Awesome E-commerce follow along (25)
Hello everyone,
This follow along is related to this one (https://stmforum.com/forum/showthrea...hopify-journey). This is my new account.
So we have chosen hiking/camping/outdoor activities niche for beginning, and based on research it's not bad niche at all.
Our first campaign went really bad for one reason. We have created a page post and then use that existing post as an ad. Thing is, big majority of our clicks went to the picture which leads to nowhere so our CPCs were extremely high (little less than $2). After that we paused that campaign and created link ad campaign which is runing for 2 days now, and according to cookbook we should let it run for 2 more days.
This is our ad: http://prntscr.com/g9bdmf
We have 3 adsets, as described in cookbook - interest (user must be interested in hiking, camping, and engaged shopper), brand (brand related to hiking/camping equipment) and magazines and pages. Every adset is targeting man, age - 25-45 as we think that younger people maybe don't buy that much and older ones wouldn't be interested in such thing as airsofa is.
So far those are our results: http://prntscr.com/g9bevc
Since brand ad set have most of the clicks I'll show you stats for ads inside this adset (4 exactly the same ads) - http://prntscr.com/g9bfgt
Should I pause anything so far? I have absolutely no clue about FB ads since this is my first camp so any feedback is highly appreciated 
Also we would like to test some new products, and question here is how many products on average should I test in order to find wining one?
Thanks
P.S.
How much profit do you make from this airsofa (after shipping/sourcing)?
One thing that's always essential is proper spelling/grammar, and I noticed one sentence in your ad: Even them need a BREAK sometime.
Which should be: Even they need a BREAK sometimes.
Caurmen's cookbook also mentions:
1) You couldn't set a minimum bid low enough. If that's the case, run for 2 days or until the ads have spent, in total, twice your profit for the item per adset, whichever is longer.
2) The ads spend more than you expect, in which case you should check all your settings.
Whilst the ads are running, set up another campaign for a second product. You should Always Be Testing.
Originally Posted by wombatsrb
hey man,
so your approach to this so far is pretty much flawless. your creative is good. your product is good (albeit a little dated. if its priced competitively, it'll still convert). i havent seen your landing page yet but if its on
some questions/suggestions:
1. Why are you running a CPC ad? Something like that IMO should be a traditional cpm ad optimized for conversions.
2. In my experience, less is more when it comes to Facebook targeting. I have always had the worst results when I tried to take my time and piece together what I thought would be the ideal audience. Tone it back and broaden it up. Go male, 34-64, and use only one or two qualifiers (interests: camping). Let the algorithm do the work.
BTW thats a great product! Some of my colleagues have made millions with it! Look into vids instead of pics too. More engagement
Thanks everyone for worthy input.
I've already submit copy on revision and I hope it will be finished soon. In the mean time, I'll write some ads based on new angle and find some interesting videos about air sofa. As suggested, I'll target male 34-64 with only one interest - so far it will be camping. Also our new store (3D models) is under construction so soon we'll have new product to test
any update?
Yup, will post in few hours, editing some stuff
Alright, so brief update
Store is done.
Products are mostly gathered through spying other successful stores, and few of them were ads which we saw and liked the products, so we have added them
Game plan:
Test 20 products with PPE campaigns, and find few ones which are the most engaging. After that promote that products using WC camps (add to cart as an objective). Audiences are 200-400k. Using only few targeting options, don't want to use them too many. Age, Sex, 1 interest combined with 2-3 magazines/pages/web sites etc.
So far we have tested 4 products, with one being really engaging, and people asking us about when we will have them in the store. The only bad thing is that it's not available on aliexpres. We have found it on one site, and when we add 100% margin it's too expensive for that kind of product ($100) So we'll just add 50% margin and offer it first to the people who explicitly stayed they want to buy it. If we have at least one sale, we'll then run ads for it with that margin, if not, I would skip it because I don't think we'll be profitable with that margin.
Questions here would be
1. What do you think about our store and product choice?
2. What do you think about game plan?
Thanks for feedback
Looking good wombat! See quite a few improvements compared to the previous store, a lot more fleshed out in design and content. Hope it works out
Anyone to suggest anything?
Hmm - just looking at the face pie game - the video is horrible.
As a parent - the video made me decide NOT to buy. Who would want crying and hitting as an end result from a game?
My wife would not be happy with the resulting mess with that whipped cream either.
I could see this work for 16 years and up, where they play games on a Friday or Sat night (party games and such) -> tag a friend you'd beat.
For the dog coin bank, why not try targeting parents who try to teach their kids how saving is fun. No dog lovers or dog owner targeting whatsoever. Try the angle where you teach your kids through the coin bank that saving is fun and instills the habit.
You have to do more research, dig below the surface and find a real angle.
Just because the coin bank has a dog, doesn't mean dog owners will love this. It could, but there are more options.
Your task is to figure out what works, which is why you need more than one angle and not just the obvious ones.
Which is why I don't like a mixed bag of products and target audiences.
IMO, your job is to figure out what a certain audience likes, find their trigger points (think about emontions, like fear, greed) and find products you can profitably sell to that audience.
It'll make your job so much easier.
In short:
- find an audience you can relate to or (learn to) understand
- find products that make you a nice profit margin, are easy to ship, ideally consumable to an extent and have a low return rate
- find out which messages work
- make the people yours by getting them on your email list so you reduce the cost to reach them
Hope this helps..
BTW - to add to what I have mentioned above, read this thread: https://stmforum.com/forum/showthrea...-Unicorn-quot-!
It's exactly what I've written, but in more detail and with actual numbers.
Thank you very much @pedakis for your detailed answer, I really appreciate that! I will do my the best to improve everything. Will update it once I have some news!
@wombatsrb - great - good luck and let us know how you get on
Quick question - Facebook pixels said that I've had 2 initiated checkouts - I don't have any information about abandoned cart in
Thanks in advance
Hey guys! I've been doing everything I can to learn as much as I can about how to use
P.S. My shipping is free, so I don't think they are going out when they see shipping price. I don't know if that can be problem if they don't have Paypal account as I only have Paypal as payment processor
Do you have any data for the checkout (percentages / numbers)?
As for what can go wrong? Plenty - payment proccessor issues, internet connections, people getting distracted, making mistakes etc etc
Don't read too much into it if you have only a few conversions.
If you happen to have 3 people going to checkout and 1 has a connection issue and the other one just doesn't like Paypal, that's coincidence. You need bigger numbers to draw conclusions. You could have had 3 buyers from those checkouts as well.
Of course, more payment options will lead to more buys, but that's about all there is to say at this point.
very curious what's the abandonment rate for your carts since one of my products can help recover quite a few.
in case you've missed my latest post, here's the link, do get in touch if you think we can help ( i'm pretty confident we can )
hint: recover abandoned shopping carts with FB Messenger intelligent bots
[ FREE Money Tip ] Have you heard of ChatX? The intelligent bot for abandoned carts
do PM me if I can help
Hi everyone,
So we are moving from zero, got our first sale - http://prntscr.com/gqvemy
So, we run PPE camp on this product, and after we saw it has really good engagement, we switched it to VC and ATC objective campaigns. In the first 3 days, we got 6 sales, and were about -30% ROI at that time. Since we paused VC camp and left only ATC, no sales, only one abandoned cart. Could the paused VC camp could be the reason for no sales (note that all previous sales were from ATC camp). However, at least we know that this product is working, and we are not deep into red. So what should be our next steps?
We created this gameplan, so would really appreciate feedback on it
1. Brainstorm and create more angles/audiences
- initially we tested few, one brought all sales, so maybe we could find some more profitable audiences
2. Test new creatives (images, ad copy, image vs video)
- plan is to have 3 creatives, and one dupe of each one. First split test image, then headline, then ad copy)
3. Create upsel funnel (test different related products, see which ones performs the best, although I'm not sure how to properly split test this)
4. Test new GEOs (I've found some on spy tools, but for beginning would test only English speaking - CA, AU, NZ, UK)
5. Invest some time on creating our e-mail marketing funnel (If anyone from email marketing industry is interested in cooperation on this, please PM me)
And of course, during all this time constantly testing new products.
Every feedback appreciated! Thanks in advance 
Hello everyone,
It has been a while, so this post will be a little longer
Well we got our product which we know it's selling. We have in the last 2 weeks on average 5-10 orders daily on this product (and the only one we're currently promoting).
What we did so far is tested 15 angles (audiences). Among all of those audiences during the course of 2 weeks some of them stood out. While we stopped all (highly) unprofitable angles which we plan to retest later on with improvised funnel, we still have few of them which are close to break even, and 2 profitable.
Question is how to improve ROI of those adsets, it's around -30% - +10%.
We are biding auto bid, with $20 budget per day. Would highly appreciate some guidance on this, like what to do in order to improve ROI, or should I keep only one profitable ad set, something like this
Although we didn't do much of things from previous post, we still have some plans in order to improve ROI of our camps. Camps which are already scheduled for 12AM are:
1. GEO test (UK, DK, NZ, AU, CA) - PPE, testing only 1-2 most profitable adsets from USA camp. Once one GEO stood out, we'll focus on conversion camps there.
2. desktop placement test - we duplicated ad sets we kept, and targeted only desktop placements because in the original adsets desktop share was about 1%
3. we have re-targeted all abandoned cart customers on desktop placements
4. Created camps optimized for purchase. So far it was only ATC and VC (highly unprofitable, we stopped it after few days)
5. Created 1% LLA on ATC event
As well we optimized our product page, like improve ATC button visibility, responsiveness for mobile (90% of our traffic), improve checkout page...
So would highly appreciate feedback on this, because we fill really stuck, and I think that even a slight push should be enough to come really far And main thing is what to do with those adsets which are close to green but still loosing money? 
We have constant sales on it, so I guess they are working, we just need a little something to turn them into green What are yours suggestions? We were thinking about increasing price (and our margin) or adding upsell
Beside all of this we still have some stuff which we'll hopefully finish by tomorrow and that's our email sequences. By the time we have around 200 mails, even without lead magnet (ad to carts and sales, only few of them subscribed) and creating content for our FB page which now have around 500 US likes.
Thanks a lot for your feedback, it means truly a lot.
I'd test some more LLAs as a starting point - everything between 1% and 5% is worth a look.
Also, definitely test in other geos. I'd go for translating your copy into another language and testing in a country with that language - you'll eliminate a lot of low-effort competition that way.
Either of those could boost you into steady profit.
Beyond that - what can you do to increase the profit margin on the product itself? Have you tried duplicating one of your best-performing adsets and testing with a product with a 10% or 20% higher price tag? That can often be all you need to get into profit.
Also, have you tried negotiating reduced prices from your suppliers, or buying a large quantity of the product to reduce your costs that way?
Hope those ideas help!
Hi caurmen
Thanks for advice, we'll take it We created a lookalike of 3 best audiences on 1% and if it shows result we'll try 3% and 5%
Also at 12am we'll increase price by 20% and wait for 2-3 days to compare results. At that time we should already have the best ad set chosen so we'll test it internationally. At the first, we'll test English speaking GEOs (UK, CA, AU and NZ) and later we'll test in EU. Do you or anyone have some recommendation on GEO? We found Denmark sort of attractive with 84% of people purchased online in last 12 months.
UPDATE: prices increased by 20%. Will keep it that way for 3 days, then compare metrics (ATC, revenue, purchases) with the last 3 days (Mo-Wed) whit original prices and keep the best one, and based on that cut some unprofitable adsets
A little update on today work:
We cut some adsets, we're now to 5 adsets which are -20% and positive ROI. Goal is that by tomorrow evening we narrow down to 2 adset (hopefully 2 profitable ones). And after that test multiple GEOs and manual biding on those adsets. We brought up the price by 20% and so far no changes in amount of purchases
Question here is should I keep ad sets which are close to break even and try to push it into green with the upsell, re-marketing or email marketing? Or test multiple age intervals within same adset in order to find the one which is more profitable?
And second thing is we put 2 more products for test in USA, and 1 product globally to see how will it perform.
Thanks once again for your help!
NEW UPDATE:
Adsets are still testing, their performance drooped significantly yesterday, so we paused them and created dupes of it, so we'll wait 4 days for Facebook to optimize, and then we'll continue with the best one. In those ad sets we split test image vs video. I guess this is the right time to ask you what is right way to split test creatives/copy? At the moment we're having one of each in ad set an are letting them fight against each other. Some guys put more variations into adset and then limits them to x amount of impression so after every variation reach its limit they compare it. What is the best way to do this, from your experience?
Also, I've found expand interest option when I want to edit my adsets. Did any of you guys had success with it?
And how many adsets per profitable campaign do you guys have? So far we've tested lots of different ones (1 angle per adset) and right now I can come up with at least 10 new angles/targeting, so I'm wondering where is that point where more adset testing wouldn't improve my camp that much?
Any feedback appreciated, new update coming soon
Okay, long time no hear, and it's been lots of going on. So here comes the lengthy one
First let me start with a product we were promoting (semi)successfully till the last few days - Back Seat Organizer
I've tested LLAs as caurmen said, and at the end, only LLAs (one adset) were bringing conversions, our other audiences died. At the end conversions stopped coming from that LLA as well, so we spent $200 across 2 days without conversion after stopping campaign. What could be the reason for adset to stop performing, cause just few days ago we were breaking even with it and now, -100% ROI. We've brainstormed some solutions like try different creatives, duplicate adset in order to restart algo, try different GEOs, bid manual, but I guess it's better to ask more experienced folks here about solution on this problem To sum it up - we're doing auto bid ($15 daily budget), objective is ATC (purchase didn't perform well at the beginning so we paused it), reach and visits are all the same, just conversions stopped
Second part of this follow along is our new product
Since the day one it got really cool engagement ($0.01-0.05 per engagement), ATCs, conversion, everything
stats: http://prntscr.com/h0i448
Note that Facebook was a little buggy on reporting last few days, so not everything is recorder here, but important thing is yesterday was our first $100 profit day, and today we've already increased that amount.
Setup for this is PPE and ATC camps, auto biding, $10/day for ATC and $5/day for PPE camps. Targeting both mobile and desktop, but 99% of traffic is mobile. All newsfeed
What we are looking is to optimize better those camps and scale it further and we're not sure in what order should we do things. We've already created LLAs (some are good, some are not so) and tested few GEOs (english speaking, and few where this product is popular) and every GEO perform good. Should we test more GEOs? Also, every adset have ATC as objective, and today we'll test purchase. We've already tested more audiences, have 8 of them now.
Our plan for improving this is following, but would really appreciate feedback on it
1. Test more GEOs
2. Test purchase optimized camps
3. Mobile vs Desktop
4. Test creatives and copy (I'm interested how much of an impact on ROI this can have)
5. Test manual bid
6. After everything is done scale by duplicating adsets on higher budgets
Problems we have with it -group of people is constantly spamming our post, telling other people that we are scam, that our products is low quality, etc, and that's effecting our sales. We are trying to hide all that comments but they keep coming back. How do you guys sort situations like this out? They are maybe competition, maybe someone with lots of free time, I don't know Can I ask Facebook support on help with that?
That's it for now Will keep you updated, and as always, any feedback appreciated
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