Home > General > Affiliate Marketing Forum

---

How to Quickly Test International Offers on Display Traffic (20)

---

Important Incoming Message: I'll be describing this method in detail in the upcoming AMC course. At the time of writing this post, you have approximately 30 more hours to sign up for the course before registration closes! For information on AMC please see this post. If you're a newbie who isn't making money consistently in AM, you need to take this course! It's taught by the great zeno so you know you can't go wrong with this one.

Now, onto the method...




INTRO

There are many international offers around - app offers that are available in 200+ geos for example.

The common approach would be to check app trends on an intelligence tool like Appannie, check the ranking trends for a few geos, choose one, come up with angles, write headlines, get translations, gather images, create banners, and launch the camp.


This method will allow you to skip most of the steps listed above, AND let you quickly test ALL geos at the same time, then identify the best geos to optimize further. So, minimum work + maximum effectiveness.


However: Please note that not every type of offer can be tested using this method.

You need an international offer that has an offer page that can convert on its own, without having to use banners or landing pages.

Just ask yourself the question: If I run pop traffic to this offer via direct-linking (i.e. no landers), would it convert? If the answer is yes, then it would be a good candidate for the method described below.

The better the offer page is at converting itself, the less money it would cost for you to do the testing.

How do you find out which offer would be a good candidate? Simple: Pick a couple of tier 3+ geos to perform this testing on. If you see conversions, then proceed to test the rest of the geos for the international offer.

Secondly: We'll be using what are called "generic banners" to quickly test all geos accepted by the international offer.

Generic banners are banners that don't really tell you anything about the offer. All they do is maximize the CTR to the offer by enticing visitors to click on them. Most of these banners are either "download buttons" or "message notifications". Here are some examples:



You'll find plenty of these by browsing to torrent sites. If you want to save time, there are tons of them you could download from Adplexity.

To give you an idea on the types of CTR you can achieve using generic banners - here are 3 banners from 3 different geos, that have proudly achieved some of the highest CTRs I got from my testing:



So - how DO you use these banners?




THE METHOD

Here's a quick overview of the method:

1)Rip a bunch of generic banners, either from torrent sites or a banner spy tool such as Adplexity. Be sure to include the most popular banner sizes. As for language, stick to English only as it's the most widely known (some "notifications" type banners don't even have words on them which makes them international).

2)Set up a test campaign to test the offer using the generic banners. 2-3 geos should be enough. You'd probably want to pick tier 3+ geos that have dirt cheap traffic and low payouts. Test all exchanges and popular banner sizes. If you get conversions, proceed to test the rest of the geos in a similar way.

3)After spending enough money to test all geos, drill down by Geo -> Exchange -> BannerSize to identify the most profitable segments, and focus on optimizing and scaling those.

Simple, right? The devil, as they say, are in the details. Sign up for the AMC course to find out how to execute this method in detail.




NEXT STEPS

So after uncovering the most profitable geos, exchanges and banner sizes, what to do?

1)Pause all but the best generic banner.

2)Using the best generic banner as a test control, test banners that are relevant to the offer, as you normally would. This could get you better ROI than the generic banners.

3)Create and test landers.

4)Do the usual optimization stuff, e.g. test bids, cut placements.

5)Scale profitable camps to other networks.

6)Take the best creatives that perform consistently-well across geos, translate them, and retest some/all geos you've paused at the beginning after the initial test.


If this sounds like a lot of work - I've already taken an international offer, performed the initial testing, and uncovered promising segments for you to target! Sign up for the AMC course now and you'll see the method revealed step-by-step in detail, as well as receive on a silver platter the exact offer and geos that are performing the best, so you can get conversions that will be necessary for you to learn the campaign optimization process.


Thanks for reading this post, and I look forward to seeing you in the course!




Amy

---

Less than 9 more hours to go until registration closes....



Amy

---

2 more hours to go...



Amy

---

It seems you are using Go2Mobi, aren't they strict with these types of creatives? How did you get them approved?

---

You will not get approved with mopub , doubleclick or nexage with these kinda banners. they have highest quality traffic.

---

Nice post, thanks.
Could you tell please what sources approve such kind of banners?

---

Thank you so much for the information.

How do you rip banners from torrent sites?

How do you search for these kinds of banners?

Thanks

---

Browse torrent sites and grab the banners that are displayed. You will need agent emulator since these are mobile banners. Or you can use a spytool like adplexity and collect them in masses

Everyone keep in mind what this approach is good for, its for quick testing of offers with display traffic. Clicks on banners like this will have really low CVR, dont expect to run these banners are laugh on your way to the bank just like that. Also note the high bids you need to have for CTR like this.

---

This screenshot is for one of the generic banners I was running on go2mobi. As you can see, with the exception of google and mopub, the other exchanges there will approve generic banners to some degree. Note that just because an exchange will approve one generic banner doesn't mean it will accept all of them. They each have their own approval requirements, and borderline cases will depend on judgment call of the individual reviewer.

Thanks for your question!



Amy

---

Valid points - what you said about the low CVR and high bids are true in some cases. But this will vary widely from banner to banner, geo to geo, exchange to exchange, and offer to offer.

There are always exceptions. Here's one for example:





With the payout being $0.5x, you do the math.

Generally speaking though, it's as matuloo said. But sometimes you'll get pleasant surprises.



Amy

---

How did this thread go under the radar? This is exactly what I need right now! Thanks again Amy great stuff here! I knew my 1% CTR just wasn't going to cut it. I'm going to test more banners now!

---

Hey Brad glad you find this useful! It may actually be a good thing that this thread isn't attracting a ton of attention. People that can see the potential of this method will take it and run with it. And really - we don't need more competition do we?

Best of luck - if anyone deserves to be successful it's you.



Amy

---

Hi Amy,
What exchange are you using to run on multiple traffic sources?

---

Sorry I don't quite understand your question. Each mDSP is hooked up with different exchanges. But you can access any one particular exchange through multiple mDSPs.

If this doesn't answer your question please elaborate and I'll try again.


Amy

---

Hi Amy,
I think im confused with terminology

Go2mobi is a traffic source.
I thought that exchange and DSP/mDSP is a same thing that give access to many traffic sources such as Go2mobi? Not sure i understand the difference.

What i was a asking originally was, in the post above you have screen shot with multiple exchanges Rubicon, Google etc which software/DSP was it?

---

Go2mobi is the DSP that allows you to target all those other exchanges.

---

Exchanges are advertising platforms, site/app owners choose them to monetize their sites, so for example smaato, mopub, nexage etc ... you cannot usually directly buy from these exchanges as an affiliate, to access their inventory, you need to go through a DSP. An example of a DSP is go2mobi, avazu mDSP, sitescout...

Every DSP gives you access to several exchanges, so technically, any DSP will give you access to the same traffic to some extent - depends on how many exchanges they work with. The difference between the DSP's lies in their backend platform, some offer better targeting, some have faster interface, some approve creatives faster than others, some have lower minimum budgets ...DSPs are simply gateways to a large pool of traffic that you cannot access otherwise.

---

Building on what matuloo said: The same exchange can be accessed from various mDSPs. So let's say you're getting an exceptional CR/ROI on a certain exchange, it would be a good idea to find out which other mDSPs also have access to that exchange and set up camps on those.


Amy

---

Since the last AMC has been underway for a while... maybe you could share a few more 'devil in the detail' insights for this method?

---

I did a series of course vids on this method. Because it was an "AMC exclusive", I'm not at liberty to divulge too many details here.

However, if you have specific questions, I'll do my best to answer them.


Amy

---

Home > General > Affiliate Marketing Forum