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How I Made $126,000 Running Co-Reg on Facebook (38)

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So I haven't done a case study in a while so to make up for it I figured I drop a big one that made me some good money earlier this year.

Its gonna sound to easy...and tbh it was.....so I included stats so you don't think I am full of shit.....



as you can see the kinda volume you can drive with FB is crazy sometimes on large demos....

the offer?

I am sure you have seen these kicking around there are quite a few out there of all dif flavors...



basically you target an interest on Fb with a quiz....test a few crazy images and let the magic happen.....it either works or it doesn't....I can say jersey shore worked well for quite a while (ran for about 5-6 weeks with some very nice profit days

here are some images that cranked with jersey shore...







but I also tested other quizzes as well....

MMA
Twilight
Harry Potter
Nascar
etc.....

they all worked to some extent.....some better than others....but all did well

so what was the net profit?

on the stats above (jersey shore) around 60k~

Now whats the catch?

Well Fb flat out HATES co-reg...so even though you may get one or 2 of these thru...most likely they will get retro disapproved with account banns to follow.....so to really do this at large volume you need to cloak them on....

Its also got tougher as CPC's have climbed in the last 6 month so ROI's have def dropped but there is still is plenty of money to be made.....esp if you were to use your own path...which I did not.....or if you combined this with fanpages.....as you can get some pretty damn cheap clicks using fanpages....

Overall it was the easiest camp I ever ran.....and there isn't alot of complexity to it....so don't over think things.....just test alot of images and alot of dif quizzes and eventually stuff starts to stick.....scale it up for profit.....

hopefully this sparks some ideas in some of you.....

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Great Case study

Any option to see the LP? Pleas...

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Awesome case study! Thanks a ton!

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Ya I just direct-linked to an offer similar to this for jersey shore....but the others are the same template.....just dif quiz flavor....

qwikmedia has a bunch of these and I think EWA does too...

http://the-quiz-whizz.net/q/?q=157

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Those little quizzes Qwik has are nuggets! Why didn't you just run your own path tho?

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Mainly money....qwik could rotate money faster (weekly), GT was monthly at that time....

and I will be honest.....it was just easy to run there stuff....I def left some money on the table no doubt.....

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I saw these quizzes a while back, before I got chance to test them I saw they added 18+ to the requirement, was your targeting to the 18+ crowd?

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ya those offers got stricter.....they want as much 18+ as possible... my targeting was 16-32 on jersey shore....but I did run 14-30 as well....(justin bieber)

you can def get around 18+ by just setting up your own path.....but the older demo's 16+ yielded better RPU's for the advertiser....as they upped payments based on quality....

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Hey dan

These quizzes often ask the user for cell phone as well...how did you manage to pass that # to the coreg path?

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Ahhhh! I was wondering who my competition was on the Jersey Shore niche was the longest time! So it was you polarbacon! :-p

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its just like any other co-reg......at the end of the quiz there is a form.....they fill it out to get their results.....

with your own path you could incent that point as well with like a "free ipad" or whatever....

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Be careful running this type of co-reg stuff if you don't got at least a few FB accounts on deck. FB is ban crazy with this stuff.

-dub

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ah I see, so you didn't run this through GT or SP or any other kind of coreg netoworks. Thanks for clarifying

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Sick borders on those pics dude! Thanks for sharin'!

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I've run this too and I'll chime in with my main pieces of advice:

1. Track your ads and ages, you won't believe how some ads will have 100% ROI, and other will have 15%, and ages is even more important. You don't have to go individual ages, but do groups of 3;s. 16 - 18, 19 - 21, 22 - 24, etc...

2. Let the user know WHY there going through the path, the reason is for the 'results' so let them know that.

3. You will make more $ running this concept with your own quizzes through GT or SP, because…
a) you'll make more $ from the path itself since your now earning 100% of the commission instead of the $0.75 from the 1st page lead.
b) you can do ANY concept you want, in untapped niches with extremely cheap clicks, this will work on PPV too. Don't just think TV shows, it's endless, you can target unicycle riders if you want.

4. I've tested this internationally and learned your path plays a VERY important role, i didn't have great results going international because the paths didn't fit the concept, but the US path does.

Beware, like mjdub said this stuff is pretty risky these days and Facebook will hit the ban hammer down very fast. Even with cloaking, they know the 'concept' of it and they don't need to see the landing page to confirm the ban.

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Also, I might add becareful if you go real "niche" I've received several C&D's using this method. Be safe!

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Great case study, everyday I'm working with facebook I'm seeing that is just a question of staying under the radar. To run this one you probably relied in a custom coded cloaking script, could you elaborate on this?

Thanks!

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I've never done anything with coreg before so please excuse the stupid question, but when do those quizzes convert? After all of the questions are answered before the personal info is submitted? It looks like you only get an 80c payout so it can't be on the mobile submit unless you're running somewhere like Malaysia, but I've never actually seen offers like that before.

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Polar would been paid once the user submitted their personal info. But if you ran straight co-reg then you will get paid from when users confirm their cellphone numbers.

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On personal info submit.
It's low because the advertiser might only get $1-$2 RPU depending on your lead quality.

After the network's cut, advertiser might actually be paying around $0.80-$1 per lead. So they watch the lead quality like a hawk.

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Ah cool, thanks guys. Appreciate it!

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i did something similar with LOST back in 2008, wasnt coreg but I built my own "whats your LOST name" ( based on Sawyer ) and it was an FB app.

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crazy converation %
want to know more detailly

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Thanks Polarbacon makes me want to hop right over to fb

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really not much else to say....like I said it was damn easy and those offers converted very well....some better than others.....


JS was by far the best.....some days it was converting at 44-48%....good stuff with 15c clicks....

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how about a photoshop lesson on how to make those borders?

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what do you mean when you say by "going real niche" ?

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SnagIt from Techsmith has a function like this :-) This thread might help you as well.

I wrote a tutorial on photoshop for old paper quite some time ago. I used something similiar to make the edges look torn...I've just attached the tut.

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I am kicking myself I am in Thailand about to witness a Full Moon Party but all I wanna do is go home and set up some campaigns hahahaha fuck the work addiction!

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Has anyone else tried this method with coreg? I tried with SP about a month ago split testing one of the quizzes and one i made up leading to the coreg path but the offer itself won hands down - my rpu was terrible. It was only a small test and I'd forgot about it but was wondering if it would be worth getting it back up testing GT with it.

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This is awsome

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Haha High 5 maynzie! My friends were complaining everytime i go out with them i saw something interesting i would be taking notes, scribbling, then go "out-of-sync" with the group for a while thinking about the targeting, ads etc for the new ideas i have..

And if i got a gold one i would lose all interest to continue hanging out i just wanna go home and work the fuck out.... Quite a bummer sometimes you know especially if you know you're gonna be stuck in a 2 hour movie in the next 10 mins when all you wanna do is go home setup ads...

hahahaha

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I don't really use Facebook Ads cause I don't wanna deal with their shit, but whatabout bundling this concept inside of a Facebook App, and then advertising the App? Would that slide by approvals easier?

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I'm testing a slight variation of this using my own quiz path with GT on the backend. Maybe my design skills are wack, but my ROI is only terrible at -50%. I have a feeling I may not be presenting the mobile offer aggressively enough.

Could you elaborate a little more on your ad CTR and conversion rates? im getting pretty solid cpcs 8-15 cent range on a 4m demo. just gotta get the path converting!

If anyone else is doing similar stuff currently, would love a PM

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Co-reg on Facebook can be big monies!

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@thefalcon - I've pm'd you because I'm trying something similar with this too

Some rough stats on mine is about 32% of clicks from facebook hit my path and I'm getting around 0.10-0.13cpc at the moment for a 5mil demo. Prob can get this below 0.10 in the next day or so. The path started out pretty well getting about 1.20 RPU then lowered down to the 0.60's and now its around the 0.40 mark so im around break even/slight loss.

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what if you were to do this with a facebook app thats hosted on a fb page. i always hear, that you have a great shot with FB ppc, if your trying to drive their traffic to their platform rather than your hosted lander.

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Thanks for this polarbacon! I wanna get started with co-reg and have an idea with this angle.

How did you actually deliver the quiz results? And how did you code the quiz?

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