What is Popunder and how to get the best of it - ClickAdu explains! (2)
What is Popunder and how to get the best of it - ClickAdu explains!
Hey, guys!
We're not the only ones who love sharing knowledge with you! Our invited experts also wanna be part of the experience!
This time, we're sharing an awesome post written by Galina Grigoreva, the Head of Marketing at ClickAdu, which is by the way represented on STM by @demianmash.
Who can possibly know more about Popunders than a network that works with them every single day?
Read up now!
A lot of people fail to get the (amazing) potential and to use Popunders the way they were meant to be used! But here, Galina explains what Popunders are all about, how to effectively advertise with pops, how to lunch a successful campaign, deal with targeting, and how to get more of these sweet conversions?
What is a Popunder Ad?
Popunders (on-click) or pops are ad formats, which have become rather popular over the last years. There are numerous ad networks working with this type of online advertising, and more and more advertisers and webmasters are choosing popups and popunders to boost their profits.
Let’s define the difference between popunders and tabunders, which may at first seem rather similar. A tab opens in the same window. It can open over the active tab (tab-up) or behind it (tab-under).
Popups are new browser windows which open over the main or active window. They are thought to be more aggressive than pops which are viewed only after the active browser window is closed. All of these types use a Javascript code in order to be displayed.
Pops may be different. Below are just a couple of examples. You’ve most likely seen lots of them already.
How to Advertise with Pops?
Pops are used to generate leads. There are two popular ways to do that: via redirect, leading to the advertiser’s page with an offer, or via a pre-lander, a sort of a landing page with no form to fill in but with a Call-to-Action (CTA) button.
Pre-landers are used for the purpose of playing with a user, warming them up before making a direct offer. Sometimes there can be more than one pre-lander to gain a conversion.
Let’s take a look at how it works:
1. The user visits a website and clicks, or scrolls, or clicks a button.
2. They’re then thrown onto a pre-landing popup, convincing them to try their luck. They may even try it once again, if they fail to win at their first try.
3. The next try brings luck and, wow, the user wins something! Congrats! They press a button to get their prize and…
4. …lands on a pre-lander claiming that, for instance, the prize is reserved, and the user is going to be sent to the official distributor’s website where they should prove they’re a real person, enter their email and shipping address. This kind of a pre-lander may describe an offer and set a deadline to subscribe to it.
5. The user presses a get-it-right-now button and goes to the advertiser’s landing page with an offer and a form to submit.
After having spent some time on this game, it is more likely that the user will send their details to the advertiser. Bingo!
Why you should use Popunders
When you come up with the decision to advertise online, you may think of different ad formats and even try some.
Despite the idea that pops disturb users, they actually convert much better in comparison to many other ad formats, sometimes reaching up to 300%+ boost in ROI.
Pops also win when we consider the problem of “blindness” or, in other words, the users’ neglect that banners and display ads suffer from. Users have to interact with popunder ads more consciously.
Keeping in mind that pops target the right audience, they have a better chance of being viewed.
All these types use Javascript code in order to be displayed. Pops are run on and adapted to different platforms: desktop, laptop, tablet and mobile. Such flexibility makes them rather popular with advertisers willing to reach their audience wherever it is possible online.
Banners have problems with view-ability on the mobile screen, videos may not run because of different settings and are almost useless with the sound switched off, but pops show up and work in any case, every single time!
How to Launch a Campaign
Almost all ad networks – such as Clickadu – offer popunders as ad types. In order to actually pick an ad network, you should obviously try several different platforms, and then analyze both their services and efficiency.
When you have chosen the ad network, you normally have a choice of being managed or self-served with the help of a handy platform making available to launch and optimize multiple any-target campaigns.
As a rule, it takes a couple of minutes to sign up and approve your account. After that, you make a draft of your first campaign, which is normally approved within hours.
There’s an array of different pricing models available with popunders:
CPA – Cost-per-Acquisition
CPI – Cost-per-Install
CPL – Cost-per-Lead
CPS – Cost-per-Sale
CPM – Cost-per-Mile (per 1000 impressions)
Even so, the two most popular pricing models are CPA and CPM.
You can choose the frequency and capping of your ads. Frequency shows how many times the ad will be displayed, while capping defines the period of impressions.
We do not recommend setting too many impressions per 24 hours. Users will most likely get annoyed. It generally makes no sense, and you will just waste your money.
This sum may differ depending on the offer itself, the campaign settings and targeting.
Well, What About Targeting?
Targeting opportunities are usually rather wide: geographical location, operating system, operating system version, device types, connection type, mobile carrier, browser, browser language, individual ad zones.
Advertisers dealing with wap-clicks and looking for carrier traffic may be interested in IP targeting which may help target definite IP zones. You just have to send a list of IPs to your ad network manager in order to launch the campaign.
You can also choose websites you wish to advertise on so that the right customers could see your ads.
What else is important while launching the campaign? A time schedule! Some advertisers may be worried about the specific weekdays in which their ads are gonna be displayed. For advanced targeting, you may set not only days but also hours.
Let’s presume that the audience interested in your product spends time on the Internet on weekday evenings and also during the whole weekend. You can set up the hours for each day and track the results.
What if you stopped receiving traffic all of a sudden? How to work with White/Black lists and how to set your popunder campaign for better converting?
All the rest of tips you can check in the original article at Mobidea Academy.
Hey there,
Thanks for sharing 
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