Bold step into FB Jungle - Mistakes and Lessons learnt (7)
Hello Everyone,
I'm Dan Kingsley. Former Apps Curator for sites like Stacksocial and bundlehunt.
I've been out of the scene for 2+years and I feel i'm ready to jump back in again as a PPC affiliate Marketer.
I've read alot of follow alongs by newbies and threads by experts and the only way to really understand what is going on is to take a bold step into this jungle called facebook.
Here's what i've done so far, mistakes i made and what i plan to do different.
I’ll appreciate contribution from @stickupkid, @imqueen,@vortex, @maynzie, @kinged
You guys have really brought me this far. Thanks
I have an aged BM & page with not so many likes. BM spend is around $1000 and charge limit is $250 which is great.
First test was a $250 budget on a Voucher Sweep (pin submit) campaign with VIP response following @stickupkid's no tools, no tracking method here:
[COLOR=#232323 @stickupkid [/COLOR]36430-Tier-2-Geo-Pin-Submit-300-ROI-No-tools
Here are some of the stats for the Offer that ran for 3 days.
Day 1
$25 on 4 adsets and 2 ad images each.
Mistake 1: I tested multiple audience Interest per adset at the same time instead of finding my best converting ad then replicating.
130 Uniques
0 conversion
Adspend: $38
Day 2:
One audience adset has a very high Relevance score of 9 so I increase adspend to $30.
I cut all ads without a store logo or brand because of their high CPC
Mistake 2: I should have now included more ads in this adset to find lower CPC below 0.23 average.
Mistake 3: I was trigger ready to spend without collecting data on each ad set.
316 Uniques
2 conversions: £10.26
EPC: 0.03
Adspend: $117
Mistake 4: EPC Way too low, From what i’ve read now, the higher the EPC, the more sustainable the offer
Mistake 5: No tracker to tell which adset audience(interest) led to conversion. I went with gut instincts, cut all with CPC ≥ 0.3. I may have cut the winning adset here. Increasing ad spend on adset with high CTR did not reflect in more sales
Day 3:
From my “2 winning adsets with 1 ad each”, I found the target age range and gender based on low CPC and demographics chart so i duplicate these adset in same campaign, daily budget $40
Mistake 6: Only method to compare these new streamlined adset with old broad adset is to run the two side by side and expect lower CPC in one. is this right @stickupkid?
Mistake 7: Duplicated adset should be in a new campaign, i’m beginning to see why @stickupkid does this. Once adset is duplicated, I begin to see erroneous pattern in good performing adset - High CPC, well performing age range did not perform so good in the broad adset anymore. Not sure if 1 day is enough to draw this conclusion.
228 UC
1 conversion: £5.13
EPC 0.02
Adspend: $132
$206 down the drain, i’m beginning to realise this method and/or this offer cannot return my expenses. So i call it quits and close up for the month.
What i am going to do now
- I will launch 2 offers. First on my current network (CPA offer paying €24/ cc submit), GEO is France, 11 ads in one adset on $11/day. I know it's meant to be 2-3x payout but i feel after 2-3 days, i'll be able to decide on well performing ads and duplicate them into new campaigns with new audience.
- I read somewhere about Post engagement campaign for the testing phase, so this is actually what i use here for the first three days on 11 unpublished ads. This way, i'm warming them up, winning ads get to keep engagement when i launch the traffic campaign.
- For the traffic campaign, i will go for 1x payout per ad/day for the winning ads
- I have not used facebook tracking pixel on this. I don't know why. I don't think i need to.
- I've decided i need a tracker so i went with Bemob (free plan) and installed lp pixel on a very simple lander I hosted on S3 to reduce latency (un-necessary but the experts recommend so why not). I feel the lander's not the best so i should start creating a new one soon.
- So far, i'm yet to figure out how to pass ads_id, adset_id into Bemob so i know where engagement come from. Any help here would be great.
- Aside these, after the initial 2/3 days testing, I will cut any ad with high CPC ≥ 0.2 on the traffic campaign
I've just got accepted on clickdealer. I will go for a low payout offer on here as my budget may be well served for this type of offers. Should i run testing on this two offers side by side or just go all in on my high paying offer? I'm not sure how cc submits convert and very few people create FA on them.
Budget for this campaign now is only $500 so i have to make sense of alot fast and know when to quit spending
Wish me luck guys!
Hi Dan! I think it's just fantastic that you would keep track of lessons learned like that. You haven't spent your budget in vain IMO.
I don't have much experience running sweeps on FB, but will invite other experts to drop in to provide some assitance (including some of the ones you've tagged).
(FYI caurmen is no longer on the physical plane:
https://stmforum.com/forum/showthread.php?t=39463)
Keep on keeping on Dan!
Amy
Sent from my SM-G930W8 using STM Forums mobile app
I prefer to duplicate winning adsets/ads in a new campaign indeed. For me it doesnt really make much sense pushing the same ad to an audience which has been saturated (at least for a bit) with the same ads for long time, unless your potential audience is really big ofcourse!
BUT duplicating ad/ad sets with different images would make sense, to see if you can squeeze more out of the selected audience with new stuff!
Although you didnt hit green yet, sounds like you on a good way now!
Originally Posted by vortex
I've read a whole lot into it too.
What do you reckon i do? because I seem to like the cheapness of clicks with push. Do you think one can run fbk ads alongside Push.
you send to your own landing pages to grab these low quality emails and keep blasting offers until they tag themselves with their niche. What do you think? It's an idea i read up somewhere but i do not even know an ESP that can automatically tag emails as they open or click your newsletter.
Originally Posted by stickupkid
Yes you are right! I should be trying new ads in my duplicated campaigns and not just streamlining the adset target.
I'm curious to know how many offers you run side by side. I feel it's a bit slow having to optimise just one offer until it turns profitable.
I feel i should be running atleast 3-5 offers to 2 traffic sources and cut offers that don't seem profitable after a couple of days.
Do you run Push traffic aswell?
Originally Posted by dkdaniel11
Originally Posted by dkdaniel11
https://stmforum.com/forum/showthrea...l=1#post286280
As for the technical setup that's needed to implement something like this - some email services allow you to tag subscribers. Aweber (the service I'm using) can allow you to do this in a number of ways. For example...
Tag subscribers that chooses a certain answer in a field on the sign up form:
https://help.aweber.com/hc/en-us/art...-custom-field-
Tag subscribers that open a specific email:
https://help.aweber.com/hc/en-us/art...-my-broadcast-
Tag subscribers after they click a link, visit a page, or complete a follow up series:
https://help.aweber.com/hc/en-us/art...ith-AWtomator-
Hope that helps!
Also: Something else you could try, is send visitors to an opt-in first, and THEN instead of showing them the "thank you" page, send them to a CPA offer. This is something I've never tried myself, but according to caurmen, in some cases, capturing email first may not affect the conversion rate too much (compared to sending them directly to the offer). Just something to split-test. Plus if your main goal is to build a list anyways, then sending visitors to offers after they opt-in will off-set some of your cost.
Amy
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