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TIKTOK on Fire? (8)

11-14-2021 01:21 PM #1 arnon12 (Member)
TIKTOK on Fire?

Hey guys,

so after couple of years that i am runing bizop offers thru SMS and Email with very high success and volume, i decide to start promote on TIKTOK as well.

yesterday i did my first camp and i choose the "TRAFFIC" option which gave me clicks but no sales.

Today ill start "Conversion" option so lets see how it will work.

If anyone can help me or give me some more tips that can grow up my daily sales i will appriciate it.

Thanks for everyone.

11-15-2021 01:49 PM #2 wisdompower (Veteran Member)

Some basic principles of advertising hold true for EVERY platform - new or old. Always think of the three phases - awareness, consideration, conversion and think which stage your target audience is in. You can make it fool proof by allocating your advertising dollars judicious to each phase. Most small time advertisers skip the first phase, which often makes sense. TikTok is great for organic traffic... how about using your conversion campaign to those who has already interacted with your account or visited your website?

11-15-2021 02:29 PM #3 arnon12 (Member)

Quote Originally Posted by wisdompower View Post
Some basic principles of advertising hold true for EVERY platform - new or old. Always think of the three phases - awareness, consideration, conversion and think which stage your target audience is in. You can make it fool proof by allocating your advertising dollars judicious to each phase. Most small time advertisers skip the first phase, which often makes sense. TikTok is great for organic traffic... how about using your conversion campaign to those who has already interacted with your account or visited your website?
The people who purchased the product came from other advertising sources (not Tiktok).
Will it work?

11-16-2021 10:22 AM #4 wisdompower (Veteran Member)

Quote Originally Posted by arnon12 View Post
The people who purchased the product came from other advertising sources (not Tiktok).
Will it work?
Would someone care how they reached your store (by car or bicycle) as long as they remember they purchased from you and had a good (or a pretty bad) experience?! But remember that people are in different moods/stages/purpose while on different platforms. Someone on youtube will be be more eager to join a webinar because they were there for research and ready for an hour long "lecture." But the same person if asked to sign up for a webinar on Instagram may not just bother because he is there to communicate with friends and has a short attention span. Having said that if they have purchased from you before they have passed the awareness phase of the three phases we discussed earlier (awareness, consideration, conversion). So, they are either warm or piping hot traffic when are connecting with them again.

11-16-2021 11:23 AM #5 arnon12 (Member)

Quote Originally Posted by wisdompower View Post
Would someone care how they reached your store (by car or bicycle) as long as they remember they purchased from you and had a good (or a pretty bad) experience?! But remember that people are in different moods/stages/purpose while on different platforms. Someone on youtube will be be more eager to join a webinar because they were there for research and ready for an hour long "lecture." But the same person if asked to sign up for a webinar on Instagram may not just bother because he is there to communicate with friends and has a short attention span. Having said that if they have purchased from you before they have passed the awareness phase of the three phases we discussed earlier (awareness, consideration, conversion). So, they are either warm or piping hot traffic when are connecting with them again.
So you reccomend to do a lookalike on tiktok?

11-17-2021 01:53 AM #6 ScottyG (Senior Member)

Quote Originally Posted by arnon12 View Post
So you reccomend to do a lookalike on tiktok?
TikTok is 90%~ creative.

If you got a good video, TT will find people to convert for you even if you run 25+ male/female all of USA completely wide.

If you're starting out, focus entirely on your creatives to start with.
It'll drive the fastest results instead of playing with targeting and whatnot

11-17-2021 08:16 AM #7 wisdompower (Veteran Member)

Quote Originally Posted by arnon12 View Post
So you reccomend to do a lookalike on tiktok?
Follow @ScottyG. He's the "go-to" person for TikTok. Just want to add that your previous customers need to be on TikTok too to create the LLA. In case of Facebook those who used their email to buy your product in most cases used that email to create their Facebook account too. So, in case of Facebook it's a no brainer. However, the audience in TikTok MAY NOT be as high a Facebook. But again it depends. And it looks like (pun intended) TikTok will surpass Facebook very soon.

11-17-2021 09:59 AM #8 arnon12 (Member)

Quote Originally Posted by wisdompower View Post
Follow @ScottyG. He's the "go-to" person for TikTok. Just want to add that your previous customers need to be on TikTok too to create the LLA. In case of Facebook those who used their email to buy your product in most cases used that email to create their Facebook account too. So, in case of Facebook it's a no brainer. However, the audience in TikTok MAY NOT be as high a Facebook. But again it depends. And it looks like (pun intended) TikTok will surpass Facebook very soon.
Thanks Man!

- - - Updated - - -

Quote Originally Posted by ScottyG View Post
TikTok is 90%~ creative.

If you got a good video, TT will find people to convert for you even if you run 25+ male/female all of USA completely wide.

If you're starting out, focus entirely on your creatives to start with.
It'll drive the fastest results instead of playing with targeting and whatnot
Thanks man i appriciate it

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