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Where To Promote A Life Alert For Seniors (17)

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I am currently promoting a Life Alert for seniors (age 65+) in the USA on FB and Google. I am noticing decreasing performance on FB and would like to scale leads on another traffic source.

What other platform would you suggest to scale leads to an older population in the USA?

• I've never run traffic on Taboola / Outbrain or have done Native.

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Native can definitely work for this, although there should be still time of traffic on Facebook and Google. With products like this, normally you want to target the elderly person's adult children, especially the eldest daughter.

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Agreed, FB has been good. However, I want to see if its possible to scale above the number of leads that we are currently getting on FB. I have always heard Native can generate a large amount of leads.

- any recommendations on what Native platform?

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I would start by doing some competitive research on Adplexity https://native.adplexity.com/

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Twitter may also be a viable source:

https://www.statista.com/statistics/...twitter-users/

FB still remains the ideal source for targeting seniors - as you already know. Perhaps there's a way to get back previous performance by testing more creatives? We were just talking about that here:

https://stmforum.com/forum/showthrea...l=1#post431454

As for native: Nothing beats Taboola and Outbrain in quality and volume is what I've heard. Other networks I see being recommended all the time are MGID and Revcontent - these are easier to run on as they don't have as many restrictions as Taboola/Outbrain.



Amy

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Just went to ADPlexity. I am assuming I should choose "Native" as my research option? Looks like they charge by the platform.

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FB has been great. We are averaging 500 - 1000 leads a month. However, after a testing copious landers + creatives but we are still having issues with eligibility. Everything was good, but after LLAs and targeting options dropping, it has been just okay.

Now our strategy is to shift towards scaling to an influx of leads and just working those. We now have a dedicated sales team who can handle them, and I would like to double the amount of leads.

I will take a look at Taboola / Outbrain, this will be new to me.

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Yes you would want the Adplexity Native option.

Here are all the traffic platforms covered by Adplexity Native, for your reference.

https://imgur.com/a/XnOQQGW


Amy


Sent from my iPhone using STM Forums

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It is hard to target on FB post IOS14. Basically they're having to rely on first-party data alone, so your creatives will need to be really good at attracting your ideal audience to click on them and otherwise engage with them - because these signals are mainly how FB determines what kinds of people to show your ads to.

While you're looking into expanding to other traffic types: Have you looked into email marketing outside of your own list? As in doing email blasts to other people's lists that also consist of senior audiences?


Amy


Sent from my iPhone using STM Forums

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Yes that's right, they have several platform specific spytools so you need to choose the one you want to spy in... https://native.adplexity.com/ in your case.

Based on this advice from cmdeal, I think you could try collecting leads on TikTok as well. Try to make a video of an elderly person in trouble who calls for help using your alert device, and craft the angle around the fear the children have about their parents. Or something like this: Show someone of age touching his chest as if he had a heart attack, his kids/friends in the house or a neighbor calls the ambulance... and a voice over like "This man got lucky, but what if your parents get in the same situation, do they have someone to call help for them? This device can help...". It's just a rough idea but I'm sure you know what I mean.

You could also explore the option of using email traffic, check liveintent.com (or similar service) to see if there are any compatible lists on their offerings.

Google (GDN) could work well for this, especially if you can find websites in the health niche that monetize with adsense.

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Thanks Matuloo,

Regarding TikTok, what is your recommendation on creating a video? I am going to read the guide here, but when we hired a videographer for another client is cost $7k. I'd like to rapid test ideas before going down that path.

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I have not looked into email marketing. What is your suggestion for finding targeted email lists?

Matuloo suggested liveintent.com, however, are you suggesting I try and get in touch with a website owner and cut a deal? The only issue we have is the sales cycle is a bit longer. We have had the idea to create our own affiliate program, but our eligibility for a free device is so low that our conversion rate is 4-5%.

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Gosh - to test the waters you don't need NEARLY that much budget.

Short and amateurish usually works best with Tiktok. (The "short" part is one reason why video ads that have proven to convert on FB, oftentimes will bomb on Tiktok.)

For tiktok, short videos work best because this is their "specialty" and all the users are accustomed to videos being short. They cater to our younger generation's ever-decreasing attention span. The best length seems to be 21-34 seconds:

https://stmforum.com/forum/showthrea...ative-Insights

You can get vids done for as low as $2x-3x/vid. Of course the more complicated and time-consuming, the more expensive they get.

Here are some of the places you can outsource to (disclaimer: STM does not endorse any products/services - use these at your own discretion and risk):

-backstage
-trend.io
-genero.com

I would suggest to do a lot of quick-and-dirty testing first - by getting videos with different hooks and angles produced, just to see which ones do well. Then maybe spending thousands on making better versions of the proven vid may be justified (or not - oftentimes amateurish can trump professional).


These speech summaries from past Ad World and Ecom World speeches may help inspire when making videos:

https://stmforum.com/forum/showthrea...(Chris-Erthel)

https://stmforum.com/forum/showthrea...(Cody-Iverson)

You can find more speech summaries in this section - those pertaining to video ads would be worth a look:

https://stmforum.com/forum/forumdisp...Treasure-Chest

Hope that helps!



Amy

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Regarding email marketing - we actually just had a similar conversation with another member a few days ago - please refer to this thread:

https://stmforum.com/forum/showthrea...l=1#post431441

How long is your sales cycle? And I'm a bit confused by the eligibility being low - does that mean a lot of people are eligible or the opposite? And is the 4-5% conversion rate among everyone 65+ or is the targeting more refined than that? And how is all this impacting on your decision to create your own affiliate program?



Amy

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Haha definitely do NOT pay 7K for tiktok videos.

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One more speech summary to check regarding TikTok: https://stmforum.com/forum/showthrea...annah-Sanchez)

Savannah is a very skilled social media professional, you might even consider hiring her if you have the budget for it.

But as Amy mentioned, you don't really need pro stuff to start on TikTok, you can make some basic videos on your own even, just use your phone and the TikTok up or another one from them : https://www.capcut.net/

The easiest videos to make are those where the presenter just holds the product and shows some features, something like this: https://www.tiktok.com/@koolabands/v...urce=h5_m&_r=1

This one also uses the "tiktok voice" which is very popular.

Liveintent is just one of the services you can use, there are definitely more of them out there. You can definitely try to find websites in your niche and ask them about possible email blast, pretty much everyone collects emails these days so you shouldn't have any problems finding enough of them. It will be more work than using liveintent or similar, since it's basically a marketplace with multiple sellers in one place, but these more complicated methods usually also produce better results and you don't have to pay their fee.

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Totally agreed with cmdeal, this kind of ads are working well with native ad platforms. We also has several cases.

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