
Analysis Paralysis has got to be one of the biggest problems faced by affiliates.
Over the years I've seen a ton of smart people and perfectionists give up on internet/affiliate marketing because of that exact problem. And for many years I was plagued with the same problem myself.
However, I've gotten a LOT better over time.
So I thought I'd start a thread to share some of the stuff I've learned along the way. Below, I've organized my tips into a process you can use to get past Analysis Paralysis.
And hopefully, the rest of you will add your personal tips in the posts below!
But first, here's the TL;DR version:
Analysis Paralysis stems from PRESSURE (to succeed under budget and/or time constraints) and DOUBT (including doubting one's own abilities, and/or profits potential of this business). Figure out how to alleviate the pressure and minimize the doubts by instilling positive expectations, and you'll stop over-analysing and start taking action - because action is so much more fun and rewarding!
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1)Calm Your Fear of Losing Money
The fear of losing money has got to be one of the biggest deterrents of success for any entrepreneur. Spending money on launching campaign after campaign, with no promise of profits in sight, can be daunting.
I've seen too many new members start their first post with a plea that looks like this:
3)Make a List of Promising Areas and Start Testing!
At any point in time, there are affiliates that are KILLING IT on any given traffic platform (at least the major, legit ones), in any given offer vertical, operating in any given country.
However, having said that....
Some traffic types will be easier to make green than others.
Some offer types will be easier to make green than others.
Some geos (and/or other targeting) will be easier to make green than others.
In general: Some COMBINATIONS of traffic+verticals+targeting will be easier to make green than others.
And you already know this, which is exactly the problem.
Not knowing which traffic type + offer vertical + targeting to choose, is another major cause of inaction.
You hear some people say Facebook is the future, but at the same time, you hear about account bans and other difficulties.
You hear other people say Pop is easy to learn, but at the same time, other people pointing out that competition is getting fierce.
Many people will get stuck in a perpetual loop of dabbling a bit here and there - jumping from one vertical to the next, or one traffic type to the next - without investing enough time or money on mastering any one thing to the point of consistent profits.
Whatever you end up choosing - whether it be Pop or Native or Facebook - will present you with its own set of problems to figure out and difficulties to conquer.
And when you're faced with these issues, it's easy to shy away and look towards something else - because the grass always looks greener from the other side.
Your other enemy is FOMO (Fear of Missing Out). You see potential in lots of things and don't want to leave money on the table. But you only have a finite amount of resources so can't possibly take advantage of it all.
Here's my best advice on how to avoid jumping around:
-Do research to identify promising areas, and develop a Project Plan for each. A project can consist of a traffic type plus an offer vertical or even a specific offer, and can also include targeting options such as geo(s).
In each Project Plan, list reasons why the project will be lucrative, and also address potential issues and how to overcome them.
-Choose 3 that you feel have the highest chances of success.
-Assign a reasonable budget to each, and commit to spending that budget before moving onto the next project.
This method is deceptively simple, but will have the following effects:
-By listing reasons why the project will be lucrative, you strengthen your faith with positive expectations. This will help you to stay motivated when the going gets tough.
-By addressing potential issues ahead of time and formulating potential solutions, you will be less likely to avoid problems, and instead focus on seeking solutions.
-By choosing several plans from the start, you're not holding your breath on any ONE plan to end up being successful. This will take away the indecisiveness caused by your fear of failure.
-Also, by including several plans, you'd be affected less by FOMO - because in your mind, you've already included the most-promising areas of affiliate marketing in your consideration.
-Yet another benefit of including several plans from the start, is that it will keep you from exhausting your resources on a project that may be difficult to make profits from.
-By committing to spending a budget on each project before moving onto the next, you'd be less likely to jump around.
Below, I'll go into more detail on each step of the method outlined above.
Research to Identify Promising Areas
Entire books can be written on how to choose promising traffic types + offer verticals + geos + angles.
I can't go into any level of detail in this post. What I WILL do is list some places where you can get intel on what traffic types and verticals etc. are working well at the moment.
Go through some/all of the following, and make a list of promising areas. Don't be too broad - such as a traffic type (e.g. Native traffic) or an offer vertical (e.g. Ecom). At least specify a traffic type + vertical that seems to be working well on that traffic (e.g. Nutra on Native). Can get more specific (e.g. Nutra on Native in APAC and LATAM geos).
And when making this list, remember to make a note of the various sources you got each piece of intel from, for future reference. (e.g A website? A skype convo? A contact you met at a meetup?)
-Browse forum posts here to see what members are reporting success with. Recent follow-alongs and success stories are must-reads.
-Download the "What's Working in [current year]" report. The one for this year (2018) can be found here:
https://stmforum.com/forum/showthrea...orking-In-2018
-Browse our Masterminds forum:
https://stmforum.com/forum/forumdisp...15-Masterminds
Join some skype/slack groups where affiliates hang out, or even a mastermind or 2, and start exchanging ideas and intel.
-Join some affiliate marketing groups on Facebook and start scrolling through posts.
-Join some affiliate networks, and hit up affiliate managers to see what kinds of offers are hot, and for which geos. Some of them can also tell you where to run campaigns, and even show you banners and/or landers that are performing well. It never hurts to ask!
-If you have the fortune of being assigned a rep on a traffic source, also ask them what kinds of offers and banners/landers are working well there. They may also be able to recommend the best placements for specific types of offers.
-Compile a list of affiliate marketing blogs and browse recent entries.
-Meet with other affiliates face to face over a beer to chat! Attend local affiliate meetups and conferences in the affiliate marketing space.
-If you've been in AM for a while: Look through your contact lists on all messaging services and platforms - skype, facebook, wechat, whatsapp, telegram, slack, whatever else - and start hitting up your affiliate marketing contacts to say "hey how's it going? I've been doing [whatever] but not having much luck so am looking to try something else. Do you have any suggestions as to what's hot right now?"
-If you've been in AM for a while: Go through your emails received in the recent weeks, to see if anything catches your eye. Top offers lists from various affiliate networks and advertisers, blog update notifications from your favorite affiliate marketing blogs, notification of top traffic segments or even new ad formats from traffic networks - can all provide a glimpse into what's working well at the moment.
Build a Project Plan for Each Area
After so much reading and chatting with so many people, you should have a good idea on which traffic types and verticals are hot.
Next, you'll need to build a Project Plan for each of these, where you'll need to do further research to put together.
For each Project Plan, add the following 2 sections:
1)A list of indicators that suggest the area can be lucrative and doable. This can be "so-and-so told me he had success doing this" or "this blog says it's hot" or "this article says that this product is hot this year".
Or it could be "I came across this lander while doing manual spying and I feel that this angle may work for this type of offer". Or it could be "stats from this spy tool indicates that this particular offer is doing a ton of volume and it seems to be increasing".
Or it could even be something like "I know weight-loss products will always be in demand because such a large percentage of this country is obese [can google for stats to support this], especially considering the fact that summer will be here in x weeks!"
A list like this can do wonders to creating positive expectations. To compile this list, do your research - search for related threads here on STM, use google, do spying in the wild, use spy tools, draw from your personal experience, ask people you know are experts in the corresponding area, grill the person that originally suggested the idea - etc.
2)Any concerns you may have as to the difficulties you may encounter, and potential solutions. For example, for running antivirus on pop, your concern could be "most of the landers I see in use are misleading/aggressive - what if I get banned by traffic sources or affiliate networks?" and potential solutions could be "I could just run on traffic sources that are more tolerant of aggressive angles"; "I could ask my AM for offers that allow aggressive promotion"; "I could test less-aggressive landers to see how they do."
Making a list of concerns will direct you away from worrying and shift your focus towards problem-solution. Again, in order to figure out how to solve these, you'll need to do further research - on this forum, ask google, browse spy tools, etc.
Don't shy from problems - you'll encounter problems and questions no matter what you choose to do. Step up to the plate and figure out ways around them instead of standing around whining like a biatch.
And remember: Each problem you encounter and solve, will put you ahead of a bunch more of your competition.
Regarding spying, I would suggest to subscribe to a spy tool (or 2, or 3...).
You don't have to keep subscribing month after month, but having access to at least one spy tool for the next month can help you to decide what to run, where to run, and how to run - and can provide you with some proven creatives with which to run!
As for which spy tools to use - Adplexity has become an industry standard:
Adplexity Native
Adplexity Mobile (Mobile Banner and Mobile Pop)
Adplexity Adult
Adplexity Desktop
For Facebook I can only suggest two spy tools, and neither is cheap - expect to be paying $700-$1k+/month:
OnlineAdSpy (I haven't used this but have heard great things about it)
Analyzed.ai (PM member desteny to inquire; I was a beta-tester and it looked promising)
Choose 3 Project Plans to Execute
Keep doing research to bulk-up your Project Plans until you have at least 3 that you feel quite confident will help you make profits.
If you have more than 3, pick 3 that you feel have the best chances of success.
Rank these 3 from most-promising to least-promising.
Assign a realistic budget to each, that you will be committing to spending before moving onto something else. This one will be tricky - again, will involve some research on your part.
If you don't have enough budget to test all 3 projects you've chosen, try to replace one or more with projects that will require lower budgets. Try not to throw your entire budget into testing a single thing, or the pressure to succeed may prevent you from taking action.
For these 3 projects, add another section to the Project Plans: An initial test plan. For example, which aff networks to get offers from, which traffic source to use for initial testing, how many test campaigns to launch, which geos to test first, how many landing pages to test, etc.
Then, just start working through the top project, and DO NOT move onto the second or third until you've spent the allocated budget AND without seeing much success!
Give every single project your best shot, but don't despair if you don't hit the bull's eye (i.e. find success) right away. Using ripped stuff will likely get you somewhere on the target. Start with proven stuff and improve from there. (AM-recommended offers and/or offers doing volume in spy tools; ripped creatives.)
From there, readjust your aim and fire again. Repeat to improve gradually until you start making profits.
You may ask: Why do all this work to put together so many Project Plans when the first project can very well turn out to be a winner already?
The answer is that the more Project Plans you have that seem feasible and promising, the more faith you'll have that you'll succeed in at least one of the projects.
You'll learn to look for profit OPPORTUNITIES, and look for SOLUTIONS to PROBLEMS.
Expectations and focus are EVERYTHING. Expect to see profits everywhere and you will find profits. Focus on finding solutions and you will find ways around problems, which you'll no doubt encounter.
When in doubt, ask questions here in the forum, or even start a follow-along to get feedback. And remember to use the "Be Your Own Mentor" technique described above.
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The execution part of your plans is where you'll be most-prone to getting stuck, but if you've followed all the advice in this post, you've probably built up enough momentum to continue taking action.
Still - getting lots of emotional support will help tremendously. Getting into a mastermind group and/or starting a follow-along are some of the best ways to get it.
Lastly - have FUN with all of this! Life is supposed to be fun! Being too uptight will only affect your judgement. Relax, trust your gut feelings, listen to your intuition, combine with a dose of common sense, good judgement, and research, then do massive testing and learning - you can't go far wrong.
Amy
Agree with all of that, but it's important to avoid the idea that Action = Good and Analysis = Bad.
You need to think through & analyse what's working & what isn't, based on actions that you have taken.
We're really talking about getting the balance right between analysis & action.
HOLY SHIT AMY!!!! we need a emoji where its a huge jaw drop.
I don't really know what else to say but bless you vortex. Bless you.
From now one whenever i'm in a rut either where my head is just not in the game or I just lose drive for abit. I will bring up this thread.
- Jeremiah
I am suffering (from what I think) is a bad case of Analysis Paralysis or something similar to it.. Still haven´t figured out what it is.
My media buying journey started May 2017 and I lost a LOT of money, then went through the 6wamc and still lost a lot of money.
Luckily a couple of months ago I finally managed to become profitable (average ROI of 170% on campaigns) and I want to scale things to the moon as I think I know how to do it.
But... Recently I have had to pay a few a few hefty tax bills, my partner wants a new car and were getting married next year so a lot of expenses coming up.
All of this has made me sort of afraid to deposit money into my accounts even though I am nearly tripling my money if I would.
I also run websites and the money I have made from them has helped me ticking over while I was loosing money trying to buy ads.
Not sure if I explained it properly but I feel stuck, depositing money into my ad account feels like a waste even though I know I will make money from it( I know, it sounds stupid).
That doesn't sound stupid at all.
I think most of us can relate.
And it sounds like you're past the period of spending major money to learn the ropes! So the worst is over.
You're actually already in a pretty good position, where the worst case scenario won't be unthinkable.
So let's approach your situation from that stand point:
What would be the worst case scenario for you?
Having to postpone getting that new car? (Maybe chatting with your partner will help.)
Having to live frugally for the next while?
You'll still have money coming from your websites, right? Does your partner work and/or has savings? Do you have other assets that you can count on if things don't work out?
I'm not suggesting for you to put everything on the line here, but it should really help if you could 1)define the worst case scenario and come to terms with them, and then 2)allocate a definite sum of money that you know you can safely spend without having to worry about losing the roof over your heads and not being able to put food on the table.
After that: Do everything you can to feel confident in the campaigns you'll be launching, in order to dispel that fear.
You can do that by doing more research. Examples: Checking spy tools for evidence that a certain niche/offer/angle is working well; chatting with AMs and fellow affiliates to find out what's working; browsing stm threads to see what people are having success with; etc.
In the end, based on all your research, narrow down to a few things to test. Chances are one or more will get you results - assuming your research was done correctly and was extensive enough.
And you sound like you already know what's working in native - in that case try to browse spy tools and talk to people to gather more angles and offers to test.
Having confidence in yourself and your abilities and judgment is also important. Remind yourself that you have the knowlege and experience required to be widely successful!
You've been on STM for quite a while now, and have gone through the 6WAMC. You've launched successful native campaigns with very good ROI. You've probably already blacklisted enough widgets in at least one geo on at least one native network. This is a VERY good position to be in.
You can add to this list of reasons for boosting your confidence, and read it from time to time - it's not a matter of psyching yourself up. The statements are all true. But you can probably use the reminder! 
Lastly: In the beginning you may want to play safe to generate more cashflow to play with, by sticking to the same geo(s) you've already invested into cutting widgets for, and the same vertical(s) you have experience in. That way you don't spend as much money, and can focus on testing offers and angles.
If you really need to build capital, you can just keep running in the same geo(s) until you feel you have enough to scale. Yes you'd be leaving money on the table by not scaling, but you'd also be under less pressure and worry. There needs to be a balance between risk and profits - just feel your way into it and you'll know what to do.
All the best! Looking forward to seeing you reach greater heights real soon!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
This is great stuff Amy I really appreciate it 
I think you nailed it on the mindset stuff.
The most helpful advice I ever got re: entrepreneurship and business was to frame it as a responsibility instead of a goal.
If you think of it as something you are supposed to do no matter whether you succeed or fail, it helps shut down your anxious monkey brain and allow your 'soul' to take charge instead 

GREAT post, Amy! You totally nailed it!
LeadCloak
I am suffering from same problem 

Thank you so much Amy and Maynzie for your kind words and motivations 
Actually kind of deadlock is created around me. I am not able to make decisions.
Last one year summary:
1. Worked on Advidi/Clickdealer/United Gap/Broker Babe networks
2. Traffic Factory, TJ, Exoclick, Traffic force as traffic sources
3. Started with DE, CH, AT geos and I was happy by getting good results. For few days got more than 250 USD per day.
4. Used to spend 9-10 hours a day.
5. On the other hand for DE my offers continuously pausing out due to bad traffic quality. Then I used to switch to new offers.
6. Then I moved to UK geo. In the starting it was good but slowly due to fraud issues (don't know why) I didn't get paid by Traffic networks for many of the leads. Even Brokerbabe blocked my account due to same issue.
7. Due to these issues, I have lost lot of money.
8. Then I tried different things like
a. Subscribed to new traffic network (members area) and got failed.
b. Tried new geos NO NL, AU again got failed. Unable to make any campaign green.
c. Tried new approaches and got failed
d. Subscribed to new networks but could not start campaigns may be due to some fear.
9. Now everything is messed up for me.
10. People used to write their success stories and I am writing here my failure story 
Moral of the story:
Huge fear of failure with no enthusiasm. Now do not spend much time on my laptop because of fear of failure. Getting confused and unable to take decisions.
Sometime I feel like I will never ever get success in this field. But still somewhere in my mind and heart there is little fire. And because of that hope I always keep pushing my self by saying these magical words "I will get success one day" 


hello everyone.
I am new to this forum, just signed up today. And reading all these posts by vortex has really made me realize how I need to be more grateful for what I have, rather than just hope for what I don't have.
I have been an online marketer for over 8 years, but just so burned out on product creation and JV recruiting, that I want to do Affiliate Marketing more than ever.
Going to let my mind consume as much as it can, but not stress so much. I haven't seen results as of yet, but will very soon, I am confident.
Thanks for all these golden posts I am finding Vortex, I am off to read more.
uscdave

hey Amy,
Well, to be honest, I have been creating products for local consultants to land new clients. The niche is small,
there are only so many ways to teach local consultants how to land new clients. I wanted to really prove to
myself that I could take cold traffic and turn it into profit using Facebook Ads. Just really struggling to do it.
Facebook ads seem very expensive compared to a product on Clickbank. I see those selling courses about how
to do it, but just don't see how to get the ad cost down low enough.
I also want to create a residual with Clickfunnels, so going to do that with local marketing. I just wanted to
create another stream of income with affiliate marketing also.
Thanks for the post.
uscdave
For a beginner, how would you recommend going into paid traffic affiliate marketing with FB being stricter with BH? With WH offers it seems like you really have to know someone with exclusive offers to make some money but being new and without a track record of creating profitable ads you are unable to access these offers. Just wondering the following:
1) Do the newbie programs that every one has access to provide offers that can make the affiliate any money or do you have to rely on being extremely lucky. (in which case would it be better to just invest my money in crypto or gamble it)
2) Should i just go into these beginner offers expecting to lose money, but leverage the converting (but not profitable) offers into getting better offers?
3) whats the most efficient way to know if an offer is good or not? after running enough tests do you get a better sense based on patterns or is it a lot more random (involves luck) than we think?
4) How do you get access to these more profitable offers? just through networking online and in person?
Sorry dont mean to seem so cynical before i even begin. I know how important the right mindset is and am willing to put in all of my free time. Just want to be reasonable since i have a kid and FT job (50 hour/week). I know nothing is guaranteed but with my situation (complete newbie, limited hours to dedicate per week, but willing to work smart and hard) I want to get your thoughts on if getting into paid traffic in 2019 offers a decent shot at still making money, versus I should just focus on my career path (six figure job with good career growth). Just want to see theres a reasonable chance(not through a lucky break) the time and money invested won't be in vain as paid traffic gets more competitive and dominated by the superaffiliates, and traffic sources get more strict.