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What traffic source should I start with? (Info inside) (11)

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So I'm a direct response copywriter. I've been writing copy that converts for my clients and decided it's finally time to dive into AM to use my copywriting skills to make money for myself.

I've been spending time diving into the guides on this forum but one question that I can't seem to answer myself is which traffic source I should start with - mainly pop/push traffic OR facebook.

I've been leaning towards Facebook since:
1. I want to master FB ads because I eventually want to run my own offers too.
2. I'm guessing it's just as hard to master FB Ads as it is to master pop/push so I might as well start with FB.

Let me know what you think I should start with based on the learning curve and my goals. And if there's any value in starting with pop/push and then moving on to FB once I master those.

Also, want to thank you all for building such a supportive and useful community. I was super lost around all things AM until I found STM.

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Hey there.

To learn the real basics I would say pops because it´s the easiest way to learn how to setup campaigns and stuff.

Then it´s up to you, the decision also depends a bit on what your plans are.

Do you want to run CPA offers like sweeps, dating and such stuff? - Then it´s better to stick with pops and push

Do you want to have huge potential for scaling and higher quality traffic and you´re not afraid of the costs? - Then you can go for FB

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Thanks for the answer!

I want to run ecom offers and maybe lead gen.

And yes, I'd rather have huge potential for scaling & am not afraid of costs so FB seems to be the way to go.

In this case, I think I have two options:

1. Follow this guide (https://stmforum.com/forum/forumdisp...l-2021-Version) to understand campaign set up etc. and then move onto FB.
2. Jump in straight to FB.

How similar is the set up for both? Would I be wasting my time studying the pop tutorial if my goal is to run traffic on FB?

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You could also consider the option to run TikTok ads. It seems to be the hottest traffic source at the moment.

Obviously, FB is the king (after google) when it comes to volumes and scalability, but they are also the most picky network known for random account bans. On top of that, they are facing major attribution problems now due to the new privacy regulations, so their AI that was making it easy to become profitable, is kind of blind at the moment.

We have quite a few solid threads in the TikTok section and more are coming, check it out: https://stmforum.com/forum/forumdisplay.php?317-Tiktok

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I'd love to do TikTok but I'm from India where TikTok is banned so that's not really an option haha

What's your opinion on YouTube Ads? I'm a VSL copywriter so YT is pretty complimentary with my current skills but I can't really find any info on YT ads on STM for some reason?

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Ah crap, maybe you can get around it by getting an agency Ad account and using VPN? Check this thread for info: https://stmforum.com/forum/showthrea...cy-Viera-Media

There is another guy here on the forum from India, who planned to start on TT, maybe get in touch to see how far he got with it: https://stmforum.com/forum/showthrea...estions-needed

Youtube is a great source of traffic for sure as well, but it has never been in the spotlight here on the forum, I'm sure some people run ads there though...

The problem with YT might be stricter compliance rules, since it's part of Google Ads and there are more strict than TikTok for example. But if you have some product that is allowed by G Ads, both YT and Google search (even display) are amazing and offer massive scale.

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Even when the Tiktok app is banned you probably can still use the advertising platform or not?

Or do you plan to run only campaigns in India?

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No, you can't. Won't work with a VPN either unfortunately

Let me know which of the 2 roadmaps you think I should follow to run FB ads though

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As soon as I read that you're a copywriter, I wanted to recommend FB. Pop/push would be a waste of your copywriting talents.

No need to run pop or push first if you already know your goal is social, and if you're prepared to spend money to figure out social. There is not too much overlap.

I agree with twinaxe: Tiktok is really hot right now so would be worth testing. Many people are still making insane money on FB, but because audience targeting capabilities are limited, try to pick offers that are have broad appeal, and focus on making ads that will entice your most-ideal audience to click. Test lots of creatives until you can achieve this. Here are more details that may be useful:

https://stmforum.com/forum/showpost.php?p=431454

As for not being able to run on Tiktok because of your location: There are services that may help. Agency accounts is one possibility - Viera Media is one such provider. You may also want to check with httpool to see if they cover your region:

https://stmforum.com/forum/showthread.php?t=52413

Please note: STM does not endorse any products or services. Please use these services at your own discretion and risk.



Amy


Sent from my iPhone using STM Forums

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Thank you so much for responding!

This is super helpful and it feels great knowing I'm heading in the right direction.

I'm going to get in touch with the account you linked to see if TikTok might be an option, if not, I'll focus on FB.

I found this Facebook guide from you: https://stmforum.com/forum/forumdisp...inner-Tutorial

Planning to get started here to learn - thanks for putting it together.

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You're so welcome!

Regarding that guide - it was written pre-IOS14 but most of it should still be relevant. The only big change is the audience targeting thing I mentioned:

Another thing to watch out for is that it's harder to attribute conversions post-IOS14. This webinar by Depesh Mandalia may help:

https://www1.bpmmethod.com/live-ios1...yq65fGLdufk%3D

There are also tools like Hyros and Wicked Reports, but Depesh's advice is that you won't need them until you reach multiple 7 figures.

One more word of warning: Make different creatives for testing on FB vs. Tiktok. Short Tiktok videos are worth testing on FB as well. But longer and/or slower-paced FB videos will likely not do too well on Tiktok. Audiences are different. On FB you're looking at older people with longer attention spans that can sit through longer videos to get more information in order to make a better purchasing decision. On Tiktok you're looking at young people with short attention spans (think ADHD) that need everything to be fast-paced - something needs to be happening every second or they'd swipe to the next vid. Spend LOTS of time on Tiktok and take notes before doing anything else, and you'll know what I mean.

Have fun and please don't hesitate to continue the discussion at any time!



Amy

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