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What is a good landing page CTR? (10)

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Hi guys since you have a lot of experience under your belt, could you please share what your good and very high landing page CTR are lately?

Thank you very much again

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It can vary quite a lot, depending on the spot you buy traffic from, the GEO, mobile or desktop traffic ...

My LPs have CTR anywhere between 10% all the way up to about 40% in the best cases. They are pretty much always lower on mobile traffic compared to desktop. Better positioned spots (headers, ntv) have higher CTRs, footer are lower.

I've had profitable campaigns on mobile footer traffic with CTRs less than 10% but you have to buy the traffic really cheap.

It's really hard to set an average or something like that.

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Like Matuloo said, the landing page CTR may vary a lot by the Spot, GEO, targeted device, as well as traffic type.

Ideally, an average good LP CTR should be around 10%-15% or even higher. However, having access to a strong offer, you can get a profitable campaign even with a LP CTR less than 10%.

I've had profitable camps with even 1.5%-2.5% average landing page CTR. So, in terms of campaign optimization metrics, I would mostly focus on the offer CR, EPC and Payout. A good offer can easily compensate a low lp ctr and still bring you profits.

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It really depends on what you are running and the type of presell you are using. If running advertorials, CTR is usually between 25 - 30% depending on how aggressive you are with your images, logos, claims, etc. If running quiz style presells then the CTR is usually higher because the audience interacts more with the page.

Try setting a benchmark of 20% and always split test between presells to enable you increase the CTR.

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Thanks mate as always!

On TF I noticed that when I got a new lander the CTR is 30% or more (but sometimes zero conversion) ... then the next day they drop to 15% then the next day it goes to less than 5% and the conversions are almost none.

Is this decrease in CR normal? Or it's a red flag of some sort?

Thanking you in advance

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In mainstream dating my top lp was a steady 70-80%... but this was from a very targeted demo and an angle related to the demo.

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Hi Creacom1125


Landing page is important, a great landing page will get you a huge CTR.

The important thing is the offer is just as good as your landing page.

If the landing page is better than the offer page, you may get a great CTR%, but may NOT convert as good.

So my 2 cents, look at the offer page and see if the landing page is not too excessive to the offer itself.

Remember the game is conversions, the best thing is choose an offer with a great landing page (CLOSER).

Cause it is useless to get people in the door, if no one can close the deal.

This is the issue am having now.

Great CTR + LOW conversions=Spending LOTS of MONEY, TIME and low to negative ROI, this is me now.

But every failure is a lesson, so long as you learn from it.

Right now it is still cheaper than what I spent for University.



Thank you for your time.


Best regards.

Andy Jonatan

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Hi Andy i'm replying cause I can add some value here.

I think it's good to factor traffic quality in the equation.

For the same traffic but lower quality I had tons of LP clicks (around 90) but zero conversions.

On some other day when the traffic was good, for the same offer, banner and LP, I get 15 LP clicks and 5 conversions.

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Hello,
for me i had landers with 40-50% CTR and others with 3-10% CTR , Both sides was profitable , so what i can tell you is that don't shoot for the lander CTR as an overall metric to judge your campaigns. Focus on the offer in the first place , then Placements,Banners and then you may optimize lander. but with an exception for this is : if you ran same lander before and when you re-run it you saw a drop in CTR then you gotta take care of it since the begining.
In General , if you have a solid offer and good CR for the offer then anything else comes later to fix and optimize, you don't need to waste time and money trying to increase LP CTR for an offer with 0.5% CR , right !


good luck

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TF is really super sensitive to the bidding position, once you drop out of the good region, everything will start to perform worse. So it's possible that some competitors simply outbid you.

Another possibility is the LP itself, it might not be strong enough, so it works for a short period of time, but then the burnout kicks in... BUT, since only a fraction of the sites visitors actually click on the banners and get to see the LP, it's quite unlikely the problem here. With banners, this is a very frequent problem, they start out strong and perform good for a while, then the performance drops a lot.

So there are two options here, the bidding position changed or the banners are not strong enough so the performance of the traffic goes down generally.

I've talked about banner burnout a couple times on the forum, I like to compare it with fishing Let me check if I can find a thread where I explained it, so I dont have to write it all again

EDIT: Found it : )

https://stmforum.com/forum/showthrea...l=1#post374172

and here:

https://stmforum.com/forum/showthrea...l=1#post332965

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