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Need advice on how to optimize campaigns based on CPV Lab stats (17)

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Hi there,

Looking for some advice on campaign optimization.

Ran my first few PPV campaigns this last week using LI as a traffic source.

Spend - $183
Revenue - $126
Loss of $57 but well worth it for the experience and data.

I've got quite a bit of data in CPV Lab now but I'm not sure which targets to kill and which ones to give more of a chance. The offers have high payouts so I only got a few conversions in each campaign which makes it harder to see what's working consistently.

Questions I have:

1) What do you place the most importance on and why? CTR, CR, eCMP, ROI?
2) What is your cut off CTR or the other measurements? When do you kill a target?
3) How much traffic do you send to a target before killing it?
4) How much traffic do you send to an offer before killing it?
5) Some keywords hog all the traffic & eat up the budget. Should I create separate campaigns for each keyword in LI? What's a good strategy here?
6) A while ago someone shared an awesome colour coded conversion spreadsheet showing where you want to be. Can't seem to find it - would appreciate it if someone shared that?

Thanks in advance

Ant

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Any help from the moderators or anyone with good experience would be much appreciated...

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Thats pretty damn impressive for a 1st campaign!!

On to your questions

1) What do you place the most importance on and why? CTR, CR, eCMP, ROI?

Depends at what stage of the campaign you are. For me - the first one is CR - ie does the bloody offer convert Then I tend to move onto CTR to optimize clicks throughs and see if CR remains stable. Then its a case of optimising landers, offers and targets therefore a focus on ROI.

At the end of the day though neither of those is my most important metric.

For me its all about profit! Ie a 50% ROI campaign where I can spend 1k a day is way better then a 200% ROI one where I can only spend $10 a day.

2) What is your cut off CTR or the other measurements? When do you kill a target?

There is no hard and fast rule as it depends on the offer and your CR. Check some of the posts by Phoenix and the 40 Day Guide for some clear guidance on rules for killing targets.

3) How much traffic do you send to a target before killing it?
4) How much traffic do you send to an offer before killing it?

40 day guide

5) Some keywords hog all the traffic & eat up the budget. Should I create separate campaigns for each keyword in LI? What's a good strategy here?

Once you find your answers to 3 & 4 you will have a good strategy.

But in general if they dont convert, pause them quickly.
Dont make separate campaigns for each Keyword - ive not seen any benefit of this and it is a lot of work.

6) A while ago someone shared an awesome colour coded conversion spreadsheet showing where you want to be. Can't seem to find it - would appreciate it if someone shared that?

You wish is my command:

http://stmforum.com/forum/showthread...ign-(Requested)

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Thanks tijn! Feels great to get some conversions!

I've been lurking on STM a lot, reading as many guides as I can and doing some good spying. Found some campaigns that stayed around for a week or more and based mine on those.

Thanks for having a crack at my questions.....really appreciate it. Got some more...

I'm running the campaign on LI sending traffic to a lead capture form then sending users to an offer.

Here are some stats:

KW1:
Views - 320
CTR - 16.88%
CR - 0%
Subscribers - 48
Conv - 0

KW2:
Views - 273
CTR - 13.55%
CR - 0.73%
Subscribers - 30
Conv - 2

KW3:
Views - 35
CTR - 2.86%
CR - 2.86%
Subscribers - 1
Conv - 1

KW4:
Views - 3330
CTR - 1.05%
CR - 0.09%
Subscribers - 33
Conv - 1

Any thoughts on those?

In the mean time I'll check out the 40 day guide and keep on testing. Thanks for the advice!!

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Whats your follow up sequence when they subscribe?

These look like stats with some decent potential.

The SUR is good -> 15%!!

Im surprised they are not converting as well.

One thing to try would be to iframe the offer to make it more consistent with your popup.

But because they are high payout offers, an email sequence is probably more appropriate.

In reverse order:

KW4 -> If you can get the subscribers to convert in a 5 sequence email autoresponder your gold. Then just find a way of improving the CTR of your lander.
KW3 -> Good result, but too low a volume to be interesting unless your not 1st place.
KW2 -> Probable the one with most potential
KW1 -> Great SUR! But shit on conversions. Probably drop this one if you cant get the emails to convert.

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Only got a 2 email sequence at the moment....pretty pathetic I know. It's my first bash at email marketing too - if you have any tips I'm all ears!

Thanks for the tip on iframing - might try that.

Going to be tweaking and testing all weekend so will see what happens

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Understand the dreams, desires, pains, and frustrations of the people that optin
Create an alter ego that was like them
Tell stories
Use open and nested loops
Dont pitch in the first couple of emails -> tell the stories
Build up trust
Sow some seeds (dropping a hint about how you solved something that is like their number 1 issue)
Give them the details in a later post

Make your sequence 4 to 5 emails
Intro the solution in 4
Give the link in 5

Test and tweak

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Can you explain a bit further about open and nested loops?

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Here is some of the background to why it works from NLP

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Interesting - is it working well for you? Have you bought any courses on this that you would recommend?

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What Tijn said definitely sounds like autoresponder madness/affiliate bully (Andre Chaperon). Sounds all pretty neat and fancy in theory but I haven't given it a full go yet. Have a health-related campaign where I tell a story in the first 3 emails before sending a link in the 4th (have the nested loops and open ended stuff applied) but it appears to me that by email 4 many subscribers have lost interest already (maybe I'm a boring story-teller?), haven't split tested how it would have been profit wise if I had linked out in the 1st or 2nd email.

Anyway, try to find ARM 1 (I'm sure you can find it at no cost), ARM 2 was pretty much the exact same content and splitted up into a lot of emails which was rather annoying. ("easily digestable chunks of content" aka "The good stuff will be given after the first month so if you cancel you will miss out, haha!")

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yep alex thats the gist of it and it works if you manage to get under the skin of your prospect and touch a nerve. if they loose interest at email 4 then maybe offer some value earlier in the sequence and make sure you have a juicy hook and couple of open loops.

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I haven't watched those videos, so sorry if any of this was mentioned in them... but this is my experience with newsletters and keeping interest...

CREATE INSIGHT --> GIVE ACTION STEPS

What I found from having a list where your prospects are learning something, is to always give them something insightful, and then an action step they can "USE TODAY" to act on that insight and see some kind of result. I will give examples... but before I do, if you're trying to build something more long term and info-product based... let me know and I'll shoot you over Eben Pagan's Guru Course. It's long but amazing for becoming someone's "go-to guy" for whatever product it is.... so examples:

I was in dating advice (pua) shit... so a classic example would be...

Signed up wanting to learn how to sleep with women on the first night

Subject:

The 3 Things You MUST DO To Sleep With Her Tonight!

Makes them feel like there is 1) a simple 3 step process 2) quick results 3) they HAVE to do it

Body:

start with a mini intro of you, and then exploring problem, and relating to problem

Hi I'm Dubbsy, [company]'s #1 resource for Same Night Lays (Yeah I know it sounds cheesy but that's what the company called them haha).

First I'd like to thank you for taking action and being committed to achieving your goals with women. I remember when I made that decision that enough was enough... blah blah blah, go into whatever it was you used to pull them in with your opt-in copy.

Next create some insight and allude to subject

Society would make you think that is "wrong" to sleep with women. Movies make it seem all women want to fall in love and go on 3 dates before you even break out your tonsil hockey sticks, THIS CAN'T BE FURTHER FROM THE TRUTH.

The TRUTH is that the faster you sleep with a woman, the faster she'll feel a stronger connection with you. Women just don't want to "Feel" like sluts, or feel "easy", but the truth is, the second you approach them, they're thinking about sleeping with you, what it would be like. Women are at least 10x hornier than guys, they just express it differently....

The truth is, women want to sleep with you, they just want you to make it easy for them to say yes, and the easiest way to do that is to make them feel COMFORTABLE. Comfort comes in many different forms, but when it's relating to someone you JUST MEET, it's a different ball game. It has to be built fast, and it has to be built strong. No week long phone calls talking about how your pet frog Ribbsy died and you gave him a porcelain casket. Instead remember the last time you met someone that right off the bat made you feel, "comfortable". 9 times out of 10 you felt that way because of HUMOR. That is the #1 weapon in your arsenal. When you laugh, you're at ease and not tense, you are enjoying yourself, and it's scientifically proven that you release stronger peptides (chemicals in your brain) to form connections with the source of laughter... can create some more insights, usually I'd go with 2, 1 that's like ohhh ok, and the other that's like DAMMNNN THAT MAKES SO MUCH SENSE NOW!

then give some action steps

So how to create that humor RIGHT AWAY: (use this approach)

give them something they can use to see results

( I used to give them a funny opening line that 9/10 would get a girl laughing)

You: Hi you're fucking gorgeous, what's you're name?
Girl: Jennifer
You: Hi Jennifer, I'm Adam... phheww, we just got through our first date, I thought that'd be awkward :-)
Girl: First date? What? (or whatever they say here, doesn't matter)
You: Yeah, I was told it takes girls 3 dates to put out, so I'm just trying to get through them faster...

Then explain what you're doing, that leads into other emails... (which you should have mentioned in your opt-in sign up page, ie learn how to approach women for SNL's --- learn how to set the right frames in order to guarantee she'll hook up tonight --- etc..)

What you're doing here is getting her laughing right away and setting some frames that you want her to approach the conversation with, in this case, the frame is that you are getting through that stereotypical bullsh*t that it takes girls 3 dates to put out, and that she IS going to put out if she continues talking to you. another insight

--- end email example ----


So that's a great way to keep your user's engaged through out your email sequence. Yeah you want to tell stories but always remember... CREATE INSIGHT, GIVE THEM ACTION STEPS, CREATE MORE INSIGHT THAT YOU'LL EXPLAIN IN "THE NEXT EMAIL". Also remember to make everything a process (works great for guys, haven't done any female based newsletters before...but I'm thinking not so much for them and more emotional insights and actions and future projections...rather than processes)


Hope that ramble helped, and created some insight !

Peace,

- D

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Awesome post!

And that;s what open/nested loops are

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Thanks Alex - I know a few places to go looking for those products...

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Thanks for the great insight dubbsy. I'm working on a campaign in the 'Grants' niche. So people looking for money they don't have to pay back for education, to pay off debt/taxes etc..

Not quite as interesting as seduction techniques but I'll have to think of something! Maybe I send them to a resource that educates them a bit and then give them an ACTION STEP to do before the next email.

P.S. I almost bought Eban's course a while ago. Got so much going on right now I won't have time to do it! Trying desperately to stay away from shiny objects! Thanks for the offer though - I'll hit you up if I'm keen to check it out

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Anytime bro, offer on the table!

Yeah only way to create insight is to go from knowing nothing really about something, to then knowing a good deal about it. So that you start off basically where all your prospects are, and know the steps they'll need.

So yeah grants are not as interesting, but they're also not that well known, so if you can bridge the gap and answer all the questions in their mind, then you'll be their go-to for it.

***side note... it's best if you can create the questions for them... and magically you have the answer...not in such a cheesy salesy way, but more in a "been there, searched for years, tried this, tried that, went to this went to that, and after picking up a few golden nuggets of info from each seminar/book/program/whatever.. you finally found the right formula"... Basically you're just convincing someone that it's hard to do something and that after trials and tribulations, you have the answer!***

you're probably already doing something like that or similar, but I just thought I'd post it anyway!

Good luck bro!

-D

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