Voluum supports: listicle tracking a.k.a. 2-step funnels (1)
Voluum supports: listicle tracking a.k.a. 2-step funnels
Listicle
tracking
is
finally
FULLY
SUPPORTED
by
No workarounds needed.
Not only will you create a funnel looking like this: LP1 → LP2 → offer page. You will track everything. Your reports will be enriched. You will spend less time setting up tracking and test more variations because it will be easier and you will know more from your stats.
Intermediate clicks? Sure. We will show you the number of clicks on the first step lander.
SCTR [sublanders click-through rate]? Of course! We will show you the ratio of clicks on the main lander (intermediate clicks) to clicks on the sublander.
That's not all. 'Sublanders' tab will group all sublanders for you. EASY.
The logic
First, you select a main lander. The number of offers set in this lander defines the number of sublanders that you will link to.
Then, you select sublanders. Each sublander is paired with one offer.
Once you create your funnels, you get three Voluum-generated links:
- a standard campaign url
- an intermediate click url - this one directs visitors from the main lander to one of the sublanders. https://your_voluum_domain.com/intclick/1 corresponds to your sublander 1, https://your_voluum_domain.com/intclick/2 to sublander 2 etc. Ultimately, you end up with the same number of these as the number of sublanders in the campaign.
- a standard click url - this one directs visitors from a sublander to an offer
I know you've been asking for this feature for years. If you have any questions, go ahead!
Karolina
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