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What Super Affiliates Love More Than Sex - Announing "The Unicorn"! (36)

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I talked with Mr. Green here about super affiliates on STM and he asked me to share more about what is known as the Unicorn of affiliate marketing.

If you are making any serious money in AM – you already know that a good, converting offer is the first – and for most amateurs the last – step in choosing what to promote.
Before I get to the Unicorn – I better tell you about myself and what I did to boost income for our campaign.

First, the feedback about this thread from you guys:

We run a well funded Pharma company that as of February this year has the best converting men aged 50+ vsl on the internet.
Men 50+ - non targeted, as long as they are english speaking.

That means, financial lists, survival lists,... everything is working... and now I'll tell you about the media buying tricks and tactics I've discovered that got us there...

First understand – I am NOT a media buyer. I have some of the best guys on the market promoting my offer, most guys you don't know – but Vin DiCarlo (Altare Publishing) is quite a known name around here, and he is one of my affiliates who actually does media buys for me.

In this post – I will not show you how to make a $xxx,xxx,xxx a year company, because it involves more than just a good banner. I will also not focus on my affiliates and what they are doing because they are too tech savvy for me – all the tools, all the mumbo jumbo... instead, I will show you my discovery, my strategy that I personally do. As a hobby in the meantime, I managed to buy only 4 lists a month and make around 150k consistently with them.

This is high quality traffic most of it from this year that I bought with maybe 2-3 hours a month total. Over a mil a yr. Not my media buyers. Not my affiliates. Just what I did in a spare time.

EDIT: image above was just a thumbnail...


I don't know many guys who rent just 4 lists of other people and make 150k with them on almost auto-pilot (have to send a creative each month though). And 150k is not pure profit because lists cost about 70k. However, it shows what I call:

THE PRINCIPLE OF DOMINANCE
It is – my fancy way of saying – the lazy way to riches... how to identify the most lucrative, most profitable mix of offer & traffic so that in like 2 hours a month you can make big bucks.

I guess my super affiliates are using this principle on full time scale because they make more than I do with part time buying – but still the same principle applies.
I can't explain you the secret quickly and expect you to be able to actually implement it, so I need a bit more of an intro and background for you to fully understand.

Formula that beat Viagra to death
9 years ago my friend Gary Halbert (RIP) pointed me out to one guy who was like a sex bodybuilder. Like bodybuilders who juice and do all kinds of crazy shit to get more lean muscle... same thing this guy did – to his dick!

Viagra, Cialis, Red Bull, Coffee, Injections – he was super obsessed – german guy...
I think it took him fucking for 8 hours straight when something happened that he ended up in hospital. Then he switched back to natural herbs.

For quite some time he was recommending Tribulus Terestris – which he used in his own specific way – that gave him results. But, this guy being crazy as he was – his dosage was like 10-15 times the normal max. So soon he started feeling the negative effects of Tribulus.

Long story short – his obsession led him to something amazing – he got in touch with guys from Singapore – who produced what is known as the most powerful natural testosterone booster in existence.

The key is not in the ingredient. Key is in quality and amount. With the proper formula – you take two capsules two times daily for 10 days. Followed with five days rest so your body doesn't get used to it and stop reacting. Then you repeat.

If you have taken a blood test before the treatment and immediately after the treatment, you have probably DOUBLED your free testosterone – that's how powerful it is.
With the proper introduction, plus them knowing me for being one of the top 15 highest paid copywriters back then – they – the Singapore guys gave me a good deal – I'd open one European market for them, test and if I like it – we will make some kind of deal.

I am not going into many specifics here like which country just because I am that kind of need-to-know guy – but rest assured – every single bit of detail that you need to make money, will be included in this post.

Back then – I was making huge impact in that country's internet space – huge like –

BUYING KEYWORD "A" ON GOOGLE!!!

I was like dominating there – every single news site, google, and in late days facebook – was mine – heck, I had a private number of google chief for that country – which didn't help me much because Irish guys were reviewing ads for Mid-Eastern Europe – which made no sense whatsoever.

They had to manage everything – but for ad reviews – had to send it to Ireland.

Back to the point... with all the promotions I had – and people in that country being so afraid of internet purchases that almost nobody bought with credit card... and I couldn't get any other product profitable on cc payments – only cash on delivery type of deals...

THIS PRODUCT MADE 400% to 450% ROI on non targeted traffic!

I was hooked.

Continued in next post (due to per-post length limit)...

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below....

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I was hooked.

I used the product myself. My friends loved it. It was ultra expensive so if I continue promoting it, I get some stuff for free  things were good... until...
I sold every single damn thing!

The Singaporean guys basically called me and told me they no longer can produce quantities and they have to sell it directly only to keep all the profit – because for this herb to work – you need 10 years or older roots – and as you guess – you can't grow 10 year old roots overnight... You have to go deeper in the forest and they were like a small lab – making maybe 200k a month in total.

Back then I couldn't focus on it, I was doing seminars and that year my book became the number 1 bestseller of all time for the topic of Marketing... so I had other focuses.
What happened next changed my life forever...

Regardless of how successful you are there is always something that can fuck you up. At that time, my weakness was my (now ex) girlfriend.
There's a saying opposites attract – but not in a good way man. I am positive person. She is negative. I am simple. She is drama and problems addicted.

I don't blame her – she had many shit in her family, many many shit I wouldn't want to anyone, myself included – but man – was it impossible to deal with her.
And me being me – not accepting a loss I tried to fix her and fix her – I think I fucked her more times because she made me mad than because it was the moment and a nice thing to do.

At the end – I shut down every fucking thing. Profitable company, book, list that got some record breaking ROIs like what in English speaking market you will never again be able to see because there were like three promo emails a MONTH in total back then – compared to hundreds a day in US market for example...
I shut it all down.

Started clean.

I wish I'd say overnight, but nope – I was still breaking and making up with her, for about a year.

When I couldn't sleep at night I started training. I had money, had time, and my only passion – business was suffering because of me being fucked up emotionally.
I started training – not pilates or dancing – I started with hardcore mma – against all my fears of fighting and getting punched.

And like I do in business, I did in this "project" of mine – I went all in.

Hired the best coaches – guys who were training pride champions, ufc fighters, kickboxing, k1 champions... were training me – personally.
I was having the best of the best, five days a week, sometimes two trainings a day.
Just to get my mind off her...

Boy was I a sissy, huh?
Well – telling you honestly as it is – we all have our weaknesses.

In a sec you will see how it all connects to you being able to make money, so please bear with me. I am actually now making a point and want you to be able to actually get something valuable, money-making out of this, instead of just reading a cool case study. So, if you agree, continue and trust me – you are already getting ton of valuable info that you will in a moment know how to link together.

So with MMA guys kicking my ass (exaggerating – we were doing step by step stuff) – I got my head cleared.
At that point – I wanted to do something I really enjoy – and while I was ordering some more products for myself from my Singaporean friends -- I got a brilliant idea in my mind – really, what a genius: "I'd start my own thing“

Lol

But yeah, I was serious about it. Wanted to make an even more quality product. I didn't care about the money at that point. I never did. All I care about is business. Hard to explain the difference, but ... if you have some successful blood in your veins you know what I am talking about.

Ok – so – in short it took me 3 years with KNOWING THE FORMULA of getting shitty product after another, throwing batches away – until I got the product that works.
That whole operation was quite costly, but thanks to my partners in the company who basically invested lot more than I did – one being almost a billionaire from real estate... I managed to survive for those three years playing with the lab when I wasn't training.

Then we got it!

The batch that worked!

All my friends got hooked on it, they didn't want to do roids but were training like pros... and it is a fine line there, you know..
So this made their life easier.

But it wasn't the target market.

The target market – and how it connects to viagra is its effect to your boner. When men age – they lose testosterone. With low T – you can't get it up. No matter how hard you try.

And synthetic testosterone is – put it this way – just dangerous.

So when we created this product – we knew – actually, I knew way before – the market for this is huge.

Problem with Viagra is: it's synthetic – this is natural. You need to take it an hour before – this when it's in your system works whenever you need it...
And the final problem with Viagra – the feeling is artificial – when you get it up you can't get it down. Talking about quickie in the office

PHASE 2 – getting rid of competition
My competitors get products 4.5 TIMES cheaper.
It means – I am from the very start – behind.
But the problem with their product is – it doesn't work.
And for internet marketing – it's fine.
For me – it isn't.

If I sell to tens of thousands of people – at the end of the day – I want to know I helped some people live better – not that I sold them stuff that does nothing for them... or even worse... that is dangerous!

But luckily, I am like a wolf that came to lambs – I was promoting in a non-internet savvy country, a product that noone actually wanted to buy – but in such a way that I made more money online than anyone else. I basically made my strictly business-like book so popular that it sold more copies than the IN TOTAL number of active corporations existing in that country!

So with this, my head clear, almost unlimited financing from my partners, and my new girlfriend who is like a goddess in comparison to my ex... and my copywriting background – I know it all comes down to conversions.

If I need 30% higher conversions just to play at the same level, I knew I can pull it off.

What I didn't know was that it will take me 2 full years of tweaking, hiring the best copywriters (I am no longer active in copywriting – but my version was the first one profitable and like our 6th start-from-scratch attempt)... to make it!

As of late January this year – I outpulled our main competitor in conversion rates. A guy making 2-3 mil a month promoting a product that doesn't work.
MAYBE he is member at this board – so I will not mention his name to respect him, and we all at some point sold BS in our life. So... no point in putting down anyone – especially here where I am trying to teach you something – what you will be able to use to make HUGE impact on your earnings with ultra-little effort – not necessarily fast – but easy.

It leads us to...

PHASE 3 – making money

continued in post below....

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Making Money

You know how nice it is to stumble upon the low hanging fruit?

For example an offer that converts and isn't prostituted – promoted by everyone out there – a new offer etc?
It works no matter what, pretty much.

Even when you fuck up creatives. Even when your banners are mediocre at best. Even when you don't know a guy who knows a guy and get the best rate for that ad space.
And that's what I call The Unicorn.
An offer that is well converting but is not too promoted.

Most small affiliate marketers are ignorant of the very existence of unicorns – they simply don't pay enough attention to it. So what they do – they fight, arms and legs battle against hordes of other affiliates to get cents on a dollar and then multiplying it – most often by working all day like crazy.

It was years ago when my first internet marketing mentor, and as far as I am concerned the very first internet marketer ever alive – Cory Rudl (most of you who don't know about Cory – in my eyes he is the first person to bring direct mail to online space).

Now – I am telling you right upfront I am not sure I remember the exact number correctly, but I remember the principle – I don't know was it 400,000 affiliates he had or something crazy high like that... but he discovered... and that's the most important realization for you – out of 400,000 only 1,000 made more money than other 399,000.

So that's why I kept my affiliate program SHUT.
Not one single affiliate. And some were begging me to run a promo.

I had a plan – out of those 1000 most profitable affiliates – I will let on board only 10 that are the best – that I can personally work with and that will cash-in on the Unicorn – not have too much competition to lower their earnings and still have personal access to me and my team to make money.

And here comes the first part of my easy money formula:
1) Getting the Unicorn – you need an offer that is 1) converting well and 2) massive enough – because a well converting niche offer won't make you happy – if you have 15$ epc and don't have more than 3 lists you can go to – my personal experience.. and 3) not prostituted – that is fresh enough and not 'popular' enough that you can make both easy and normal money with – because everyone likes to see 3:1 ROIs from time to time, right? Even if once a year.
2) Identifying the demo – this needs to be a bit more thoroughly explained – so in the rest of this case study – I'll get to it...
3) Getting the right creatives – you all know about banners even better than I do – so I will not go into this. In the rest of this case study – you'll understand my combination of creatives (my example email creatives) and proper demo targeting – that made money.
Winning Creatives

and


Take a close look at these two creatives – one of the first ones and failed ones we ran – back when the angle was "conspiracy against your manhood". Without knowing the demo and just knowing the product, you'd say younger man would work better.

But by knowing the demo – you would know that old men almost doubled CTR and got 1.4x the conversion rates.

Between me and you – both of these banners suck – and we ended up using something completely different – but is a great showcase how knowing the demo boosts conversions.

Another case, what I run and not one of my guys – emails... as a copywriter, I am crazy about emails. There I feel even if the vsl sucks, with good email I can pre-sell them.
For a long time we had winning ED-oriented subject line –

1 Weird Trick Gets Your Erections Back. Then I outperformed it 1.7 times on one list. Our copywriter couldn't believe it (and he is one of the best money can buy)
How I did it and what was the subject line?

The winning subject line was: survive in bed (men only)

This subject line didn't work anywhere but on lists of this type... and that were – survival lists!

On health, financial, ... lists it simply wouldn't work.
But on survival... it kicked ass!

Why?

It connected, it identified men, and by knowing the demo of that list... I knew they are a bit twisted conspiracy theorists haha so I had to let them know there is some conspiracy going on in their bed.

I can't say this enough – you gotta know your demo – by heart.

How to find a winning demo

So – I had a testosterone product – now guess what's my target market?
That's the entire reason for the whole story before. For you to get to the proper thinking mood.

Who is my target market?

Testosterone supplement seekers?

Not at all.


Bodybuilders?
Well – not in this case. I want the juggernaut – gems.

Ok – viagra – all men?
Wrong again.

Now comes what will make you either rich or struggling in the world of AM. If you read this carefully – you will be rich. If you don't, then good luck to you, because you will need it.

Think...
Who is my target market?


I have a product that eliminates the need for viagra in most men who have lost their boners due to low testosterone.
People start losing testosterone when?

At the age of 30 – with it being more rapid after 40.
So 2 + 2 and we have it...

My target market is men 40+

With just this discovery – I am able to go beyond what other ignorant affiliates would do – they would go to health lists – overcrowd them and make noone making money – and I know – I can go to for example financial lists – that have mostly men over 40 and make a killing with it.

My promo will be fresh on that list because noone else promoted this stuff there – so it is the low hanging fruit I like – even if the list itself is prostituted a bit (but still solid).
Now, I hope you are aware what I gave you here is money.

If you put enough value to it you will make shitloads of money easily.
Because you will understand it is more profitable to have one Unicorn and know it in it's soul, than having ten different offers you are promoting.
A Unicorn + your knowledge of it's demo is what makes you rich.

I am living proof – my knowledge of the demo ensured that I can book just 4 lists and make 150k more or less each month from them – in my spare time – when my media buyers are not buying the traffic or when my 4 super-super-affiliates (out of the ten limit I have set) are buying.
Use this.

If the laziest guy made it, a guy who can't stand changing banners every 5 days or so, a guy whose accounting is basically a bank statement that shows either more or less money... then you can do it.

All you needed was knowledge that not one single super affiliate wanted to share. Most because they knew it but weren't aware of it. And some, because they knew, it is so damn profitable.

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Hi
stats.jpg needs some testosterone

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You're right... it uploads small image -- is this better?Attachment 2451Attachment 2451

EDIT: shit it doesn't work -- how do I attach here?? It still sucks - gives small image.

FINALLY -- here

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Stackers-

I was involved in this project (wrote the VSL and other parts
of the funnel) and I can honestly say that guy right there ^^
Mr Testosterone, he's somebody you should listen to.

VERY smart guy. The stuff he's doing is pretty far removed
from what most people think of as marketing online or buying
traffic, just because he thinks outside the box. It's astonishingly
profitable too.

Nice post man, interesting to see it all laid out like that after
actually being a part of it.

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Thank you my friend, I appreciate it.

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Great story! You probably gave a little too much away in that screenshot because I found your product.

Regardless, you definitely have the sales funnel down to a science since you've done decent numbers on DirectCPV (notorious for low conversions). Just goes to show a good product targeted at a general demographic combined with a highly-optimized funnel can convert!

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I agree
DirectCPV traffic is lousy compared to other traffic sources

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Thanks brother -- screenshot - removed --

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Lol - I don't even know what direct CPV is -- I used just cpv lab for tracking purposes - that all traffic is from media buys.

Mostly (90%) email drops.


You see - that's the point -- I am not tech savvy like you -- I don't bother with these things -- I focus on most important -- media sources others haven't thought of and milking them in silence.

I basically like cpv lab because I can add any keyword at the end of url I want and it automatically tracks and shows me the conversions from that keyword -- and that's what I use cpvl for.

Btw... you see in "last update" field in the screenshot, it says "-" - meaning it was never active or updated. As I said, using it just for tracking purposes.

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this post is what I joined STM for. insights like these make amateur marketers like me realise the things that we are doing wrong when just blindly following the herd.

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Thank you.

With this realization you are already one step ahead of the ignorant crowd of 99% AMers who always chase latest tech thing and never earn any serious money.

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this thread is awesome... good stuff.

vin is a friend of mine also... i designed his 'pandora's box' sales page a couple of years ago.

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This month i made around 50K, I biggest flaw tracking. After analyzing tons of stats. I see tracking as my biggest flaw. lol

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Anyway, how can i work with you guys? I want to be your affiliate. I think, i can make more money by promoting your product. Unfortunately, i can't think like you. I don't want to be you. I want to be myself. I am good at bringing tons of targeted traffic to table.

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Amazing CS Testosterone, much appreciated.

A quick question about "survival lists". What are these exactly? I was running a very different product to your demo a few years ago, just wondering what have I missed. Are these Bear Grylls survival guide types or maybe doomsday preppers or something completely different?

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Yoho mr. testo ... top notch post BUT ->
you should also remove the "mini"-screenshot from the first post as your prod still can be found

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thanks for sharing!

if I was 10-15 years older I would send you pm to buy from you ..

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Removed! Funny how good people can be at finding things from a small, blurred piece of info.

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This does look nice...

I am looking forward for this...

I am getting a bit sick of becoming a cupid... and promoting offers for people to have sex or date with...

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FYI, the thumbnail is still attached at the bottom of the post, and some of us have great vision and FBI-tier tools. I had no problem finding the offer.

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Maybe he wants you to find the offer :P

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Woops, thanks for pointing that out. Had to do an do an advanced edit for that, first time ever for me. Mod skills.... evolving.

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Pardon me for my saturday morning numbish question, but why is it bad for him to let us know which product he's created ?

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If it's doing really well people can find it, copy/swipe the ad copy, lander style, VSL, etc. and use competitive intelligence to find how it's being advertised, then use that to run competing campaigns.

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I can see you are/were a copywriter the way you write.

Anyway thanks for sharing !

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Thank you bud!

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Thanks brother!

Removed

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Great article!
I'd love to run your campaigns man, get in touch if you are interested to explore the opportunities.

Also, adding to the title of the article "what super affiliates love more than sex" is definitely Weekly Payments!

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Thank you.

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Thank you.

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its very interesting how you are able to grow a company that uses the internet... without actually focusing on tech skills. i see most people have to learn tech stuff in order to move on, and there is usually less golden tips on business itself like your posts.

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How do you deal with places like ripoffreport?

I am 100% I found your product and company behind it, along with that I found a lot of ripoffreports for the product claiming it doesn't work.

Do a lot of people do what I do when being pitched something and type "insert product name + scam" into google to actually check it out or do they just buy off the merit of the copy?

Are these people on RoR your competitors? Around 75% of negative reviews for my own products (on amazon) are from competitors. They actually sign up to my email lists with the same name as their review account pmsl.

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Brother, sell cammomile tea to 100,000 people and you will find at least 10 of them writing a ripoff report.

There are only two types of companies: ones that actively manage it, and those that don't give a fuck.

Regarding competitors: well I'd say it's a mix -- biggest negative report is basically on a site that contains affiliate links and recommendation for other testosterone products, so do the math. Some are natural. Even Viagra won't get up dick to anyone and some guys have serious issues in their lives and health. To a normal person it works, how I know? Because why the hell would everybody in my team be using it? And not that I give them, but they ask if they can ship themselves some every once in a while.

I agree, I should be doing something about managing it -- just until now I was lazy about it. good point!

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