First AM campaign on Go2mobi (23)
Hi guys,
just started running my very first campaign on Go2mobi. I am following The Mobile Cookbook rules and here is what I am running:
- Vertical: Win 500 € voucher for Auchan shopping
- Geo: Italy
- Traffic Source: Go2mobi
- Payout: 0,50 €
Here on the forum I had the possibility to know Alberto Piras, an italian Affiliate Manager who is really helping me in the starting process and I have to thank him. He suggested me a few offers performing well and I decided to start with this one.
Following The Appetiser in the Cookbook I started creating angles, I wrote down 21 and choose the quite intuitive "Get 500 € free for shopping". Then I created 8 banners, 320 x 50, and uploaded it to Go2mobi. Here are my creatives
Once I choosed the angle I tried to use different fonts/color/borders/images.
Here we go. I uploaded them on the traffic source and started the campaign (the hardest part for sure was setting up the tracking system but with Alberto's help I managed 
).
The campaign started effectively yesterday evening and here are the parameters I set:
One thing that came to my eyes at the very beginning is that in less than 12 hours I had already spent 60 $ in traffic. Checking on the forum I realized that I had made few mistakes (or I think so):
- Daily Placement Budget: I set at 20 $ instead of 3 x Payout (I even set little more)
- Bid Type: I choosed Auto. Reading a Follow Along thread about a Go2mobi campaign I read it's no good to use Auto Bid on the beginning, so I changed and now I set at 0,50 $ CPM.
Here we go, after the first day I reached the 60 $ and here are the results
First of all, what do you think about my approach? Is it the correct one when launching campaigns? At the moment I got 4 conversions on 395 clicks: is it enough to start analyzing datas or do I need more traffic?
Any kind of help/advice is really appreciated.
Thank you guys
Luca
Hello Luca!
The general approach is good. First thing I notice here is the amount of banners. Normally it is better to test not more than 5, this way you will see significant differences in traffic allocation between them, and will be able to see the best performing once more clear.
Another thing - your bid for Italy is quite low, better to set more than 1$ for sure (tier-1 country traffic is expensive).
395 clicks is very few to have a full picture of your performance, you would need more traffic, but it's already good you've got conversions! Could you please, also share data of your banners, to see the CTR?
Have you launched an In-App or a website traffic? It can have very different performance, would be better for you to analyze that. If there are bad performing websites, blacklist them and optimize your campaign accordingly.
And just to add - the payout for such an offer (and GEO) seems really low, normally Tier-1 countries are converting harder, than, for example Tier-2, and 3, so payouts tend to be higher.
Thank you for the answer
your suggestion are really appreciated. I am happy that the general approach is good, it's a first, little step. I just stopped the first run and those are the datas:
This is the screenshot from my dashboard
Thank you for the bid suggestion, I will change it to more than 1$.
I have launched the campaign both In-App and for website traffic: should I run first a test only in app and then another one only on websites (I don't have idea how to analyze it...)?
Here are the results of carrier and OS as well
Thank you once again, looking forward for your feedback
Luca
Luca, I am afraid it's not possible to filter in Go2Mobi by In-App or website traffic.
In the beginning, creating a campaign, it's better to choose App only or Site only, to have a clear picture of your results.
Regarding the CTR you've shared, it's more or less equally allocated between banners, so I'd suggest you to cut some banners anyway, and run a test again.
Also, checking the stats you've shared I see that the bid is really the issue here, as the percentage of the traffic you get is low, there is space to grow! Let's see how it goes now with the new bid 
Hi Luca! Great job on starting a follow-along!
Sweeps are not the easiest offers to crack on mobile display traffic. Basically right now you have no idea WHY you're not getting good results. It could be that your offer isn't converting well, or your banners aren't good enough. Also, landers are often required to make sweeps offers convert, unless your offer already includes a pre-lander (we call them "landers" or "landing pages", but aff networks and advertisers call them "pre-landers").
The best way to approach this: Test sweeps offers on pop traffic first, and test lots of landers (you can rip them from Adplexity). You can find a rough testing plan at the end of this post:
https://stmforum.com/forum/showthrea...l=1#post293497
Test until you have a good offer+lander, THEN try on go2mobi again. This time, you know FOR SURE that your offer and lander are good, so you just have to test lots of banner angles to see which ones work better.
I would strongly suggest that you take this route if you're wanting to continue testing sweeps. Otherwise it would take you a LOT more money to find out what works and what doesn't.
Alternatively: If you don't want to touch pop, you can try promoting other types of offers on go2mobi. Some mobile content download offers that have attractive offer pages will work with generic banners. I've posted examples of generic banners here:
https://stmforum.com/forum/showthrea...isplay-Traffic
Best of luck and I hope you'll keep updating this follow-along to keep us posted on progress!
Amy
Hi guys,
first of all I'd like to thank all of you for the support and for the helpful feedback you gave me. I've learned more in one week launching campaigns than in two months studying.
Here is an update for the offer. I took two more tests cutting banners and they were not good.
This is the second run where I used only 4 of them only on Ios and Android which were the OS who had performed better than others in the first run
This is the third where I used only the two best performing banners
After this one I decided, together with my Affiliate Manager, that this is not an offer to go on with. We chosen a new one (Sweepstakes) and we are going to make new tests with a different traffic source.
I have one question: why the CTR dropped from the first run to the third even using only the best performing banners?
Thank you once again
Luca
Hi Luca!
This is an interesting case. Were you using auto bidding or manual? And in the end, did you keep your campaign for both - in-app and website traffic, or you created another campaign specifically for one of the types?
It's a lot of people seeing your banner, but very few clicked, might be due to low performance of the highest traffic placements.
A more important thing to point out, is that you can't pick out "winning" banners based on CTR. Often, the banner with the highest CR is not the one that has the highest CTR. It all depends on how well the banner is attracting the "right" sort of visitors, and whether it's pre-selling them adequately. Banners that attract lots of people to click through, doesn't mean the people that click through will go on to convert. Then there are banners that will only attract visitors that are genuinely interested in the offer, so that although they attract fewer people, a high percentage of the clickers will go on to convert.
This is the kind of stuff that needs to be considered when making banners.
Back to your banners - did you get any conversions? Again, when judging banners, you need to look at conversions mainly.
Have you decided on new offers to run yet? And did you do any testing on pop traffic like I suggested? It would save you so much time and money to get the lander and offer right first using pop traffic, and then test banners on display traffic.
Amy
Here I am.
First of all thank you once again for the valuable feedbacks.
Tests I run with manual bid at 1.20 $ and yes, it was both in app and on website. I tought it was a mere question of traffic and I didn't consider the connection between the banner and the conversion, I will think about this when making the next ones.
I just chose, with my affiliate manager Alberto, a new offer to run. It's always a Sweepstake and it's similar to the previous one. We decided to adopt a new strategy according to your suggestions also.
First of all we'll use Facebook as traffic source: the offer is performing good on it and it's something I already know since I used it in previous campaigns.
Then, I created 4 landing to test with pop traffic. It took few days for me to register the domain and creating them but now they are ready.
Here are the links:
1) http://bit.ly/2nrDZeA
2) http://bit.ly/2mroQbf
3) http://bit.ly/2nmEkCg
4) http://bit.ly/2mIwf7W
I will start testing those ones with pop traffic and I will keep you updated as soon as I will get data in order to choose the best landing.
Thank you once again.
Luca
As Vortex said it's good to test Landing pages on Pop traffic, because the users see the lander directly, so the conversions are driven directly. It makes the Landing page test more relevant. Since you have previous experience with Facebook, after testing the landers you should get a clear picture of their performance, and decide which ones to use on FB campaigns.
Anyway, looking forward to get some news from you! Good luck!
Always nice to see members applying the advice they get!
For initial testing it would be best to use popular landers - if many people are still using them it must mean they're making money for at least some people! If you get a subscription to Adplexity (discount here), and download some landers for vouchers, and change the voucher name and image to suit your offer, you can split test those with one of your own 4 landers, to give your campaign a much better chance.
Amy
Hi Lucadb85,
I am trying to start my first mobile campaign as well, however, I am stuck on the part of creating 8 different banners. I have no photoshop experience or coding experience, what did you use to create your banners? are they newbie friendly? Please help, thanks!
Originally Posted by popodita
Hi popodita,
I am using Photoshop, I learned how to use it with some very basic tutorial I found on youtube. About creating angles I followed the guide I found here on the forum, you can find it here: http://stmforum.com/forum/showthread...-Under-An-Hour.
If I can be helpful in any othe way please let me know.
Ok guys,
after a bit of delay due to a trip I finally prepared the landings to test. Following your advices I tried to create different ones:
- https://supervoucher.club/2017/03/25...no-spesa-lidl/
- http://landingop.supervoucher.club/v...pesa-lidl-lp1/
- http://landingop.supervoucher.club/v...pesa-lidl-lp2/
I will start testing those ones with pop traffic to check which is the best performer and in the meanwhile I'll prepare some new ones similar to the ones I am seeing on the internet. Is it a good path?
Of course thank you for the support!
Luca
A+ for effort on those landers!
However - in the beginning, I would STRONGLY recommend using ripped landers from a spy tool, as opposed to using landers you've custom-created yourself.
When you're testing offers and landers, you have 2 variables (there are others but I'll leave them out to keep this discussion simpler). Your end goal is to find a good offer and a good lander, but if you don't know which offer is good or which lander is good, when you run a few offers together with a few landers and don't get good results, you won't know whether the offers are bad or if it's the landers, or both.
So you really need to do things in stages to "lock down" one variable at a time. For initial testing I would suggest this:
For Landers: Take 5-10+ different-looking landers from a spy tool (Adplexity as I've suggested above). Many people are using them, so they're tried and tested, and will have a much-better chance of converting compared to original lander you created when you don't have previous experience on promoting the particular type of offers.
For Offers: Ask your AM for 2-3 offers with similar payouts, that have converted for multiple affiliates.
This way, you're not just taking any random lander and offer - you're taking tried and tested landers and testing them with offers that have converted for other affiliates. In the first split-test, your aim would be to cut those landers down to a winning one. This is why the offers you use will need to have similar payouts - because the split-test calculator you need to use to compare landers and decide which to cut, assumes all conversions to be worth the same - so the more similar the payouts are, the more accurate your results.
Once you have a winning lander that you know converts well, you can then use that to test all the offers you can find (any payout) for that offer type and geo.
You can be innovative and creative with landers - but ONLY do that AFTER you've used ripped landers to establish a benchmark. Test ripped landers first to find a winner, then if you want, try to make original landers that can beat your best ripped lander.
A point to note though, is that your original landers will be captured by spy tools for other people to rip, unless you know the secret of how to keep spy tools away. So, having your custom landers will not give you an edge for long.
A better approach would be to find a winner in the ripped landers first, then test VARIATIONS of it - without changing the overall look/theme. That way, when your lander appears in spy tools, it would "blend in" with the others, to buy you more time. If you make a lander that looks completely different compared to the others, it would stand out and get noticed and ripped in a matter of hours.
Best of luck with your testing efforts! Looking forward to seeing some stats.
Amy
Thank you for the feedback Amy. I prepared 5 landers, you can find below:
- https://supervoucher.club/2017/04/07...no-spesa-lidl/
- https://supervoucher.club/2017/04/05...l-500e-gratis/
- https://supervoucher.club/2017/04/05...-spesa-da-50e/
- https://supervoucher.club/2017/03/25...no-spesa-lidl/
- http://landingop.supervoucher.club/v...pesa-lidl-lp3/
I had some limit since I don't know, for example, how to create a survey (I saw it on a lp I found on Adplexity).
I am facing a new challenge, tracking with landers but I will get winner. I have one doubt: which link do I need to insert on the button of the landing? It's the offer link I have on my Affiliate Network or something I get from the tracker?
I already funded my PopAds account so I hope, after this last issue, I will finally run some test.
Thank you and looking forward for your replies.
Luca
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Hi Luca! Good on you for starting, I've got to setup my own followalong here ASAP.
The link for your lander buttons can be found in
For those landers it seems like the first 4 are very similar. This might not yield much of a difference when testing. Also I think you're running on WordPress? This may slow down your load times so unless you need PHP it's not necessary to run on WordPress. Every lander you find on Adplexity can be DL'd so you can download all the HTML/CSS/JS files rather than using WordPress. But again, I don't know what offers you're running so maybe PHP is necessary?
I'm still working through this all myself but I hope this helps a little!
Thank you very much,
your feedback is really appreciated. I am running LP on Wordpress just because it's the program I am able to use. I didn't know it can slow down... which program do you suggest me? Adobe Muse I read somewhere it can be an option, can be?
About the landing similarity... I have noticed they are quite similar, I found them on googling a bit. I wanted avoid the adplexity expense since I am risking to go out of budget but from what I see it seems necessary to increase my success probability.
I am using
Looking forward to your reply and thanks once again
Definitely, definitely don't run your landers on Wordpress. See this post for why: https://stmforum.com/forum/showthrea...g-Your-Landers
In order to host your files without Wordpress, you just need a hosting setup that you can upload them to. Here's a tutorial on how to set one up: https://stmforum.com/forum/showthrea...-Cost-Way-Ever!
For editing your landers, Adobe Muse is a good option. I've got a tutorial coming about basic lander editing - look for it this week!
Like Erik and Caurmen have both emphasized: Don't, Ever, Use, Wordpress, with, Mobile, Offers!
Without a fast-loading landing page, you won't stand a chance.
If you REALLY can't afford to get Adplexity right now, you could spy in the wild, by going directly to sites that have popups/popunders, to see the actual pops, and save those landers, and modify them for your own use. But you'll need to spend a lot of time to collect the specific type of landers you're looking for - e.g. you're looking for voucher landers, but you may come across casino landers, antivirus landers etc. You can actually take any sweeps lander and change the 'prize' to the voucher you're promoting. The 2 main formats are 1)survey/questionnaire, and 2)spinning wheel. So be sure to download at LEAST these 2 types, and variations that look quite different. Don't just test 2 - try to test 5 or more to increase your chances.
To find a list of sites you can find pop ads on, go to Zeropark and start to create a "TARGET" campaign. Fill in all the information for the campaign (it can be "fake" information - you won't actually be running it - but DO specify the correct targeting such as the country), and on the next page you'll see a list of urls. Highlight and copy them, and paste them somewhere to save them. Then set your VPN to the target geo and browse to those sites, click around, and you should see popups. Browse incognito / delete cookies / change VPN IPs to keep triggering popups from the same site, or just browse to different sites.
Another choice: Direct-link to offers without using landers. If you want to try this, make sure the TYPE of offer you choose, will actually convert without using landers. Voucher offers for example, are not a good choice for direct-linking - visitors NEED to find out why you're giving away things, or why they're being entered into a contest - they need to be pre-sold. If you just drop them on the offer page directly, it's unlikely for them to sign up.
Some info for you if you want to consider direct-linking:
1)Mr Payne has written an excellent post on how to direct-link to offers. See here:
https://stmforum.com/forum/showthrea...ing-to-Profits
2)I've laid out a simple methodology on how to use generic banners to direct-link to 1-click offers.
https://stmforum.com/forum/showthrea...l=1#post299115
3)You can also try your hand at afflow:
https://stmforum.com/forum/showthrea...w-and-Zeropark
https://stmforum.com/forum/showthrea...utorial-Part-1
Hope that helps!
Amy
Wow, a lot of useful information here. Wordpress is definitely a no go for mobile offers. Brilliant progression so far.
I am happy my experience is starting to be a helpful one for people who are starting like me.
Two quick updates: just installed Adobe Muse, I will use it for the landers.
I also raised some found for Adplexity: I have to count good for the budget but I understood it will definitely increase my chances of succeeding.
Thank you for contributing, I will be back soon.
Luca
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