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How To Get High CTR Dating Ads Campaign going on Facebook? (27)

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How do you guys get like .3-.5 ctr on a dating ad? Lets say I want 25+ females....

Whats the best way to get a profitable campaign going for this?


I mean sure I can split test a bunch of hot guy pics, but I dont think that will work since from my experience I can get like .1 ctr and then my clicks will be around 30 cents, which is wayyy to much for a 3-4 dollar lead..

Any tips to get like .10 cent clicks etc?

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Think it would be best if we all got a dating guide/ case study of a profitable campaign by one of the ballers here *wink wink..

Dating is a huge vertical, most affiliates do just dating leads, so im surprised that there isnt a dating campaign here to learn from, along with the mobile / insurance ones... whos with me on that?

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Keywords, location targeting, workplace targeting. When you want a high CTR you have to laser target your audience and in regards to targeting broad, different pics convert differently so while 1 ad can give you a .05 cent epc, ad 2 can give you a 50 cent EPC to make you profitable. Dating is known for its high EPC, and if quality is good you can get an even higher bump

Hope this helps.

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Agree with jroes, the payouts will help you here. I've only had a couple profitible dating ads but of those, the lowest cpc I could muster was $.14 and I was pulling 100% ROI at times, settiling in around 30% on average in the end as I let it run down. That said, targeting is really the only way outside of some international markets where you can see .3-.4%+ ctr on dating ads without being insanely targeted.

For me, my best dating long term ctrs were in the .15-.2% range, usually in the mid to upper .1x%. I've taken a break from dating due to the frustration of ad disapprovals, etc. But once I cool off a bit I'm sure I'll jump back in. Try to target interests, also for women targeted ads, I've seen better results on many occasions using women in the ads rather than men, depending on the angle.

For example, a while back I was pushing the Real Mature Singles offer (along with everyone else) and one of my angles was women interested in outdoor activities like hiking, camping, etc. I tested a ton of images ranging from just outdoors to men outdoors to women outdoors to couples outdoors, etc. For whatever reason the pics of women enjoying the outdoors got the best ctr. Conversion rates were kind of all over, and I didn't get that angle profitable so I killed it after about $70 which isn't a lot, but for my budget it was past the killing point. Conversely, I had an angle with women interested in New York Yankees and related terms. Here, men in Yankees garb (fans and such) easily pulled the higher CTR, but overall conversions were low.

I'm still struggling a bit myself overall, but hopefully this info is somewhat helpful.

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^^^ Yes on seeing a good dating campaign. I did well back in the day when CPM ruled but back then dating was as easy as getting some boobies in and you could do $1k/day without breaking a sweat.

Now, its very saturated and i would say 80% of the ads I see on my FB is for dating. Banner blindness is certainly a factor BUT my AM (one I actually believe) told me this morning that she has a publisher doing $10k/day on only 5 dating offers.

There's money there!

I'll post one of my failed campaigns that had kind of a unique angle...

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okay okay...a lot that has been said is right. here are some stats to prove it

here are a few of the actual pics I used (i know some people will just rip them...whatever have fun)




that ad was targeted to male cyclists and I was pushing dating app installs. I showed as much skin as I could get approved and as you can see It did pretty well. I could pretty much put up anything with a bit of skin and count on it being above .2 but because it was flirt, the account got canned soon after. still the CTRs were there and if i had a few more days it could have been VERY profitable. EPC was around .80 and my click costs on that 1 ad were at .12 and falling.

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If only I could get images like these approved, I'd be driving a lambo right now... How on earth did you get this done?

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I have a feeling high approval ratings matter. I followed polarbacons advice on uploading alot of fake ads just to get your approval ratio high, and it seems I'm getting approved without much problem with images compare to my last FB account.

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I have a good ctr but I am not getting the conversions. Tested, got my core group down to 32-40 and the ctr has been decent, but my conversion has been horrible and I am getting frustrated.

Here are my stats from facebook

.137 ctr
76 clicks
6 conversions

I spent $63.03 in testing and received $24

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I would do them in large batches with the juicy ones hidden. this campaign was in february so maybe they've tightened up since then

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@constantin Nice CTRs, I achieved around that same price for cpcs but kept it constant at like .12-.13 and can't get anything lower. Was curious how large your target group was?

Also for everyone, REACH on FB is that another name for "Impressions" cause if it would be well worth it with the numbers constantin has and the CTR he has.

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When it comes to getting good CTR's with female demos I can tell you from experience its not really about "finding photos of hot guys" its more about taking an angle targeting a specific demo (keywords are your friend) and TEST TEST TEST your headlines and body copy. I've found headlines make a massive difference in CTR and conversion rates with females.

I may release a guide soon but another point worth noting...

One of the speakers at this years A4D meetup really opened my eye's to something and his concept actually worked very well on one of my best dating campaigns.

Consider this scenario..
You have a niche demo of lets say 350,000 people on facebook.
you have 2 ads

ad 1 = .678% CTR

ad 2= .167% CTR

Which one of these is going to last longer? Obviously ad #2 right? The point is that a lot of affiliates get wrapped up and focus entirely on trying to get crazy high CTR. FB has been changing the way their ads are served and I'm finding that ads with super high CTR's while they still get lower click costs they don't exactly get the volume or quality impressions like they used to. FB is starting to give more preference to the higher bids and in a super competitive vertical like "single" and "interested in men/women" there is always somebody bidding in the suggested bid range.

if you think that you can't make a positive ROI with .30 cent clicks your wrong... test landers, test your body copy, take an angle (see stackmans tuner car guide) one of my best and most profitable dating campaigns was with ads that only did .1 CTR and i was bidding high like .40-.50 cents and getting CPC's of .30-.49 thing was that I used a lander and took an angle. I was able to make this campaign last for months on a fairly small demo. My conversion rates were super high like 30-45% on people who clicked through the lander. and since i had a steady flow of clicks coming in my focus was more on getting a higher LP click-through of which there are thousands of ways to test that.

Just some ideas to consider if you don't want to always be "chasing the dragon" that is high CTR.

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+1 on what scotchsales said. The days of making longterm bank with images of 'hot guys, hot girls, etc...' is over.

@Matt
If you got your CTR up to 0.26 instead of 0.13, your clicks would go down more than half and you'd start to see some profit. Your CR is good, just need higher CTR.

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Great posts everyone! I'm promoting mainly dating offers too, and a lot of this info have helped a lot. As vivido said, it would be great if there were some dating case studies here.

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"but because it was flirt, the account got canned soon after"

Constantin, by this did you mean... the offer was "Flirt" thus running it, FB banned your FB ad account?
Just curiously cautious here.

Thanks for sharing.

Ps. That 1 ad with a .966 CTR is ridiculous. Nice work. Too bad you couldn't get more of a run out of it.

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Obviously Constantin will be able to answer best, but I do know FB banned a ton of accounts over Flirt and BeNaughty apps and such...

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was going to try dating on FB(never have) and because a network said their top 3 offers running on FB are all dating but sounds like its tough to get ads/lasting campaigns for it ? for someone who hasnt been around all the past dating problems with facebook is there any big no-no's besides risky pics and aggressive offers.....i was looking at trying senior dating, sounds like an angle is the way to go targeting interests

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Yea I was running Flirt App installs and thats what got the account banned. Demo was only about 20k

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I'm curious. I've only ever done very broad dating with as much of a demographic as possible. Mostly intl, but how much did you crank out of that 20K demographic?

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For what is worth, don't go in there with the standard dating ad. 9 out of 10 new affiliates are "advised" by their AM's to run dating on Facebook. Unless you have a unique angle you will run into some stiff competition and most Facebook users have become oblivious to standard dating ads. If you have command over a second language - go after that. It will give you an edge and being in a foreign country can certainly help with targeting and dodging most of the competition that just translate ads.

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thanks, that is essentially what someone else told me about dating with facebook lately. go int'l...and was told when i mentioned that senior dating that is was pretty competitive and higher cpc with the older demo. i was just thinking of targeting things that seniors do like dancing and saying "Looking for a Partner ?" etc...with old people dancing

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You will find that "senior dating" is probably an audience that is much younger than people interested in those things. people between ages 40 and 50 are a lot "younger" than you might think. Just check how many people over the age of 60 likes Lady GaGa on FB

Single & over 40 is probably the hottest contested demo on Facebook

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only about 1500 (revenue) dollars before it was spent. still worth the effort though becasue i didn't have to test 100+ creatives.

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I couldn’t agree more with this statement. Case in point, I just turned 41 a couple of months ago and if I was single, I would not be looking for a “partner” to play bingo with. I would be looking to find some hot broads with big cans and bang the shit out of as many of them as I could! I am sure I will feel no different at 50. ;-)

The point being whenever you target a demo, you need perspective on how that demo lives their lives. Hell, to a 17 year old kid, a 50 year old is a fucking old fartbag who can only chew soft foods. They have no perspective other than their perceived notions and such perceived notions or your personal feelings about how a particular demo thinks will lose you money. You need to get to know a demo to understand their wants and needs. Research where your demo hangs out online and find some related forums where these people might be, spend some time there reading and possibly interacting with your target demo. If you advertise on Facebook, find related Groups and Pages, read what people are talking about then target those same groups using using an angle created with knowledge you gained from your reconnaissance. Not only will this give you an insight to your demographic’s psychology and sociology, you can also possibly pickup buzz words and lingo to use in your ads.

Of course, this is all very general, but maybe somebody can get something out of it.

- Jakz

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"Hell, to a 17 year old kid, a 50 year old is a fucking old fartbag who can only chew soft foods."

You owe me a new monitor. Very good point in this post though. I'm 40 and even if I wasn't married, I wouldn't consider myself a "Real Mature Single". If anything, I'd be a Real Immature Single. I'm not winding down, I'm winding up, and many of the dating angles I use that are successful mirror this. Don't let the recommended age targeting throw you off.

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Bump 2 1 left.....

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What's the number of people you'd like to target? From my first basic testings, below 50k it was almost useless.

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