads had "Days Running" of 0, and "First Seen" and "Last Seen" being the same day - is this a sign that the ad isn't successful?
And here's his answer:

The "Days Running" is calculated from the time an ad is created to the last time we saw it.

The "First Seen" and "Last Seen" are the times we first and last saw an ad, in practice the last time we might have seen an ad is today but the ad may have run for a longer time.

There are a few options if you're seeing that most ads show "Days Running" of 0 days (meaning either we only saw that ad only once, or have just discovered it recently).

1. Sort by first created - those are the oldest ads, you may see ads running for a longer period.

2. Check for those ads inside the facebook ads library to see live whether the ad is still active.

3. Sort by most-liked/commented.

The theory is that if an ad has run for a longer period of time or has more engagement, it's more likely to be successful.

Of course, in practice it's impossible to know the conversion rate, or whether the campaign is or was ever profitable.
Another thing I want to tell you about MagicAdz screenshots: There's a quick way to tell whether a camp is cloaked or not. If you see this icon it means it's cloaked; if you see this icon it means it's not.


Reminder: If you want to subscribe to other spy tools (e.g. for FB or Pinterest ads), you can find discounts in this subforum:

https://stmforum.com/forum/forumdisp...mber-Discounts



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Hopefully by now your head is buzzing with plenty of new ideas on creatives you can test!

In the next post, I'll lay out @itzpeter's system which he's been using to generate many 4-figure profit days, by running sweeps offers on FB.




Amy



Links to Entire Guide:

Intro+Index | Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8


09-10-2019 11:45 PM #2 jaybot (Veteran Member)

Holy shit. The MagicAdz samples: mind blown.

These are awesome... FB sweeps ads can't be... this simple, can it?

Gold Mine.


09-11-2019 12:36 AM #3 vortex (Senior Moderator)

Quote Originally Posted by jaybot View Post
Holy shit. The MagicAdz samples: mind blown.

These are awesome... FB sweeps ads can't be... this simple, can it?

Gold Mine.
Thanks @jaybot! Glad you're finding the material useful!

Speaking of simple - I've just posted Peter's System as well:

https://stmforum.com/forum/showthrea...Peter-s-System

Enjoy!



Amy


09-11-2019 01:31 AM #4 maynzie (Moderator)

Unreal display of content Amy! This gonna keep a lot of people busy lol


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