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Journey from novice to ninja - Mobile Mastery! (10)

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Hey Guys!

I was into AM a while back. Now, I'm completely out of touch and I am starting afresh! I rejoined STM this month and have been figuring out what I want to do. I took my first steps and here's where I am at:

1) Target: Get to $100 a day

2) Niche: Starting with sweepstakes. Interested to try other verticals as well

3) Geo: US
Moderators on the forum recommend that newbie's don't start with Tier 1 geo's. But at the moment, I only have access to Maxbounty. They don't seem to have many offers from Tier 2 & 3 geo's. Can you suggest some affiliate networks that have sweeps in other geos?

4) Traffic Type: Mobile Display.
There seems to be a preference towards pop traffic for newbies. But I fancy my chances with display and I have some funds left over in traffic sources I opened accounts with long ago. Anybody here currently have success with sweeps on display?

5) Traffic Source: Unsure
One of the commandment's is "Stick to one traffic source". But I have trouble choosing one out of the 3 sources I'm working with.
Inmobi- Can't seem to get my campaigns live. Support is unhelpful.
Leadbolt- Launched a campaign and got banners approved. But my campaigns aren't spending. Started with CPC bid of $0.06. Upped it to $0.20. Spent less than $5 in 2 days. Is my bid too low for US?
myDSP - Banners were approved after many tweaks. Spends fast! But I could be buying bot. I'm prepared to take on that risk and learn to tackle bot traffic.
Would love to hear your thoughts on these traffic sources!

6) Tracker : Voluum

7) Landers: I checked out landers on Adplexity. They are extremely aggressive and I am not sure if they will get approved. I made my own versions of the typical spin lander, survey/quiz lander without the exit pops and auto playing audio. I have to come up with new angles!

Results so far
Tested only 1 lander with 3 banners
Spent $13
Banner CTR - 0.2%
Clicks to lander - 64
Clicks to offer - 1
Conversions - 0

Will be testing other lander and banner styles tomorrow! In the meanwhile, please question my assumptions and help me make the right decisions!

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Day 2 Results
Tried 2 landers with 3 banners each on myDSP
Spent $28
Banner CTR - 0.18%
Clicks to lander - 133
Clicks to offer - 2
LP CTR - 1.5%
Conversions - 0

I got traffic from a number of placements. None of them got enough impressions for me to cut them. I have a decent number of banner clicks. But they aren't going past my LP's. After spending $40, I have only sent 3 clicks to the offer, and I have no way of knowing if this offer is worth spending time on. I have paused my campaigns until I rethink this.

Why is my LP CTR so poor?
1) I could be buying bot
2) My landers simply suck
3) My landers aren't loading properly

How do I investigate these scenarios? Please make suggestions. I'll do some reading on the forum!

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One of the reasons is that with pop you will pay less for making the same mistakes while learning. Plus your funnel is smaller, as you don't need to worry about banners, so you have one less variable to take care of.

As for the networks that have sweeps, you can check clickdealer, affiliaxe.

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Thanks adserk! You are right about the funnel being smaller on pop. I have started with banner traffic already. Will give it a week or so. If I'm not getting anywhere, I will switch to pop.

I will signup to Clickdealer and Affliaxe today!

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Day 3 Results
I checked my landers and they seem to be loading fine. To avoid bot traffic, I ran an inventory report on the traffic source, and identified 10 popular apps. They also had CPM bids way higher than the rest. I'm assuming if the bids are high, there's more competition on those placements and it has to be legit traffic.

I tested 3 banners and 1 lander.
Spent - $31
Banner CTR - 0.11%
Clicks to lander - 29
Clicks to offer - 5
LP CTR - 17%
Conversions - 0

Since the LP CTR has significantly improved, I'm assuming the traffic quality is better. But I paused the campaign because I'm paying ~$1 eCPC. I can't make this work with such poor CTR & LP CTR's.

I signed up to a few affiliate networks yesterday and I now have access to offers from Tier 2 & 3 geo's. I could give those a go!

An affiliate manager I spoke to said they get most of the traffic to Sweeps from Facebook. How seriously should i take this? If sweeps don't do well on mobile display, what other verticals should I be looking at?

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Hello,

I would pause what you are running now, there is obviously some problem there.

With 0.10% banner CTRs and low LP CTR it wont work ... I mean, when 5 clicks sent to the offer have cost you $31, there is no chance for you to profit ... unless you are using some super high payout offer that would convert VERY high.

DSP banner traffic is tricky, there is a lot of low quality clicks in the mix. If you want to test banners, go with google display network and focus on compliant funnels. You can access that inventory through most DSPs or through adwords directly ... when going through DSPs, the approvals tend to be less strict at times.

Traffic from FB is used for sweeps a lot, both in whitehat and blackhat ways ... one of our moderators, stickupkid, is great at this ... check some of his threads :

1. https://stmforum.com/forum/showthrea...S-Sweeps-on-FB

2. https://stmforum.com/forum/showthrea...8-Introduction

Alternatively, you can still turn to POPs for the sake of learning the basics... it's the cheapest option and we have plenty of tutorials available for POPs.

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Thanks Matej! I have paused it.

I'll definitely look into pop and Facebook+sweeps and take a new approach from tomorrow.

Simultaneously, I want to put to use, the funds I have in my banner traffic sources. Can you suggest verticals that are suitable for mobile display?

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Sweeps are ok for mobile display, you just need to find the right placements. What exchanges have you been buying from?

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For mobile display usually work well categories like games, videos, music, mobile content.

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How much funds do you have left on display sources? Would it be possible to email them to ask for a refund? Some sources will do that for you - may be worth a shot.

It's not easy to get mobile display traffic to convert anymore, unless you're using it for retargeting purposes.

I don't know if your sources still allow generic banners (banners that aren't relevant to any one type of offers - see this post for examples), maybe try using those with a smartlink. You'd have greater chances of getting some conversions that way vs. messing with unproven landers and offers and banners - there are too many variables there and it doesn't look like you're getting enough conversions to help you reach statistically significant results any time soon.

If you're serious about wanting to make mobile display traffic work, I would suggest to use pop traffic to split-test landers and offers first, to narrow down to a promising lander and offer combination, and THEN take those to display traffic and nail down some good banner angles. That way you'd have 2 fewer variables to test. But if all you're trying to do is exhaust your funds, then all this trouble may be overkill. I would suggest to just write off those funds and move on.



Amy

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