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From Zero to my first profitable Media Buy campaign (46)


01-10-2012 07:57 PM #1 startuprob (Member)
From Zero to my first profitable Media Buy campaign

I just got my welcome email from STM and it recommends starting a follow along to illicit helpful advice. (As well as expand the useful number of resources for future subscribers -

Here is where I'm at:

I've spent about $200 on SiteScout, generating about 800 clicks on about 3 different ClickBank products with 0 conversions. I understand that media buying takes a long time to refine particular demographics, but I'd like the reassurance that I'm not making any major errors while spending to learn. All 3 of the products had CPAs of $15-$100, and after reading a bit here, I think that that was one of my first errors: the offers were too expensive. (Thus requiring more $/refining and since I'd like to find the shortest path to my first profitable campaign, I think I need to go with smaller offers.)

So, I've signed on with a different affiliate and have chosen 3 products with CPAs between $5-$10. It's a game site, a dating site, and a biz opp site.

I sent $45 to a graphic artist today to get 4 banners made. I got 3 300x250 (1 for each campaign) and I got 1 160x600 for one of them. I know this doesn't let me do too much creative testing, but hopefully it will at least help me to determine if a product has any chance of being profitable. (My main concern right now is getting a single conversion - I'm starting to think that I'm horrible at picking things to promote.)

Once I get the banners, this is my plan:

1) Set up the 3 products as 3 separate campaigns on SiteScout, selecting 10-20 sites per campaign that adhere to what I feel is the target demographic. (I'll determine target demographic by doing some clickstream/whatrunswhere research.)

2) I'll set up the campaigns with the following specifications:
CPM bid of $0.10
Frequency cap of 3 per 12 hours
Geotarget the US Only
Daypart to only run ads between 0800 and Midnight
Only show ads Above the Fold

As I said above, my main concern is that I'm collecting data for products that have almost zero chance of producing a profitable campaign, so my primary goal is to determine if the offer itself has any chance of converting. So, my plan is try and get 50 clicks across at least 5 different sites and if I still don't have a single conversion, I'll stop running that campaign and find another product. In addition to that product pre qualification rule-of-thumb, I'll follow these guidelines:

3) If a single site gets 12.5k impressions and it has less than a 0.1% CTR, I'll turn that site off. (Under the justification that my banner/offer is probably not jiving well with that site's audience.)

4) If I spend 3x the CPA on a given site without a conversion, I'll turn that site offline.

Through this continuous refining of sites/offers, I'm hoping to get my first conversion. Once I get my first conversion, I'll shift my efforts towards determining what caused the conversion, whether it was the site, time of the day, day of the week, banner ad, or a combination of the above.

Sorry for the long post, but I'm dedicated to making this work so I'll be updating often with my results.

DAY 1 FINANCIALS:
Spent - $45 on Banners

QUESTIONS:
1) Are there any glaring problems with my plans?
2) Should I be testing 3 different products simultaneously or just focus on one at a time?
3) Is the $5-10 CPA plan I have for choosing products a good one?


01-10-2012 08:29 PM #2 shhhant (Senior Member)

I think spending $45 on banners when you're first starting out is a waste. There are some tutorials on here that will teach you how to make animated gifs with specific programs. Remember, uglier banners usually perform better than professional looking ones. Hiring a graphic artist means you're probably going to get banners that look much prettier than you need them to look. Anyways, that's just my bit of advice. Goodluck and keep us updated!


01-10-2012 08:47 PM #3 startuprob (Member)

Quote Originally Posted by shhhant View Post
I think spending $45 on banners when you're first starting out is a waste. There are some tutorials on here that will teach you how to make animated gifs with specific programs. Remember, uglier banners usually perform better than professional looking ones. Hiring a graphic artist means you're probably going to get banners that look much prettier than you need them to look. Anyways, that's just my bit of advice. Goodluck and keep us updated!
Thanks for the feedback. Are there specific tutorials/resources that you would recommend?


01-10-2012 09:27 PM #4 polishedturd (Member)

Yeah definitely make your own banners. You need to make loads, test new ones every day, go wide with ideas, then when you see something promising, test lots of variations of it. Paying for them will cost you a fortune and slow you down. They don't need to be pretty, in fact, as the previous poster said, usually better if they're not. Keep it simple, don't over think it, it's easy really. Here's a thread on making mobile ads, same concepts apply:

http://stmforum.com/forum/showthread...=banner+design

Also some good stuff from Mr Green here:

http://www.mrgreen.am/affiliate-mark...he-ugly-truth/
http://www.mrgreen.am/affiliate-mark...tive-ctr-tips/

A couple of other suggestions:

- A bid of $0.10 will get you 0 impressions on a lot of sites in SS. You need to bid at least $1 to start, then lower it when you see what you're actually paying. If the bid is too low the system won't even bother bidding for impressions. Remember, you only pay $0.01 more than the next bidder, so if you bid a dollar you won't necessarily pay it. Bid higher, and set a daily spend limit.

- Different banners can perform wildly different on different sites. If you're going to use multiple sites in a single campaign, check the creatives report for each site before killing individual sites, as you might have one banner that's doing well, but the others aren't, making it look like that site isn't performing.

I'm a newbie when it comes to display, but I'm seeing some returns from SS after testing a lot. It's a great platform, and they're great guys to work with.

PT.


01-10-2012 10:03 PM #5 startuprob (Member)

Thanks for the advice - I guess I'll start learning to create banner ads.

That's great advice for checking the creatives of a poor CTR site before killing the site off entirely.

What about my plan of testing 3 products at once? Is that a good idea or should I focus on one?

Also, what do you think of my plan of killing a product if I get 250 clicks across 5 sites with 0 conversions?


01-11-2012 12:36 PM #6 polishedturd (Member)

Regards testing 3 products at once, it's mainly just a question of time. If you have the time to develop and test banners for all three simultaneously (and the funds for the traffic), then why not. Be careful if you target the same sites with multiple products though, as it means you'll be competing against yourself for impressions. You can get round that by day parting carefully, to give each campaign time on its own.

Killing a product at 250 clicks sounds a bit arbitrary. A $2 CPA offer should require fewer clicks to test than a $50 CPS offer, you can't really treat them the same. Find out the average conversion rate for display traffic for your offer (your AM should be able to tell you this), from that figure out how many clicks you need to expect one conversion, and send at least twice that many. If you're using a lander, then of course you can kill based on click through from the lander, rather than conversions.

PT


01-11-2012 02:48 PM #7 virgin (Member)

I think you're disciplined and you're going to hit your goal.

good luck bro


01-11-2012 03:58 PM #8 startuprob (Member)

Quote Originally Posted by virgin View Post
I think you're disciplined and you're going to hit your goal.

good luck bro
Thanks virgin, I appreciate the support.

@polish - Thanks again for all of the great feedback. I'm making some serious adjustments to my plan after hearing your suggestions and reading through your follow-along thread.

Correct me if I'm wrong, but I think that the approach I outlined above of finding an offer and then scatter-shooting that offer among a bunch of sites to see where it sticks is actually not the most economical approach to determining a good offer/site pairing. I'd noticed that a lot of people gave advice in your earlier follow-along to tailor the offer to a specific audience, and I think that's what I'm going to do.

So, my revised plan:

1) Go to SiteScout's "What New" section to see what sites provide inventory that's fairly new and not already saturated with a ton of offers.

2) Do my usual Adplanner + Alexa + Quantcast research on the demographic for that one particular site.

3) Spend some time on the site itself to see what types of articles are being shown, what types of banner ads it already has, etc.

4) Then brainstorm what types of offers that I feel would be a good fit while looking through the affiliate networks.

5) Once I have one that I think fits the audience well, I'll talk to my AM to get their feeling about it as well as see if they suggest any different offers for that particular audience. When talking with them, I'll make sure to get the normal conversion % for the offer.

6) I'll create at least 10 banners MYSELF that split test different types (static + GIF), different colors, different sizes, and different messages. (This should make it easier to optimize later)

7) Set up the campaign with most of the same specs that I outlined above.

8) Once the campaign is up and running, I'll optimize on creative, day parting, etc. until it's profitable unless I hit 2x the offer commission conversion clicks without a conversion. (As per polished's previous advice)

I know this is a near 180 degree turn from my previous plan, but in my mind it feels cleaner. There are fewer variables involved so optimization seems simpler. (I haven't run it yet though - so who knows if it really is.)

I've done everything above except talk to my AM (I'm new to the network I'm using and I'm still waiting to get assigned one) but after that - I'll fire the campaign up.

As usual, I'm completely open to suggestions/comments/criticisms on the new plan.


01-13-2012 01:42 PM #9 polishedturd (Member)

So how you getting on with this?

PT


01-13-2012 02:03 PM #10 startuprob (Member)

I've signed with a couple more affiliate networks that were recommended here on STM and I've been waiting to talk with an AM and get Prosper202 set up. Because I've been working on getting this stuff in order, I haven't run anything in 2 days - which sucks. I should have some more info to report this evening.

If I'm not mistaken, SiteScout doesn't approve new ads/campaigns on the weekend do they?


01-13-2012 05:18 PM #11 lemonhead (Member)

SiteScout doesn't approve anything on the weekend, If you want to run stuff best get it in the queue early Friday or late Thursday.


01-13-2012 10:59 PM #12 startuprob (Member)

Okay, update time:

I set up Prosper202 today in order to have more detailed records of the campaigns that I run. I'm signed up with two networks that were recommended here on STM and have talked a bit with AMs from both of them - telling them my strategy.

Since I wasn't really able to do much the last two days, I've been reading like crazy here on the forums (Going through all of the old Media Buying threads) and I've learned a ton. I still think that the 2nd strategy I posted is better than the first, and I've decided to try and focus my attention on a single niche: dating.

Today, one of my new AMs gave me a dating offer that he said has been converting really well. Since I had two sites lined up, I picked one and started the campaign.....and the site rejected the offer. Oh well, I plugged it into the 2nd site and I ran it for 121 clicks, getting a CTR of 0.79% (which I was actually pretty stoked about), and 0 conversions. Thus using one of my rules of thumb that I'll turn an offer off once I hit 3x the CPA, I turned this offer off. The CPA was under $5.

I talked to my AM and he said that I should maybe try to run it later in the day, so I'm going to try it again tonight around 8 or 9 PM.

I'm actually okay with 0 conversions, that just helps me iterate quickly to try a new offer. But, since I was able to get such a high CTR, and the creative was pretty dating-general, I decided to try a different dating offer on the same site. So, I found one and I'm running it right now. However, I've got 86 clicks already and a CTR of 0.6% - still with 0 conversions. I'm going to let it run longer, but I'm getting pretty anxious to get my first media-buy conversion.

I'll update again tonight if anything noteworthy happens with my re-run of the first offer or while I let my second offer run its course.

If by the end of the night, I've yielded 0 conversions, I'll start anew with a different site on Monday. (Concluding that perhaps even though I'm able to get this audience to click - they don't want dating offers that much.)

Again, suggestions/comments appreciated.


01-13-2012 11:49 PM #13 Hannah (Member)

Honestly, I wouldn't bother with P202 with SiteScout. I've been running campaigns there for about a week, and it's a lot easier to use their conversion pixel and just track everything on their interface. Plus, the lack of 202 means there's one less redirect, meaning that theoretically your CVR should be slightly better.

Plus I'm pretty sure trying to split test creatives using P202 and SiteScout is basically impossible without creating a new campaign for each creative.


01-14-2012 12:04 AM #14 startuprob (Member)

It's funny that you say that. I spent a bunch of time trying to figure out what P202 was providing for me that I wasn't already getting from SiteScout and the affiliate networks - but couldn't really find much. I guess the fact that it's self-hosted it means that it's a safer way to keep long-term records of your data, but I'm not quite sure that that alone is worth it.

Either way, I appreciate the advice.

As for an overall update, the 2nd offer didn't do any better than the first offer. I turned it off after it got 157 clicks, with a still somewhat respectable CTR of 0.59% - and 0 conversions. I'm going to run each offer for a very short time this evening to see if Friday evenings convert any better - but I'm not going to hold my breath.

So far, today's overall stats:

289 Clicks
0.53% CTR
0 Conversions


01-14-2012 01:29 AM #15 startuprob (Member)

Okay, I'm calling it a night. Today's campaigns:

381 Clicks
0.54% CTR
0 Conversions

I was concerned with my first click bank offers a few days ago that I was choosing poorly. All 381 clicks today were directed to offers that an AM recommended me to direct traffic to, so......yeah.

On a positive note, I'm happy with the CTRs I was able to achieve with my less-than-nothing creative experience.

I'll do some research this weekend on some new SiteScout inventory and see what type of dating offers I can tailor to them. I'll develop a few more banners and have a couple of campaigns ready to go on Monday morning, since SiteScout won't approve anything on the weekend.

I'm really trying to just get my first media conversion - which I honestly didn't anticipate would be this hard. (In total, I've driven 1365 clicks on SiteScout with 0 conversions.)


01-16-2012 03:48 AM #16 alpha matt (Member)

I am sure there is something else missing in your setup OP. Try pre selling them with a LP?


01-16-2012 12:59 PM #17 startuprob (Member)

I've considered adding an LP to the mix, but I've read in multiple threads here in STM that for simple dating offers, you're better off finding an offer with potential - and then building an LP. I'm not trying to sell anything, these are just $3 CPA offers.

With so many clicks and so few conversions, I'm starting to wonder if I'm doing something technically wrong. Or is it normal to sometimes to see that many clicks with 0 conversions?


01-16-2012 02:09 PM #18 polishedturd (Member)

I had some early success with dating on SS. Most of the time I didn't use a lander, but right now my best performing dating campaign does use one. I stopped most of my dating campaigns there as I got fed up with getting banners and placements denied, often retrospectively.

How many banners you testing? I ran at least 5 news ones per day, usually more, you find the good ones quickly enough. Like you say CTR isn't everything, lower ctr banners convert better, but obviously cost you more per click.

Target a few different types of site to see what works, then when you see what has potential, focus on one type. And find cheap traffic. 1 and 2 cent clicks make it easier to turn a profit.

Oh yeah, and split test the same offer of multiple networks, you can see huuuge differences in conversions.

PT


01-17-2012 12:24 PM #19 startuprob (Member)

Success!

Well, not really - but I got a conversion at least

I don't have a ton of information right now because I wasn't really able to run it much yesterday - but I should have a lot more info tomorrow.


01-18-2012 02:12 PM #20 startuprob (Member)

Okay, so an update:

Monday - I noticed that half of the day was wasted because the SiteScout staff doesn't work on the weekends and I was waiting to get my campaigns approved. I decided that to sidestep this issue in the future, I'm going to submit multiple campaigns each day for approval, and then run them when I'm ready to. (I'm trying to focus on a small number of campaigns, usually just one, at a time in order to optimize it to its fullest.) By doing this, I shouldn't need to wait for approval again - plus I can run new campaigns over the weekends. Since I didn't have a ton of time on Monday, I was only able to manually watch a campaign for about 20 minutes while optimizing, but the great thing was that I finally got my first conversion. Not that it really matters, but because it was a very short day anyway, it also turned out to be my first profitable day as well. (I spent $4.85 and made $5.60 - a whopping profit of $0.75)

Tuesday - Having seen at least a glimmer of light with that site/offer combination that led to my first conversion, I was ready to do whatever was necessary to figure out what exactly led to that conversion so that I could scale the operation. I decided to run a 24 hour test with that exact campaign where I got a minimum of 10k impressions for each 60 minute period. In addition, I wanted to test the same offer/creatives on 3 additional sites with very similar genres & demographics. This led me to spend $55.10 yielding me another single conversion of $5.60 that came from the original site/offer combination. I knowingly ran it as a test, but I honestly was hoping for at least a little better result than that.

Today - I'm finishing off my original 24 hour stint of getting 10k impressions for each 60 minute period, plus I killed half of my creatives and created a bunch more to see if I can increase the performance through that. I'm going to start honing in on that same site/offer combination to the times that I saw the 2 previous conversions.


01-20-2012 01:15 PM #21 startuprob (Member)

Another update:

Things are still very much the same. I get the occasional conversion now, but still not even close to breaking even. I'm going to revamp my strategy a bit as I've been focusing on maximizing my net return instead of maximizing my ROI. So, I was trying to blanket the one conversion/site combination that I found on a 24 hour basis to see if any other times work. Instead, I think I should have been laser-focused on the exact time frames that I'm seeing the conversions, and trying to duplicate those out to other sites/offers. Another thing, all of my conversions have come on the same site/offer combo. It's still not going great, but I am seeing a bit of progress.

Wednesday - I spent $40.01, all focused on a 4 hour period around where I had seen previous conversions across 4 different site/offer combos. 0 conversions for $0.

Thursday - I created a ton more creative banners to see if I could increase my CTR and spent another $27.50. 1 conversion for $5.60.

On a positive note, I'm getting a lot of data about banners and my CTRs are increasing quite nicely. As I move into the weekend, I'm hoping that I can get substantially more information on what I need to do to optimize these offers better.


01-20-2012 01:18 PM #22 startuprob (Member)

One more thing...

I can't remember where I read it, but whoever came up with the noob advice of focusing on a single traffic source and a single offer market - that is genius advice. All of my work has been around site scout media buying with dating offers. If I had been jumping from PPC to Media Buying to Email campaigns with BizOpps, Daily Deals, and Dating offers - the data would be a lot more scattered. Reducing the unknown variables is truly the better path to success. (Says the guy who keeps losing money)


01-21-2012 01:29 PM #23 startuprob (Member)

So discouraging...

I was hopeful when i saw that my CTR was increasing and that I was seeing some conversions roll through. I was excited because I've learned a lot about doing dating media buys through site scout and knew that Friday evenings usually perform well. So, yesterday morning I went through my normal routine and killed a couple of poor placements, killed a couple of poorly performing banners, and investigated the best performing banners for similar characteristics. I created a few more banners to test a few more things and was pretty pumped about going in to Friday night.

Friday - Spent $38.25. 219 clicks. 0 conversions.

It seems like I'm moving backwards. My site scout account is almost at zero and I'm not someone who is easily discouraged, but I'm starting to question if it's really worth it to deposit another $500 and try again. It would be one thing if I would have spent the first $500 on "learning" and made $150 back in conversions. But I spent $500 to make $16.80. I'm not sure it's a prudent move to move forward.

I'll have to think on it over the weekend...

(I may end up being just another carcass in the AM graveyard)


01-21-2012 01:36 PM #24 polarbacon (Moderator)

Quote Originally Posted by startuprob View Post
So discouraging...

I was hopeful when i saw that my CTR was increasing and that I was seeing some conversions roll through. I was excited because I've learned a lot about doing dating media buys through site scout and knew that Friday evenings usually perform well. So, yesterday morning I went through my normal routine and killed a couple of poor placements, killed a couple of poorly performing banners, and investigated the best performing banners for similar characteristics. I created a few more banners to test a few more things and was pretty pumped about going in to Friday night.

Friday - Spent $38.25. 219 clicks. 0 conversions.

It seems like I'm moving backwards. My site scout account is almost at zero and I'm not someone who is easily discouraged, but I'm starting to question if it's really worth it to deposit another $500 and try again. It would be one thing if I would have spent the first $500 on "learning" and made $150 back in conversions. But I spent $500 to make $16.80. I'm not sure it's a prudent move to move forward.

I'll have to think on it over the weekend...

(I may end up being just another carcass in the AM graveyard)
word of advice...its the offer that makes you money....(find a good offer FIRST)

start there and work backwards....IMO that's always what has worked for me on display....(or really anywhere else for that matter)


01-21-2012 02:56 PM #25 startuprob (Member)

Quote Originally Posted by polarbacon View Post
word of advice...its the offer that makes you money....(find a good offer FIRST)
Correct me if I'm wrong, but that's easier said than done. I have exactly 3 conversions and they all came from the same offer on the same site. After my initial conversion of that offer, I tested that offer on a half dozen other sites....nothing.

In addition to that offer, I've tested about a half dozen other offers.

My AM has recommended several offers that I have sunk a few hundred dollars across different sites at peak dating times (weekday evenings and weekends) to test....zilch.

Don't get me wrong, I don't want to give up, but I'm questioning what strategy I would even take if I continued. I've been extremely granular with my analyzation of data up until this point, but there needs to at least be some flicker of light in order to figure out where to go in the tunnel. Blackness, after blackness, after blackness doesn't provide a very effective feedback mechanism for determining what works and what doesn't.

I hate the idea of quitting - I'm way too competitive for that. But I need to determine a more prudent path...


01-21-2012 05:58 PM #26 startuprob (Member)

Okay, I'm going to poll the group a little bit here:

Obviously, I'm frustrated - but I'd like to heed the wisdom of those more experienced/successful than I. The advice given was to start with a great offer and, as I stated above, that's proving difficult for me to do on display media.

Now, I've read in multiple places that a new internet marketer should focus on a single niche and a single traffic source. (I've been doing dating on display) However, I'm torn right now (again, this can be seen in my frustrated statements above) between focusing on persistence and the true value that I know that has and being imprudent in throwing money away when I don't have much direction on a valuable strategy to take with display media.

My question for the group is this, should I consider putting my display efforts on hold for a short while and focusing on a different traffic source in order to determine some valuable offers and collect data about them, which could be used to return to media buying with them in the future?

On the one hand, I'm worried that this will cause my strategy to be more fragmented as I'll be focusing on more than one traffic source, plus it will kind of make the last $500 I just spent on site scout a bit of a waste, as I don't really see any of that data transferring to an alternative traffic source.

BUT, focusing my time and money on PPC, for example, may help me to accomplish those things I stated above - namely to discover valuable offers that I might be able to take with me when I return to media buying in the future.

Thoughts?


01-21-2012 06:02 PM #27 polarbacon (Moderator)

Quote Originally Posted by startuprob View Post
Okay, I'm going to poll the group a little bit here:

Obviously, I'm frustrated - but I'd like to heed the wisdom of those more experienced/successful than I. The advice given was to start with a great offer and, as I stated above, that's proving difficult for me to do on display media.

Now, I've read in multiple places that a new internet marketer should focus on a single niche and a single traffic source. (I've been doing dating on display) However, I'm torn right now (again, this can be seen in my frustrated statements above) between focusing on persistence and the true value that I know that has and being imprudent in throwing money away when I don't have much direction on a valuable strategy to take with display media.

My question for the group is this, should I consider putting my display efforts on hold for a short while and focusing on a different traffic source in order to determine some valuable offers and collect data about them, which could be used to return to media buying with them in the future?

On the one hand, I'm worried that this will cause my strategy to be more fragmented as I'll be focusing on more than one traffic source, plus it will kind of make the last $500 I just spent on site scout a bit of a waste, as I don't really see any of that data transferring to an alternative traffic source.

BUT, focusing my time and money on PPC, for example, may help me to accomplish those things I stated above - namely to discover valuable offers that I might be able to take with me when I return to media buying in the future.

Thoughts?
can you give me a bit more? like what verticals did you try?


01-21-2012 06:25 PM #28 startuprob (Member)

What do you mean exactly by verticals?


01-21-2012 06:32 PM #29 polarbacon (Moderator)

Quote Originally Posted by startuprob View Post
What do you mean exactly by verticals?
offers are classified by verticals...

mobile (pin sub)
biz-op
dating
health
gaming

etc....


01-21-2012 06:39 PM #30 startuprob (Member)

When I first started, I spent about $150 trying to push products on click bank. (bad idea)

After that, I've been exclusively focusing on dating.

All display media through site scout.


01-21-2012 07:11 PM #31 polarbacon (Moderator)

Quote Originally Posted by startuprob View Post
When I first started, I spent about $150 trying to push products on click bank. (bad idea)

After that, I've been exclusively focusing on dating.

All display media through site scout.
dating on display....

You need a good offers that are 21+ (and m/f helps too, yes women click on boobs) work the best imo...and a good payout on that offer (upper $3 range or more)

then you need to focus on sites that will give you the best success....so some are totally not worth it at all....others can sorta be made to work....but with dating as a whole the best place people are likely to convert is social based sites.

I would start there put a few dif offers in a rotator(or setup a few dif camps) then let it spin....

another key point is....direct linking does work....and its a great way to test...then bring in lps if you need to....


01-21-2012 09:34 PM #32 deondup (Member)

Quote Originally Posted by startuprob View Post
Okay, I'm going to poll the group a little bit here:

Obviously, I'm frustrated - but I'd like to heed the wisdom of those more experienced/successful than I. The advice given was to start with a great offer and, as I stated above, that's proving difficult for me to do on display media.

Now, I've read in multiple places that a new internet marketer should focus on a single niche and a single traffic source. (I've been doing dating on display) However, I'm torn right now (again, this can be seen in my frustrated statements above) between focusing on persistence and the true value that I know that has and being imprudent in throwing money away when I don't have much direction on a valuable strategy to take with display media.

My question for the group is this, should I consider putting my display efforts on hold for a short while and focusing on a different traffic source in order to determine some valuable offers and collect data about them, which could be used to return to media buying with them in the future?

On the one hand, I'm worried that this will cause my strategy to be more fragmented as I'll be focusing on more than one traffic source, plus it will kind of make the last $500 I just spent on site scout a bit of a waste, as I don't really see any of that data transferring to an alternative traffic source.

BUT, focusing my time and money on PPC, for example, may help me to accomplish those things I stated above - namely to discover valuable offers that I might be able to take with me when I return to media buying in the future.

Thoughts?
If you go to SiteScout with $500 in your pocket you might as well not do it. Maybe if you are an experienced mediabuyer, but if you are not you will need a lot more to get some traction.


01-22-2012 02:06 PM #33 startuprob (Member)

Okay, I've decided to make a change.

I'm going to move away from media buying right now and move to one of the more noob-friendly traffic sources. (I'm trying to decided between PPV, POF, and PPC)

Thanks to everyone who provided pearls of wisdom and support in this journey, and I'm sad that it didn't turn into a success story. That being said, I'll have my STM success story soon enough - so stay tuned


01-22-2012 02:12 PM #34 polarbacon (Moderator)

Quote Originally Posted by startuprob View Post
Okay, I've decided to make a change.

I'm going to move away from media buying right now and move to one of the more noob-friendly traffic sources. (I'm trying to decided between PPV, POF, and PPC)

Thanks to everyone who provided pearls of wisdom and support in this journey, and I'm sad that it didn't turn into a success story. That being said, I'll have my STM success story soon enough - so stay tuned
my advice....


take what you learned on display to POF.....you should do well cuz POF is just highly targeted display.....and you can test what you already have on POF....easy weasy


01-22-2012 02:31 PM #35 startuprob (Member)

So you think that dating on POF is a good transition?

I know absolutely nothing about POF, but I have seen that it is fairly highly recommended as a good place for noobs to start.

That being said, Mr Green recommends in a different post that PPC is a really good place to start as well. I have a bit of experience with PPC from a non-affiliate perspective in the past, and I was wondering if maybe I shouldn't try to throw $1k on Adcenter and see what I can do there?

Ideally, I'd like to stick with dating - unless with this change of traffic source, you recommend I change the vertical as well?


01-22-2012 02:36 PM #36 polarbacon (Moderator)

Quote Originally Posted by startuprob View Post
So you think that dating on POF is a good transition?

I know absolutely nothing about POF, but I have seen that it is fairly highly recommended as a good place for noobs to start.

That being said, Mr Green recommends in a different post that PPC is a really good place to start as well. I have a bit of experience with PPC from a non-affiliate perspective in the past, and I was wondering if maybe I shouldn't try to throw $1k on Adcenter and see what I can do there?

Ideally, I'd like to stick with dating - unless with this change of traffic source, you recommend I change the vertical as well?

what I am saying is.....if you were doing dating on display....moving to POF should be easy...and its a simple platform to get profitable....cuz like I said earlier its like super targeted display.....so you can really drill down...unlike most media where you don't have those options


01-22-2012 03:33 PM #37 startuprob (Member)

That assumes that I learned a lot from my dating on display experience and I'm not sure I did. I see a lot of people doing POF and a lot of people saying that it can work, but I don't hear many opinions about PPC (i.e. Adcenter).

There seems to be a pretty strong lack of activity towards PPC here on STM and I'm just curious as to why? Is it like media buying in that it's more difficult to make it profitability?


01-22-2012 06:17 PM #38 lixor (Member)

Quote Originally Posted by startuprob View Post
I see a lot of people doing POF and a lot of people saying that it can work, but I don't hear many opinions about PPC (i.e. Adcenter).

There seems to be a pretty strong lack of activity towards PPC here on STM and I'm just curious as to why? Is it like media buying in that it's more difficult to make it profitability?
back in 2006 after two years of seo i moved to paid traffic and started with 7search, adwords, ysm and adcenter, mainly because i loved the concept of ppc: someone is searching for something, you just need to offer it and make him buy. what changed in the meantime: google doesn't like affiliates anymore, ysm is closed and although they joined adcenter, they have a limited amount of traffic, and only for u.s, canada and the other two countries can't count. if you choose to master one traffic source you can choose adcenter, but you are limited to u.s. and must run a lot of offers to make money you make in facebook or media buys with only one offer.

i don't take in consideration here all the differences between adcenter and facebook or media buys, only the money you can make so, if you are new in affiliate marketing and want to get into paid traffic with little money, adcenter can be a good solution for you. and i'm sure you can make money others consider is enough for a good lifestyle but i had enough of good lifestyle, now i want opulence ( http://www.youtube.com/watch?v=rkB9OT2XVvA ) and facebook or media buys is the answer.

judge from yourself, you want to make good money, choose and master adcenter, want to do this for your whole life and be rich, get into media buys or facebook, even if you think is hard and don't make money for now, in a few months or after a year you will make more than if you chose otherwise.


01-23-2012 12:26 AM #39 startuprob (Member)

The whole "they search and you offer them something" is what's appealing about PPC to me too, but I definitely want to be able to scale a profitable campaign when I eventually find one.

I have some money to spend, but I don't really like the idea of dropping $5k before seeing ANY profitability. So, even if it's just a psychological trick for myself, I'd like to at least get something small going for confidence/motivational reasons.

I like the idea of Adcenter because of what I said above - the whole search and you offer them something. People have been saying POF is a good idea because I've been doing dating media buys already. And finally, Facebook and PPV are obvious options as well.

I don't think I truly understood the ramifications of how long and how much money it was going to take to reach even marginal profitability with media buying and I don't want to make that mistake again. Right now, In my mind, it's really a battle between Adcenter, Facebook, and POF:

ADCENTER - Pros: I understand it. No need for banner creation. Cons: It doesn't scale as well.
FACEBOOK - Pros: It's very scalable traffic. It's well known and versatile. Cons: Some people say it can be expensive to start. The administrators are fickle. (Accounts can be banned for almost nothing - this really concerns me)
POF - Pros: I've read over and over that it's one of the best methods for noobs. I already know a bit about the dating vertical. Cons: Even if I build a couple of marginally profitable campaigns, I'm not sure how well the knowledge gained will transfer to other traffic streams/verticals.

Decisions. Decisions. If anyone has ANY advice at all, I'd really appreciate it.


01-23-2012 01:06 PM #40 startuprob (Member)

I've decided to consider Mobile as well...


01-23-2012 03:05 PM #41 ThrvTrkr (Member)

Quote Originally Posted by startuprob View Post
I've decided to consider Mobile as well...
Hey startup, if you're looking for a confidence boost, I'd probably go with mobile, Angry Russian has that excellent 14 day guide and there is a TON of unsold inventory. I'd also look into other platforms instead of jumptap since it seems that most affiliates are flocking there, maybe mojiva or adfonic? You're going to get clicks for under 10c


01-23-2012 03:31 PM #42 startuprob (Member)

Thanks ffc - I was actually reading through that guide earlier today trying to decide if I wanted to go there. I actually know quite a bit about mobile (I develop iOS apps as a hobby on the side) so it might actually be a good bet. Plus I like the fact that it's still fairly "new."

I'm trying not to let analysis paralysis take hold - I'm really going to try and make a firm decision about a traffic source my tomorrow or Wed at the latest.


02-28-2012 12:03 PM #43 tellus (Member)

I'm in the same situation as you and a lot others I'd guess - trying different sources/offers but with little success. I'm not willing to invest $10k to get a few hundred back and say that I "learned" something. So I've decided to build my own list using mobile traffic and then promote to that list with usual email marketing with Aweber. To make the mobile landers and php rotator I'd suggest Guindon's product if you're not a coding monkey He also got a nice cloaker and the instruction videos are detailed to the extreme...


02-28-2012 12:34 PM #44 joejoechen (Member)

bro, if you wanna minimize your risk, go for Facebook Ads.

- Choose International Dating offers (Non-English offers)..
- Get your ads all translated in www.onehourtranslation.com. FOLLOW TIGHT with Facebook rules, things like choose Singles, men interested to women, or women interested to men, break down your ages into 10 years (18-29, 30-39, 40-49), mention the offer name in your ads etc..
- Take Be2.com international offers
- But cross check the offers in www.mywot.com, if the offer is in "red", then no go.
- Scrape all the ads in this forums, most of them are still good to use, but they might not get you the BEST CTR, good enough for you to start though..
- Upload up to 20-30 ads per campaign, but try to make sure ONLY 5 ads are pending approval only, means you upload 5 ads, they approved it, then upload 5 more, if they approve 3, then you upload 3 more.
- Before all these, upload 20 ads about childcare, wildlife protection, charity, then set the campaign as PAUSED, but set your budget $1000/day to get faster approval. This is to jack up your campaign approval rate + goodwill. I don't know how effective but that's what i do for new accounts.
- ALWAYS choose CPC, and bid high, i mean it. Say if the suggested bid range is 0.10 - 0.30. Go about 2/3 or double the higher end, like 0.57.
- ALWAYS end your bids with 3 or 7. Like 0.53, 0.57, 0.63, 0.67, keep going increment like that if you don't see impressions..
- NO ADULT OFFERS
- NO HORNY IMPLICATIONS
- Yes, direct linking

It should get you started pretty quickly, and it will get you profitable pretty easily.

Then, after doing all these, take your stuff to POF and now you have 2 platforms to spend your time with rather than waiting for Facebook to approve you.

This is merely from my experience and other pros will definitely have better plans, so if you blow your budget / got account banned / anything at all.. just so you know i'm not to be blamed..

Good luck bro...


03-11-2012 10:41 PM #45 monkeysuncle (Member)

Chiming in a bit late.. but I want to add my two cents to help a brother out. STAY AWAY from AdCenter, I made a ton of money with Yahoo and when they merged with the evil MS empire I saw all my profits evaporate. Do not run there unless you have a good cloaker.

I will also add to the mix that you may want to run adult dating on adult traffic sources (Adxpansion, Traffic Junky and etc.) for some confidence boosting profits. PM me if you have any questions.


06-27-2012 01:04 AM #46 johnaff (AMC Alumnus)

I like the dedication, I'd explain your creatives, and the sites your targeting a little more, its not like you have anything to lose at this point, your just learning

- Change Freq cap to 1/24. Raise it up when your profitable and looking to scale (BOOM)
- Make sure the banners have the psychology down. Intent + POP + fear or desire or whatever emotion you want the user to feel. Headline, image c2a....
- focus on ONE product, itll help you learn. ORRRRR....focus on ONE website placement.


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