Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

Content Network WTF Moment (15)

02-07-2012 12:50 AM #1 ianz63 (Member)
Content Network WTF Moment

Is this normal for adwords content network?

Yesterday (first day of campaign):
204 clicks, 0.23% CTR, Avg CPC $0.67

Today:
15 clicks, 0.03% CTR, Avg CPC $2.54

WHAT THE F!)*#&?

02-07-2012 02:19 AM #2 polarbacon (Moderator)

the .23 is a bad ctr ....its gonna fuck with your QS.....and raise you bid prices....and thats prob what happened...or the added in more placements which didnt help either

02-07-2012 03:05 AM #3 vidivo (Member)

probably account audit... shit sucks! you about to get slapped homie

02-07-2012 03:58 AM #4 ianz63 (Member)

Quote Originally Posted by polarbacon View Post
the .23 is a bad ctr ....its gonna fuck with your QS.....and raise you bid prices....and thats prob what happened...or the added in more placements which didnt help either
Ahhh .23 on content network is bad? I didn't get more impressions the next day, so maybe they didn't add in more placements... Sounds like my QS just was determined to be shit.

Thanks Polar

02-07-2012 10:16 PM #5 phoenix (Member)

@polar

what is a good range for CTR for Google CDN ?

TIA

02-07-2012 11:20 PM #6 boismoney (Member)

0.23 isnt too bad with gcn...you could check your report for placement with high ctr and add to managed placement and then manage bid...that could work

02-08-2012 07:13 AM #7 ianz63 (Member)

Quote Originally Posted by boismoney View Post
0.23 isnt too bad with gcn...you could check your report for placement with high ctr and add to managed placement and then manage bid...that could work
Oh how I wish Google would show me some of the placements my ads are on... It's always "other"

02-08-2012 07:23 AM #8 ari_ (Member)

give it a day or two to show up.. Also .23 off the bat on content network is not bad at all

02-08-2012 08:28 AM #9 boismoney (Member)

Yep give it about two days to show up...and make sure you are looking for stats from last two days

02-08-2012 12:22 PM #10 ianz63 (Member)

Thanks guys

02-08-2012 02:10 PM #11 polarbacon (Moderator)

Quote Originally Posted by phoenix View Post
@polar

what is a good range for CTR for Google CDN ?

TIA
ads need to be above .5 imo...I know some here may think otherwise....but I find that anything below that most cases isn't gonna work well....

thing is with content network if your doing your ad groups right you should have no problem getting 1%+ or even 2%+..... esp with display ads....txt ads are a bit dif...and def have a lower ctr...but still Google likes CTR.....

02-08-2012 02:14 PM #12 polarbacon (Moderator)

Quote Originally Posted by ianz63 View Post
Oh how I wish Google would show me some of the placements my ads are on... It's always "other"
dynamic insert {placement} on your tracking link....goog will tell you where things are showing up.....

as others have said you can get placement reports....but if you are doing auto placements it does take a few days for things to show.....

02-12-2012 04:55 AM #13 theguvna ()

{creative}_{placement}_{keyword} when doing image ads.

About the ctr thing, ive had .25% ctr ad groups getting 6000+ clicks a day at 20 cents in the US. It can vary on whats effective and works. Polar is right in that you can get 1%+ ctr setup correctly. Consider scraping placements of your most relevant keywords from goog search results. You can get near search quality traffic for much cheaper.

02-12-2012 04:59 AM #14 theguvna ()

In relation to that... You coders out there, a great scraper would be something lightweight that scrapes google search results for your keywords, then gives you only those results with GDN placements.

The tool i use is heavy and slow, bloated.... Tjin could probably make this in his sleep.

02-21-2012 11:52 AM #15 leber026 (Member)

Quote Originally Posted by theguvna View Post
In relation to that... You coders out there, a great scraper would be something lightweight that scrapes google search results for your keywords, then gives you only those results with GDN placements.

The tool i use is heavy and slow, bloated.... Tjin could probably make this in his sleep.
Already done. Go to affexpert tools, it is called "adsense finder"

Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)