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Which is the best tracker for Native and Google Display Network? (10)


07-16-2019 08:05 AM #1 regjoe (Member)
Which is the best tracker for Native and Google Display Network?

I'm looking for something which works well to track placements/widgets, A/B testing capabilities, tracking conversions and also boasts a great bot filter. Any good suggestions please?


07-16-2019 08:28 AM #2 Juniper_Tree ()

Voluum works for all of these requirements for Native traffic.

But I doubt about using tracker links on GDN. Would suggest not to do that, rather optimize the campaign based on filters available on Adwords (placements, devices, exclusions) and optimize adjustment accordingly.


07-16-2019 11:06 AM #3 mrbraun (Moderator)

Hello!

Yes, as Juniper_Tree mentioned Voluum can do this. To be honest for Native you can choose almost any tracker. Thrive, Binom are also good.

And, yes, for Google it's a bit hard to use trackers, but if you can cope with it, it's again Voluum/Thrive/Binom.


07-16-2019 12:40 PM #4 pstacey (Member)

Good question, though

I am also looking for a good tracker now. Testing several options at the moment


07-16-2019 01:54 PM #5 Mr Baffoe (Veteran Member)

Hey I curious how you are tracking conversions on GDN without a tracker.

Are you just using the AdWords pixel directly? If so what about offers with only postback support?

Thanks

Quote Originally Posted by Juniper_Tree View Post
Voluum works for all of these requirements for Native traffic.

But I doubt about using tracker links on GDN. Would suggest not to do that, rather optimize the campaign based on filters available on Adwords (placements, devices, exclusions) and optimize adjustment accordingly.


07-16-2019 02:44 PM #6 voluum (Veteran Member)

Whoa feels nice to be suggested as the first choice

We've recently added a few features dedicated to native so be sure to check them out

Hate manually tracking Taboola and Revcontent costs? So does Voluum

Voluum supports: listicle tracking a.k.a. 2-step funnels

The EASY way run a bot test — Voluum Honeypot

Here's also a thread about Voluum DSP where Justyna is sharing a lot of tips on running and optimizing native campaigns, insights on top performing verticals, auto-optimization and much more: Voluum DSP - All You Need to Know & Ask Us Anything


If you're still in the testing phase we can have a call to show you the Voluum platform so you can try it out yourself before making any decisions.

If you like it, there's the STM discount so the price is even lower (https://stmforum.com/forum/showthrea...t-62-per-month!) or we can look for an option just for you.

Always up for a talk here or on Skype: karolina@Voluum.com
Cheers!


Karolina


07-17-2019 08:15 AM #7 vladzh (Member)

Let RedTrack.io jump into the mix. It`s a great SaaS tracker that has among other things:
- templates for multiple native traffic sources
- parallel tracking support for Google and (surprise ) S2S conversion postback for Google
- automatic cost update for Revcontent and other that do not pass cost in macros
- today RedTrack.io is releasing "rules" for campaign to set up conditions (like low epc or conversion rate) to pause campaigns in the traffic sources. Automatically. This will be available in open beta next several weeks as we add up supported traffic sources - so reach out to me if you want early access.

Now, on top of those features RedTrack.io also have responsive support and subscriptions does not cost you arm and leg

So you might want to give redtrack.io a try. Sign up and ask for demo to speed up your on boarding.


07-17-2019 09:52 AM #8 redtrack (Member)

Honestly guys, many trackers can handle this but we have something unique to add - we are Google technology partners
@regjoe
RedTrack does all of this. You can always pm me for a demo.

@pstacey
I think RedTrack is a good tracker. If you want a demo, pm me for details. We have a bunch of great features for tracking, I'd be happy to show them!


07-19-2019 06:57 AM #9 regjoe (Member)

So RedTrack, seems like you have most about everything I require. Do you guys also support multi-offer landing pages? And what about the duration of data retention (Min-max)?


07-19-2019 10:25 AM #10 redtrack (Member)

Quote Originally Posted by regjoe View Post
Do you guys also support multi-offer landing pages?
Sure, we do.

Quote Originally Posted by regjoe View Post
And what about the duration of data retention (Min-max)?
12-24 month (depends on the subscription plan)


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