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Facebook: When To Cut Your Losses? (33)

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ATTN: Stackman, Mr.Green, The Angry Russia and anyone with Facebook Ads experience.

I'm still confused on when I should cut my losses on an Ad.

I'm targeting a very broad group in FB

Female 25-50
US
+ Shopping Keywords

Reach = 6.4M

I started this campaign and traffic fizzed out not so soon after...here are the results so far:



The highlighted Ads are the only one that converted to 1-2 leads.

My CTR is horrible but not all Ads got that many impression.

After reading most of the Facebook guide here...it's my take that we want to get a high CTR to lower our CPC which in turn make a camp profitable.

But after how many clicks (even with a shitty CTR) would you pull an Ad if they are not converting.

Sorry for my noobish Facebook question, I'm just not getting it.

What would you do in this situation?

Thanks in advance!
-Punk

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What are you promoting? What is the CPA?

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Coupons...email submit.

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I would cut my losses with this angle. You don't need to give up on the offer, you just need to find a better angle.

Since its a failing campaign if you wish to share your creatives and keywords with us, we can help you improve theme.

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anything less than .06 I don't run.....it wont stick.....really anything below .1 isn't worth it, just due to decay thats gonna happen on that ad rather quick..... .04 or less FB is almost gonna make it impossible for you to get imp's....

I would try those 2 ads recycle the copy and try new photos first......see if you can improve the ctr......the photo is going to have the most effect on that most cases....

Then if you can produce a solid ctr.....work the copy a bit....

also LESS-THAN -PRO TIP WARNING......launch times can have a HUGE effect in the burst and whether the ad has a solid ctr....right from the get go....ie....do you really think people are gonna play a browser game at work? ummm...maybe....but I would be you would have the best chance of success.....when they are not working and just being social......

I wouldn't spend much more.....testing though...maybe another $10 or so.....just to see if you can get something to stick...

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CTR is soooo vital for FB that that's pretty much all I would focus on initially. The average CTR on FB is .07 so anything above that you'll get some traction.

I see you had an ad with .093 why did you pause it?

Also, did you read my guide on using mini-segments to test images and copy?

What was your epc so far?

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Throwing $38 bucks at a 6.4 million demo wont give you a thorough test, if you really wanna stick with this angle be prepared to lose a lot more before you get actionable data. Maybe segment your demos over smaller age groups to get CTR data and take the top performing ads over to a broad demo. How come you didn't include the 18-24 yr olds? In my experience they convert like gang busters, especially for short form submits. Also, if you don't want to out your offer its cool, but if you're pushing an aged offer (Quality Health), there's a good chance their database already has a good chunk of FB users who already converted.

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@Mr.Green
I don't think it's failing yet but I'll provide some insight:

2 Field Submit (Name + Email) for Free Grocery Coupons

Keywords:
Extreme Couponing
Couponing
TLC
Valpak
*All major grocery store
*Coupon sites

@polarbacon
Thanks for the tip regarding time of making my camp go live, I'll also try getting my CTR up on the 2 current best ads with your suggestion.

But how many impression should I wait until I decide pause an ad, is there a rough number of traffic you stop at to gauge the CTR of an ad?

@The Angry Russian
I paused the 0.093% CTR ad to give the other ads some traffic (well that's the idea)

Don't think I read your mini-segments to test images and adcopy, I'll have to look that up.

My EPC for this offer is $0.06....CR is at 4.12%

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Haha I just re-read my post, sorry if I came off as a jackass. I'm really an okay guy once you get to know me.

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It's all good...I'm a big boy

Thanks for the tip though...I excluded 18-24 due to demo research but I might just setup a camp for that age group and see what happens.

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Do you create 2 brand new ads with different images but same copy or just edit the images on the 2 original ads?

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always brand new....

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@polarbacon

Just in case you missed my previous question...

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usually around 10K impressions to judge ctr. But that's just me. Dan might say otherwise

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Well if FB stops giving you impressions it already means you're fucked... play again.

Also, don't pause your performing ad to give your other ads impressions, I dont know where this idea came from, FB doesn't "take" impressions from your other ads. What happened is that ad probably got clicked on in the first few k impressions so FB will keep giving it more impressions. The other ads didn't get clicked so FB scaled back, one does not have an affect on the other. <-- in my experience

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I don't know where I got the idea of pausing it but didn't know about FB impression and how they decide to send more traffic...

I got a lot to learn!

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groomez....FTW

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Show us your ads! We will make them mighty!

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Here you go, my Top 3 highest CTR for this camp:

0.096% CTR


0.093% CTR


0.08% CTR


I actually submitted another 5 ads using WTF/OMG images, still keeping the same ad copy.

They're pending review and I think it's taking longer because I accidentally Paused the whole camp instead of the individuals ads (fck!)

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Some of my campaigns are approved when they are paused. Am I missing something?

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nope missing nothing....

FB approves paused camps....

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So when you pause your camp, your new ads still get approved?

I'm guessing they get approved but don't go live because you whole camp is paused right?

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Ahh thanks...now I can go to sleep.

Been waiting to have them approve my ads but feared that if I went to sleep and they got approved and went live I wouldn't be able to do the "bait & switch" I'll be fckd.

Well good to know...time to pause my camp and catch up on some sleep.

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Ads get approved even if campaign is paused from my experience. Always pause your campaign after submitting this way you can ensure you launch during peak hours to maximize your CTR.

Just a couple of more notes.

1. Images: Those are decent images but I deff think you can do better. Try more images, cartoons work, but real people work better. If the image looks like it might be an actual photo from FB it will help with CTR. Most people who click on ads don't realize they are ads and their eye kind of wanders off.

2. Headline: Not very compelling IMO. Coupons are pretty much free and come to my door every sunday. The fact that you print them is like giving someone a chore. The headline has to catch attention and make them want to learn more. Try something like "Save 64%" or "$18.32 Grocery Bill?" or "Money Clipping"... I dunno get creative. But you should test that AFTER you find good images. For now maybe keep the headline on a more moderate level with "New Coupons"

3. What is the CPA on the offer. Know your METRICS and ask your AM what kind of performance the offer gets in terms of EPC - DL or with LP. I've made 1.25 offer work before but you're going to need .1 or .2 CTR to make it back out on FB.

Don't take what I wrote as gospell just trying to get your juices flowing.

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Definitely use images that stick out more. I could barely see them or tell what they were. Don't be afraid to test weird stuff too. I just searched "groceries pics" on google and found a something like this:





you don't have to use that per se, but test stuff outside the box.

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Thanks I'll keep that in mind...decided to run with "cartoon" images due to similar camp that I ran which had decent CTR. I'll try more "out of the box " images this time around.

Thinking of changing the whole ad copy just a little after The Angry Russia recommendations because he made some good points on regarding coupons in general.

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@Punkcash

I've always had success with the word Today for some reason

How about "Today's Coupons" its relevant it makes you wonder what it is... might be worth a shot.

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Submitted another 10 ads, 2 images/2 Titles/1 Ad copy.

Couldn't decide on the title so went with two.

"Today's Brand Name Coupons" & "Brand Name Coupon Deals!"

Will update once ads get approved and start getting some traffic.

Pretty excited added a lil' "social" look to the images! Hopefully the CTR is off the fkn charts!

Thanks for all the advice guys....learning a shit load of stuff!

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I can take this quote one step further. I copied a successful campaign a few times (verbatim - pic and text) received around the same clicks, ctr, and conversions. So I essentially doubled/tripled my income on the same campaign. My guess is this will create ad blindness a little faster so keep that in mind.

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Hey punk its july! Just curious, what happened with your campaign?

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Ended up with a -10% ROI, not bad for my first camp and the tips from this thread really helped.

Only problem I had was getting a higher CTR to lower my CPC.

I'm about to try a different angle but seems like the "extreme couponing" fad is dying down.

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why not run a narrow campaign, i'm having my first successful campagn which successfully brought down the CPC, having a high CTR is the key, I guess you need try harder on your targeting, when your demo likes your ads, I don't see why FB won't reward you with a cheaper CPC, which resulted profitable campaign

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anyway you could just ask your AM to bump your offer, I have a default payout $1.20, just bumped to $1.30 after asking. It did help me geting into profitable level, as long as it is a good and reputable cpa networks, i'm sure the AM are very glad to give you a bump

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