Push Traffic 101 - Offers and Landing Pages (24)
Today I want to tell a bit about offers and landing pages on push traffic.
Usually I wanted to make separate threads for it but when I had the part for landing pages ready I realized that it was bloated by lots of rather unimportant stuff.
Then I rewrote it to make it shorter and more interesting but that resulted in a pretty short post.
In the end I realized that (in my opinion) there isn´t that much interesting to tell about landing pages so I decided to just put it in a thread together with the offers.
That way I can tell a bit about both topics and also show how these are connected.
When you feel that there is something missing and a separate thread for landing pages is better just let me know and I will go back in brainstorm mode.
Enough yada yada yada, let´s go 
As you can imagine I can only tell about offers that I run or tested myself but there I can say – Basically everything that I tested on push traffic worked more or less.
Of course not everything was an instant winner but most stuff showed at least some potential.
This is great because it shows how versatile push traffic is.
The main reason probably is that the ads are not directly connected to a website or an app.
When a user agrees to receive push notifications from a streaming website, a health related website and a video game website and then receives push notifications about winning an iPhone 11 or dating hot girls he probably wouldn´t know which website sent these ad.
Truth to be told, probably most of the users agreed to receive push notifications on one of these „Click allow to continue“ landing pages.
But the point is, the ads are being sent basically completely independent from the website that collects the subscribers.
Because of this push traffic is not really bound to a specific vertical and you can get many different stuff working there.
Nonetheless not everything is running equally good or bad on push traffic but often a problem is not to find something that converts.
Often the problem is to scale something that works.
For now let´s focus on the offer and landing pages, in one of the next parts we will talk about scaling the s#*t out of your successful tests 
This post shall not be a complete walkthrough for all the different verticals.
It´s rather an overview about the different offer verticals with few tips how to run them (or not)
Sweepstakes
Of course we start with probably the most famous vertical – sweepstakes.
I personally tested sweeps with several different flows like SOI/DOI, Pin submits, IVR, CC submits.
They all worked but I mostly run SOI and Pin submits.
Reason is that SOI has a nice and easy flow and Pin submits just have good payouts for lower tier geos with lots of volume and low bids.
Nonetheless CC submits work very good on push traffic, it´s just not my cup of tea 
I had some success with CC submits in rather exotic geos like SA, PH, MY, BG.
When I tested in the usual suspects for CC submits like FR or IT I also got some conversions but never got enough in it to really run it.
Little tip: When you run geos like IT or FR make sure to double and triple check your settings.
Once I made the mistake to run mobile campaigns in IT for a CC submit on Megapush and I forgot to set a daily limit.
Result was that I lost about $900 or so that day.
Lesson learnt
About IVR offers I will write a bit later in a separate thread because there I have to test myself a bit more.
But I can say that these are a very good option to run campaigns in countries where not many good offers are available.
Anyway, you see that sweepstakes are a very good vertical for push traffic and in the end all these different conversion flows can work very good.
And all these different flows have one thing in common: You can use bascially the same landers for all of them.
These would be quiz landers/questionnaires, spinwheels and giftboxes.
The only difference for me is that I change the text on the exit pop a bit depending on the vertical.
For example this one would be for SOI/DOI
This one would be for Pin submits (and no, it´s no typo. It´s really win code 
)
This one for CC submits
You see, it´s basically all the same just with a little change in the text to prepare the user for what to expect in the next step.
When you want to run CC submits I would start with SOI offers anyway to test funnels and collect data.
That way it´s often much cheaper compared to starting with CC submits right away because you can use most of the data from the SOI offers for CC submits as well.
As creatives simple stuff like „Congratulations – Click here to win XYZ“ works and when the trafficsource allows general text like „(1) New Message – Click Here!“ you can test it as well.
The general creatives often result in higher CTR and thus more volume.
Dating
Dating is also one of the evergreen verticals and it also works very good on push traffic.
The problem however is that even when it converts good for the affiliates it often doesn´t convert that good for the advertisers so you often have to deal with quality issues.
You can prevent it when you filter and clean your traffic a bit before you send it to the offer.
To do so you can clean it from untargeted geos, languages, bad ISPs and such stuff.
As landing pages the the good old „3 rules“ lander in different variations work pretty good
A good way to increase the quality is to put some text on the lander to separate the younger users from the older ones.
Then send the young users to a smartlink or so and the older ones (30+) to the actual offer.
That can help to prevent quality issues.
For creatives I just used stuff like „Looking for a date? – Click here“ or „17 girls online – Get a date TODAY“
Desktop Cleaners
As you can read in my thread HERE I also run desktop cleaners and it works pretty good.
Here it´s all about the offer - again.
You probably have seen sme of these offers already and mostly they look very similar but they still can convert very different.
Here the problem is that these offers work best when you promote them aggressive so you have to make sure to don´t run into trouble with your trafficsource as well as CPA network.
In the end there are only 4 different landing page styles for such offers so testing isn´t that difficult there
For me personally there was one landing page style that worked best across most geos and I ran it with different levels of aggressivity depending on the traffic source I used.
I won´t post the exact landers here because some are really aggressive but you can find them easily on Adplexity
An advantage of desktop cleaners is that some of them are available for many different geos so they are very good to scale then.
Rather non aggressive creatives like „PC too slow? - Click here for a scan“ can already work but more aggressive ones like „Thread detected – Scan your PC now!“ usually work better.
I mostly ran these offers as CPI.
Often they are also available as CPS with very good payouts but it´s only worth it when it´s converting good enough.
Nutra
I also ran Nutra but no trials or straight sales.
Instead I decided to go for COD offers because they are available in geos with high volume and low bids like CIS countries and Asian countries.
Here it´s always good to test landing pages vs dorect linking.
I had few situations where direct linking to the offer page worked better than using a pre-lander.
When I used pre-landers I ran advertorials/fake blogs.
As creatives I just got me some creatives like these ones from native traffic and used them
As so often here it also comes down to the offer you run but it´s also important to work with a good network with good call centers.
Most COD conversions happen pretty fast, when you have too many on hold then most of them won´t convert later.
Desktop Antivirus
Desktop Antivirus is another vertical where the right offer is very important but when running right it can be very profitable..
From mobile Antivirus (mobile content) I am used to the rule „The more aggressive the better ot works“.
Surprisingly enough for desktop Antivirus you don´t even have to run it that aggressive when the offer is good.
These offers I only run as CPS, the payouts can be very good there and with the right offer it´s definitely worth it.
In the beginning I used creatives like this one
And landing pages like this one
A downside of the offers is that the big and reliable brands are pretty strict about the creatives and landing pages we can use.
Rather unknown brands are more relaxed there but then the offers mostly don´t convert that good.
I decided to stick with the big brands because there the offers basically sell all by themselves.
When the rules became stricter I just tested lots of different new creatives and landers to see what works and what not.
In the end I just used „No Bullshit and straight to the point“ sales funnels without any tricks or so.
These are some creatives
And here is a landing page
The clean creatives and the landing page are just examples to demonstrate how non aggressive you can run this vertical when the offer is good enough
Crypto
Crypto offers can also work on push traffic and can be a compelling because of their very high payouts.
The disadvantage of such high payouts is that you also need a high budget for it.
Some time ago I had a lucky shot with it as you can read HERE.
Nowadays I still run Crypto offers from time to time with my own strategy.
For these offers there is a FTD (First Time Deposit) of mostly $250 needed to receive the high payout so you need to convince the users to pay that money first before you see commission.
A huge part of the leads is from Adwords or FB traffic as this traffic works much better for it than push traffic.
So my strategy is to try to find good opportunities to run these offers on push.
This can be rather exotic and not saturated geos or offers that are killing it for specific targetings.
I just spend some money on my campaigns, check for potential and only run it when it looks promising.
That way I don´t risk to lose too much money on that stuff and with such high payouts even going for lottery conversions can be worth it alot.
For creatives I just use simple text like
Earn $ 1726 in 7 Hours!
Start earning money TODAY ➡️
Earn $ 1726 in 7 Hours!
Pay $ 250 today, earn $ 12,364 in 7 days➡️
Then I splittest with message icon vs Bitcoin icon and without big image vs big image with cash.
For landing pages I use advertorials.
There it´s important to edit them to match the target country.
This can make a huge difference in performance, especially when you use newspapers or celebrities or so.
Streaming
When the Corona lockdowns started I also tested streaming because I know that others were killing it with such offers.
Unluckily the only thing it was killing for me was my budget
Although I still made several hundred $$$ revenue my tests resulted in about $-650 or so.
Nonetheless when you have the right strategy and a bit more luck than I had these streaming offers can be very good.
When the trafficsource allows it you can try to use creatives with real blockbusters.
Otherwise just test rather general creatives with text like
Stay At Home? 🍿
Click HERE for FREE HD Movies ➡️
You have won an Account 🎉
Your activation code is ➡️
Some of these offers can even work with direct linking but a lander is mostly the better choice.
For landers very basic ones like „Hey, you won a coupon for HD Streaming. Click Here“ work good.
As so often it´s the offer that can make or break the campaign.
Most of these streaming offers look very similar yet some of them convert like crazy where others that look almost the same suck completely.
It´s also better to look out for offers that say $0 and free account instead of $1 and free account.
Casino
For Casino offers you have mostly 2 choices: Running them on CPL or CPA.
The advantage of CPL is that they mostly have attractive payouts for a SOI so that you can make very good money there pretty fast.
The problem is that the quality often isn´t good enough for the advertisers so that you get booted from the offers.
When you have no problem with jumping from offer to offer with the chance of getting issues with the networks for sending low quality it can be a business model to consider.
As landing pages by far the most used one is the slot machine or a spinwheel.
They both can convert very good but mostly only for the affiliate and not for the advertiser.
When you want to run more stable and longterm campaigns it´s better to think about the CPA option.
There the payouts are much higher but it´s also much harder to run because the users have to deposit money in their accounts to be eligable for the CPA payouts.
You could run the offers as CPL first to collect stats and to discover good placements and creatives and use these stats then to test offers on CPA.
In the beginning when I talked about sweepstakes I recommended basically the same that it can help to run SOI first to collect stats that you can then later use for CC submits.
The difference is that for sweepstakes you can use the same landing pages for different conversion flows.
For casino offers it´s better to use advertorial landing pages when you want to promote the offers on CPA because there you can tell the user a story already and warm them up a bit.
You can also prepare them already that they have to deposit some money to get the most benefit from the casino.
There are some casino brands that are very reliable and that are converting very good.
When you can get such campaigns running with good quality the casino offers can run for very long time with solid performance.
Browser Games
Long story short, browser games can work pretty good on push traffic…
Surprise, surprise…
When you have a good offer
For this vertical I only test direct linking because often the games itself already have pretty good looking landing pages or sign up pages and this is important because it´s a vertical that is more focused on good visuals than others.
As creatives I just use simple text like
BROWSER GAME NAME
Play now for FREE
The new BROWSER GAME NAME
Play now for FREE
Game of the year 2020
Click here to play for free
And from my experience this is one of the very few verticals where it´s always better to use an icon and a big image.
As icon just splittest a message icon with the game logo when it´s a popular game.
For big images you can test the game logo as well or just grab some good ingame images from google.
Important is to don´t use overly confusing images with too many elements or so.
It´s much better to use images with less elements and good contrasts so that the users can see right away what it is about.
Mobile Content
Although the golden age of mobile content is over there are still many of these offers out there.
Probably the biggest change is that the flows got more complicated like it went from real 1 click to 2 clicks or to 1 click with captcha or to Pin submit or something like that.
The reason is that in many countries that were very good for mobile content the restrictions got tightened alot so that the times of these easy flows are mostly over now.
Nonetheless there are still many and also good mobile content offers out there.
When I test them I try to find offers with easy flows and then just fire up some traffic.
These offers I mostly treat as hit or miss, either they work right away or I move on.
Depending on the offers I use creative texts like these ones
New games for your phone available
Click HERE to play
New music for your phone
Click HERE to download
Hot girls for your phone
Watch NOW
You see, it´s not complicated at all
Landing pages also don´t need much text, just a good image and maybe a short text to tell what the offer is about and then a big and good visable CTA button.
Such landing page you can also easily use for other offers like games.
Just change the image for a game image, change the text and the CTA and there we go
For general game offers use general images, for specific games use images of these games.
Another landing page style that can work pretty good is the tube style lander
You can also use it for games when you just change the images to game images and the „Views“ to „Downloads“ for example.
Important is: Not much text, good CTA and working towards a high CTR.
I also test direct linking to such offers because sometimes it can work pretty good.
Extra Tip:
From time to time there are very good converting general download offers out there like this one
For such offers I then just fire up some quick and dirty direct linking tests with creative text like
New content available
Download now
New content for your phone
Activate now
As icon I use a message icon or an icon with warning sign to make it look a it more urgent.
It´s a hit or miss but some of these offers are very good and can make some easy money that way
Well, that´s all for now.
I hope I could help you a bit to know what works on push traffic and what not.
As I said in the beginning these are only the things that I tested myself and it´s all based on my own experience so there are probably enough other things that work on push.
I also keep testing new things myself and will add it to this post when I have something new to tell
Awesome post, thanks!
What does IVR offers mean? Never heard of it.
Thank you very much, glad when you like it.
IVR (Interactive Voice Response) are offers where the user has to call a number with an interactive survey or a quiz or so to convert.
These offers can have different payouts.
One option is to get paid a fixed payout when the user calls the number for a minimum call duration.
Another option is to run these offers on Rev share where you get paid by the duration of the call - the longer the call the higher the payout.
I am testing the Rev share option and will post about it more when I ran enough tests
Great post as always That's the beauty of push that we can promote so many different things. I wasn't sure about differences between some verticals (like antivirus vs cleaners). Now it's all clear.
I have a question about offers. Not really sure if that's not too broad question.
You've mentioned one day that you select offers to test in specific way. If I remember correctly you said that payout is one of the criteria and maybe you will write more about that in the future.
Is that the thing you could elaborate more here? I guess it's perfect place as the topic is offers and landers 
For example you check bid, average CR, payout and if math is correct then you know if something is worth of test or not? Etc
I will write a bit about it now but I will open a separate thread for it because it´s not only specific to push traffic but for other campaigns I run as well.
Holy. Fucking. Shit.
I'm hovering between 'This post should be either permanently stickied somewhere for all to see!' and 'This post should be buried so no one else finds it!'
Sorry for the late reaction, the mobile app memory-holes everything once you've read it and I have a hard time finding things again.
twinaxe just basically have away at least 6 solid offers (that you can find with a simple search on any network) and working landers that he uses personally for you to steal and run on push right now.
Seriously, twinaxe, stop it. You're giving away too much!
Yeah, yeah, 'you need to know how to run the offers, traffic sources, blah blah blah...'
Next thing you know twinaxe will be sharing his fucking placements with us.
We are way too spoiled.
Originally Posted by caravaggio
Is that the thing you could elaborate more here? I guess it's perfect place as the topic is offers and landers
For example you check bid, average CR, payout and if math is correct then you know if something is worth of test or not? Etc
Originally Posted by twinaxe
Really? Oddly enough I still struggle finding green campaigns Even if it was 10$/day campaign
Originally Posted by twinaxe
Originally Posted by jiggedyjay
In future I will focus on sharing general and low level stuff
Yes, this was one campaign where the quoted text applied.
But this was a rather specific opportunity, in the end there are also more general rules that can be used for many/most campaigns.
On pops you can also run many different things but push is still much more versatile and much easier to get early conversions.
But of course I also don´t get everything running successful on scale, it´s no traffic with success guarantee
@twinaxe
Is there some juice left for 'Norton Antivirus' on Desktop Push for USA / UK / AUS / CA / NZ & for BR / AR ?
What should be the expected CPA?
About dating on Push, is it still profitable for USA / CA / UK / AUS?
Got some super good mainstream & adult offers.
But based on my AM it´s doing still doing good in several Geos.
BR/AR on the lower end, CA has highest payout.
But dating is an evergreen vertical so I am 100% confident that it´s doing good.
nice post, thanks very much indeed, Looking forward to the next tutorial of scale campaigns.
Originally Posted by fuyuzhelianmeng
Hi @twinaxe, it's been a while. Thanks very much for this push tutorial. I'm going quickly through Amy's 40 days tutorial on POP which I completed a long while ago, and continuing with push.
Will start a follow-along in a day or two. Right now I'm a bit unsure about testing, since there's an added dimension of the Push's creatives.
Back with POP it was just testing to find right combo of lander + offer.
Now it's creatives + lander + offer, so I'm still unsure how to properly sequence the test to find the working combo.
Will go through some other follow-alongs in the the PUSH forum while waiting for your tutorial on testing.
If you have a recommended post that I could read and see the full picture of testing in PUSH, I'd greatly appreciate it.
Cheers,
Originally Posted by mrhaste
Hi, I have recenlty joined the forum and have been reading this and taking action. I have a quick question, what would you reccomend, for me to create individual caapigns for each sweep ie. iphone, air pods, tv sweep,voucher sweep all in seprate campaings with their own creatives. Or would you say create a general camaping but a specif geo ie NZ with a general crative and lander and set up diffrent offers in my tracker ie 29% of traffic gets sent to a iphone offer and 20% goes to laptop etc. and then scale with thebest offer. I hope that makes sense as i was just thinking i could do a genral time and that would allow me to focus my time on one but if we say that indudualy is better theni will do that
@wifishmoney
You can use very general creatives like "Hey, you won a prize. Click here to get it" and then create different paths in your tracker for the different product but in my opinion it´s better to run the different products in separated campaigns.
That way you have a better overview and it´s easier to go through the stats when you want to drill down for specific data.
Additionally you can run the campaigns more specific to the product, that can help to have better performance then.
It takes a bit more time to setup separate campaigns but also not that much.
You can just duplicate/clone the campaigns in the tracker and on the trafficsource and make the needed changes to it, takes only a moment then.
@twinaxe
Thank you.
How many of these campaigns should i be creating when testing a specific geo.
Originally Posted by wifishmoney
That´s enough to see if the campaigns have potential or not.
When you find a good funnel you can run it with several different campaigns (different bids, creatives and so on) to get more traffic and more profit.
Hi, in the meanwhile I'm waiting for the campaign to be approved, I'm reading about Push. Can you explain how works the landing page process? I mean which is the best practice?
Should I buy a domain for that offer or should I buy a generic domain and upload my landing pages to that generic server?
Should the steps be something like:
Send traffic to MY SERVER with the landing page -> the user fills the SOI offer on my Landing or he just sees an image and than she will be redirected to the final offer or how this part works?
Thanks!
Damn you are giving a lot of actual information! Good post. Most of them are running good on our push traffic at the moment
Originally Posted by martinbe
So far it seems that you understand the concept of using landing pages completetly yet so better start slow, learn the basics and then move on
About your questions, you don´t have to buy domains specific to an offer but it can help to get domains per vertical.
Also what do you mean with "that generic server"?
You have one server where you upload and host all your landing pages, not just specific ones.
Recently I posted a thread HERE about building an easy but good infrastructure, maybe it helps you as well.
It´s rather a one page website to warm the user up for the offer.
It can be a very simple and basic one with just some text and an image, some info and then a call to action or it can be LPs with more functions like spinwheel, survey, giftbox etc.
Again, the landing page is there to warm the user up for the offer, from there you redirect to the offer page where the user has to do all necessary steps to convert.
Thanks man, so the Offer URL is on the landing page and not in the traffic source. Correct?
Originally Posted by martinbe
The click URL is always the same on all LPs.
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