Sweepstakes 101 - Part 1 - What Exactly ARE Sweepstakes Offers? (25)
Sweepstakes 101 - Part 1 - What Exactly ARE Sweepstakes Offers?
Types of Sweepstakes Offers
Before we can promote an offer properly, we need to know what the offer involves - what is required for the conversion to take place, how the signups will be monetized, etc.
Understanding the offer will allow us to better-craft our ad and lander angles, so we can pre-sell visitors more effectively.
Also, knowing how the offer is monetized by the offer owner, aka advertiser, will help us to use the right angle and targeting in order to attract and convert the right audience, which will ensure lead quality (so we don't get kicked off a good offer!)
Below, we'll go over the 3 common conversion flows for sweepstakes offers, and one or more sample sales funnels for each conversion flow.
1)Lead Generation Offers
The two common flows for lead-gen offers are Single Opt-In (SOI) and Double Opt-In (DOI).
The first page of the offer will require the visitor to fill-in their name, email, and/or other personal information. This is also where they may need to grant permission to be marketed to - i.e. receive additional offers, emails etc. at a later time (e.g. by selecting a checkbox). (This is necessary for the offer owner / advertiser to monetize the visitor later.)
For SOI offers, once the visitor fills out this page and hits "submit", the conversion is complete and we get paid. For DOI offers, the visitor will receive an email containing a confirmation link - when they click on the link, conversion is fired.
What the visitor sees after clicking on "submit" can vary widely from offer to offer.
One of the most popular flows is Co-Registration (Co-Reg for short). This is when the visitor is shown a list of additional offers they can choose from to participate in or sign up to. See examples of co-reg here and here.
When the visitor chooses one or more of these co-reg offers, the owners of THOSE offers will receive the information the visitor has already filled out on the first page.
This is one of the ways the offer owner (advertiser) makes money: They get paid for the leads (by lead or sale/revshare), by the owners of these co-reg offers.
Some advertisers will present the visitor with survey questions to find out what types of offers they'd most likely be interested in, and THEN show them corresponding offers on the co-reg page - to improve the chances that the visitor would pick one or more co-reg offers.
Some advertisers would even "coerce" the visitor to sign up to offers in order to collect enough points to get a prize.
Here's more insight from Fabi @ Gotzha on coreg and how the leads are monetized:
This is called the coreg. The questions are made to determine interests. For example: "Select three subjects you’re interested in: Jewelry/Sports/Reading/Toys/Gambling/Make-up "
And some personal household questions like:
-Who is your current broadband and TV provider?
-How do you currently pay your energy bills?
-Who is your current electricity supplier?
Data is money, and the more questions the user answers, the more valuable the lead is for the advertiser. They resell the data to multiple parties who are looking to sell their goods/services.
For example, a company that sells TV sports packages would love to buy phone numbers of people who have an interest in sports, but aren't currently connected to their service yet.
Example by Gijs Liekens @ VIP Response:
Example by Vincent Jouvin @ Big Bang Ads:
Pre-lander comes as part of the offer, but the affiliate can skip it and use their own lander instead.
The step 2 and 3 can be combined into one page. We've been A/B testing this since forever, and YES one additional page converts more users than the one page!
2)Mobile Subscription Offers
The 3 conversion flows are DCB, MO, and MT (Pin Submit or "Pins"). (For a more-detailed explanation please see here.)
DCB (Direct Carrier Billing) Flow - Visitor is connect to the net via data plan (not wifi) and therefore the mobile carrier knows to add subscription fees to their phone bill when they click "Subscribe" - which is either a 1-click (SOI) or 2-click (DOI) process.
Here are some offer screenshots I grabbed from my Mobidea account:
MO (Mobile-Originated) Flow – The visitor enters phone number on offer page, then receives a text message on their phone, which they'd need to reply to, to complete subscription. This flow is associated with a wifi-connection. Here's an example of an MO offer:
(Offer and screenshot from Mobidea.)
Pin-Submit aka MT (Mobile-Terminated) Flow – The visitor enters phone number on offer page, receives text message with a pin code which they'd need to enter on a website, to complete subscription. This flow is associated with a wifi-connection. Here's an example of an MT offer:
(Offer and screenshot from Mobidea.)
Here's a variation of the MO flow I came across, which is an even more efficient conversion flow than the traditional MO. I browsed to the offer link for an MY offer on my phone, with HMA (VPN) set to Malaysia, and the offer page automatically detected the service provider (in this case U Mobile - don't ask me how it detected this when I was surfing from a Canadian phone using VPN software) and showed the button "SMS to U Mobile" on the page. When I clicked on this button, my phone automatically opened up a new text message with the signup message already in the send field - all I had to do was click "SEND" to subscribe (if U Mobile was actually my phone provider):
(Offer from Mobidea.)
In terms of monetization of these Mobile Subscription Offers: The advertisers would make money from daily/monthly subscriptions until the person unsubscribes - either by sending an SMS to a number (e.g. "STOP" or "UNSUBSCRIBE"), or by calling their mobile carrier.
3)Credit Card Submit Offers
The actual funnels of credit card submit (i.e. CC Sub) offers can vary widely from one offer to another, but they all have one common denominator: Conversion fires when the visitor enters their credit card details.
Below are actual examples of cc sub offers.
Example by Asta Smagurauskaite @ Maverick Media:
Example by Gijs Liekens @ VIP Response:
DISCLAIMER: This last example is a VERY AGGRESSIVE OFFER which can get you banned from traffic sources or even get in trouble with the law, and we at STM cannot be held responsible for any consequences that may occur as a result of you running this type of offer. (But you got to admit - it's pretty ingenious!)
What it is: A blank form for collecting credit card details. That's it - that's ALL the offer is.
This is what it looks like:
Example by Gijs Liekens @ VIP Response:
(Obviously, the advertiser won't be giving out whatever prize it is that you promise.)
You just need to make up a convincing story on WHY the visitor absolutely NEEDS to make a payment when they click to the next page (ie. the offer page).
This is what Gijs has to say about this type of offer...
The conversion rates are ALWAYS better - usually 2-3x better than any advertiser-designed CC submit offer.
And the "fun" thing is...quality-wise for the advertisers it is not much worse or much better compared to product pages.
-Rebill rates are equal or slightly better
-Refunds are bit higher
-Chargebacks are same or lower (due to slightly higher refunds)
I was chatting with affiliates that were crushing offers for MONTHS that were custom-created for them exclusively. I've also chatted with advertisers that stressed how much of an advantage it was to be able to create offers using ANY prize - it's all the same backend funnel.
The flow is: Affiliate pre-lander > blank page with cc form > convert when filled.
Or, if you're very creative: Ad > blank page with cc form > convert when filled.
Not many advertisers are willing to set up offers like this, because you're walking on thin ice for sure.
But the results so far with the advertisers are positive.
Before moving on from CC subs, I want to show you an interesting bit about them that I found out. I was chatting with Bobby @ Sinum Vendo. The original question I asked was "Is quality LESS of an issue with CC subs, because some money is collected in the very beginning? How are advertisers able to afford to pay us $10+ when they're only charging subscribers $1-3?" This was Bobby's reply:
The low amount charged in the beginning (e.g. $1-3) is a quality check, to check whether the card is a fake/stolen/low prepaid CC and filter them out. Some advertisers would even transfer this amount back to the user right away to avoid fraud (with fake and stolen CCs).
However, the real quality can only be measured accurately after the trial period, after filtering all the prepaid cards etc., when the first billing cycle happens. The real quality can only be measured when the advertisers can see how many of the cards that go through the first billing cycle are charged successfully.
After the trial, the full subscription amount charged is pretty high: $40-70 a month depending on the GEO. This is how advertisers can afford the higher payouts to affiliates.
To conclude, every vertical has its own quality measurements. The main difference between leadgen and CC subs is that the users in leadgen don't get charged, and the quality is measured by the survey path/sponsors/call centers/selling of data etc. Whereas with CC subs the users gets charged a high amount a month, but the leads also will be re-used of course.
This also explains why the payout is way lower for leadgen than for CC subs, and why leadgen is more greyhat-ish and CC subs are very aggressive and blackhat. In the end, quality control will be there for each vertical depending on their income model.
So Which Type of Offers is Best?
Based on all the interviews, here is the general advice:
-SOI/DOI Lead Gen offers are best for beginners. Lower payout = lower budget needed for testing, optimization and scaling. However, the profits potential is also lower.
-CC Submits offers are best for veterans. Higher payout = higher budget needed for testing, optimization and scaling. However, the profits potential is also significantly higher.
Mathijs Verlaat & Bobby Kortland @ Sinum Vendo gave a good comparison of the three types of sweeps offers:
For beginners I always suggest to work with SOI or DOI at the start. You can learn how to create the right funnel(s) and are able to play with higher volumes on a lower budget.
Subscription-based was huge around 4 to 5 years ago. It was one of the best-converting conversion flows for sweeps, utilities and games. It still works, but because of regulations having become more restrictive, only try to run this when you're very familiar with your traffic source, as subscription offers are more aggressive than lead gen sweeps.
Credit-Card submit is the most-aggressive and difficult conversion form. This form is for the intermediates and experts as the costs and risks are high. However, once you're able to run these successfully, your cash flow will increase significantly.
I feel that mobile content offers can still work, but maybe only with an aggressive funnel. As of now, CC subs overtake mobile content offers as more people own credit cards as it's a new way to make payments quickly. Currently, there is even a shift in credit card usage towards more tier 2 and 3 countries, so still lots of potential to uncover in this vertical. Mobile content, on the other hand, is more ‘milked-out’ and people do not fill in their phone number that easily anymore. Also, there are more regulations in place by carriers and aggregators. Whereas in the CC sub business the real strict rules have yet to come and advertisers/publishers still can milk lots of (new) countries.
Then, SOIs do not cost the visitors anything to sign up to, so are less-aggressive compared to both mobile content and CC subs. SOIs always have been a stable income source for advertisers as they're more long-term oriented and easier to promote on traffic sources. Traffic sources like SOIs more as they don't tend to cause problems for the end-user. Also, SOIs convert way better compared to mobile content - but do know that payouts are way less as well, and that quality control is tight for this this offer type.
And here's a comparison by Shay Fodor @ Mappstreet:
For higher ROI it is better to choose tier 2 countries with easy mobile flow (i.e. 1/2-click flow and pin-flow do better than MO-flow) and run offers with aggressive prelanders.
Credit card offers have the highest payout generally, but are harder to convert. CR is not as high as for mobile content/lead gen but the potential is very big if you crack them.
Why the Different Prizes?
One of the main questions I had was, what's the purpose of having different sweepstakes prizes? And are there fundamental differences between offers with different prizes?
Here are some interesting things I found out:
1)Some Offers are Built with the Same Funnel but Different Prizes
Advertisers that have been around and have nailed down a good offer funnel, would just use the same funnel while switching up the prize to create different offers.
Stephen Gelber @ Fluent talked about this in our discussion. (Note: the "landers" he refers to are offer pages, not the landers we affiliates use - affiliate networks and advertisers refer to our landers as "pre-landers" or "pre-game pages".)
So of course we have our tried-and-true brands like Walmart, Amazon, VISA that most people know about, but depending on the needs of our affiliate partners - if they see an opportunity, something starting to go viral on social - we can turn around a landing page for that in 24-48 hours.
We're always split-testing and trying to optimize the registration funnel to improve performance for our affiliate partners, but there's definitely a look and feel that we know works best from all the years of testing.
2)Viral Products and Services Make the Best Prizes
There are new products and services coming out all the time that achieve wide-spread popularity. Smart advertisers are always testing new prizes. (Stephen Gelber @ Fluent talked about this in his quote above.) iPhones and Samsung phones aren't the be-all-end-all.
So don't be afraid to test offers with new or "unconventional" prizes (e.g. iPhones). The only drawback though is that you may not be able to find too many (if at all) landers in spy tools for these prizes. But it would be worth your time to customize ripped landers for these new prizes (by replacing images and text). Here's an example provided by Emil Alexandru of an offer with a not-so-typical prize:
This is a cosmetic offer from FRST Media that I've been running for 4 months now.
Can't disclose the brand since I'm still running it, but it's in the top 10 makeup brands in USA.
ROI here is around 150% with FB.
One option would be to try the "Blank CC Submit" offers at VIP Response as described above. (Again, please be aware of the risks.)
The other option - if you're able to prove to the network or advertiser that you can run volume - is to ask for a custom offer to be made exclusively for you, for the prize you specify. Of course, this will require having a good relationship and a good track record with the network/advertiser. Emil Alexandru described to me his experience of running a custom-built sweeps offer:
I asked Response Concepts to make me a makeup offer for a well-known brand in Italy.
I picked Kiko Cosmetics.
I ran this campaign for 8 months. Made around 120k in revenue while spending 30k.
Because the offer was exclusive I avoided being copied by the competition.
This offer that was custom-made for me - it made me 100k+, with 250% ROI.
(I only have the excel now because the network changed their platform and I can no longer access the old data. This excel is not accurate as it's split by month.)
3)Prizes are Selected Based on Desired Target Demographic
This is particularly common for lead gen offers (SOI/DOI). Clients that advertisers sell these leads to, will often ask for leads from specific demographics. Vincent Jouvin @ Big Bang Ads explains this with a great example.
As of now, in most geos we are looking for a 50/50 gender split. So an affiliate can either use this classic iphone offer to target both genders:
...or promote two landing pages, one to target females:
...and another one to target males:
Are There REAL Prizes to be Won?
That's another thing I've been wondering about: When visitors sign up to these sweeps offers, are they ACTUALLY entering a contest? i.e. Are real prizes being given out?
Here's what some of the networks and advertisers had to say...
Vincent Jouvin @ Big Bang Ads:
Before promoting an offer, I would encourage fellow affiliates to ask their AM this question to make sure the offer is legit/legal, to avoid getting into legal hot-water unintentionally.
***************
Hope you're enjoying this guide so far!
Now that you understand what sweeps offers are and how they work, in the next post I'll list affiliate networks and advertisers you can choose to join (at your discretion), that focus on sweeps offers, as well as reveal offers that are hot right now.
Amy
Links to Entire Guide:
Intro+Index | Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8
Great read! The co-reg thing was embarrassingly an eye-opener 
I knew they were doing something with the info, just never cared to dive into it 
Looking forward to the rest! Especially the list of networks that specialize in sweeps (as they have quickly become my favorite recently)
Originally Posted by jaybot
Amy
Awesome Amy, just another great read and eye-opener, can't wait to read and implement all the 8 parts.
@vortex, after someone submits their credit card information, do you know what happens? I mean, at first, the person is promised a "chance to win" something, or a gadget or whatever it is, if they enter the card #. Are they then given lots of options of things to buy "one-click" style (because their card info has been obtained). Or are they auto-enrolled in something they didn't choose?
It just seems like this type of offer could really be abused.
The Samsung Galaxy S10 offer for $2CAD... do you think the phone is really delivered? Or is it basically a scam?
The blank CC submit offer is especially concerning -- here, we are encouraged to lie and promise a prize that cannot be delivered?
Hey, I understand everyone has their own moral compass, but these kinds of offers -- if they are what I think they are -- give marketers and affiliate marketers a deservedly bad reputation.
Originally Posted by summitview
Because most people don't check their statements every month there are a bunch of "sleeping" subscribers. So especially the long tail of these databases are bringing in good money!
I am not a clean guy I can tell, but yeah cc submits are not my thing indeed, so agree on your concerns....
By the way, Amy... thanks so much for putting together this series on Sweepstakes.
Even if I have some personal concerns about CC submits or certain offers, as I posted earlier, I hope you didn't take it as criticism. I can certainly find my own profitable path that works for me, using the information you are presenting. I knew nothing about sweepstakes campaigns before STM and your guide here.
Looking forward to the rest... keep it up
I’m no expert, but here’s my take on CC submits:
Yes, some offers will sign up the user to some subscription service that they will have to cancel. But I’m guessing that’s just a secondary extra. Having someone’s CC info tied to their name and address, plus interest in a product, is very valuable as a solid lead in marketing and should be able to be monetized by someone, be it the company who got the lead, or sold as a lead to a third party.
Hopefully, some of the networks above could clarify that so more affiliates will feel a little less anxious about trying them.
Of course, there is some shady shit too. But that’s prevalent in any industry.
I just dont like doing most CC offers because of they cost so much to test
It just seems like this type of offer could really be abused.
The Samsung Galaxy S10 offer for $2CAD... do you think the phone is really delivered? Or is it basically a scam?
The blank CC submit offer is especially concerning -- here, we are encouraged to lie and promise a prize that cannot be delivered?
Hey, I understand everyone has their own moral compass, but these kinds of offers -- if they are what I think they are -- give marketers and affiliate marketers a deservedly bad reputation.
After I made the original post, I later went back to add a quote by Bobby @ Sinum Vendor that may shed more light on how CC Subs work:
The low amount charged in the beginning (e.g. $1-3) is a quality check, to check whether the card is a fake/stolen/low prepaid CC and filter them out. Some advertisers would even transfer this amount back to the user right away to avoid fraud (with fake and stolen CCs).
However, the real quality can only be measured accurately after the trial period, after filtering all the prepaid cards etc., when the first billing cycle happens. The real quality can only be measured when the advertisers can see how many of the cards that go through the first billing cycle are charged successfully.
After the trial, the full subscription amount charged is pretty high: $40-70 a month depending on the GEO. This is how advertisers can afford the higher payouts to affiliates.
To conclude, every vertical has its own quality measurements. The main difference between leadgen and CC subs is that the users in leadgen don't get charged, and the quality is measured by the survey path/sponsors/call centers/selling of data etc. Whereas with CC subs the users gets charged a high amount a month, but the leads also will be re-used of course.
This also explains why the payout is way lower for leadgen than for CC subs, and why leadgen is more greyhat-ish and CC subs are very aggressive and blackhat. In the end, quality control will be there for each vertical depending on their income model.
So I guess generally speaking, we can't make sweeping comments (excuse the pun) about ALL CC sub offers being shady or not. It really depends on the individual offer. Some offers are actual legit contests where people can stand to win stuff. Others are tied to a subscription service like a video streaming service. You're right - cc subs can really be abused, and the blank cc submit offer is an example.
There are worse CPA offers - for example crypto or forex offers that will scam users into "investing" hundreds or thousands of dollars into fake software that promise to make them money on autopilot. Or "tech support" offers where agents would tell the user their computer is infected by viruses when it isn't, and charge hundreds of dollars to "fix" the issue.
So there are scam offers. Then there are completely legit offers that affiliates would promote using scammy angles. E.g. the "Samsung Galaxy S10 offer for $2CAD" type offer you mentioned - you probably saw that on a lander and not the actual offer page - unless you were looking at a scam offer.
I'm absolutely NOT trying to encourage people to promote scammy cc sub offers by listing even scammier offers to point out that "we could be doing worse". My job is just to report what options are out there - what kinds of offers are available, and how affiliates are promoting them - to paint as complete a picture as I possibly can.
And of course, not the whole picture is pretty. There is sunshine and rainbows and unicorns, but there are also shady patches in the corners too. And I leave it to each individual which parts they choose to enjoy.
Thanks for starting this discussion!
Amy
Originally Posted by vortex
Regarding the "Samsung Galaxy S10 offer for $2CAD" -- it's a offer I see in one of your screenshots in your original post, from Gijs Liekens @ VIP Response. I'm assuming it is a real offer, and not an affiliates landing page. And I'm assuming the user is NOT actually getting the phone for $2, which means in one way or another it's deceptive or misleading.
The quote from Bobby @ Sinum Vendor helps explain cc submits a little bit, but I think the big reveal is in this brief phrase: "...as given out in the T&C's". I suspect that's really what's going on here. The T&C's technically give the advertiser the right to charge the card, enroll them in a free trial, whatever they want ... which is technically legal but pretty deceptive and I'm guessing the FTC wouldn't like it. I'm surprised they can actually find merchant accounts that allow this. Probably why they come and go so much.
Anyway, I guess for me I'd prefer more transparency (both for the user/buyer, and as an affiliate). I'd like to know I'm not promoting something scammy.
But then, conversions wouldn't be so high, would they?
It's actually NOT surprising that a blank cc submit where the affiliate can promise anything they want (because it doesn't need to be delivered) is "smashing records". Of course it will be high conversions, but it's scammy.I realize that opt-ins can also be abused. I'm sure those emails are milked for all they're worth. But at least it's not deceptive; it's just selling and marketing.
So for me, I'm probably sticking to SOI sweeps.
Originally Posted by summitview
Regarding the "Samsung Galaxy S10 offer for $2CAD" -- it's a offer I see in one of your screenshots in your original post, from Gijs Liekens @ VIP Response. I'm assuming it is a real offer, and not an affiliates landing page. And I'm assuming the user is NOT actually getting the phone for $2, which means in one way or another it's deceptive or misleading.
The quote from Bobby @ Sinum Vendor helps explain cc submits a little bit, but I think the big reveal is in this brief phrase: "...as given out in the T&C's". I suspect that's really what's going on here. The T&C's technically give the advertiser the right to charge the card, enroll them in a free trial, whatever they want ... which is technically legal but pretty deceptive and I'm guessing the FTC wouldn't like it. I'm surprised they can actually find merchant accounts that allow this. Probably why they come and go so much.
Anyway, I guess for me I'd prefer more transparency (both for the user/buyer, and as an affiliate). I'd like to know I'm not promoting something scammy.
But then, conversions wouldn't be so high, would they?
It's actually NOT surprising that a blank cc submit where the affiliate can promise anything they want (because it doesn't need to be delivered) is "smashing records". Of course it will be high conversions, but it's scammy.I realize that opt-ins can also be abused. I'm sure those emails are milked for all they're worth. But at least it's not deceptive; it's just selling and marketing.
So for me, I'm probably sticking to SOI sweeps.
As for T&Cs - I don't doubt that some advertisers are putting bad stuff in the fine print, but again, there are legit advertisers using that section to state exactly what kinds of promotional offers they'll be sending the users, in order to comply fully with legistration (GDPR ring a bell?)
What you said about misleading stuff converting the best really resonated with me. However, there ARE products and services that are so good they practically sell themselves. Those would be a joy to promote. Trouble is they only come along once in a blue moon.
And yes - getting MIDs is an endless source of frustration for many advertisers. Churning and burning is the game with the shady ones.
I'm with you on wanting transparency - and yes, if that's important to you, then lead gen offers would definitely be the better choice.
Amy
One of the most detailed and useful guides on how to start in the vertical. Thanks, Amy! Can't even imagine how much time it took. And how many thankful comments and feedback you have already received.
Just wanted to be useful and to add some info we have received from Fluent.
SOI/DOI Sweeps are also divided to Reward and Traditional. What does it mean:
Reward sweeps
The user will receive a reward if they fulfil the requirements. This means they must register, take the survey (that follows after registration) and fill out a certain number of proposals on their proposal wall (if there is any). This userflow was described earlier. The lead fires after the registration, so the number of answered questions in the survey just shows the quality of the traffic for advertiser. The more info advertiser has on user the more goods/services they will be able to send him in the email after that.
Important. Since some of the offers require a small fee or subscription, it is not allowed to use the term “for free”, “win” etc.
Traditional Sweeps
All the user needs to do is register, and he will have a chance to win the selected prize. The user is randomly selected every day / week / month (depending on the timing of the advertiser). Therefore, the requirements for traditional sweeps are much easier for creatives. And you can use words "win", "free" etc.
To sum up the difference between Traditional and Reward Sweeps is in creatives.
Reward - you cannot use the words WIN, FREE, and their derivatives.
Traditional - you can use these words.
In both cases, you cannot fool the user - like using the countdown clock, fake reviews etc. Advertiser receives complains and has a lot problems after that.
Hope this will help someone too.
I tried to get some sweepstakes offers (MaxBounty,
However, upon getting the "offer url" and pasting it on my browser, I go to an online casino game. I don't see the gift card/grocery offer at all.
Question: The grocery offer I will paste in my landing page? After the target inputs email in my landing grocery/gift card offer page, will they be re-directed to the online casino game and need to enter their details again in order for me to get paid?
I'm confused.
Originally Posted by dianegcm
Sent from my SM-G920F using STM Forums mobile app
Originally Posted by dianegcm
@vortex You are incredible! My mind is completely blown! Ive been in advertising/marketing over 20 years (although completely new to CPA) and thought Id heard about most things...but cannot believe the Blank CC Subs!! To say I am enjoying your guide, impressed with the value you / STM generally offer and excited would be one of the biggest understatements of my life! Especially as I am focused on push/sweeps. Thank you so much.
Originally Posted by harvcam
And most of all - mega thanks to all the experts that have contributed their insider knowledge on how sweeps offers work and how they're achieving success with their promotion.
Amy
Thought I'd give this series a bump! Most of the info is evergreen - hope this helps more members to run sweeps!
And while you're at it - please don't forget to check out this interview I did with @blackemil:
https://stmforum.com/forum/showthrea...rd-from-sweeps
Amy
@vortex
Thanks for bumping this. I am running sweeps right now with push on propeller and clickdealer. Am considering branching out to bigbangads as well. Just working on getting campaigns out of the "nightmare zone" where they get conversions but the data is perfectly split between pages so no actions can be taken and they consistently run at right around -50%. I will give this series a read. I feel like I am really close here and maybe this info will give me a boost.
Originally Posted by quintyfresh
Thanks for bumping this. I am running sweeps right now with push on propeller and clickdealer. Am considering branching out to bigbangads as well. Just working on getting campaigns out of the "nightmare zone" where they get conversions but the data is perfectly split between pages so no actions can be taken and they consistently run at right around -50%. I will give this series a read. I feel like I am really close here and maybe this info will give me a boost.
When you say the data is perfectly split between pages - do you mean landing pages? Or offers?
Amy
Hey Amy,
Landing pages mostly. All offers seem to run around -50% as well on these campaigns. I am going to probably switch up GEOs, and try everything again. I have a follow along in push I am updating pretty frequently outlining most of my choices as well as questions. I figure people answer if they want to, and don't answer if they don't feel like it 
I could be updating it too frequently or making it too long winded I suppose. I asked a bunch in there but no response in a few days so I figured what I was doing was on the right track. Anything that runs with no statistical significance like @larsometer told me, just kill it and move on. Even with conversions if its all split running at -50%. Anyway, thanks for this series and all the help you guys offer on here.
I am working very diligently to get campaigns into the green and trying to track it in that follow along for others to get value out of. I am about to throw another $500-$1000+ at push and document it in there so we will see.
Sweepstakes 101 - Part 1 - What Exactly ARE Sweepstakes Offers?
Originally Posted by quintyfresh
Landing pages mostly. All offers seem to run around -50% as well on these campaigns. I am going to probably switch up GEOs, and try everything again. I have a follow along in push I am updating pretty frequently outlining most of my choices as well as questions. I figure people answer if they want to, and don't answer if they don't feel like it
I could be updating it too frequently or making it too long winded I suppose. I asked a bunch in there but no response in a few days so I figured what I was doing was on the right track. Anything that runs with no statistical significance like @larsometer told me, just kill it and move on. Even with conversions if its all split running at -50%. Anyway, thanks for this series and all the help you guys offer on here.
I am working very diligently to get campaigns into the green and trying to track it in that follow along for others to get value out of. I am about to throw another $500-$1000+ at push and document it in there so we will see.
Regarding landing pages that run "neck to neck" - either just keep them all running, or pick a random winner and start another split-test with new landers.
The whole point of identifying a winner is so you can run it solely to get better CR. If multiple landers are all performing the same, there would be no point in stopping any of them - because you'd just get the same CR as when running all of them simultaneously. (Actually running multiple landers in rotation can delay fatigue.)
Having said that, of course don't continue to run the same landers without changing SOMETHING to break out of that -50% ROI!
Either start a new lander split-test, or test more ads, or test more offers, or collect more data so you can blacklist or whitelist certain traffic segments (placements, OS, carriers, whatever else).
And of course, testing more geos can absolutely work as well!
Amy
Sent from my iPhone using STM Forums
Amy,
Hey, I appreciate the kind words. I just wanted to point out that I really like this forum, and nobody owes me (or anyone else for that matter) anything in the form of posting responses on follow along stuff. It's a very nice thing that people offer to help in first place. Twinaxe, larsometer and david-cc have already helped leaps and bound, as have many of your posts. My mindset wasn't to come here and expect people to hold your hand and respond to every little thing you say. You guys all have lives to live too you know
Everything all of you do is very appreciated. On the lading page stuff thanks for the advice. Most my LPs are actually performing decent on push (25%+ CTR avg) so it's just down to offer hunting. Lots of similar sweeps stuff in different GEOs. Some perform at 50%- some at 75%- so I cut them after roughly $30 in spend. Just running lots of stuff until something performs better out of the gate. I am sure one will present itself if I keep running things and looking.
Thanks again
Originally Posted by quintyfresh
Hey, I appreciate the kind words. I just wanted to point out that I really like this forum, and nobody owes me (or anyone else for that matter) anything in the form of posting responses on follow along stuff. It's a very nice thing that people offer to help in first place. Twinaxe, larsometer and david-cc have already helped leaps and bound, as have many of your posts. My mindset wasn't to come here and expect people to hold your hand and respond to every little thing you say. You guys all have lives to live too you know
Everything all of you do is very appreciated. On the lading page stuff thanks for the advice. Most my LPs are actually performing decent on push (25%+ CTR avg) so it's just down to offer hunting. Lots of similar sweeps stuff in different GEOs. Some perform at 50%- some at 75%- so I cut them after roughly $30 in spend. Just running lots of stuff until something performs better out of the gate. I am sure one will present itself if I keep running things and looking.
Thanks again
Having said that, members are paying a monthly subscription to get value - and value is what you deserve. Nothing less!
@twinaxe is probably the most passionate moderator out of all of us. He hasn't forgotten you - he's just preoccupied at the moment. I'll give him a gentle reminder.
Testing geos is great for sure! I'm in the process of putting together some multi-language landers for the most popular verticals that can be run on pop and push - although by the time I'm done downloading and getting the landers fixed up and translations done - you probably could have tested a ton of stuff already. So definitely don't wait.
Thanks @quintyfresh!
Amy
LPs just have to be just so/so, a campaign rises and falls with the offfers.
And yes, there are many similar sweep offers even with same conversion flow and same prize that still can perform completely different.
iPhone 13 SOI from advertiser ABC can be completely different than iPhone 13 SOI from advertizer XYZ
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