It Begins!......................................(PPV / Financial niche) (46)
It Begins!......................................(PPV / Financial niche)
Ok, here we go!
Tomorrow (Sept 15th) starts a 30-day PPV marathon.
Initial goal is a $50 day.
To start with, I'm getting all my ducks in a row.
1) FOCUS
I selected one niche to focus on (financial).
No point in being all over the place.
Also, seeing as how I've got an SEO background,
once I find the magic in this niche, I can attack it from
a variety of angles, start lead gen, & more.
2) NICHE RESEARCH
Did a search through the forum for anything financial.
Did a google search for 'financial' & 'PPV'.
Grabbed some swipe landers, and created a document of
"ideas" to try. Also reviewed past emails from affiliate managers
with anything to do with financial offers (ex: EWA's guides).
Asked my affiliate managers for recommendations.
Also contacted my ad rep on TrafficVance & got a nice
list of top financial targets.
(side note: surprisingly, none on the list had a .com after,
even if they were an obvious domain).
3) OFFERS
Applied for as many financial offers as possible on several
ad networks. Credit reports, payday loans, career/bizopp.
(side thought: I'm wondering how many aff networks I should
be working with initially. Too few and I may miss out on
something. Too many may require more time to manage).
4) GAME PLAN
Working on this now.
Originally, I was thinking to create 3-5 campaigns per day,
but I'm not sure that's the right way to handle a specific niche
like this. Instead, I'm going to try at least 3-5 different "things"
per day - things being:
-direct link vs LP
-offer vs. offer
-target vs. target
-LP vs. LP
-different approaches, headlines, etc...
Since I have a huge list of keywords, I'm thinking that grouping
those keywords (like you would for an adwords campaign) could
be a good way to come up with 5-20 target URLs to start per campaign.
(question: I'm assuming it's best to have less targets to start,
URL or keyword, so that I can see what works & what doesn't much
faster. Correct?).
And as long as I try 3-5 new things per day, I'm pretty sure
I'll figure out what works & what doesn't.
6) THE SETUP
CPV Lab, TrafficVance, EWA, RevenueAds & WolfStormMedia to start.
DirectCPV is also funded if I run out of things to test on TrafficVance
(not likely).
7) PROBABLE FRUSTRATIONS
There are always going to be things that get in the way. Here's what
issues I expect & how I'll handle each.
TIME: It's likely that other things will get in the way. So I'm
blocking off 2-4 hours per day (depending on availability) where
email is turned off, phone is off and my office door is closed.
FOOD & HEALTH: My ultimate lifestyle is not one where I sit
at the computer all day and make millions. It's one where I'm active
and healthy and feeling good. So I'm going to make sure to set aside
time for my health. That includes setting time aside for yoga & for
being outdoors, as well as making sure that there's food at home (I
don't like being hungry).
CREATIVITY / IT DOESN'T WORK: There comes a time in every
big project / path when you suddenly run out of ideas and shit just
doesn't seem to work. To combat this, I'll stick with my 3-5 a day plan
(that is, I won't stop doing 3-5 just because I can't figure out something
good to try - I'll try anything). I'll also mastermind with one or two
people to try and get fresh ideas. My affiliate managers might have
some input for me too. Finally, I'll use my favorite tool - google.com.
LANDING PAGES: I'm no designer. And I'm no coder. If this
becomes overly frustrating, I'll outsource. But I'll also go easy on
myself and give myself time to learn new things.
WHERE DO I START?: That question almost always comes up.
Like, which targets should I start with? Which offers should I start with?
To combat this, I'll just START. And then I'll adjust.
CASH FLOW: I'm assuming there will be a time when my funds
run out & the affiliate networks haven't paid me yet. When/if this becomes
inevitable, I'll talk to my affiliate managers & also consider whether it's
time to get an IO.
There will probably be other frustrations I haven't thought of. When I
reach them, I'll put them here.
I'll post updates here regularly (every day mostly, though possibly not on some
weekends).
All feedback welcome.
Hey liane,
Sounds great. Good luck with that and I'll be following closely.
congrats on the start.
here are some tips:
1. Remember, starting out you want to pay for data. We would all like to make bank off the start, but its best to buy data instead. With that mindset, pick 50 of the top volume URLs/KWs you have and make 1 campaign from those. Put together your landers so that you have 3 to start with ( LP1, LP2, LP3 ). Rotate them all 33%. See which one after a good spend ( lets just say $50 total ) has the best CTR on them. Don't worry about sells yet from your offer, just get a baseline good lander going.
2. Once you got the best lander out of 3, proceed to only A/B test any more landers after this. ( meaning only be running 2 landers at any one time now ). Run any new landers at 20% and run your baseline lander at 80% traffic. What this does is test head to head your winner lander with your new lander, but doesn't blow all your money in case the new lander bombs b/c its only running at 20% traffic.
3. While your doing this with landers, you can be rotating out offers now at the same time to find out which offer is going to convert the best. Be sure to test the same offer at 2 different networks if you can. Most people test Offer1 from network 1 and Offer 2 from network 2 and thats it. You need to also be testing Offer1 from network 1 and Offer 1 from network 2 if you can as well. This testing can be very telling a lot of times.
4. I would say after you have done this ( should take 2-3 days max ), then I would start adding in more URL and KW targets and expanding out to new traffic networks like AdOn and such.
Hey liane
Here is another tip:
I run a few financial offers on my 30 day challenge with international traffic and notes that most of them had clicks through out the day, but conversions were only in the morning, being precisely UK traffic between 9am & 12 pm. So time schedule might be good idea. Also the same traffic I never had any conversions on Fri, Sat and Sun, so keep eye on it.
Keep running
Did some keyword / URL research today.
Following eliquid's recommendation, I compiled a list of top URLs
(found 59 high-traffic URLs) using some basic Affexpert tools.
(Got sidetracked for a few minutes while using Google's external
keyword tool - found a keyword with lots of monthly searches &
almost no competition in Google...
Purchased the domain & had Wordpress installed before I realized
I was reverting to SEO, then promptly returned to the task at hand.
It's crazy how fast ideas can pop up in your head...)
Also compiled a HUGE list of URLs using my base keywords.
Not sure how useful 3,000+ URLs will be though...may need to
sort through them and just use the higher-traffic URLs.
Or maybe that's just not the right way to go about it.
Either way, I've got my initial targets. Tomorrow I'll create 3 different
landers & set up my first campaign in CPV Lab.
where are the metrics ?
Originally Posted by phoenix
The URLs?
First campaign gets set up tomorrow, not sure what metrics I can give before it's up & running :-)
I think Phoenix means thresholds.
2 x offer payout per URL target before you kill it? (Can get expensive if you're in the finance niche)
Certain # of views to a URL target before you kill it?
Originally Posted by 403flux
What I've been taught about the $1.XX payout email submits:
-Pause targets with 50% spend and no clicks
-Pause targets with 100% spend and no conversions
-Pause targets with -50% ROI or less
For an offer that pays out in the $20's & above, that really CAN add up.
So I'm thinking...per target...
-100 views no clicks: pause
-100 clicks no conversions: pause
That's about $1.5 loss per unsuccessful URL.
For those 59 URLs, it would cost around $88.50, and hopefully I'd get some good data & some URLs would be profitable.
How would you do it?
Hi Liane
100 clicks per target? I don't think is enough to test it properly, but that's up to you, as you are the one who is running marathon.
Read the thread by phonix on page 4 hopefully it will help
http://stmforum.com/forum/showthread...ow-along/page4
Liane,
100 views and no clicks is pretty early to pause. There's a good chance your landers will end up with anything from a 1-5% CTR. I would wait for at least 300 views and zero click throughs before pausing.
As for when to kill targets without conversions, I generally go with if I've spent twice the offer payout on a target, it's gone. So in cases of offers with a $20 payout, I wait until I've spent $40 on a target before I kill it.
Subscribed to this thread! Looking forward to tracking your prgress Liane!
what are the avg. payouts ?
and I can offer a third ratio:
the ones you have for $1.xx are great.
I have seen and done the ratios for >$5.00 IE. spend 50% OR 100% of payout. so for a $20 that is $10 or $20 that is $40 (really depends on how much accuracy you want, pattern identification, length of time offer will be around AND MOST IMPORTANT! How much can you REALLY afford to lose.
The third is going off # of impressions/clicks & ratios that are based on industry averages.
The last SF PUB MEETUP we had a YAHOO/LOOKSMART & I-SOCKET execs who were discussing the avg. CTR for banner ads: which is .09%
so anything above that is AWESOME in their world.
One of the metrics I have used in the past as a guide or rule of thumb is 1000/100/1
For every 1000 impressions you should get 1 interaction/clicks
For every 100 clicks 1 Conversion
Now this is all dependent on numerous variables. CVR% being the #1. CVR = conversion ratio percentage.
Total Conversions/Total Views X 100 = Conversion Rate
I know people talk about CTR% but unless the CTR really lowers the CPC or CPM then what REALLY matters is the CVR% and in the end ROI%+VOLUME.
Ill give Greg Davis credit for this one:
All that matters is your ECPM>CPM and is the volume ballin!
Again, none of this is set in stone and different traffic, offers, etc changes all of the numbers, but still good to have some bases and know why. That way if it doesnt seem to work you have a benchmark to go off of.
So, if you can give some more details, maybe able to come up with a faster less expensive more accurate ratio then 50% or 100%
1. offer payout
2. cpm or cpc
3. # of targets
4. # of offers
and then for budget
5. # of ads
6. # of offers
then for profit: going for loss to BE to profit
7. est. length of time of offer (how long this vertical looks like it keeps offers around)
This is going to be one of those defining threads, so much information in here already and its only on the second page. Loving Lianes explanations and the feedback by the rest of you guys.....much appreciated.
Wow - this is good. Taking me WAY out of my comfort zone.
Math is not a strong point for me, but definitely something I
need to wrap my head around to be successful here.
Let's take a quick break from the #s and talk about landing
pages.
(Back to #s this evening when I set up the initial campaign).
Going with FreeScore360 as a first campaign per the
recommendation of my A4D AM. A4D ($21 on credit card
submit) vs. EWA ($19.55) to start.
I think these can go to $31 (see this post) - but won't worry about that
until I get some traffic.
Going by eliquid's suggestions, I'm going to set up 3
different landing pages to start.
Woke up in the middle of the night last night with some
ideas, and got some more as I was preparing for a
webinar earlier today.
(Side note: strange how creativity happens when
you're not paying attention - gotta keep that in mind).
Targeting: people who might be looking for some
sort of credit or loan (where interest rates would matter).
Got some LP recommendations from my AM at EWA:
-focus on benefits - how they can negotiate lower interest
rates for example
-save more money
-give figures / % / stats they can see
-put a dollar value on it
Also swiped some calls to action & text ads from adwords for a
variety of related searches.
Thought of 3 possible lander styles to start:
1) Simple call to action lander - mostly text -
using some credit score type images from advertiser.
2) quiz style - ask 3 questions related to loans, call to
action to learn more about your score & how it can affect you.
3) news style - real article with real info about credit
scores & their effect on interest rates, call to action to
get your score.
Since HTML, Photoshop & landers in general are (also) not my strong point,
I'm going to start with the simplest - #1 - and split 3 different headlines to start.
Once I have a clear winner for #1, I'll try the other ideas.
Reviewed this STM post on LPs for more ideas...
Possible headlines to start:
Save 20% On Your Loan Today - Here's How
(step 1 - get your credit score...)
Get A Lower Interest Rate, Save Money
Are Errors On Your Credit Score Costing You In High Interest Rates?
Here's How To Save Hundreds Over The Life Of Your Loan
A Good Credit Score Can Save You Hundreds On Your Loan. Get Yours Here.
...will probably come up with more ideas / narrow these down to start.
More tonight!
Photoshop is my friend...
My first lander doesn't look half as bad as I thought it would
(only testing will tell the truth).
Going to do simple headline changes & test the headline first...and go from there.
Now back to the numbers:
1. offer payout: approximately $20
2. cpm or cpc: paying CPV .011
3. # of targets: re-thought the process, re-did the research and came up with 12 much-more-targeted targets to start.
4. # of offers: one to start, on two networks.
and then for budget
5. # of ads: 3 landers, split testing first by headline, will A/B split test other variables from there when I find the best headline.
6. # of offers: again, one offer to start, on 2 separate networks.
then for profit: going for loss to BE to profit
7. est. length of time of offer (how long this vertical looks like it keeps offers around): according to my AM, it's been around for a while & will probably stay for a while...not sure what "a while' means, but common sense says it'll stay around for at least several months.
Ok...so going by the previous posts...I'm thinking:
1) LPs
Landers get 1500 views total (500 views each) before two get cut.
At that point, if CTR is <3%, scrap landers, scream into my pillow for 5 minutes & start over
if CTR is >3%, pick the best & A/B split test with a new variety.
Goal = at least 10% CTR by $100 spend (~9000 views)
2) Targets
500 views no clicks, or
50 clicks no conversions
get scrapped
If 1 conversion is worth $20, break-even is 1 conversion per ~1800 views (at .011 per view).
At 10% CTR, that's 1/180 = .0055 or 1/2% conversion rate... Right?!??!
Ok...final update for today:
-3 LPs created & placed on host
-CPV Lab campaign created
-TV campaign created
Still waiting on creatives approval from EWA, so campaign is day parted for now to keep it from actually running yet.
Very brief overview:
FreeScore360, 2 networks
approximately $20 payout
3 almost identical landers - only difference is the headline
17 targets
Focused on subniche: car loans
Still trying to wrap my head around metrics.
Always open to suggestions and feedback.
Great follow along campaign Liane. Very interested in seeing how you go! Here's hoping for the best! 
Oh yeah, don't worry... phoenix's post with all the maths makes me dizzy as hell too. We've both got a bit to catch up on in that area!
awesome man
Originally Posted by liane
It's 11:35pm here in Australia right now, so excuse my probably horrible writing but...
I think if you kill targets when they've gotten 50 clicks and no conversions, you're probably doing this too early for a target payout of $20.
As you say, your BEP for a $20 offer is one conversion for every 180 clicks to the offer from the landing page, assuming the 10% CTR. Killing a target after 50 clicks isn't even 1/3 of that number.
What if on your 510th view (at a 10% CTR your 51st click) you get a conversion on a target? You'd have spent $5.61 and made over $14 profit.
I know that you don't want to waste money, but you could be killing profitable targets if you don't wait long enough to find out whether or not they're converting.
Great Follow along!
Looking forward to seeing you progress.
Originally Posted by liane
Well, TV approved the creatives overnight (or maybe they did it this morning?
I kind of got a late start), I'm all set with A4D....but EWA seems to be taking
forever to approve the offer.
So being the impatient marketer that I am, to start, I'll split 2 different credit
score offers. Adding in CreditReport.com, which seems to be doing well on
EWA with PPV traffic. It's a $26.15 payout.
Nice to be working with CPV Lab as it takes just 1 change, no re-approval
at the ad network...
On second thought, I see another credit offer that seems to go along with
my LP thinking...
iCleanCredit on EWA, $4.75 payout.
So now I'm wondering, with all the help I'm getting here regarding the
number of views, clicks, etc. (when considering what break-even would
be), would throwing something like this into the mix mess things up
for me?
Make it harder to figure out what works and what doesn't?
After all, the other offer (as planned) converts on CC submit,
whereas this one is a lead submit.
Plus lead submits might mean scrubbing...?
Well, whatever. I'd run all three but I think that's too much considering
that I don't yet know how my LPs will convert, and I need data, not
just a few clicks here and there.
I'll put the lead gen one into the mix to start, and will watch for
feedback from all of you who actually know :-)
(thanks, by the way).
Hmm...why no traffic yet? Either bad URL / keyword selection,
or the day-parting I had on is residually affecting my campaign.
Well, in the meantime, so as not to sit around, I'm going to
create a new campaign. Same offers to start, different angle.
Will keep LPs similar for now, just change the headlines / bullets
on them. Instead of auto loans...personal loans.
Let the keyword / URL research begin!
Here's the plan:
Find 20 medium to high traffic URLs
How?
1) Look at related offer URLs other people are driving traffic to
2) Find highly-searched keywords (Google external keyword tool) &
grab the top listings on the page
(NOTE: I'll compare my manual results with the results in the
Affexpert URL scraper. I'm a huge fan of automation, but I always
like to know exactly what the tool is doing...)
I just had a thought.
I remember the first STM webinar I attended. My biggest take-away
there was the demographics research. Yet here, I'm not really
doing any demographics research - it's more keyword research
than anything.
It seems more solid to me.
My best advice is to take a look at 2-step landers. Thank You page traffic converts like absolute fire. Put some sort of qualifier/tool/widget on page 1 (that doesn't overtly "sell" - you'll get an improved LP CTR to the thank you page 2 as well), then on your thank you page funnel that hot traffic to the offer. In a way that is smooth and makes sense.
Originally Posted by index
It's going to take some thinking & tweaking for sure.
Maybe I should wait to see the results of my headlines first?
Originally Posted by liane
Originally Posted by index
When you said "widget" originally, I thought you meant giving something away.
So in my head, I saw an optin giving something - a tool that does something useful that my target demographic would want / appreciate & give their email in exchange...
Now, I'm not so sure I got it right. hotscripts.com seems to have a bunch of scripts for ME to use.
this is where Im backwards from most with target selection.
since you never know until you run what traffic levels are.
I toss in a whole mess that were methodically selected {just in case a pattern} . set the lowest cap IE $1.00 or $5 or $10. set the time to go at midnight, noon, 9am, 6pm, 6am or 3am {something that makes sense to YOU}. let the sucker go.
sure you will spend $1/$5$10 bucks BUT now you know WHAT IS GETTING TRAFFIC !
now, the rest can fall into place.
Not having enough money or time, not having a converting offer and not knowing what traffic volume are the GREAT MYSTERIES that have to be solved 1st.
then the rest falls into place IMHO
just another way to facet the diamond
phoenix, I want to make sure I understand.
(side note: I'm creating a dictionary of phoenix-acronyms. BE = break-even. IE = ...I have no idea what IE means)
So...if I understand correctly, you're saying:
1) don't limit keywords / URLS. Do the research, but start with a big mess to see where the volume is.
2)
actually, I don't understand this at all.
What' IE stand for, and...are you saying to day part so traffic comes at various increments during the day - so I can see if day parting has an effect on traffic volume right away?
Ok, back with it.
Had to slow for a few days to take care of a huge project.
In the meantime, I managed to:
1) Get more educated on coreg (will post that stuff in my coreg thread)
2) Run an email submit with a 20% ROI for one day...after which came
a bidding war, which concluded in me NOT being on top despite a pay bump...
So now that campaign is losing $$, and if it's not profitable by Monday, it's
getting scrapped. (Side note: weird that the same targets that WERE ridiculously
successful before are now not converting as well...but giving it 'till Monday in
case it's a weekend thing).
Anyway, here's what I realized...
It's STUPID not to do lead gen for this campaign.
I mean, people direct link to email submits, right? And they convert.
And after those email submits come...COREG. More offers.
And if the offers don't convert? You re-send via email. Get to play with
your traffic and see what makes it tick (or what makes them hit the spam button).
I also ran a lander to that email submit - just to see the difference, and almost
immediately I realized that having a lander (without collecting email) is a MISTAKE.
Now, some of you long-time PPV guys might disagree with me. Maybe you
see better conversions with landers on some email submits?
But to me, it doesn't make any sense. It's just an extra step that costs extra,
and again, if you're not collecting that email right away, well, you may as well
be throwing money away.
So...here's what I'm doing.
Remember that new lander I built?
It goes like this:
Lander: give away a tool, right there, up front, no optin or nothin'
...button on bottom lets them get more info on their topic (related to the target, of course).
2nd page: still no optin - just a step-by-step guide with 4 offers "built in."
So...here's what I'm going to test.
Option 1:
Described above
Option 2:
As described above, but this time collecting a lead up front.
So they still get the free tool, but if they want advice, they opt in.
Same copy otherwise.
Option 3:
Nothing up front - but a sort of hybrid page.
Top part of page offers free tips related to the target via email (an opt-in)
Bottom offers "free advice" that includes an affiliate link.
I want to see:
1) Which page gets the most opt-ins
2) Which setup gets the most clicks to the offer
3) Which converts best (duh)
Setting up now...and will have an update as soon as it starts running (tomorrow?).
Oh - and by the way, I had NO CONCLUSIVE RESULTS from my CPV Lab category test for my landers. All three performed equally (poorly).
Hah - what did I say I was going to try?
Went with something totally different.
And simpler too.
>>CPV Lab multiple paths campaign
Each lander has "tips" specific to a set of offers
(credit score, clean credit, grant, cash loan)
Plus an optin for more free tips :-)
So the offer is right there -
plus I'm giving them a chance to opt in so I can give them more great info via email ;-)
Couldn't figure out how to track the optins separately through CPV Lab without making it a big mess...so I'm tracking through multiple forms on aweber. Plus I'll create an email campaign in CPV Lab; been wanting to try that.
Loaded TV up with a shitload of high-volume targets. If nothing else, I've learned to let shit RUN - else you get NO DATA!
And the nice thing about this campaign is that I'll see which targets do well with which offers...
Originally Posted by liane
I will see if I can come up with a video showing people how to setup a aweber form to track right....in a sit like this....
Tracking with aweber? Just create a separate form for each LP. Aweber tracks for you.
Ok ok...alright..I'm officially doing something wrong.
971 views this morning
$19.96 spend
4 clicks, each from a different target.
no optins
Top LP has a CTR of .86%
Only 2 of the targets went over 100 views; not enough data to pause any targets IMO.
Trying to figure out the next testing step.
Do I:
1) do away with free info & force the optin?
2) change the headline on my LP?
3) change the color on my LP?
4) add audio or popups to my LP?
5) something different?
6) add something more interactive than free tips (i.e., mortgage calculator)?
What's a good, legit way to test LPs and increase the engagement, views & most importantly, CLICKS?
What next step makes the most sense?
Your LPs OR your angle is to blame.
Have you tried using the same LPs, but different angles.. maybe no one is interested in the mort. calc.
Are you still doing financial on this and I am assuming the targets are all mortgage too, right?
Originally Posted by eliquid
Ok...so keep trying different angles on the LPs.
I'll throw the calc in there & also try fear again.
Originally Posted by phoenix
So I was thinking of IE as literal/exact, not an example. But I got your gist.
EG= for example (another latin mumbo jumbo abbrev).
And no, I don't have a good definition of 'mumbo jumbo'.
Added the payment calc page to the mix. Need to think of other possibilities & add them in for comparison.
Ill try and do a brain dump later on for you, cant say they will be good or vaiable, but thats what a brain dump is.. a dump of shit in your brain:
1. Learn how to get a $350,000 mortgage for only $60k! ( make it be an email submit, collect emails and make your own path ).
2. What Bank of America, Fanny Mae, and Freddie Mac Dont Want Me to Tell You About Your Mortgage Interest. ( tips about mortgage interest, calc )
3. How to turn 1 simple payday loan check into your dream home. ( pay day loan they get to buy a foreclosure listing )
4. They said it couldnt be done, but I fought the credit reporting agencies and now I have a 800 credit score. ( credit reporting )
5. How a Walmart prevented me from buying my new dream home! ( could be a credit reporting offer )
6. How I cashed in all my gold rings, got 2 payday loans, and fixed my credit to my new 5 bedroom home ( hitting a bunch of affiliate offers here )
7. Dishonest payday loand lenders fucked my credit and how you can check for free.
Again its a brain dump, maybe you can get an idea though off one of them.
Everyone else, please dont rape these ideas, but i dont blame you if you all run them!
Hmmm...good stuff. Primarily, what that tells me is I've got to have better copy.
Really catch people's attention. The word "fucked" really stands out.
(scrolling through some copywriting headline swipes for more ideas).
Had a (scheduled) power outage most of the day today...
Just got to check my stats now & found something interesting.
Of the 4 LPs I was running, all 4 had horrible CTR (under 1%);
however - one in particular got more clicks than the others,
and I think I can work off of that.
As it turns out, that particular LP also got a LEAD!
So I'm going to take that one LP & focus on it. I think it's a
combination of the offer / message / targeting (duh)...and
I can probably come up with a few more ideas for more catchy
headlines.
Also did a little masterminding today while the power was
out (thank goodness for a car charger or my phone would be dead)
& realized I made a huge mistake on my current LPs - two options (instead of 1 focus)!
(I feel like an idiot for the number of times I've taught that in courses...lol).
So there are two basic options here - I can run LP to offer, or I can make it a lead gen - or I can test & see which one does better...
I wonder if that offer would do well direct linked?
I think I'll try all 3.
In the meantime, I have a question about targeting.
All my targets that got clicks over the last 2 days have less than 75 views.
Additionally, I have about 5 targets in the 100-300 view range (and no clicks),
And the rest are...well, under 100 views.
Is it too early to cut targets with no clicks? Sometimes I feel like slow targets can just eat up your budget...
Hi Liane,
Overall you're at a good spot with this campaign from a learning perspective. Let's see how things improve with the single conversion goal approach. Additionally here are some things to consider:
1) As I'm sure you know, people are increasingly skeptical about signing up for yet another mailing list, so:
- Make a big bold disclaimer 'we will never sell, share, rent your address, etc…' (obviously only if that's true)
- I've never split tested this, but I always include a privacy policy
- You may have to give them something w/more perceived value to get optins, e.g. an ebook (plenty of PLR out there), videos, recorded webinar, etc…
2) Regarding lander design, you may want to test some other elements to grab the user: audio, blinking text, images of everyday people, as well as a few best practices, e.g. graphic arrow (perhaps blinking) pointing to the conversion element, and use a white background.
3) Include their local geo in the lander copy (free with http://www.maxmind.com/), e.g. "Welcome {state} Homeowner!"
4) Use DKI to include the name of the target site in the copy (needs to be done right to not be compliant, don't use logos, etc... and I haven't kept up with the latest compliance on this and I am not giving legal advice). But combined with #3 could be "Welcome visitors to {site.com} from {state}!'
Good luck!
Greg
(just a quick note to those of you helping me with this campaign)
You may have noticed the lack of activity here - that's because I realized that I will need a lot more cash to test properly & get it producing for me - so I've paused the campaign temporarily to get that cash together (built an IM course, will be launching a WSO on Monday).
Still testing PPV on simple email submits for now, and learning more about targets in the meantime. Not sure if you got to see Phoenix's awesome post the other day, but it gave me an idea that...seems to work (regarding targets).
http://stmforum.com/forum/showthread...ghlight=police
Anyway, looking forward to continuing this case study.
Originally Posted by liane
Going for lower payout offers will require less testing budget, and in my view its the best place to start when learning ppv. Downside is that offers die out quickly! So key is to be really really strict on your testing rules and work with offers that convert. No conv ersions? Move on quickly to another offer. Its a numbers game with email submits.
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