How I changed my outlook and increased profits by 500% (20)
How I changed my outlook and increased profits by 500%
Thanks to cmdeal, I've been doing a lot of reading, and a couple of the books he recommended really helped me bank hard. I followed the advice from these books, took action, and thanks to that I am now doing better than before.
I wrote a really long story about this on my blog here [read it here if you have time]
But for those who want the goods... here are the books..
1. All marketers are liars by Seth Godin
This book is the golden info for guys like you and me who believe in ethics and honesty. It teaches how to sell whatever offer you push to your demographic, by “FRAMING” a story which these people already believe and agree with. Interesting? HELL YA. so read that book right away
2. Cashvertising
This is the BIBLE of advertising, I say read this after the book above because then you will be able to get more out of it. There’s a reason why so many affiliate margeting legends read this book many times.
3. The Adweek Copywriting Handbook by Joseph Sugarman *thx for this too cmdeal!!*
Like above this is a must read guys because it has things in it that work, and work so well, you won’t believe the result. (think RON buy, and 80% of your placements converting, yea the UNICORN baby!! just like what testosterone wrote about!)
4. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
This book is very helpful if you are a big practioner of systems, and having a team (or outsourcing your work so you don’t waste time on stupid crap)… READ IT… APPLY IT..
Very interesting - thanks!
I've not read the Seth Godin one, although I've read a couple of others by him. My mileage with Mr Godin has been variable, but when he's good, he's very good.
The E-Myth Revisited is really good, particularly if you're building a team. And obviously Ca$hvertising is great.
I ordered all, and added 'Scaling Up: How a Few Companies Make It...and Why the Rest Don't'.
Thanks for the recommendations.
Nice book recommended there
Books can definitely change people's lives!
Since reading books like Think and Grow Rich, Awaken the giant Within and How to Win Friends and Influence People, I look at life very differently than before, and I mean it in a good way.
Understanding human behavior and psychology is something all marketers should study and learn.
My new books including Cashvertising should arrive in a few days. Can't wait to read them!
Anyone has any good book recommendations about managing a team ( organising / creating processes / motivating etc ) ?
Great post Attila!!
Those are great books, have not read Adweek though!
On my kindle for the next flight now! thx
Also had a question conerning the article, but I'll post it in your blog comments 
@bbrock
Asked some entrepreneurial friends the same, got those. Read them sometime ago, from what I remember they are great!
1. Work the System (Sam Carpenter)
2. The E-Myth Revisited (Michael E. Gerber)
Also from starting to look into outsourcing I got those books on my kindle (not sure how good they are, have not read them yet)
- Topgrading, 3rd Edition (Bradford D.)
- Outsource: The ultimate guide to smart outsourcing (Phebe Pearson)
- Outsourcing Master: How to build a Thriving... (Steve Scott)
I find books always give me too many options of things i can do for my business.
How long does it take you to take action from a book to the point where you see an actual return?
Originally Posted by stackman
The all marketers are liers.. next day i took action and it worked amazingly.
Emyth... way longer as i had to place a very specific ad.. wait for applicants..interview them well.. to find my best guy for each segment of the team..
Originally Posted by bbrock32
High Output Management by Andy Grove
http://www.amazon.com/High-Output-Ma.../dp/0679762884
The Goal by Eli Goldratt
http://www.amazon.com/Goal-Process-O...dp/0884271951/
Principles by Ray Dalio
http://www.bwater.com/Uploads/FileMa...Principles.pdf
@bbrock32 - Peopleware by Tom DeMarco and Timothy Lister. Best book on tech management that I've ever read. Everything from motivation to setting deadlines to office layout. http://www.amazon.co.uk/Peopleware-P.../dp/0932633439 .
Also, the Mythical Man Month by Fred Brooks is old, but still very worth reading: http://www.amazon.co.uk/Mythical-Man...3308489&sr=1-1
Finally, not a book, but everything Joel Spotsky ever wrote about management - http://www.joelonsoftware.com/ - is bloody marvellous. In particular, his work on scheduling is pretty much a primer on "how to finally have a software project that runs more or less to schedule".
Originally Posted by bbrock32
http://www.amazon.com/Virtual-Freedo.../dp/1939529743
Originally Posted by milobanski
Awesome! Something I'm truly passionate about: books (after AM of course 
) - I read about 4 books a month.
I consider a book a good one if I can take out just one thing that I can immediately apply to my life, work or whatever. If I learn just one new thing, I got my moneys worth. Some of these books are absolute gold and most have helped me in one way or another in my AM career:
On Writing:
Blue Chip Email Secrets - How to make money "at will" almost every time you send an email to your list
http://www.amazon.com/gp/product/B008J4Z9VY
10 "Street-Smart" Secrets of an Email Marketing Strategist Who Lives and Dies By His Results
http://www.amazon.com/gp/product/B004QGYT3S
Crypto Copywriting Secrets - How to create profitable sales letters fast - even if you can't write your way out of a paper bag now
http://www.amazon.com/gp/product/B008I5Q60W
Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See Results in Your Bank Account Tomorrow
http://www.amazon.com/gp/product/B005XQ5F2E
On Writing: A Memoir Of The Craft
http://www.amazon.com/gp/product/B000FC0SIM
The Boron Letters
http://www.amazon.com/gp/product/B00BMWEFR4
On Money, Biz and Mkt:
The Millionaire Next Door
http://www.amazon.com/gp/product/B00CLT31D6
Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting
http://www.amazon.com/gp/product/B007XWFZSA
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
http://www.amazon.com/gp/product/B004BDOUAI
The Richest Man in Babylon
http://www.amazon.com/gp/product/B000ZH1GEC
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
http://www.amazon.com/gp/product/B00CC0GZJQ
To Sell Is Human: The Surprising Truth About Moving Others
http://www.amazon.com/gp/product/B0087GJ8KM
Advanced Google AdWords
http://www.amazon.com/gp/product/B003TQKJFI
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
http://www.amazon.com/gp/product/B004J4XGN6
Trust Me, I'm Lying: Confessions of a Media Manipulator
http://www.amazon.com/gp/product/B0074VTHH0
Thinking, Fast and Slow
http://www.amazon.com/gp/product/B00555X8OA
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
http://www.amazon.com/gp/product/B002C949KE
Your Brain at Work
http://www.amazon.com/gp/product/B002Q1YE3K
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
http://www.amazon.com/gp/product/B0032ZD0IE
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal: An Innovative Method for Presenting, Persuading, and Winning the Deal
http://www.amazon.com/gp/product/B004H4XL7E
Made to Stick: Why Some Ideas Survive and Others Die
http://www.amazon.com/gp/product/B000N2HCKQ
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
http://www.amazon.com/gp/product/B0032ZD0OI
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
http://www.amazon.com/gp/product/B0033WSW7K
Crossing the Chasm, 3rd Edition (Collins Business Essentials)
http://www.amazon.com/Crossing-Chasm.../dp/B00DB3D81G
On Creating Products:
Hooked: How to Build Habit-Forming Products
http://www.amazon.com/gp/product/B00HJ4A43S
On Self:
Quiet: The Power of Introverts in a World That Can't Stop Talking
http://www.amazon.com/gp/product/B004J4WNL2
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
http://www.amazon.com/gp/product/B004G5ZJE2
Think and Grow Rich
http://www.amazon.com/gp/product/B0031574KK
The Rough Guide to Psychology
http://www.amazon.com/gp/product/B004Z109EW
On Health (and history):
The Emperor of All Maladies: A Biography of Cancer
http://www.amazon.com/gp/product/B003UYUP58
On Influence:
The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
http://www.amazon.com/gp/product/B00CTSOG8I
Influence: The Psychology of Persuasion, Revised Edition
http://www.amazon.com/Influence-Psyc.../dp/006124189X
Great post, Attila. Thanks!
Lots of great book recommendations!
Just don't forget Petrarch's wise observation, however, that:
It's not important how many books you have on top of your bookshelf.
What's important is how many books you have inside your head.
Originally Posted by bbrock32
or the ebook for free by signing up to his list here: http://www.workthesystem.com/free-promo-instructions/
Thanks!
I just bought The Adweek Copywriting Handbook, its awesome!
Also good read:
John Caples: Making Ads Pay
Proven Advertising Methods
Originally Posted by iAmAttila
Great thread. I'd also recommend Entrepreneurs Guide To Getting Your Shit Together:
http://www.amazon.com/Entrepreneurs-.../dp/B00C275VVC
Despite the title its a good marketing/ad copy read.
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