How I'm Getting Offers Up During the 2020 Facebook Account Purge (3)

Hey guys,

As most of us know by now, Facebook is undergoing an account purge of previously unforeseen numbers during this time. Whether or not it's solely the election, or a combination of the election and standard Q4 policy strictness, I'm not sure.

I have had multiple business manager with over X,XXX,XXX spend on them spread out over years that have gotten banned for no reason. I have no doubt that we will eventually get these back... but for the time being, they're sitting in advertising restricted until Facebook gets around to resolving this issue. As a result, we've gone from easily spending 10's of thousands a day to nearly zero on all of our strong accounts used for WH.

The only solution we've been come up with so far is mass launching accounts from our FB accounts farm. We've been putting up ~50+ per week just to get spend on our current products, as well as test future products coming down the pipeline. Luckily we have an account storage of thousands of accounts from our farm to do this.

What are you guys doing to get spend up on Facebook during this time? Is it possible that we just need to stop running Facebook until after the election/Christmas?

I think most use the elections as a reason out of lazyiness. If you don't run in US and you run decent products there is nothing different per se from previous years. It's probably your funnel or something else related to your setup. Quarterly ban waves are a thing for sure and happen already for a while. Maybe one year it's more focussed on a certain niche/vertical because it's trending/hot and/or gets lot of bad feedback.

The ones proceeding will pick the fruits, the ones stopping will only delay and get further behind imho.

More mediabuyers + less creative angles + more spying and ripping + a lot of saturation/blindness.

Make FB your friend, not your enemy ;-)

Yeah, I totally agree. If you can get Facebook to work for you right now, you'll reap the benefits later. While that has not been my case, I've luckily been able to fall back on Google Display, Taboola, and Outbrain to stay afloat right now.

Originally Posted by stickupkid

I think most use the elections as a reason out of lazyiness. If you don't run in US and you run decent products there is nothing different per se from previous years. It's probably your funnel or something else related to your setup. Quarterly ban waves are a thing for sure and happen already for a while. Maybe one year it's more focussed on a certain niche/vertical because it's trending/hot and/or gets lot of bad feedback.

The ones proceeding will pick the fruits, the ones stopping will only delay and get further behind imho.

More mediabuyers + less creative angles + more spying and ripping + a lot of saturation/blindness.

Make FB your friend, not your enemy ;-)