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Follow Along: TikTok Made Me Do It (47)

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It made me quit my corporate job.... no it didn't but affiliate marketing did.

I had to quit my corporate job because it felt miserable and after 10 years in the industry I had a strong urge to create a lifestyle where I want to get to the point where I make enough to do what I want to do. But, honestly I think I really wanted to redeem myself with affiliate marketing after a couple of attempts. Fortunately enough, my side business is still doing well, so it's not like I quit my job with no income at all and have to be living off top ramen and wheat bread. And this time I have a sizeable chunk of budget to test with. After attending the conference in Dubai, I felt reinvigorated ready to tackle this industry and give it my all!

Before I begin, thanks to all the threads out there about TikTok. Having others going through the trials and tribulations for TikTok has allowed others and myself understand the best practices for creating campaigns. And I know one day I will be able to contribute back to the community I'm so very fond of. So let's get into the nitty gritty details!

Vertical: Lead Gen - Refinance
Payout: $40-45
Budget: $200 Daily CBO
Objective: Conversions
Optimization Event: Submit Form
ACO
Targeting: Left wide open - broad
Ad Groups: 3, segmented by age range. So 25-34, 35-44, 45-55+. In the campaigns I show below you may see the age range change within specific ad groups which I'll detail why I did that.
Creatives: 3 videos in each ad group. Hired someone from Backstage to do it. Here are my creatives as well:

Video 1: https://youtu.be/XTE6ZBHcAk4
Video 2: https://youtu.be/4-inys2ENA8
Video 3: https://youtu.be/0twwX1Pg8AE





Refi_CBO_V1: This was my initial testing. Segmented out by 3 ad groups just by age(25-34, 34-44, 45-55+). Tested this at around early evening time like 5-7PM. When the campaign was around spending towards $80, I see that my CPM is high and my CTR is low so I thought I'd come to the conclusion that either my creative needs work or it's just wrong timing(because it's evening time). So I decided to launch campaign 2 the next day.

Refi_CBO_v2: The idea here was to test the older demo first because it'd be cheaper to test vs the younger demo. All the creatives stayed the same, the difference is just the age range and the time the campaign start was at 5AM this time. Nothing great here, so I decided to test one more thing before I thought about revamping my creatives.

Refi_CBO_v3: When I was spying on ads, I am using pipiads right now. I realized the offer I was using initially didn't show up as often as the other ones that I saw. So I decided to test a offer that had appeared more on the spy tools to see if I'd get any traction. Big Nope!

Key Takeaways: After $300+ spend, it looks like I need to work on my creatives. If my creatives were good, my CTR would be higher in this case.

Hurdles: It's either coming up with the angles or finding someone to film my creatives. I got my creatives from Backstage, but to get someone to churn out creatives within 24hrs can be quite difficult. It might get to the point where I become so frustrated in waiting for the actors that I start filming on my own, but I'm still building up my nerves to do that lol.

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It's amazing to see you taking action so soon! We were just talking about Tiktok in Dubai and here you are starting a Tiktok follow-along!

I'll be following along - excited to see further testing and results!


Amy


Sent from my iPhone using STM Forums

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Tiktok is really 80% based on creatives ... this is very different from most other media channels, which is both a major challenge and a major opportunity!

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My suggestion is perhaps to start with a product or service that has broad appeal or a wow factor for the masses for initial tests on Tiktok.

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You got it!

I didn't even think about this, thanks! Just like when I was testing the age range, I was testing to the group that I'd assume would "most" likely convert. Broad appeal offers I can market to everyone. But refinance, I can only market to those who are actually looking to refinance.

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Good luck bro, can't wait to see your progress

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Did you pay these girls to make these videos? If yes, how much does it costs?

I was also thinking of getting into tiktok, but then i was calculating the cost to making such creatives and one has to keep updating them frequently. Can you throw some light on it?

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These videos are actually really well made, much better making a video that blends in to the fyp rather than making it look like a blatant add. Looking forward to the progress

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I pay girls from Kijiji/Facebook friends/Backstage/Fiverr for $40 to $60 per video

It's not that bad and sometimes you can find new actors that'll give you 5 videos for $100 which is a great deal.

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Lool Kijiji.... tell me you're Canadian with out telling me

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I went to Backstage put up a listing and got 100+ inquiries. In the listing I put $25 per video. I also paid an extra $25 if all videos were done within a 24hr turnaround time. After going through this process, I would suggest to put all your scripts you want them to read out in the listing to avoid wasting your time explaining what you need. Additionally, I did a quick filming of myself and acted out the scripts. This way it cuts down the amount of questions they need to ask and they know exactly what you're looking for.

To elaborate on what I meant is the biggest issue with getting someone to film the creatives. What I actually meant is getting someone to film the creatives within 24hrs because speed of implementation - I wanna test campaigns lol. Because if I reach out to one person and I might have to wait until they reply back to see if they can do a 24hr turnaround.

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Make sure you also try to make a few tiktoks with that "robot" voice, for example the female one that's extremely popular.

Write a short copy, use a picture of some house like was used in one of those videos and just have the robot voice read your copy.

I've heard these can work well too

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The same approach works for Facebook as well.

With the IOS14 changes etc., audience targeting has gone to shit. Unless this were to change, targeting broad would be the way to go.

The lack of targeting also makes it ULTRA important for creatives to pre-qualify the audience. Basically you want to attract the attention of your ideal audience from the start, in order to compensate for not being able to target as well as before. Facebook would then know to show your ad to more users that are similar to the ones that click on your ad.

The takeaway - focusing on using the creative to call out your audience - can be applied to Tiktok when you're targeting broad.

The "hi homeowners!" is a great start, but try to provide more info right at the start of the video in terms of text and audio - so that you can capture right off the bat, the attention of people that may potentially be interested in refinancing their house.

The first 1-3 seconds are the most critical - if you can't grab their attention, they're gone.

Do lots of research into the various reasons why someone would want to refinance their home. (e.g. To obtain a lower interest rate. To shorten the term of their mortgage. To convert from an adjustable-rate mortgage (ARM) to a fixed-rate mortgage, or vice versa.) Then put these out at the beginning / early on in the video.

e.g. "Mortgage interest forecasted to reach x% by year 20xx!" "Rising mortgage interests got you down?"

Hope that helps!



Amy



Sent from my iPhone using STM Forums

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What if rip other people's new creatives(from tiktok ad library) and run them myself...does this strategy works?

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Haven't tried this myself, but I've seen a discussion by @ScottyG and other members on how the Tiktok algo would penalize ripped content. Basically videos that aren't original, would get hit with high cpm.

I'll see if I can find that thread - will paste it below if I find it...

EDIT - found it:

https://stmforum.com/forum/showthrea...l=1#post428813


Amy


Sent from my iPhone using STM Forums

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Trying that out too this next run!

Thanks for the insight Amy! This helped me yesterday by coming up with additional scripts. I simply typed in google "Why would you refinance forums" and I was able to come up with some ideas based on forum contributors on other websites.

The scripts are now out for video production. I'm going to make it a habit everyday to spend at a bare minimum 15 minutes writing scripts, don't want to have much lapse in testing campaigns.

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Solid effort. Way more planning than me.

But. I honestly can’t get over the low audio, the chick’s accent (sorry), and terrible acting. Can’t see it performing well.

But I’ve seen some really shitty TT ads that do well, so who the fuck knows

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Those are great pice points for videos, did they do the editing too or was that something you had to do yourself?

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Low audio????? Ah shit, I may have adjusted that myself. Seems fine on my end. I also thought the accent may have ruined it a bit as well. I don't know what constitutes as great acting, but I guess I'll know when I reach the goldmine of conversions!!!

Nah, I did all the editing myself. One thing to note though, when asking the actors to film make sure they send you the video without the TT watermark so you can easily edit it. Also I don't know how to really explain this but if you're implementing any CTA callouts at the end you might want to make sure they show clearly on the screen. When you ask the user to "tap on my profile picture", the arrows would point to the profile picture within the TT app on the phone, but when I create the campaign and upload the video on desktop it's a bit out of place. So is the "Click Learn More below" call out as well. It's mixed together with the headline and brand name text and is hard for the user to see.

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Tiktok is very racist, I wouldn't recommend using any actors with an accent or foreign nationality to be honest.
Also, don't use those pointing arrows, don't have static images like that, the script is far too 'ad' like and professional, try starting with a joke or a different theme and running an angle around that.

You'd be better off with zero editing and a straight UGC style script instead in my opinion.

Godspeed tiger.

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Hey man, solid effort for sure.

I agree with jaybot on the audio quality. It just sounded quite muffled on my end. The visuals looks solid to me.

Also I would recommend watching Mr Beast's interview on the Joe Rogan Experience. > https://open.spotify.com/episode/5lo...RIq1EbDa9tsbqQ

It's quite interesting the lengths he took into analyzing and breaking down viral content, so that he could replicate it

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When I see how good some of my really crappy creatives perform I can imagine that the amateurish looking factor is even stronger on Tiktok than on other platforms.

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I've had videos hit 500% ROI that I made without a script, one take, stuttering over words or forgetting what I was even talking about.

On the flip side, I have a friend that invests in heavy production value and also can do very well but sometimes he flops and gets burnt hard when he spend $2k on a video that fails.

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Hey there, new guy here... would it be too much to ask to see a screenshot of that post you made on Backstage? I'd like to get an idea of how you set up that job (or whatever they are called lol).

Thank you!

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Here you go. One thing I'd amend going forward on my next listing would be the following.

**Please provide your TikTok username/handle - those that fail to provide their TikTok will have their application ignored. Must understand the TikTok platform/filters/sounds. Must also be able to turnaround these videos within a 24-48 hour timeframe.**

Looking to provide another update this upcoming week.

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Great idea! Don't be a afraid to be a little bit picky, it's better to wait a few days than working with anyone. Especially when 100+ people reacted to your first listing... there must be some good ones in the mix

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Quick update on my progress.

I was kinda struggling on Tiktok these past 2 weeks with: accounts being suspended out of the blue, lack of direction in making creatives, and most of all uncertainty/fear(ngl, I'm working on this). With more free time on my hands now, sometimes I feel like I'm dilly dallying around everything and not really getting anything done. Thankfully, I have a mentor that guides me what I should be doing in terms of the day to day stuff. At the same time, I'm working on streamlining my Amazon business so that I can allocate more time to this. Nearly there...

So, I created a process/routine to make sure I'm working on TikTok constantly to ensure I'm working on at least making progress in learning and not being stagnant. This is what I try to complete everyday. Some days it's good some days it's not.

- Write 2 scripts: This is to ensure that I don't run out of ideas to film creatives. I thought to myself if I constantly try to work on creating scripts then there will be a lot less friction filming the scripts.
- Film 2 scripts: By trying to film 2 scripts each day will increase the chances of launching campaigns daily instead of once every 2-4 days.
- Launch Campaigns: This is where I want to get to each day - launching campaigns daily. But, this comes without losing my mind on the data I'm buying aka money spent buying data. Which now I'm going to go over the results.

Campaign Status





Campaign Analysis

Nothing really different from last time in terms of performance except this time I got one conversion and honestly getting that one conversion is like when you bought BTC at $1 and then 6+ years later it's at like $60K. Sadly that's not me lol. But I felt the rush!

Offers

So, I was promoting refi offers at first and then after a few hundred spent I decided to try auto. I understand that auto is probably very saturated from the posts I see on here, but I wanted to give it a shot because if it's running a lot on TT then it's obviously working for someone. But then I realized something last night, a while back I asked my affiliate manager what was hot on the network and I just straight went for that without researching much. This is probably very basic for some of the experts/intermediates here, but maybe this could help a newbie out. Take the root domain(example: https://stmforum.com) of the tracking link from your affiliate network and plug it into the spy tool(PipiAds) and see what offers pop up the most. I sorted by days and I found the most ran offer on the network. So, going forward over the next couple of days I know where my focus should be. I'm not saying this is the sure fire way to get the winning offer, but it's another method to see what's hot on your affiliate network.

Creatives

Based on my performance metrics, I still definitely need to work on my ads based on the CTR. So with that routine I posted above, nowadays I create my own videos. Again, thanks to my mentor to pointing out obvious things. I should create my own videos first and if it gets any traction and then hire it out to someone to film once it shows promise. This seemed so obvious to me, but I was stuck in trying to find people to film for me. At this point, I even decided to film myself, at first I didn't really want to do it and then I was like fuck it....

Things I noticed about my creatives:

- Need to have a engaging hook within the first 1-2 seconds of the video.
- If filming myself, I need to be more energetic. Time to hit up my cocaine supplier
- Smoother transition between cut scenes.
- Less wasted time, meaning in the videos there's probably 1-2 seconds where nothing was done. I think TikTok videos EVERY SINGLE SECOND counts, if you're not doing any movements or any talking the viewer is gone.

I'm going to post all my creatives. Feel free to subscribe like and comment on the video....lol. You can use these videos for inspiration(you can make it better) or critique what I should do differently. These videos I created were all from other inspirations as well, if you need a reference link for it feel free to let me know.

Refi Creatives

https://youtu.be/uIxYOdXMXUk
https://youtu.be/sFAObEngkxk
https://youtu.be/lZwZ8u8lgbQ
https://youtu.be/lVr_XCXFSM4

Auto Creatives

https://youtube.com/shorts/DafHCE_yHvI?feature=share
https://youtu.be/ly-YGo9b5nY
https://youtu.be/076lmnuph7Y
https://youtu.be/pG-p6k8eC1M

Will work on providing a weekly update for this!

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That's great advice. More and more I'm realizing that most of us are creatures of habit. Putting in consistent effort everyday will result in success sooner or later!


Solid tips! I would be careful about being "too upbeat" though - genuine reaction can trump exaggerated reactions SOMETIMES. Maybe try both.

To up your video game, please definitely check out some of the relevant slides @matuloo and I have been posting from the Ad/Ecom World speeches:

https://stmforum.com/forum/forumdisp...ches-Summaries

https://stmforum.com/forum/forumdisp...ches-Summaries

...and of course attend the upcoming Ad World + Ecom World conferences next month. You'll be writing down notes furiously. There's always so much gold!

EDIT: I've picked another really good Ad World presentation on video creation to post just for you - will make another post below with the link as soon as I'm done later today.


Love what you've done! Makes me want to check out the offer lol!

https://youtu.be/uIxYOdXMXUk - I couldn't finish reading the first sticky note the first couple times I watched - perhaps either give it another half a second or a second more, or make the sentence shorter (or test both - did you see Chris Erthel's 15x1 method? https://stmforum.com/forum/showthrea...(Chris-Erthel))

A number of the videos would suddenly became blurry - is it just me or the youtube version, or is the original tiktok ad like that as well?

For videos that show promise, perhaps test shorter sentences/phrases, or break longer phrases into 2 screens so something is always happening/transitioning.

So these were the creatives were tested? And the stats you posted were for them?

What's the average offer payout?



Amy

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Creatives definitely seem better than your first ones! This is coming from an AVID tiktok user

Not sure how much you have spent on these niches but might make sense to start testing other stuff? Feel like you are going up against the best of the best at least in the US and with them having so much more spend and data on their pixels might be hard to compete.

About a year ago I tried to compete on the solar lead gen side of FB ads after it was pretty saturated. I struggled to get conversions period. I tried unique ads/lander as well as even lightly copying competitors after about $2k spend I just could not gain any traction. Chalked it up to me just not having the data on the pixel to compete nor was I willing to spend the money it might have taken to get the data to compete.

Who knows maybe I am wrong about it. Would love to hear someone else opinion on it?

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@stungads I've just posted another great presentation from the last Ad World that contains a solid video ad testing strategy - for your reference:

https://stmforum.com/forum/showthrea...(Cody-Iverson)

Tiktok ads may not involve as many elements as Cody talked about in the presentation, but the modular content testing and optimization approach can still be applied.

Hope this can provide further inspiration!



Amy

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Thanks for linking the articles Amy, I had a chance to review some of threads you posted. Chris Eerthel & Cody Iverson(met him at Geekout Dubai) was definitely interesting. With TikTok being short form videos, the hook might be the most important part of the video. I feel like whatever is after it can be reused like Cody explained. After all, the lead gen I'm promoting most of it is starting out generating a hook and then proceeding to guide the viewer what are the next steps(This part seems like the same thing).

For example, after the hook based on spying it guides the viewer on how to access the site, the questions they answer and they'll have a quote ready in xx minutes. That seems to be the common denominator in a lot of lead gen videos. So perhaps maybe going with Chris's method where I just make a video with different hooks and then it transitions to the same UGC.

In terms of blurriness of the videos, I'm not sure. When I upload to the ads manager they seem okay. My process of shooting videos is kinda all over the place. It's either I shoot with the Camera App on iPhone or TikTok app and then I use veed.IO to make my videos into the 16:9 TikTok format. I find that if I don't use Veed to adjust the format it'll cutoff the sides of the video when I upload to ads manager.

Yeap, the creatives were tested and those are the stats. Nothing promising yet, but as I keep generating creatives, I find more and more things to work on. So, the list I outlined on what I need to be working on I hope to implement it for my next videos - definitely less white space in the videos and smoother transitions.

The payout on the Refi offers are around $70, the payout on the auto is around $4-7.

I spent probably close to $1k testing Refi & Auto. I would've thought Auto be easier to convert given the payout range. I'm still going to stick with lead gen for now since it's what I decided to start with I'm going to try and see it through.

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The new creatives look much better in my opinion, great job!

Here is one more speech summary you might want to check out btw, it's also about Ad creation: https://stmforum.com/forum/showthrea...irella-Crespi)

There are some very nice tips shared in it.

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This week has proven to be better in terms of finding better offers and creating better creatives.

In terms of offers, in my previous update about the method of taking the network tracking link and plugging it into the spy tool to find the most popular offer WORKS. Again this isn't the hard and fast rule of determining whether a offer is good or not. But, in my mind if the offer is frequently showing up on the spy tools and multiple different affiliates are running it should work. On the other side, if a lot of affiliates are running this offer I think the offer maybe slammed with more bad traffic rather than good. Which would then lead to the advertiser lowering payouts and possibly more other things that I'm not privy to. I'm open to super affiliates telling me I'm wrong and that there's a secret method that's locked in treasure chest that I'd have to go all the way to Barbados to find

I'm still recouping from this week of sandy beaches and knee high pina coladas from Florida. But this doesn't give me any reason not to launch campaigns!! I had made sure I made some creatives before I left for a quick vacation. Here are the stats listed below.



Here are the creatives.

https://youtube.com/shorts/Vx7ymXkZiNI
https://youtube.com/shorts/QEintKs1uiY
https://youtube.com/shorts/PfhCSrMKVe4
https://youtube.com/shorts/L5Ss7FHHN5Q

I'm definitely getting better at creating videos and editing them quickly. My hope is to become so familiar with the platform that editing and shooting videos will be a breeze. As for the results, you can see one of the creatives outperforming the rest. And 2 of my videos for some reason was spending but then the video is disapproved. I decided to ignore that for now while I keep testing.

From the offer standpoint, it looks like it works. But then again, it would only convert if the creatives are good as well. This brings back the point why I think this offer is slammed with bad leads just because I'm not able to run the CPL version of this offer but I had to run the RevShare version of this offer. The higher credit score of people that sign up the better payout I will get. In this scenario, most of my conversions are from people with lower credit which meant the payout was under $2. So this weeks focus is to revamp and create new creatives that tailor to people with higher credit scores and we'll see how that will pan out.

I dug into the reporting section within TikTok and saw an additional feature where I can see how many viewers look at the video at 25%, 50%, 75%, 100%. I would expect a lot of viewers would be only at 25%, but I'll be working on how to get them to at least 50%-75% range.

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here is my input... I dont put more than 1 creative in a ad group... my testing thesis is 1 ad campaign, X ad group, 1 video. the X ad group will be my interest testing and each ad group gets only 1 interest. this way I can target the one major interest then work from there... I don't try to figure anything out... I just let TT tell me what is going to work. even with creatives, I do a lot of video chopping and it has worked in the past having one of my auto finance ads even going for a month with just cloning it...

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@stungads Love your ads! They look excellent and you don't need anyone telling you that because stats don't lie.

Amused to see a Mei Sum Moon Cake box making an appearance!

Thanks so much for being so generously transparent - your ads are inspiring me with additional angles for my camps.

@ianternet Thanks Ian for the tips! Would appreciate finding out more on how you chop and duplicate videos!


Amy


Sent from my iPhone using STM Forums

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Thanks Ian will be sure to test that. I'll try with interest targeting and without interest targeting(go broad).

Thanks Amy for the kind words! I love me some mooncakes(especially the OG ones, the yolk in the middle).

I don't know if this helps keep users engaged on TT, but filming mysterious things like the mooncake box(not everyone knows what it is) can lead the user to stay on longer for the video.

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Mysterious boxes waiting to be opened will for sure get people to keep watching! Actually I believe any situation that begs to be resolved/completed can achieve the same effect. I don't know if you're a fan of Big Bang Theory (the sitcom) - there's this episode where Amy tries (in vain as it turns out) to help Sheldon eliminate his compulsive need for closure. Here it is on youtube:

https://youtu.be/r60lVSiF1AA

Movies use this psychological weakness to get people to watch 1.5 hr+ movies to the end. I'll be the first to admit to having sat through some pretty boring movies just to "find out what happens in the end". The same technique works for short vids as well, as I'm sure you've noticed in all the spying you must have done.

Speaking of targeting by interests - I've just shared a complete list of those. Can save you some time in having to click to open up each category to see sub-categories.

Complete List of Tiktok Targeting Categories (Interests & Behaviors)
https://stmforum.com/forum/showthread.php?t=52501



Amy


Sent from my iPhone using STM Forums

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Great work and great thread. Really makes me want to give TT a go as well!
What kind of budget would you recommend to start out on TT?
Given the amount of video creatives needed, 10 - 20 videos will be around $500 if they range from $25-$50. What is a good amount to test per video? Sorry if I overlooked it in your thread.
Naturally I would test with $100-$200 per video but maybe I am way off here?

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Thanks! I'm just following the lead of what ScottyG recommended of $200 per campaign and dump in 2-3 creatives in each ad group. However, when I did that I noticed not all my creatives are spending. Like 3 out of 5 creatives will spend while the other 2 is hardly moving. So, I took the advice that Ian gave above.

I've separated my campaigns. One Campaign - One Ad Group - One Creative. I've allocated a budget of $200 daily on it. By doing this, spend on the creatives has increased. But I would make sure to be vigilant on the spend. Keep an eye on the spend like a hawk.

How much I would spend on each video depends on the payout of the offer. Since, I'm doing lower payout tiers of lead gen($10-20 per lead), then I would spend $50-60 per creative. The old adage goes test 3x the payout and you'll know whether or not to keep going but that always depends as well. If you're at like -30% ROI, you may want to keep it running for a bit longer. If you have a proven ecom offer with a bunch of upsells, then you can probably afford to allocate a larger test budget for each creative. It's all personal preference.

The thing I realize nowadays and that I need to keep reminding myself as I'm typing this out.... If you choose a offer that's vetted by your AM/Spy Tools/etc... if it doesn't work out after a few tries it's okay to move on. Find another offer to see if you get any traction. Because if you keep hearing for example it's easy to get Auto leads and you can't generate leads after a couple of tries, then move forward with something else.... I think this is especially important when starting out now because you need to have a good morale when you're constantly throwing money at the wall to see what sticks and the last thing you want is constantly throwing money at a offer that you hope will convert and doesn't.

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Thanks @stungads for all the tips!

This is so true! Just because some affiliates can make an offer profitable, doesn't necessarily mean you can (general "you") with the same ease.

Even assuming everyone is running the same traffic, each person will be inspired to different angles for example.

Having said that, here's an alternative approach:

Instead of focusing on the individual offer, it can be more worthwhile to focus on one vertical (at a time) that you're certain is hot, test lots of angles and creatives to find some that look promising even if not yet profitable, then use those to test other offers in the vertical to try to crack it.

Because there's always a chance that the first offer you test for any specific vertical, may be a dud.

But each to his own.



Amy


Sent from my iPhone using STM Forums

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Here's another weekly update. I want to make this a weekly progress/journal so I can keep myself accountable of launching campaigns daily. Of course, without losing my mind on buying data and being in the red. Part of the game though . I plan to be as transparent as possible with my results so 1) I can inspire those that are new to TikTok to take consistent action, 2) Trying various creatives and banging your head against the wall is also part of the process.

Struggles
So without further ado, in the past 2 weeks one of my biggest struggles was getting conversion postbacks on TikTok.

• Conversion Postback on Affiliate Network: Even though I was direct linking this campaign, I had trouble getting the conversions to postback to TikTok. So it took almost a week to debug what was going on. I posted the solution here.
• Conversion Postback using Tracker: I'm still figuring out the Binom tracker, and how to get conversion postbacks into TT. For all those that plan to use Binom as their tracking solution, please reference the link I posted above. I'm still working the kinks out with TwinAxe(thx!) on how to successfully set it up, but I think I'm close.

Offers

• As you may have noticed in my previous posts, I'm still promoting personal loan leads. The only tough part to understand here is how can I lower my CPA to the point where the cost of traffic is lower than how much I'm getting paid per lead. My AM asked me what's my ideal EPC and tbh I have no idea. I'm looking more at my CPA than the EPC.I think determining the average CPA you'll get is dependent on running campaigns consistently and I'm not at that point yet. There's so many varying factors that can determine your CPA. In the beginning, the CPAs will be rough as I'm testing creatives and this and that, but once I get to the point I have awesome creatives I would assume I'd have a better guess on what my average CPA should be.
• Since this is a RevShare offer, there's different payouts for this offer. Terrible credit scores = lower payout vs. Awesome Credit Scores = Higher Payout. The traffic I ran this week gave me a good indication on what the high performing creatives are and my next approach is to revamp those creatives to tailor it to people with low, mid, high tier credit scores. It'd be interesting to see the results! And if that does well it's time to scale baby!
• Also one of my major goals for the next 3-4 months is to focus on 2-3 lead gen verticals that has huge potential. Thx to Jason(A4D) he once mentioned find a offer that has huge scalability and work on just that. So I spoke with my AM and this vertical I'm in has huge scale, so I might just focus on this one lead gen space for 4 months and see how I turn out. I'll probably turn into a raisin......lol I have this big hairy audacious goal that I have for this year end... that is to hit $250K profit just thinking of that amount scares the shit out of me, but it also inspires/encourages me to aim for that.

Stats & Creatives

Here's all the juicy parts y'all want, more like swimming in a pool of medium rare(red) juice beef. Gosh, I come up with the weirdest shit sometimes. For some reason the stats are not showing up how I ideally like to see em and maybe you'd want to do the same as well. Zoom +150% in your browser to see stats.

Wednesday



Thursday



Friday



After looking at these stats, I'm more inclined to choose the creatives that have either over 2% CTR or has more than 5 conversions. But, as of right now I'm leaning more towards how many conversions there are. CTR is great, but I honestly think more conversions is important over CTR.

Wednesday seemed to have the best results and a little bit on Friday as well. Thursday was absolutely horrific.

With that said, this upcoming week, I plan to work creating more creatives still trying to find a bunch of high performing creatives. I would like to find the commonalities of all the good performing creatives and then switch it to modular mode like the presentation that Amy provided above from Cody Iverson. Take certain parts of these creatives and either redo them in a different spin but same idea or take the parts that do well and incorporate it into new creatives so this could be more efficient. I noticed that it takes a lot less time for me to actually film the creatives now. It used to take me like an hr to film the creatives. Now it's more like 15-30 minutes.

Since this is a revshare offer with varying payouts a different levels, it's very crucial to me to figure out Binom. If I was simply direct linking with a stale payout it wouldn't be a problem. At this point, there could be 5 conversions in a creative but all those 5 conversions are at a payout of $15 dollars, which would bring me to $75 revenue and $50 spend which would be profitable. As opposed to let's say I get 11 conversions in a creative, but the people who sign up on the offer with this creative only yields me $2/conversion. This scenario is highly unlikely, but I think it's another metric to be concerned about. So I need to connect the dots to dive deep if that's anything to consider when deciding which creatives to scrape and which ones not to get rid of so quick.

Creatives

Here are all my creatives I've posted on YouTube, feel free to grab them for inspiration.

Script 1: https://youtube.com/shorts/Vx7ymXkZiNI?feature=share
Script 4: https://youtube.com/shorts/L5Ss7FHHN5Q?feature=share
Script 5: https://youtube.com/shorts/mZZU9AxM-mQ?feature=share
Script 6: https://youtube.com/shorts/782muSwf-24?feature=share
Script 8: https://youtube.com/shorts/GUrH6twU7BY?feature=share
Script 9: https://youtube.com/shorts/Eykd0nyYebs?feature=share
Script 10: https://youtube.com/shorts/NRVmNUC94mM?feature=share
Script 11: https://youtube.com/shorts/_qOKaDgaItU?feature=share
Script 12: https://youtube.com/shorts/kvHzMDMi0cM?feature=share
Script 13: https://youtube.com/shorts/HJmL_xb0Gf4?feature=share
Script 15: https://youtube.com/shorts/y_LhnPy9CgI?feature=share
Script 16: https://youtube.com/shorts/uIdOKdNI3KY?feature=share
Script 17: https://youtube.com/shorts/2kB_uyWNceo?feature=share
Script 18: https://youtube.com/shorts/fyuSCf-B6bs?feature=share
Script 19: https://youtube.com/shorts/kNWgOw7yD2E?feature=share
Script 20: https://youtube.com/shorts/u2DMHbAPNgc?feature=share
Script 21: https://youtube.com/shorts/w2YrfAEJa5g?feature=share (This was the most ridiculous one I did and I thought this was going to be my best performing creative. Guess not LOL)
Script 22: https://youtube.com/shorts/hKMJxgGIuiA?feature=share

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Wonderful Update.Thanks for sharing.
I has several questions:
1. I saw your creative's CPC, CPM a little high, do you think it's a problem what you need to optimize? But in fact those creatives generated conversions. I used run an ecom shoe offer, they have good CPC etc, but no conversions, maybe I need care less CPC.
2.now the ad structure is 1 campaign, several ad groups, 1 video/ad group, 200 budget each group. But some creatives have bad data, when we stop those creatives? (3x payout? if payout is low, give it a chance to 50?)
3. Have you tried @ScottyG's method of collecting audience? Run Traffic campaign first to collect click and view audience. Then run video view campaign to collect 6s/50%v audience, then run conversion campaign, maybe this is useful to improve conversion.
4. Do you use business account or agency account?

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1) So this was me still testing in my initial phases of personal loan creatives. A lot has changed. Knowing what I know now, I wouldn't have continued with those results. The CPC's I would've aimed for is under $1. This was a revshare offer where the lowest payout would be $1.xx(Bad Credit) to $12-14.xx(Good Credit). The Medium Credit will hover around a payout of $3-7. So after spending probably around $4K+ on this offer with my best creatives, most of the leads I came in with no surprise is bad credit. Looking at my stats last month, out of 1088 conversions, 733 leads are bad credit, 304 leads are medium credit, 51 leads are great credit. I really wonder what @twinaxe would think of this

I've also tested changing the messaging in my opening hooks to target bad-good credit individuals, but the general hook did the best. Below is a screenshot of last month's stats. Out of all the creatives I worked on, I found 4 creatives that ultimately performed the best for me. You can see that the CPCs improved drastically.



Here are my best creatives. I'm no longer running this offer because tbh these ads get rejected really quick after hundreds of clicks. I forgot what ScottyG said once but he said TikTok re-reviews the ad again at a certain amount of clicks. Plus the affiliate manager tells me the lead quality is kinda meh so eventually even if I run large volumes(which I kinda did in July) they'll kick me off the offer eventually.

EDIT: Funny enough after I wrote this post I got an email that I was kicked off the offer because my leads weren't backing out for the advertiser

Best Performing Creative: https://youtube.com/shorts/w_Z6hpawb2Q?feature=share
2nd Best: https://youtube.com/shorts/_W_peKKGdkI?feature=share
3rd Best: https://youtube.com/shorts/J5qHpmp0yCM?feature=share
4th Best: https://youtube.com/shorts/Uf6uAVJSf-k?feature=share

The best performing creative worked in a sense because I saw what other people were doing on the spy tools and made my own. Basically the gist of someone at the bank panning to an envelope filled with cash. I saw one ad where I'm pretty sure this guy is doing crazy volume and have their own film studio and probably direct to offer. The others were made from coming up with my own ideas. Well actually scratch that. More like I took away from the presentation I was at in AW Dubai about consumer avatar and did something like that in my videos especially 2nd best & 3rd best.

2) I believe I answered this in your other thread, but really there's no limit to how much you spend on a creative and I might not be the best to chime in on this. But here's how I see it. If you have a payout of $12 I'm okay to test it x3 payout. If you have a payout of $80 I don't know if I'm okay to test to x3 payout.

A few things to take into consideration.

- For the $12 payout offer, you're okay to spend $36 dollars to see if it works because it's just $36 vs. spending $240($80x3) to see if it works or not. You see what I mean?
- For the $80 payout offer, if you spend $200 without any conversions but your CTR% is pretty good at like 1.5% and above then you might consider keeping it running. Because what if the remaining $40 yields you 2 conversions. Then that's a different story. However if you spend like $200 and your CTR is at like .50% then it's probably an indication you should've cut it even before it reached $80.

So with those points I mentioned above, there's nothing set in stone. There's different ways to look at it and there's different price pain tolerances that people can take. If you're a millionaire, would you care that much to spend $240 on testing probably not. If you're a college student living on ramen, then yea I'd care very much about the $240. It's all about your budget and how much you're willing to test. Of course, I'd like to test diligently and not waste money. But don't let the "what-if's" cause you to underspend or overspend. <--- God....after that statement I feel like a hypocrite

3) With lead gen, I don't think it's necessary to collect custom audience. It's either they sign up or they don't. With ecom, it's a different story. You can showcase the product first and collect those audiences and then retarget them with another video showing 50% today on that product.

4) In a sense a business account is an agency account.

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@stungads Many thanks for the great insights as always!

Just wondering: Did you ever get a chance to test out offers that are DESIGNED for people with bad credit?



Amy

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Hi Amy, I believe I did. The one that came out on top is LendingTree. I think it does the best because it's nationally recognized brand.

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yeah! sometimes i'm so surprised whyyyy some creepy and cringe ad performing so well.
maybe it's people nature - some of them are curios to see and to explore something strange hehe

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@stungads thanks for sharing your case! TT is a very sensitive platform and cool video creative is almost 75% of success i guess.
wish you good luck! and looking forward to hear more insights from you!

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