First proper PPV campaign, GOAL $200 a day (19)
Hey guys, welcome to my First proper campaign.
So for past couple of weeks, I have just been reading reading and then reading some more to take it all in from this board and other boards and I came to one conclusion
Although the info is straight forward, step on too many stones and the little details just over load you. SOO after a few days of frustration, was finally able to set sights on one campaign and get it launched and would love for you guys to follow along and provide insight.
SO, without further delays:
Offer:
- Planning family.com
- payout : 2.25
- full form registration
- networks : 1
I know this offer has been tried by a few people and either they have failed or succeeded and are keeping their mouth shut, I personally promoted this offer last year through craigslist with the adv's permission and netted over 27K on this offer from this network alone. Alas the adv can no longer accept the traffic but I know the metrics on this offer, and I know the networks that converts best, which I why I picked this offer to start.
Traffic Sources
- Lead Impact
- Traffic Vance
I have set a budget $20 / day on each for testing ctr's and cr's
TRAFFIC IS CURRENTLY RUNNING ON BOTH, got my campaign in just in time for lead impact to approve it. So will be able to provide stats tomorrow
Targets
Don't want to give out exact targets but it's a mix and match of
- Coupon sites
- assistance for new parents ( wic )
- single moms ( competitive )
- new baby sites ( toys etc )
LANDING PAGES
So I made one lander and am testing variables like images, audios. This is where I need the experts and communities help
These are my landers and each has a small difference, can you spot em? or even better place your bets on which will do better??
I have followed most of the rules, but can't help but think something is missing in the lander, also I do plan on testing other format landers to improve ctr but am getting to it.
http://dalypromo.info/pf/index.php?i=0&b=2&a=0
http://dalypromo.info/pf/index.php?i=0&b=2&a=1
http://dalypromo.info/pf/index.php?i=0&b=2&a=2
http://dalypromo.info/pf/index.php?i=1&b=2&a=0
http://dalypromo.info/pf/index.php?i=1&b=2&a=1
http://dalypromo.info/pf/index.php?i=2&b=2&a=2
So don't hold back, rip it to shreds and tell me what you think I can Improve
As I said Earlier, traffic is already running so will have an update tomorrow to see what is what.
Sit back relax and enjoy the ride, hopefully won't be a bumpy one.
MADMAN
Wow!! will definitely be watching this one
TRAFFIC VANCE
Total Spent: $20.24
Impressions: 1,557
Clicks: 22
CTR: 1.41%
Conversions: 4
Revenue: $9
ROI: - 55%
LEAD IMPACT
Total Spent: $18.64
Impressions: 981
Clicks: 13
CTR: 1.32%
Conversions: 2
Revenue: 4.50
ROI: - 76%
TRAFFIC VANCE KEYWORD STATS
http://i.imgur.com/MoJj2.png
LEAD IMPACT KEYWORD STATS
http://i.imgur.com/EM6rU.png
TRAFFIC VANCE LANDING PAGE STATS
http://i.imgur.com/Phngu.png
LEAD IMPACT LANDING PAGE STATS
http://i.imgur.com/R3Y9W.png
Just for reference these are the landers and the audio and images are rotated
1) http://dalypromo.info/pf/index.php?i=0&b=2&a=0
2) http://dalypromo.info/pf/index.php?i=0&b=2&a=1
3) http://dalypromo.info/pf/index.php?i=0&b=2&a=2
4) http://dalypromo.info/pf/index.php?i=1&b=2&a=0
5) http://dalypromo.info/pf/index.php?i=1&b=2&a=1
9) http://dalypromo.info/pf/index.php?i=2&b=2&a=2
CONCLUSIONS
- It's clear I need to improve CTR to improve cpc
- 2 Landers clearly bombed with 0 conv and some got multiple, planning to trim landers from 6 to 4 or even 3
- Got some feedback on landers from some members being too blue, dull and needing some pop with some contrasts
- Also was told to simplify call to action
- Not really lot of keyword data to trim a lot there
- Conversion info show both LI and TV got conversions on pretty much same keywords so kinda pointless at this point to test same kw on both so will be sticking to TV until I can improve CTR and narrow down some targets. PLUS TV cheaper at this point
- Start on alternate lander
Over all pretty satisfied for a first day. Will post today's stats tomorrow
MADMAN
I was running this campaign and i was hardly breaking even but i think you can build better landers than mine in terms of getting visitor attention and i think you can make this work.
good luck bro.
Originally Posted by virgin
IMO your headline & CTA suck. They blend in too much. Probably the first thing I would split test. Short bold red headlines usually work well for me. For CTA make either an attention grabbing button or bold blue underlined text.
Years Worth of Baby Supplies, FREE?
CLICK HERE!
Something like that is what I would test.
Originally Posted by jleone
But here's what the current lander looks like http://dalypromo.info/pf/index4.php?i=0&b=2&a=2
i was seeing a CTR around 3 - 6 % and i was running it on Trafficvance.
also i would suggest audio related to babies here you are couple i was using.
http://www.soundjay.com/baby-crying-sound-effect.html
http://www.make4fun.com/audios/Baby-...-Baby-Laughing
let me know if you need anything else
i would suggest also break down the campaign to niches. for example target moms daily deals sites with a landing pages about saving money on baby products and mom products, Target baby toys sites with a landing pages about saving on baby toys ... etc.
This way you have lots of options and looks legit more than just offering FREE DIAPERS, also look from the advertiser perspective. if you want to run it for long time offer coupons and discounts as the advertiser want people to buy products at the end ( that's how he pays for leads right ! )
good luck
Thanks for the audios and info on splitting it up virgin, will have to try it
- Before I start posting results, wanted to give some findings
- Firstly based on David's suggestion of adding some contrast to landers, I hit it with an ugly stick and the result was http://dalypromo.info/pf/index4.php?i=0&b=2&a=2
- Was able to improve ctr a little bit one variation came up to 4% but since I was rotating not enough clicks to take it to the bank, here are landing page stats after change http://i.imgur.com/jfFSN.png
- The generic "click here" seemed to have help to improve ctr but not conversions
- There are 3-4 targets that have decent daily traffic ( 5K+ impressions ) some of which are bringing clicks and conversions
- Going to setup 2 new landers a groupon style and one facebook style one and rotate with one variation of current lander
- Separating the high vol targets from main lander and creating a custom lander with their own color scheme and custom audio to improve ctr from them alone
- Find more targets ( currently at 200), about 50 generating impressions
Results for yesterday
Traffic was rather low yesterday
TRAFFIC VANCE
Total Spent: $10.38
Impressions: 865
Clicks: 16
CTR: 1.85%
Conversions: 2
Revenue: $4.50
ROI: - 57%
See you guys tomorrow
"Visitors" and "Diapers". My ancestry is .1% grammar nazi, and when I see misspelled words on a website I think it's low-quality or a scam.
Originally Posted by skylarkin
Good luck!
Hey guys
So I didn't run any traffic today, the plan as I had outlined was to create more landers and rotate them to get some real data, I did let it run yesterday for another $10 just cause I was curious and reduced it to just one variation of the lander, so I am going to give you some highlights on yesterday and what data I have so far.
TRAFFIC VANCE
Total Spent: $10
Impressions: 803
Clicks: 13
CTR: 1.61%
Conversions: 1
Revenue: $2.25
ROI: - 76%
- Firstly I am not concerned too much with drop in conv yesterday, for the 6 months I ran this campaign in 2011, end of month always sucked, EACH AND EVERY MONTH, that's my one edge here is that I know the offer.
- CLEARLY need more landers which are almost done, 6 to be precise and I will show them tomorrow including a revamped version of current
- MAIN GOAL with the lander is to improve ctr to cheapen clicks
- Running a $50 test tomorrow on high volume targets only with 6 landers
Would anyone be interested in a poll to see which lander would do best ? I'll post scr shots of each one and place your virtual bets
MADMAN
I am slow and suck at making landers and adding all the javascript and blah blah, so took some time, am loading these now into Traffic Vance, pick which one you think will have highest ctr, also made some changes to old one.
All Landers have same text, and same audio
1) Lander 1 ( old one with some bigger letters ) so far at about 2-3% ctr before changes made
2) Lander 2 ( Facebook Style )
3) Lander 3 ( groupon style )
4) Lander 4 ( LOL I ad to try this )
5) Lander 5 ( offer type lander, was last one I made, not crazy about it )
I would say 1 - 3 are the best so far.
btw are you split testing the offer ? first time i did with this campaign the offer with 1.75 won against the same offer with 2.10 !
I'd recommend having separate images of items in the third lander, example have a pic of huggies , next to a picture of diapers, next to a picture of clothes etc...
The picture you currently have, leaves the viewer confused unless they bother to look at the picture more carefully (which they probably won't - due to the short attention span on ppv)
wow very nice. how did the new landers do?
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