Home > Tracking Campaigns > Voluum

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Voluum DSP - All You Need to Know & Ask Us Anything (44)

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Hey STMers

We’re starting a new thread about Voluum DSP where we will be sharing a lot of tips on running and optimizing native campaigns, insights on top performing verticals, auto-optimization and much more. It’s also the right place to ask questions – ask us anything – we are here for you.


Today we’re highlighting the key aspects of creating a new DSP campaign. We don’t want to bore you with step-by-step instructions that you can find in our Documentation – we will only focus on the essentials.

Before you open any campaign, always go to the DSP tab and check how much traffic is available. We want to be transparent with you so we give you an insight into all our available inventory.

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To see the available volumes you can filter the traffic by the following conditions:
Ad exchange
Ad type
Browser
Browser version
City
Connection type
Country
Creative size
Device brand
Device model
Device type
ISP
Mobile carrier
OS
OS version
Placement name
Primary content category
Region
Source type




Now that you’ve checked the precious Planning Tool you will need to fill in 4 sections when creating a new campaign.

Basic
As the names indicates there is nothing difficult in this tab for a PRO user like you. All we want to point out is that in Advertiser domain section you should put a domain of the owner of the advertised offer, not your landing page domain. This is super important for premium Ad Exchanges – if your adomain is invalid, the campaign will be rejected.
The good news for Voluum TRK users is that they can use their existing flows from previous landing pages and offers. They just need to select them from the drop down list when setting up.



Targeting
Voluum provides you with a wide variety of targeting options which cannot be found elsewhere i.e city, state, region, operating system and carriers.
Important thing to mention here is that we recently added a toggle that enables you to split your campaign by Ad Exchange and Device Type - one click, multiple campaigns ready to test!
Our Dedicated Account Managers will always recommend that you run campaigns separately per Ad Exchange and per Device as it makes optimization easier. With auto-rules the optimization gets not only easier but also faster! We’ll tell you more about auto-optimization in our next post.



Budget
Distribute your budget wisely – use daily limits per placement and control your spend.
Not sure what to bid?
No need to go back to the Planning Tool to check on bid floors and eCPM – just check the Bid Reach section to get to know the recommended bid value for 4 segments of traffic.



Creatives
This is where the magic happens. Bulk upload your creatives and type in multiple headlines. The system will create different creative sets for you with just a few clicks.



Note: Each Ad Exchange has its own requirements for creative size and headline. Hover your mouse over the blue “info” icon to see the creative requirements per specific Ad Exchange, to make sure your main image is not too small or your headline is not too long.

That’s it. Click SAVE and wait till our in-house Campaign Approval team check your campaign(s). This normally takes less than 12 hours.

Stay tuned for the next post on the Best Practices of opening and optimizing campaigns. On top of that our resident Mastermind and Head of Compliance will soon share with you a great article on how you can benefit from auto-optimization. STAY TUNED!


To sum up:
1. Transparency - you can see the whole inventory and the site names before you open a campaign
2. Quick campaign creation (4 steps)
3. Full control over the budget
4. Precise targeting (state, region, city, carriers)
4. Creatives Bulk upload (several ad sets in 5 seconds)
5. Quickest campaign approval (max 12h)

Any questions? Post them here! We are happy to help you.

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As we mentioned in our previous post, we’re here to provide you with as much knowledge about Voluum DSP as possible.

Today we’re posting some insights on top performing Ad Exchanges, verticals and GEOs. You can expect these insights on a regular basis!

How did we get get this information? We took internal data from the last 7 days and identified the crazy performing segments of traffic. This is a good starting point for those of you looking to understand what's trending now.

This week’s TOP Ad Exchanges:
Powerinbox
My6Sense
Outbrain
LiveIntent
Polymorph

This week’s winning GEOs:
RU
US
IT
UK
FR

This week’s top-performing verticals:
Crypto
E-commerce
Gambling
Nutra
Gaming

Tomorrow we plan to shed more light on our Auto-Optimization – our advertisers’ absolute FAVORITE feature – and we’ll add a great case study to boot, so stay tuned!

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I’ve noticed on some native networks that the text content character limit is significantly shorter than when you buy direct. Is there any reason for this?


Sent from my iPhone using STM Forums mobile app

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Guys,
we've just started a new thread in Native sub-forum about Auto-Optimization feature available in Voluum DSP.

Here's the link to the thread: https://stmforum.com/forum/showthrea...tion-at-Voluum

The idea behind it is to help you to get your highest ROI by running on autopilot. In our first post we're explaining what exactly Auto-Optimization is, how the algorithm works and why it's so awesome. The next post will be a real life case study, so stay tuned!

Anyone of you already using it? Share some feedback with us!

Anyone has any questions? Just PM me or connect on Skype with our Account Managers: live:johnsmithkrakow

Thanks,
Justyna

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As for headlines - the limits are sent as a parameter in bid requests. The number of characters we provide includes spaces.
Our tip is that the shorter headline you use the better for your traffic reach - if you happen to have too long headline it may not meet a network's creative requirement. In other words, if the number of characters in bid response exceeds the number of characters in bid request, you will not be able to bid for the traffic.

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Hey guys and Happy Monday!

Wanna know what's trending this week here in Voluum DSP?

This week’s TOP Ad Exchanges:
RevContent
Outbrain
Powerinbox
LiveIntent
MGID

This week’s winning GEOs:
RU
US
FR
DE
ZA

This week’s top-performing verticals:
E-commerce
Binary/Forex
Dating
Gaming
Gambling


Anyone up for testing? Just ping me on Skype: live:johnsmithkrakow

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Hey All!

Coming back with Voluum DSP - Trending Now Series

This week’s TOP Ad Exchanges (based on performance):
Polymorph
RevContent
Quantum
Outbrain
Nativo

This week’s winning GEOs:
US
RU
CA
IT
DE

This week’s top-performing verticals:
Binary/Forex
Nutra (diet)
Crypto
Dating
Sweeps​


Anyone wanna try? Just ping me on Skype: live:johnsmithkrakow

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Hey guys,

As a part of our Voluum DSP "Trending Now" series we want to share this week's insights.


We've been seeing a huge increase in performance from trading campaigns. So this week, the top GEOs and Ad Exchanges will be recommendations for binary, forex and crypto.

Hot GEOs:
- RU
- PT
- UK
- IT
- MX
- SA

Best Ad Exchanges:
- Liveintent
- Quantum
- Revcontent
- Engageya
- MGID

If you need more specific insights, feel free to PM me

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Hi STMers,

just a quick update about the new sources we recently integrated with. From now on, you can access native traffic from Yieldmo and Runative thru our Voluum DSP.

More about Yieldmo:
- premium placements (examples: hearst.com, cnn.com, foxnews.com)
- GEOs: mainly US
- verticals: e-commerce, finance, brand-safe gambling, gaming, trading (binary/forex), crypto

More about Runative:
- good traffic source for affiliate-type offers
- GEOs: WW
- verticals: dating, nutra, gaming, gambling

Do you need more details about these networks or the promo we're running? Just ping me on Skype: live:johnsmithkrakow

Thanks,
Justyna

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Guys,


Another fantastic supply update from us. From now on you can access more Taboola US and EU traffic thru Voluum DSP. That’s not it, cause Liveintent added a bunch of premium placements that you can buy.


More about Taboola:
- top performing verticals: ecom, banking, insurance, mortgage, soft gaming
- top geos: US, FR, DE, UK, but if you need traffic outside these, just let me know
- note: you can expect extended approval time

More about Liveintent:
- top performing verticals: binary/forex, crypto, casino
- top geos: US, IT, ES, UK
- note: we have special deals from Liveintent, reach out to me for details.


Thanks,
Justyna

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Is it required to be a paying member of Voluum tracker in order to access Voluum DSP?

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No, it's not required. You can access it by registering with this link. Once your application gets processed you can and track, optimise and scale your DSP campaigns using Voluum TRK.
Let me know if you have any other questions.
Thanks,
Justyna

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Hey,
Hope you're enjoying our Voluum DSP "Trending Now" series.

This week’s best-performing Ad Exchanges:
Outbrain - eCPM: $0.35 – top verticals: e-commerce, insurance, dating (casual)
LiveIntent - eCPM: $1.1 – top verticals: binary/forex, crypto, anti-virus
Taboola - eCPM: $1.3 – top verticals: tech gadgets, skin care, diet
Engageya – eCPM: $0.3 – top verticals: binary/forex, crypto, dating (casual)
RevContent – eCPM: $0.28 – top verticals: gambling, casino, health
Quantum – eCPM: $0.8 – top verticals: e-commerce, crypto, surveys
Nativo – eCPM: $1.3 – top verticals: diet, skin care, dating (casual)
Adnow - eCPM: $0.11 – top verticals: diet, dating (aggressive, non-adult), male enhancement
My6Sense - eCPM: $0.34 – top verticals: e-commerce, tech gadgets, lifestyle
MGID - eCPM: $0.1 – top verticals: casino, content/news, dating (casual)


Note: these are global average rates based on wins. CPM may be different for your targeted GEO. Always feel free to reach out to us for more info.
Thanks and have a great weekend!
Justyna

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Hi @justyna Voluum dsp, have some strange things going on in VoluumDSP. Have 2 campaigns and both don't get any traffic. Have checked the settings over and over, but can't see anything wrong. Is there support availible in the weekend? One campaign does have internal bids, the other one doesn't even has internal bids.

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Hey @janm82

Justyna is out of office this week. Were you able to sort this out? If not, please reach out to me via PM and I'll do my best to help.


Karolina

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Hi guys (Czesc!)

Revcontent got rid of whitelists recently. It looks like all campaigns are now blacklist and RON

Are we able to run white lists on Revcontent through VoluumDSP?

Thanks

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Hey @Voluum, thanks for the heads up. But it's fixed with my AM from DSP. Had an campaign ID for Taboola so that campaign would be auto approved by your content team instead of waiting for Taboola., and duplicated that campaign to other traffic sources. Wit the Taboola campaign ID in there, that was the issue.

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Cześć! Yes, you can run whitelists on Revcontent through Voluum DSP.


Karolina

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Hey @Voluum is there an issue with Taboola? Campaigns are pending for days now...

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@janm82 it's only a temporary situation.

As far as I know, Voluum DSP is redefining their approval process with Taboola nowadays which might have affected the approval of your campaigns during the last couple of days and cause a delay.

I'm sure your AM will be able to give you more info about it as well as give you updates on progress of the situation.


Karolina

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Hey guys,

long time no see, but I'm coming back with your favorite Voluum DSP "Trending Now" series.

This week’s best-performing Ad Exchanges:
Quantum - eCPM: $1.4 – top verticals: crypto, binary/forex
RevContent - eCPM: $0.33 – top verticals: e-commerce, insurance, casino
Polymorph - eCPM: $0.37 – top verticals: nutra, streaming, binary/forex
My6Sense - eCPM: $0.80 – top verticals: binary/forex, crypto, ecom
Nativo – eCPM: $1.5 – top verticals: diet, skin care
Outbrain – eCPM: $1 – top verticals: business, ecom, gaming
LiveIntent - eCPM: $1.5 – top verticals: binary/forex, crypto
ImproveDigital - eCPM: $1.5 – top verticals: binary/forex, crypto


Note: these are global average rates based on wins. CPM may be different for your targeted GEO. Always feel free to reach out to us for more info.


Thanks and have a great weekend!
Justyna

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Hey guys,

Thursday is almost Friday, so I'm coming back earlier with this week's performance insights.

Taboola - eCPM : $1.10 – top verticals: real estate, gambling/casino (top-quality), ecom, nutra (top-quality only)
RevContent - eCPM: $0.39 – top verticals: e-commerce, casino, nutra & health (note: geo-restrictions)
Admixer (including premium in-app Viber traffic) - eCPM: $1.15 – top verticals: streaming, nutra, binary/forex
Ligatus – eCPM: $0.90 – top verticals: ecom, antivirus
Outbrain – eCPM: $0.92 – top verticals: business, ecom, binary/forex (top quality only)
LiveIntent - eCPM: $1.57 – top verticals: binary/forex, crypto, nutra
ImproveDigital - eCPM: $1.12 – top verticals: binary/forex, crypto, nutra, ecom
RUNative - eCPM: $0.24 – top verticals: gaming, gambling, dating


Note: these are global average rates based on wins. CPM may be different for your targeted GEO. Always feel free to reach out to us for more info.



Cheers!
Justyna

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Hey & Happy Monday,

Are you looking for top-quality traffic for your business-related campaigns?
YES?
Perfect! We’ve just added a new source - Dianomi (top sites: reuters.com; fortune.com; businessinsider.com.au) - available* in the US, UK and CA at 12 million bid requests daily.

*other GEOs can also be added on demand - just ask your DSP AM.


So what you can run?
Automotive, Business, Education, Personal Finance, Law, Gov’t, Politics, Technology, Travel, Real Estate.

More important info for you:
No promoting money-making schemas (“Get Rich Quick”) or highly-risk investment
No Binary Options trading, no FOREX in APAC countries
No Gambling
Any financial services presented in campaigns need a Financial Services License displayed on their landing page
All campaigns elements should be adequate to the presented offer (landers/headlines/brand name/creatives)

More guidelines here: https://doc.Voluum.com/en/compliance_policy.html

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Hey STMers!

Our little talk with one of the TOP providers of email traffic will clear up a lot of questions on how this type of traffic actually works.

- No fraud? How come?
- What needs to happen on user's end before an ad is served?
- Desktop or Mobile? Maybe both?


Enjoy the full interview with Liveintent on our blog.

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Happy Monday STM Community!

Did you miss our Voluum DSP "Trending Now" series? Check out below what's working well with native ad format in our platform:

RevContent - eCPM $0.37 - top verticals: gambling: casino & fantasy
My6Sense - eCPM $0.79 - top verticals: binary/forex & crypto
Powerinbox (email traffic) - eCPM $0.66 - top verticals: ecommerce & binary/forex & crypto
Nativo - eCPM $1.4 - top verticals: diet
Wordpress - eCPM $0.43 - top verticals: binary/forex & crypto; health & nutra
Ligatus (available thru My6Sense) - eCPM $0.49 - top verticals: ecommerce
Mobfox (in-app traffic) - eCPM $0.91 - top verticals: binary/forex & coupons & sweeps
Liveintent (email traffic) - eCPM $1.1 - top verticals: business & binary/forex & ecommerce

Note: these are global average rates based on wins. CPM may be different for your targeted GEO. Always feel free to reach out to us for more info (Skype: live:johnsmithkrakow).

Have a great day ahead,
Justyna

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Hey guys,

Did you know that through Voluum DSP, you can buy and serve your ads on SHAREit? We have 36,499,993 impressions daily.




What is SHAREit?
With SHAREit you can transfer photos, videos, music, installed apps, and any other files as well as enjoy music and videos using the SHAREit player. Most importantly, it’s super-fast with a growing user base all over the world. It’s available on Android and iOS.


What are the top-volume GEOs?
In Voluum DSP you’ll find tons of traffic in RU, SA, BD, UZ, UA, and KZ.

Need more GEOs? Sure - more available upon request.





What networks and verticals?
SHAREit is available on MoPub and Smaato. For both networks, you can run gaming app, streaming, and ecom campaigns. Smaato also allows trading, anti-virus, and non-aggressive nutra.

Want to run dating, sweeps, or another vertical? Reach out to our awesome DSP Account Managers and they will check all your possibilities.


Insight from AMs
GIFs are doing great with in-app traffic. It’s not a surprise, cuz they catch user attention and are gaining more and more popularity. Smaato allows GIFs in creatives, so try them out now!

Register your free DSP account!

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Important news regarding one of our partners: due to infrastructure refinement Powerinbox will be down for min. 3 months starting from Tuesday, September 17th, so if you guys wanna keep running email traffic, you can try to move your campaigns to Liveintent (we have some good PMPs/Deals available there).

Need some help? Questions? DM me.

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Yet another fantastic supply update - from now on you have access to OneTag inventory through VoluumDSP.

What does this mean?
You can serve your ads and buy traffic from placements like:
-dailynews24.it
-oasport.it
-momentobenessere.it
-caffeinamagazine.it
& more

TOP performing GEO:
IT - 16,317,622 potential impressions daily

TOP performing vertical:
Trading (both cryptocurrency and forex/binary)

Bid floor:
$0.75

Average global CPC:
$0.41

Creative requirements:
Headline max length: 100
Main image: min 300x250px
Icon image: optional

Examples of Allowed Creatives:


What else?
Follow up posts with more GEOs and insights coming soon!

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Welcome to our DSP "Trending Now" series in its new fresh form. From now on, we’ll be sharing more insights about top performing GEOs and Ad Exchanges per vertical along with useful info about our Ad Exchanges.


Let’s start with e-commerce, including tech gadgets and other cool stuff that you wanna promote in Voluum DSP.


Our Top 3 Ad Exchanges for your e-com offers are:
1) RevContent - US
2) Improve Digital - EU
3) Liveintent - T1 geos





Ad Network Stats & Info

RevContent
- global eCPM $0.35
- other well-performing verticals: nutra & health (note: geo-restrictions); casino
- top-volume countries: US, UK, CA, MX, DE, IN, AU
- restrictions: they don’t allow zoomed body parts or text in creatives


Improve Digital
- global eCPM $0.89
- other well-performing verticals: nutra & health; trading (binary, forex, crytpo)
- top-volume countries: IT, ES, FR, GR
- inventory: includes medium and premium placements (creative quality per placement type is checked);

Click the link below to check out sample creatives for medium and premium placements:
https://monosnap.com/file/RT8ouU3p8x...XqlVuK06tJDbsf


Liveintent
- global eCPM $1.05
- other well-performing verticals: nutra & health; trading, business; finance
- top-volume countries: US, CA, UK, AU, IE,
- inventory: email traffic with more engaged audience
- extras: special DealIDs available - ask your AM


Note: Global average rates are based on wins. CPM may be different for your targeted GEO. Always feel free to reach out to us for more info.

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Hey guys,

This week’s Voluum DSP insights about top performing GEOs and Ad Exchanges per vertical along with useful info about our Ad Exchanges will be all about Binary/Forex.

Our Top 4 Ad Exchanges for your e-com binary/forex campaigns are:
1) Wordpress - best GEOs: ZA, MX, UK
2) my6sense - UK, ES, NZ, ZA, NL
3) Liveintent - CA, NZ, UK
4) Improve Digital - best GEO: IT



This week’s Ad Network Stats

Wordpress
- global eCPM $0.45
- other well-performing verticals: nutra & health; trading (crypto); ecom
- top-volume countries: US, UK, ES, MX
- inventory: good placements for affiliate-friendly campaigns

my6Sense
- global eCPM $0.76
- other well-performing verticals: trading (crypto); business, ecom, health
- top-volume countries: US, UK, FR, CA, MX
- inventory: inventory: includes medium and premium placements (creative quality per placement type is checked);

Click the link below to check out sample creatives for medium and premium placements:
https://monosnap.com/file/kkOBCNa3sU...MKGHNkrFjjUiqM

Improve Digital
- global eCPM $0.90
- other well-performing verticals: nutra & health; trading (binary, forex, crypto)
- top-volume countries: IT, ES, FR, GR
- inventory: includes medium and premium placements (creative quality per placement type is checked);

Click the link below to check out sample creatives for medium and premium placements:
https://monosnap.com/file/RT8ouU3p8x...XqlVuK06tJDbsf

Liveintent
- global eCPM $1.08
- other well-performing verticals: nutra & health; trading, business; finance
- top-volume countries: US, CA, UK, AU, IE,
- inventory: email traffic with more engaged audience
- extras: special DealIDs available - ask your AM

Note: Global average rates are based on wins. CPM may be different for your targeted GEO. Always feel free to reach out to us for more info.

Also go ahead and check here the three different levels of aggressiveness when it comes to binary/forex creatives
(left one: affiliate quality - middle: medium quality - right one: brand quality)
https://monosnap.com/file/jhZyVySLJU...agkgs4UjPAzZXb

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And as always have a look at our most recent traffic insights!


Ad Exchange: Opera
Average CPM: $0.35
🌎 Top GEOs: KE, NG, GB, US
⭐ Top verticals: Nutra Diet, Trading

INSIGHT: Popular browser app with huge volumes of cheap traffic in many countries on our DSP. Performance-oriented traffic with well-converting Nutra offers.

Ad Exchange: Smaato
Average CPM: $0.55
🌎 Top GEOs: ID, IN, US, BY, AE, RU
⭐ Top verticals:Streaming, Nutra Diet, Trading Bitcoin

INSIGHT: Smaato is a provider of app/mobile site traffic from all around the world. One of the best performing cheap sources for streaming and Nutra offers. Have you tried it yet?

Ad Exchange: ImproveDigital
Average CPM: $0.9
🌎 Top GEOs:ES, AU, DE, FR
⭐ Top verticals:Nutra Diet, Trading Bitcoin, E-Commerce

INSIGHT: Looking for traffic for BitCoin or Nutra Diet campaigns? Improve Digital provides high-quality EU web traffic. An especially good option for CPA-focused campaigns. Improve digital offers both site and in- app traffic with amazing cost per visit. Improve digital offers both site and in-app traffic with amazing cost per visit.

See you next week!

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Hey Guys!

Are Facebook ad prices freaking you out?
We have prepared something especially for you! Check out our new article which explains all the pros and cons of Facebook Ads. We’ve also prepared the list of useful alternatives which could help you to boost performance of your Ad campaigns. Do not hesitate and check it out!

And as always have a look at our most recent traffic insights!


Ad Exchange: Revcontent
Average CPM: $0.56
🌎 Top GEOs: US, CA, BR, IN
⭐ Top verticals: Shopping, Diabetes, Nutra Skin Care

INSIGHT: Your favorite and well-known network. One of the biggest native advertising suppliers. Extremely performance-oriented traffic with great results on e-commerce, health offers, and finance.

Ad Exchange: Nativo
Average CPM: $0.94
🌎 Top GEOs:US, CA, AU
⭐ Top verticals: Nutra Diet, Trading Bitcoin

INSIGHT: Amazing traffic to run your nutrition campaign on. Well performing network with 1st price bidding and huge site portfolio.
See you next week!

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Hi Everyone,

💪 Check out our top 5 money-making 2022 Q1 strategies 💪

1. Electricity prices across Europe increased significantly (and everyone suffers because of it &#129301. BUT it could be an opportunity for you! As people are looking for energy savings, this is the time to promote Energy Saving Devices/Gadgets/Solar Panels. This is the bull's eye now!

1. The pandemic is taking its toll again… people are spending more time at home and the demand for home-improvements products and gadgets for daily, home use is automatically increasing.

1. January and all of Q1 is also the time of New Year's resolutions. Offers related to self-development, such as language learning, platforms with courses online, driving licenses can also convert well.

1. Certainly, the New Year's resolutions cannot do without sports challenges! That is why sports accessories, including smartwatches, can be a hit!

1. And you know what? Valentine’s day is coming! It’s a great moment for e-commerce products like jewelry and other gifts for partners.

💡 OUR TIP 💡 Many offers can be run universally throughout the year! BUT it is important to adjust campaign elements from season to season (LP content, creatives, headlines, CTAs).

And as always have a look at our most recent traffic insights!


Ad Exchange: MGID - MSN
Average CPM: $0.6
🌎 Top GEOs: US, GB, DE, IT
⭐ Top verticals: E-Commerce, Finance, Business

INSIGHT: One of the world's largest networks with hight quality traffic. Perfect choice for E-commerce and Finance offers. High CTR and exclusively brand placements. Get access to MSN traffic through MGID!

Ad Exchange: SmartyAds
Average CPM: $0.4
🌎 Top GEOs:RU, PK, UD, US
⭐ Top verticals:App - Utilities, Gaming applications, E-commerce

INSIGHT: Brand safe network with Xiaomi inventory. One of the best sources to promote apps.

See you next week!

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Can you please let me know what is the best way to know the top performing GEOs?

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Hi @shark-collective

Voluum DSP offers access to a wide range of niche locations, where native advertising has not dominated the market yet.
What can you gain by targeting such niches?

• Access to less-saturated markets, so the audience is more easily attracted by ads and is more likely to convert,
• Savings related to much lower required CPM! With these lower prices you will already be able to access valuable traffic, which you don't get by targeting dominant markets like the US. Average CPM bid floors range from $0,12 to $0,8!
• Staying ahead of the competition! Get to know these markets before anyone else even starts thinking about it!

So test selected suggestions from the below list and find your own profitable niche!




Best,
Anna

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Hey Guys 👋

As you all know online advertising is a young segment of the market, which makes the programmatic advertising future very bright. It is evolving and changing very fast. That’s why it is crucial to follow the newest programmatic buying trends. Implement new tactics and concepts while advertising your products and services on the internet.

Sounds good but you are guessing where to find such info? Don’t need to guess no more! We’ve prepared a cool blog post which includes the most popular advertising trends for 2022 👍

Enjoy reading!

And as always have a look at our most recent traffic insights!


Ad Exchange: Smaato
Average CPM: $0.57
🌎 Top GEOs: ID, IN, US, RU, GB
⭐ Top verticals:Gaming (applications), Streaming, Education, Nutra (diet), Trading

INSIGHT: One of the best sources to promote apps. Smaato is a provider of app/mobile site traffic from all around the world.

Ad Exchange: Powerinbox
Average CPM: $0.86
🌎 Top GEOs:US,CA, GB
⭐ Top verticals: Diabetes, E-commerce, Nutra

INSIGHT: Are you looking for some email traffic? Powerinbox is one of the best sources to promote Nutra campaigns. You have to check it.

See you next week!

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Hi everyone!

Affiliate World Global Dubai 2022 is near and we can't wait!

Voluum DSP will be represented by Alona and Dávid who will be happy to talk to you

Are you planning to be there? If so, LET’S MEET!

Book the meeting now ⬇️⬇️
📆 Alona 👉 https://lnkd.in/eEFuKm63
📆 Dávid 👉 https://lnkd.in/eE4QNcJm





Best, Anna

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Hello 👋

If you advertise your products or services online the name of our partner Revcontent has to ring a bell for you!

And as always have a look at our most recent traffic insights!


Ad Exchange: MGID
Average CPM: $1.8
🌎 Top GEOs: ID, VN, BR, RU, US, UA
⭐ Top verticals: Nutra (diet),Nutra (ED),Nutra (prostate), Nutra (skin care), Content, news, blogs

INSIGHT: Well performing network with high diverse volumes and cheap traffic.

Ad Exchange: Pulsepoint
Average CPM: $3
🌎 Top GEOs: US, CA
⭐ Top verticals: Nutra (diet), Nutra (skin care), Nutra (diabetes), Dental Care, Green Energy

INSIGHT: High quality traffic for nutrition related offers. Ask your AM for new Deals.

See you next week!

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Just a few days left to one of the highly-anticipated events of this year!

We are so excited to attend Affiliate World Global Dubai 2022, especially since we have the opportunity to see you in person once again!Are you planning to join this largest gathering of the world’s top affiliate marketers and eCommerce entrepreneurs?

If so, LET’S MEET 🤝



Representatives of Voluum DSP as well as other products will be available and willing to talk about your brand & performance ads opportunities. AW 2022, here we go!

Meet us in person



Also please do not forget to check our latest traffic insights!

Ad Exchange: Improve Digital
Average CPM: $0.65
🌎 Top GEOs: DE, FR, US, ES
⭐ Top verticals: Nutra Diet, Trading Bitcoin, E-Commerce

INSIGHT: High-quality EU web traffic. One of the best performing Spain and Germany traffic sources. An especially good option for CPA-focused campaigns. Improve digital offers both site and in- app traffic with amazing cost per visit.


Ad Exchange: Phoenix Ads
Average CPM: $0.3
🌎 Top GEOs:Ukraine, Israel, Thailand, US, India
⭐ Top verticals: Nutra (Diet), Dating (Casual), E-Commerce

INSIGHT: New source for our platform with a good array of options in term of Geos and price point

See you next week!

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Hi guys!

Have you ever wondered what impact intergenerational differences have on advertising? 🤔
Undoubtedly huge! That's why we've put Generation Y, also known as Millennials, under the microscope.

Find out what their trends are and how you can target your advertising communication to them!

Confused about what's worth targeting? Check out our suggestions below and choose something for yourself 👇

Ad Exchange: Smaato
Well performing network with high diverse volumes and cheap traffic. The best working verticals are trading and nutrition.
Average CPM: 1,2$
🌎Top GEOs: IN, ID, VN, MY, TH
⭐Top verticals: Orthopedic, Diabetes, Dental Care, Nutra (blood system), Weight Loss

Ad Exchange: MGID
Extremely performance-oriented traffic with high diverse volumes and cheap traffic. One of the best traffic for Trading and Nutra.
Average CPM: $1,3
🌎Top GEOs: ID, VN, BR, US
⭐Top verticals: Nutra (diet), Nutra (ED), Nutra (prostate), Nutra (skin care), Content, News, Blogs

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The long wait is over! Discover our brand new Voluum DSP video 🎥🙌

In these few words, we want to tell you Who We Are and Why You Need Us!

Enjoy a faster, cheaper, and easier way to take your brand & performance advertising to the next level with Voluum DSP!

Watch Video 👇




And that's not all! Would you like to know more about our product? Check the Top 5 reasons you have to try Voluum DSP!

……………............................................. .................................................. .................................................. .............................................
So now you have a solution to buy native & banner traffic 💪 How about testing the following proposals for new traffic sources?

Ad Exchange: Decenterads - new on board! ⭐
Average CPM: 0.6$
🌎 Top GEOs: Tier1 countries including US/CA/DE, LATAM countries, BR, PK, IN, NG
⭐Top verticals: E-commerce, Finance, Trading, Nutrition (with some exceptions)

INSIGHT: New traffic source that offers well-performing in-app traffic.

Ad Exchange: Outbrain - back on board! ⭐
Average CPM: 1,2$
🌎 Top GEOs: US, JP, VN & EU countries like UK, IT, DE, FR, IE
⭐ Top verticals: Finance, Health, E-commerce, App Install, Nutrition (Weight Loss, CBD), Horoscope, Search, Lead Gen

INSIGHT: dedicated deals available to improve performance towards chosen metrics. Campaigns need to be submitted to a direct pre-approval, so the verification may be longer than the standard one on our platform (can take up to 48h) 💡


Keeping our fingers crossed for the testing phase 🤞🤞

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Hi all!

We regret to inform you that Voluum DSP will be closed effective as of June 21, 2022.
For this reason, no new account registrations will be accepted.

Let us also assure you that the closing of Voluum DSP will not have any impact on the functioning of the company's other products: Voluum Tracker and Zeropark.

We would like to thank all of our customers with whom we have done business over the years. We highly appreciate our mutual work and your loyalty throughout this time!

All the best from the Voluum DSP team!

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I understand you might not be authorized to tell, but lemme try anyways

What was the reason for this decision?

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hmmm I kinda knew this would be hard, being the middle middle man is a pain. especially I bet for compliance.

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