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Home Refinance, 4 Ads, 5 Ad groups - Discovery Campaign Setup (27)

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Going to breakdown my TikTok Setup, this is a discovery campaign. The basic setup is pretty easy, I am using RedTrack as my tracker for this because they have integration and I think it will make it easy to find out which is performing and what isnt.

Traffic Source: TikTok
Affiliate Network: A4D
Offer: 8 Refinance Offers

I'm not sure how this case study will go but ask away as I am starting today and will get creatives and such going. Again this is a discovery campaign.

Campaigin Setup: 1 campaign, 5 ad groups (2 interest targeting, 2 behavior targeting, 1 hashtag targeting)
Behavior Targeting has 1 interest and just like over 15 days.
Age: 25-55
All OS, All Connections

Videos I found off TikTok Search and made them all under 25 seconds, with my own call to action and replacing user text with my own. I have found TikTok to be creative video intensive heavy, the goal here is to find the type of video that has the highest engagement and then replicate it or find something similar. Thorugh my other testing, certain types of people on the creative does way better as well. TikTok Algo is super intensive and analysis every aspect of a video. I am mostly doing chad marketing just because this is in a discovery phase and I want to see how it does with a new vertical. Prior I have done Auto Insurance, and Auto Loans and have done well. expanding out into new verticals to test.

I will update this thread over the next couple days with results. Always looking for feedback.

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A follow-along by Ian! Looking forward to learning lots!



Amy

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Love to see it man, add me on Skype anytime if you have questions.

Word of warning, don't copy videos in any regard.

Just use the TikTok app and learn every single feature it offers for video creation, it's 100% all you need to succeed.

Godspeed killer

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even with edits? I tend to cut the videos down and cover up their context and add my own in there. They tend to kinda die-ish after like 3 days. Is that one reason or is that typical, Ive talked to other affs and they see TikTok is very creative intensive, which I have found out.

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Looking forward to your follow along , I am tiktok virgin but something I desperately want to try soon ...

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hey what is your campaign objective?

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conversion.

UDPATE: after 1k spend... no conversions on the Refi offer. I did notice something though... behavior interests still received more impressions not sure if they are better than main interests as no conversions happened. So really uncertain if its better. I do see some refi offers on spy tools so it has to be converting, just need to find that variable to profit.

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How many creatives did you test in that $1,000?

I roughly spend about $100 per video on leadgen, if it works, it'll work within the first $100.

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I roughly start with 3 videos usually.... I have pivoted to Lead Form to Offer on TT now and it is much cheaper. The problem now is open rate is very low but SMS is high... I think this is the way. I just have to figure out how to monetize the lead better and stay on top of my emails.

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Tiktok is hot for sure ... almost every other speech at Affiliate World Asia was talking about TikTok.

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Any updates Ian?



Amy

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I was not able to get refi working but moved over to car insurance and I finally got auto insurance profitable I have a tiered strategy that I think is working when scaling.. I found ads die after 3-4 days, losing impressions. But here is my basic strategy so far when finding the right ad to scale

1. I create a campaign with CBO
2. create multiple 1 interest-targeted ad groups with 1 ad
- this means I have several umbrella interests (which seems to be the best and super-wide) or I do behavioral interest which is also a great way to be semi-targeted I have found.
3. Let the CBO campaign determine which is doing better
4. After several conversions and any ad group above a CTR of 1% - turn off the rest of the ad groups.
5. Replicate the other converting ad groups with their interests and ads.
6. slowly start to let TikTok tell you which interest is doing better
7. Replicate the winning adgroup with the winning ad
8. to scale replicate the ad groups 5 times and let it spend
9. when the creative start to die, replicate again.

All this is under the same campaign. This is what has been working for me... also the fact I started to move to LEAD now rather than conversion. Collecting the data and then to the offer, I utilize this as a 'LP' to offer and so far on the initial setup, I am down just 1% but make the differences over 4 emails. LEAD to offer is something super interesting to me now as after they submit their information, they actually go to the offer and convert.

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Thanks for sharing this gold man!

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sorry I have not been too informative as TikTok has been exciting... so just ask away and I will give you my feedback on how I have been successful on TikTok

so far... though I did spend a lot of money to learn... refinance is one vertical I was not able to convert BUT all I had to do was pivot and find a new offer, figure out its algorithm but systematically micro testing and that is what lead me to figure out the strategy on scaling... so yea I spent money but that is what you have to do with new traffic source, spend to get experience.

ad life isn't free.

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Not too informative?? You must be kidding - after all that gold you dropped in your last post?

So the biggest factors to your success are:

1)Finding the right offer (not surprising there but a fantastic reminder!)

2)Going for LEAD (to offer) instead of conversion - I've heard this quite a bit from people running on Tiktok - that Tiktok's algo can optimize better for earlier / higher-up funnel events, due to there being more data. Awesome to see that verified!

3)Your unique scaling strategy which is ingenius!

Am I missing anything? Please let me know. Any advice on the creative side of things? Thanks so much Ian for sharing all of this - this is beyond selfless!



Amy


Sent from my iPhone using STM Forums

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yea I think lead form to offer does a huge benefit... and I think TikTok prioritizes that more because my CPAs are low and I actually collect data. I am usually like -5% on the initial Lead to offer, but I make the difference in a couple of hours or the next day. The best part there are 2 sets of conversions. lead and then the offer conversion, which I do not know why it isn't reported on TikTok

Lead Form counts as a conversion, but the offer conversion doesn't show up in reporting, but I think it counts towards the algo. I can't find an option in their custom column to show the after conversion.

as for the video creative, I just go to TikTok search and cut and add stickers and overlay text to make the video different. I read that TikTok knows that videos are double used, but as of right now my ad has been running with the 1 profitable creative for a while now and I haven't had an issue thus far. if the impressions start to die down or I notice my CTR go over its 4-day avg, then I will pause and just replicate again.

I did find that creatives that are more informal than the typical stop attention ads, do way better. there is a reason for this ad with a clear call to action and it seems to do well. my video is typically under 30 seconds

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Thanks Ian for the additional insight!

Wow so you're STILL using repurposed videos, and achieving good results? Impressive! Any plans to produce new original videos just in case? (Knock on wood - not wanting to jinx you...)



Amy

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Amazing results! Can I ask if you are setting up the campaign then as a 'lead' campaign in tiktok? That selection requires you create an instant form later in the creation process. What do you do for that? Thanks!

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So from what I understand you're breaking even on the front end - then making it profitable through building an email list and following up through emails?

Very interesting, haven't explored email marketing too heavily but will have to give this a try. How are you setting the emails up?

Also you say you're getting your videos from tiktok search, are you getting raw tiktoks straight from the app or using other peoples ads?

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yup.. so I use their instant page form to collect the lead use zapier to move it to my ESP
after that there is the 'thank you page' and then I continue the CTA from there to get the user to click over and fill out the offer.
Super simple like congratulations, you are 1 step closer, we need more details etc etc etc click on the button below to continue.

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yup correct. I always do lead but from the lander point of view. BUT this has been pretty interesting to say the least to test as it gives me more exposure and a longer creative history.
yes. I get my videos from not spy tools, but I use spy tools to tell me which copy style to use and I try to find the same language in the tiktok search organic videos.

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Hey @ianternet

Thanks for this amazing thread! I've started applying your strategy of using lead forms instead of conversions and initial results look positive. I haven't even begun implementing the follow-up sequence but costs and CR have definitely improved compared to conversion ads.

I have a couple of questions:

1) What CRM are you using for follow-up sequences?
2) You mentioned low open rates on emails and good ones for SMS's. Are you prioritising one over the other?
3) Do you follow up with all leads? Even the ones that converted? Or do you have a way to filter out those who converted?

Thanks in advance!

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1 - I use several ESP from GetResponse to SendinBlue to SendLane - the last 2 have SMS integration.
2 - I send an email first then set a rule if unopened send an SMS, some people send an email and then just send an SMS an hour later. This is just sequential strategy per person.
3 - Yes all leads, except inactive. It is important to make sure to tag and remove inactive users.. they just ruin your ESP and rating. For converted ones, I tag them and then send them other offers.

I just posted this on my blog, pretty full on strategy on affiliate leadgen. https://www.ianfernando.com/maxweb-c...ate-campaigns/

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Amazing - thank you man.

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Thanks again - I just watched your interview. Incredibly useful information there.

Only question I have in regards to TikTok lead forms specifically is how do you tag a converted lead?

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I found TT lead forms are 17% active... not the best of quality, but does very well with the algo I found. There is a long strategy I use to track leads per via a tracking system, I use Voluum for that specifically but can work with any tracker. I do not know any email platform that does postback to their ESP besides (blank)... damn I lost my train of thought.

So I just do a weekly upload to the ESP but I let the tracker do the statistics for me on LTV per lead. which is the overall importance.

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"Chad marketing" haha love it, dude. Good to see the old guard still at it. Hope you're doing well man

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