Coreg - Methods to improve RPU (42)

I started doing some coreg 8 days ago and the first two days, my rpu was .70 and higher but my lp ctr was low, like 2% and through split testing I've gotten it to a 4.5% ctr on my lp which is more than enough to make it profitable if my rpu had stayed consistent. I'm averaging about a .48 RPU right now which is low.

From what I've learned so far, RPU is really dependent on the quality / demo's of your traffic source and how you influence conversions through the process of LP -> Path.

I'm collecting data now to see if I can day part times of the day with high RPU and cut off low RPU times to be profitable. Right now I'm spending $125/day and breaking even.

What actions can be done to increase RPU?



Thanks.

I'm assuming you're doing 60/40? Ask for a bump to at least 70/30.

Is 60/40 always the initial setup and what volume do you need to push to generally get a bump if you request one?

Animated loading bar (progressing bar) on the header helps to improve RPU.

Originally Posted by diegoal

I'm assuming you're doing 60/40? Ask for a bump to at least 70/30.

Originally Posted by grenton

Animated loading bar (progressing bar) on the header helps to improve RPU.

@MrPayne -> Yup.

@grenton.. I'll give it a try and report back. thanks for the suggestion.

mrpayne. If you don't mind sharing if you get a bump what co-reg company are you with and what volume do you push.

I've been doing coregs for maybe 2-3 weeks now. To reiterate mrpaynes question, when exactly is it appropriate to ask for a bump? doing .94 RPU, $777 revenue so far.

also @grenton great tip, i will split test this for sure. when you say animated do you mean it should be like windows progress bar where it just fills and starts over, or do you mean have it start on a prior page and progress throughout the steps?

Originally Posted by thefalcon

I've been doing coregs for maybe 2-3 weeks now. To reiterate mrpaynes question, when exactly is it appropriate to ask for a bump? doing .94 RPU, $777 revenue so far.

also @grenton great tip, i will split test this for sure. when you say animated do you mean it should be like windows progress bar where it just fills and starts over, or do you mean have it start on a prior page and progress throughout the steps?

I was successful at getting a bump. I will note that I've built a decent relationship with my rep already and I've pushed some traffic since day 1.. (today is my 8th day). I'm less than $1k in total revenue. Daily revenue has been increasing most days.

Have a game plan, show improvement and mention scaling (I would suggest be serious about it tho, cause you won't get much in the future if you fail to deliver after they give you a pay bump) and finally just ask. You can't get what you don't ask for.

I just send an email to my AM too. I have been pretty good about going back and forth with him about my creatives and pushing more traffic. Seeing as how my ROI fluctuates between %20-%100, I am trying to scale but have no capital- so this part is actually true =] Tuesdays always seem to be good converting days.

Try adding exit pops at every step after the home page .

Make your wording sound like the confirmation of the PIN is a NECESSARY step to get the prize.

Originally Posted by bbrock32

Try adding exit pops at every step after the home page .

Make your wording sound like the confirmation of the PIN is a NECESSARY step to get the prize.

Been testing thing for about 2 weeks now, little over $2500 in revenue so far.

mrpayne, you mentioned day parting. Do it. One of my campaigns day parted (hours of the day) yields 100% ROI vs. break even when I let it run 24 hours.

I don't know if you've tried intro pops but they're working well for me, and I'm only using the jquery pops as I prefer to stay compliant. Nearly a 30% increase in CTR just by adding them.

Thanks for the tip on exit pops, I'm not even doing that yet so I'll give that a shot as well.

Oh, btw... if you're with GT and your exit url is an email submit, try playing with the max offers value.

Some campaigns will see a better ROI with fewer offers from a higher conversion rate on the backend offer.

I'm seeing .60+ epcs on the backend email submits.

the iframe size matters on your RPU too... make sure that both the width and the length are not obstructing any of the co-reg path text...

as for increasing RPU.. the best way would be to split test EVERYTHING on that iframe page... the headline, the colou r, the countdown timer ( oh man you need that if u don't have them), the logo, the size of your logo, the font of your text, the alignment, the images..

basically everything u can think of... every mini details count...

and google web optmizer is my best friend when it comes to this...

Originally Posted by parthenon

Oh, btw... if you're with GT and your exit url is an email submit, try playing with the max offers value.

Some campaigns will see a better ROI with fewer offers from a higher conversion rate on the backend offer.

I'm seeing .60+ epcs on the backend email submits.

I think he means you can set how many offers a person will be shown. In the examples it is set to 6. You may want to try setting it to 3 or 4. I have not done this but may to see if it has any impact as I am no where near .60 on exit offer email submit.

FYI I was turned down for bump on GT. I am doing about 300-500 a day rev with them for past month plus.

Can someone provide us (me) with an exit popup snippet?

I have tried some, but they are also appearing when the user is following the steps and not trying to exit to google or any other domain. Or are you using the exit popups like this? To notice the user that he must confirm the pin?

haha,i copy it from another email submit.

var onBeforeUnloadEnabled = true;
        function __ScriptOnBeforeUnload() {
            if (onBeforeUnloadEnabled) {
                return 'wait!!!';

            }
        }
        window.onbeforeunload = function () { return __ScriptOnBeforeUnload(); };

Originally Posted by clicktrack

I think he means you can set how many offers a person will be shown. In the examples it is set to 6. You may want to try setting it to 3 or 4. I have not done this but may to see if it has any impact as I am no where near .60 on exit offer email submit.

FYI I was turned down for bump on GT. I am doing about 300-500 a day rev with them for past month plus.

Originally Posted by pancakes

Thanks for the tips. What do you mean by the intro pops, like do you say something along the lines of "Fill out your phone number to blah blah"?

I have turned this thread into a tutorial.......because its just that awesome.....good stuff guys

are we allowed by the PPV networks to put exit pops on the 2nd page?

Originally Posted by jroes57

are we allowed by the PPV networks to put exit pops on the 2nd page?

Update about some things I've tested and have improved my ctr, cr and rpu.

Two days ago I broke even with an RPU of only .48 taking some suggestions here and also testing some things I've thought of, I had a great day yesterday in terms of ROI and have doubled my RPU.

Rev $227.54 - adspend $124.62 = $102.92 profit .... RPU of .84

I'll share a few things I've test that are performing well for me.

Taking my best performing LP, here are some tests and changes I've found to work for me.

1. I tested having both first name, last name, email and phone number.. against just having first name, last name and phone number fields..and no email field. For whatever reason, I get crazy good conversions not having an email field on the data form, a higher ctr that ultimately results in higher payout conversions, increasing RPU.

2. I added an exit pop at every step minus the main page.

3. I was noticing some ppl just clicking thru the data form because I didn't have any of the fields as a requirement, so their info wouldn't pop into the coreg. I made the fields a requirement and if they were left blank and upon form submit a box pops up and states that all fields are required.

4. I added a free shipping logo on the data form page.

I've tested various other things already also, so far each of these have made an improvement. I increased my LP CTR up by about .6 % more and about a 70% increase in conversions after testing each of those items above. Which resulted in my RPU going from .48 to .84

I still have more things to test

Edit:
Opps.. almost forgot, I also got a bump in my rev share which contributed to this improvement.

Nice work on your improvements but I have seen things swing wildly for me with no changes. Once day I will get .25 RPU with over 10k views. The next day I will get 1.70 RPU with same targets, lps and roughly same views of over 10k.

I don't doubt your changes worked but just keep in mind it could just be the swings and you need a lot more data to statistically say it is improved. In my case I have 10k views with about 2.5% getting to actual offer I am only getting 250 users. If 3 of those users one day complete an offer or multiple it will drastically increase my RPU. If I were to compare a months time 7500 (30x250) users hitting the offer I would feel a little more comfortable that the changes made a positive effect even though that may not be statistically correct yet.

Originally Posted by clicktrack

Nice work on your improvements but I have seen things swing wildly for me with no changes. Once day I will get .25 RPU with over 10k views. The next day I will get 1.70 RPU with same targets, lps and roughly same views of over 10k.

I don't doubt your changes worked but just keep in mind it could just be the swings and you need a lot more data to statistically say it is improved. In my case I have 10k views with about 2.5% getting to actual offer I am only getting 250 users. If 3 of those users one day complete an offer or multiple it will drastically increase my RPU. If I were to compare a months time 7500 (30x250) users hitting the offer I would feel a little more comfortable that the changes made a positive effect even though that may not be statistically correct yet.

Originally Posted by clicktrack

I think he means you can set how many offers a person will be shown. In the examples it is set to 6. You may want to try setting it to 3 or 4. I have not done this but may to see if it has any impact as I am no where near .60 on exit offer email submit.

FYI I was turned down for bump on GT. I am doing about 300-500 a day rev with them for past month plus.

I just ask for any bump as I was floating around my lower acceptable ROI line and I wanted to scale. I was thinking I was at 60 or 70% but I was already at 80%. He did say to show him some more volume and we can talk again but didn't give me a number to hit.

Networks have a good idea of how much volume you need to send to have a good degree of certainty over your RPU. Smiley Media told me that it was about $1,000 per day. Otherwise as some have mentioned, 1 or 2 people that sign up for a bunch of stuff can really skew the results.

Originally Posted by mrpayne

Update about some things I've tested and have improved my ctr, cr and rpu.

Two days ago I broke even with an RPU of only .48 taking some suggestions here and also testing some things I've thought of, I had a great day yesterday in terms of ROI and have doubled my RPU.

Rev $227.54 - adspend $124.62 = $102.92 profit .... RPU of .84

I'll share a few things I've test that are performing well for me.

Taking my best performing LP, here are some tests and changes I've found to work for me.

1. I tested having both first name, last name, email and phone number.. against just having first name, last name and phone number fields..and no email field. For whatever reason, I get crazy good conversions not having an email field on the data form, a higher ctr that ultimately results in higher payout conversions, increasing RPU.

2. I added an exit pop at every step minus the main page.

3. I was noticing some ppl just clicking thru the data form because I didn't have any of the fields as a requirement, so their info wouldn't pop into the coreg. I made the fields a requirement and if they were left blank and upon form submit a box pops up and states that all fields are required.

4. I added a free shipping logo on the data form page.

I've tested various other things already also, so far each of these have made an improvement. I increased my LP CTR up by about .6 % more and about a 70% increase in conversions after testing each of those items above. Which resulted in my RPU going from .48 to .84

I still have more things to test

Edit:
Opps.. almost forgot, I also got a bump in my rev share which contributed to this improvement.

@eliquid - It's an exit pop to an email submit offer.. trying to capitalize on the exiting traffic.

have you guys noticed a lower RPU with an entry pop such as the jquery one? All of a sudden today my RPU went from 1.50 to 38 cents.

Originally Posted by jroes57

have you guys noticed a lower RPU with an entry pop such as the jquery one? All of a sudden today my RPU went from 1.50 to 38 cents.

some days ill have 1.50 rpu, others it gets as low as .30

I'm pretty sure I'm bidding against some of you for particular KWs ;]

LI just told me that they are no longer allowing the jquery pops. Had the campaign running the last days but out of sudden they disaproved it and told me to remove the jquery pop. Anyone else experiences this?

Originally Posted by peetu

LI just told me that they are no longer allowing the jquery pops. Had the campaign running the last days but out of sudden they disaproved it and told me to remove the jquery pop. Anyone else experiences this?

The funny thing is, my lp got approved without disclaimer and the jquery pop. It ran good but then LI thought to to piss me off.

Sick thread guys! Awesome awesome tips.

What tools are you guys using to optimize the conversion funnel?