Hi guys since my last post I decided to focus on banners for adult dating.
https://stmforum.com/forum/showthrea...istent-profits
It’s not I am stoping push entirely or something but for the moment I need to focus on something 100% so I have to pause for now at least.
The reasons I like adult dating with banners is that is an evergreen niche and I think it’s good to focus my efforts on something that is gonna be around for years to come, of course you never know what changes might happen.
On the other hand I know that it is super competitive and there is banner blindness that makes it even more difficult so I am preparing myself for a big learning curve and a lot of failures in the near future.
Hopefully I will not be alone and have the STM community on my side
.
An other thing that surprised me is that at “What’s working at 2019 guide” (Cheers @vortex and @matuloo for the great work) is that not a lot of affiliates are talking about adult dating. I think except matuloo no one else was running actively.
So let’s get to business 
It’s been couple days I have stopped running push campaigns and I am preparing myself for the transition, so what I have done is:
-Read a ton on the adult category of STM and kept some good notes.
-Signed up withTrafficJunky and TrafficFactory.
-Bought a spy tooland spent some hours spying competition in the GEO I am thinking to start.
My plan is to run the FR campaign I was breakeven-ish at push probably tomorrow at Traffic Junky, but I wanted to ask some basic setup questions.
1) About banner sizes and publisher sites, should I focus on single banner size –placement on single site or start testing different sites and placements at once?
2)About bidding I think I read here at the forum that the sweet spot is to be in between 3rd to 5th position. Should I am for that?
3) About banners, I have spied and I have seen 4-5 different angles being used that I am thinking to test at the beginning. Is it a valid strategy to start using copied banners for the first round of testing to see if something stands out and then make my own variations or is it a waste of time and should start with tweaked ones from the beginning?
Cheers
Hi guys since my last post I have started testing the waters with Traffic Junky.
At the beginning I run a campaign at FR with 3 offers 3 landers and 5 banners targeting the mobile footer spots of PornHub and YouPorn.
After getting over 50% bot traffic (https://stmforum.com/forum/showthread.php?44067-50-bot-traffic-at-TJ), I did my math and decided I wouldn’t be able to make this campaign profitable with so high bot %, so I decided to pause this spot and try some new ones.
So atm I am running 2 campaigns.
The first is a mobile with the same setup as above with 5 banners (variations of the winning banner of the footer).
The placement I am targeting is underplayer in PornHub and Youporn.
The second one is FR again Desktop 1 offer 3 landers and 5 banners NTVB Redtube and YouPorn.
The ROI isn’t great in neither camp but I think it’s too early to judge.
Also the bot % doesn’t look too bad (around 10%)
So while I am waiting to gather some data and post here there are couple questions I wanted to make:
1) I have noticed that the banners have completely different stats when comparing same spot in different sites e.g underplayer PH vs underplayer YP.
Should I start different campaigns for each site?
2) About cutting banners I am using as a rule of thumb the 2x payout. The average time for a banner to reach this spend is about 12 hours. Should I leave the banners run more let’s say at least 24 hours before taking any action, even if they perform really bad?
3)I read a Caurmen’s post where he mentioned “Look for any banners with more than 5,000 views. Check if they have reached your target CTR . If not, pause them.”
Do you use this strategy? Isn’t a bit too early to cut banner after only 5,000 impressions?
I know everyone has his own strategy when it comes to cutting banners and optimizing and I am trying to build mine but I think I am a bit stuck between reaching Statistical Significance and not overspending on losers.
Cheers
A small update
Mobile Campaign FR
Cost: $132
Revenue:$28,6
Profit: - $103,4
ROI: -78.33%
I think I did a big mistake with this campaign testing several spots on several websites at the same time in a single campaign.
So I received different stats for the same banners depending the site and spot, let’s say a banner had really bad CTR and no conversions at PH but did way better at YP.
Also the CPMs were totally different for each site and spot.
I got a bit overwhelmed from all these stats so I decided to pause the campaign and run different campaigns for different spots and sites.
I managed to find the best converting offer really soon and run it with 2 winning landers testing over almost 20 banners and never found combination that stood out.
I know I wasn’t even close testing a lot of variables but mostly for the reasons I mentioned above I paused it and started a new one.
So the new campaign is Desktop FR again but I am only targeting NTVB at PornHub.
I have 4 offers, 3 landing pages (have 4-5 more to test later) and 4 banners.
Questions
1) Let’s say the campaign doesn’t work out for me for this spot is it ok to try the same campaign at different spots or sites or I should kill it?
Not sure how I overlooked your thread for that long, sorry for that
SO let's take a look at what you did so far, shall we? 
But there is a reason why exoclick (an adult network) is one of the largest traffic networks in existence 
Thanks @matuloo for taking the time to respond to all these question really appreciate it spending your time to help me
Desktop Campaign NTVB Pornhub
Cost:$131,57
Revenue:$75,25
Profit:-$56,32
ROI: -42.81%
The ROI doesn’t look that bad ,and the last days its improved at about -30%
From the 4 offers I have started this campaign I am left with 2 that perform similarly, also from 4 landers is started I am down to 1, also created a variation of it to test.
Things look pretty straightforward about landers and offers and I am working with the split test tools till I find winners.
Just some stats to get an idea below.
Offers

Banners

So it comes down to the banners….. And this is the point I am struggling more.
The first thing worth mentioning is my CTR sucks lol.
It seems whatever I do I am stuck in the 0,05 to 0,09 range which makes my CPC around 10 cents.
Probably have to test more and get better at banner creation.
A bit about my banner testing strategy.
As a general approach in the first 10 banners I start testing different angles with different images.
If I see something that stands out, I try different variations of it. Test the same image with different copy & the same copy with different images. Also try to think what makes this girl stand out and find similar images.
After some rounds of testing I have some breakevenish to slightly profitable combinations (banner, lander,offer)
Questions
1) I am feeling I don’t test the copy too much I mostly focus on testing different girls and if I find a good converting try some different copy variations. You think I should test copy a bit more?
2) About isolating winning combinations. When you find a winning combination and want to isolate it needs to have a good ROI right? Cause when you isolate it the performance will drop?
3) When testing banners would you cut the mediocre that are around breakeven until find something that really stands out or try tweaking those that are close to breakeven?
4) Would you throw some new landers and offers in the mix(i have 4-5 of them ready), or wait until find a good converting banner?
So since last update I have found some combinations that had positive ROI.
The ROI was between 18%-35% with 100 to 200 clicks.
I isolated them and started 3 new campaigns testing these combinations.
I don’t have stats on them yet as I am waiting to get approved.
Questions
1) Is it ok to start 3 new campaigns with the different combinations or I will not be getting any traffic as I will compete my self on the bidding chain?
Hi guys,
One quick question that is spinning in my head all day.
The one offer from the two i am running has a really low payout of 1,30$ but a really high CVR of about 16%
My CPM is 0,083
CPC about $0,10
and LP CTR 50%
This is over a 500 clicks sample
So when i do the math i see that in order to be at least break-even from 13 people that click the banner 50% go to offer and i need to convert at least 1:6.5
With 16% CVR this is exactly the number i convert.
So my questions is, it possible to make a campaign profitable when you pay so high CPC ($0.10) and have so low payout ($1.30)?
Should i keep trying to improve my funnel (banner CTR) for a so low paying offer or try some new ones?
16% is quite a high CVR, in case we're talking about the regular tube traffic here. There is not much space to drive it up. 50% LP CTR is also on the high end of what's possible, so not much space here either. This would be a great example of an offer that would really need a paybump.
On a second look, if I did the math right, the banner CTR you have now is like 0.08%, that could probably be higher... unless it's some footer spot. There might be some space here.
Thanks @jabong82 and @matuloo for the help. Really appreciate it.
It’s been a while since my last update so this is gonna be probably a bit long.
Last time I made an update I was trying to work with an offer with a really low payout $1,30, at Pornhub NTVB.
While I was really close to breaking even all of a sudden the offer stopped converting with no obvious reason and when I was trying to see my ad (or any other dating ad ) at PH couldn’t see anything even after 15-20 clicks.
So taking in consideration all the talks I have seen here about PH CTRs, traffic being sold directly and my own experience I decided to pause it and try other sites in the TJ network.
I started testing Youporn and Redtube with some new offers one AM proposed and here are the results.
Desktop Campaign NTVB Redtube
Cost:$101,2
Revenue:$62,4
Profit:-$38,8
ROI:-38.34%
This spot I have started with 5 banners and 2 landers and one offer.
I have cut down to 1 banner 1 lander and 1 offer a combination that has been break-evenish to slightly profitable for the last couple days.
The stats for this spot are:
Banner CTR about 0.12%
Landing page CTR about 40%
Offer CR 8%
The only problem with this spot is volume. I set a daily budget of 100$ for the campaign (both youporn and redtube) I am usually the 1st bidder having 60%-65% of the traffic and I cannot spend more than 20$ on this spot.
Keep in mind that I have enough funds in my account so this is not probably the issue
Desktop Campaign NTVB Youporn
Cost:$271,66
Revenue:$128,7
Profit:-$142,96
ROI:-52.62%
Again at this spot I started with 5 banners 2 landers and 2 offers.
After I cut down to a winning lander and winning offer I had a banner that was converting really good with a ROI of about -10% to -20% but with a really bad CTR of about 0.06%.
So I decided to keep the angle and layout and change the girls pictures (it’s a rotating image banner).
I have tested about 5 variations of this banner with different images and I haven’t managed to get a CTR over 0.075%.
Rest of the stats for this spot are lander CTR 40% and offer CR 8%.
I have done my math for this spot and in order to be breakeven I need a banner CTR of 0.12 so I need a lot of work in this area.
Questions
1) What is an average “ok” banner CTR for Youporn NTVB? (the GEO is FR) I guess I wanna know if a CTR of 0.12+ is achievable or try different sites, traffic sources.
2) How do you explain having a banner that converts but has a really bad CTR? Is the angle that converts and the images that doesn’t get too much clicks? Something else?
3) When using rotating images in a banner (ATM I have 4 different images rotating at each banner) how can you know If a girl’s image is good or bad since you have 3 different in the same banner?
4) About Redtube volume issue. Should I try a new campaign only for this spot and assign a bigger daily spend? Or add some new spots and try to spend more?
Let me answer your questions :
Hi guys couple quick questions cause I think I got a bit burnout during banner testing and not been thinking straight.
I did my math and I think I can do this campaign profitable if I improve my CTRs that are reallyyy low (0.05 – 0.07)
My process of testing banners is this:
I started testing 5 angles each with different layout but same pictures (4 rotating images).
1 angle stood out (better CTR and more conversions) so I decided to test different sets of images for this one to improve CTR.
It’s been 5 days since I have tested over 15 different sets of images and the only big difference between them is the conversion rate (some convert really good and some others don’t). The CTR is in the same range of 0.05 – 0.07 for all of them.
Do you think I have established a benchmark here considering with even such a low CTR some banners are a bit below breakeven?
How do you proceed now in order to improve CTR? Try different layouts with the same angle? Try new angles? Continue testing more images?
Also what do you think about static vs rotating images? When a banner with rotating images is doing good I cannot understand why as I am dealing with 4 different girls? You think it’s easier dealing with static images for beginners?
Sorry for the runt and thanks 
What it tells you is that you are able to convert at certain level, so when testing something new, you know you need to beat this performance. Right now, you know that it's still not good enough for profit, so you need to improve. The good thing is, that when starting something new, you can run the new creatives along with the "benchmark ads" and if the new ones perform worse, you know it's not good.
Hi guys it’s been a while since my last update so here’s a quick recap of what I have been up to.
I have been working this FR/ NTVB/ Youporn campaign, I had some banners that worked relatively good for me and brought me close to breakeven. On the other hand I never managed to make a banner have a better CTR than 0.08 (tested almost 80 banners) and that’s why I think I didn’t manage to make this camp profitable, as the other stats were pretty solid. ( LP CTR: 0.35% - 0.4%) and CR: 8% - 10% DOI offer)
So, after I run these banners for almost 10 days(and testing variations) they lost their performance (banner blindness?).
I started testing new banners, after couple days of testing with not really good results I started to see my CTRs going reallyyy bad ( I am talking for numbers like 0.02 – 0.03).
I checked the bidding chain and I was outbid but still in the first position taking like 50% of the traffic.
After I checked couple times with a VPN I saw that I was in click depth 3 to 7 after seeing for several times the ad of a video site that never saw before.
What do you think is happening and how you deal with it?
I also wanted to talk a bit about my biding strategy and see if I am thinking correct or I have been doing it wrong the whole time.
My thought process was to get to no1 spot at the biding chain so I can get the most traffic and the highest quality clicks to get good stats for testing.
After some digging in the forum I saw that it’s recommended not to aim for the first spot and set for 2nd -3rd .
My question is not about the quantity of the traffic you will get when aiming for these positions but the quality of it.
Is your position in biding chain correlated with the click depth your ad is displayed?
If yes in the above question. Your CTRs and overall performance will not be worst since people saw other dating ads before yours?
Thanks
Yes where you are in the bidding chain determines the "click depth" of where your ad shows up.
For example the top bidder's ad in theory shows up first, then the next bidder's then so on. Generally the "first impressions" are the best converting because obviously the user hasn't seen any other ads at this point and are more likely to click on it and fill out a registration form.
I don't really think there is a huge difference between the 1st-3rd spots, but once you get down past like 6th-7th then quality really drops off.
Also if you are using TJ, just because you are the "top bidder" doesn't mean your ad will show up first. TJ sells a lot of their inventory in blocks to porn companies and other advertisers so even if you're top bidder in TJ you still may be like the 20th impression lol (they are shady like that). So it's good to check with a VPN if you notice you are top bidder and your performance still sucks.
Yes, I agree with both @matuloo and @jabong82.
TBH I myself burnt more than $3k with TJ not knowing about the shady things they are doing. I am not receiving not even OK results,not able to cross 10 conversions a day. Most of the time, I was at the 1st position in bidding and receiving about 50% traffic. So, I checked the ads myself with vpn and for surprise, my ads showed up after 7 reloads. All of the good traffic is being sold to different ad networks, I don't remember now the names of those networks. I quickly stopped everything and requested a refund of my available funds, received after 1 month.
My suggestion is to stay away from TJ but if you are experienced enough to make it profitable, you can continue with them.
Follow these tips if you are with TJ.
https://stmforum.com/forum/showthrea...cky-algorithim
At the last update here I mentioned my struggle at FR and how I didn’t manage to make it profitable after testing over 100 banners and several offers and landers.
To be honest I was ready to stop this campaign and I was thinking to either move to another GEO or traffic network.
As I did some spying at adplexityadult I found an offer that was running a lot in other traffic sources.
I did a little digging found this offer and decided to give this campaign a last shot with the new offer.
At this point I have to mention that the new offer had an almost 40% higher payout than the other DOIs I have tested for this specific GEO.
So 12/6 was the first day I tested this offer along with the old offer that I was running, using 3 banners that were decent performers. The result was to have breakeven day with the new offer being in the green.
Next day I paused the old offer and let the new one run alone (same banners). This day the campaign run at -30%. At this point I knew I had a good converting offer (CVR around 10% DOI) with a good payout and once again the problem was with my banners and the really low CTRs.
So at 14/6 I decided to continue running the new offer but also try some new banners. For the banners I tested a new angle for this GEO that I saw that was getting tons of volume in other GEOs with some proven images that were converting before. I was breakeven at this day with the new banners showing way better CTRs and decent conversions.
Finally yesterday, I paused the old banners and let the new ones (3) run with the new offer. I got an 124% ROI!!. The banners had really good CTRs and offer converted really good.
So today I was thinking what I should do with this campaign to try to get more volume.
I used a 50$ budget for testing so today I doubled it to $100 and also added some other spots from the rest of TJ sites.
My question is what do you do at this point? You start scaling immediately? And if yes how? Add some new spots, new traffic source, go to mobile?
p.s. Last days I also started 2 new campaigns, the one is running breakeven but in small GEO and the other need some work but looks promising.I will update more in depth for these in the next days. So again how you deal with smaller GEOS and scaling?
Thanks
I think before you start thinking of scaling you should figure out if you really have a profitable campaign or not.
You didn't mention how much your daily spend is (is it the $50?) but if it is that low I don't think you really have enough data to determine whether it is profitable or not.
This is especially true when you are promoting high-payout DOIs where if you string a few conversions in a row it can lead to a big ROI for the day, but if you were to say stretch it out over a week, maybe the results would not be the same.
Before you start scaling I think maybe you should run the offer for at least a few more days if not at least a week before you start thinking of scaling. Or perhaps even just add another solid traffic source to see if it performs just as well there since your volume is so low.
Thats just my opinion though.

But, keep in mind I've done this many times before, so you might want to take it a bit slowly. The last thing you want is to get lost in the data and blow your budget without keeping the results. A different source can perform on a different level, same for a different source, so it can get messy.
So last time i posted i asked for tips about scaling the campaign i was running at FR cause it was running in the green for a bit.
Sooo i contacted my AM to ask about quality and scaling and got the response that i had to pause due to poor quality
.
So i decided to quit FR and try some smaller less competitve GEOs.
Contacted my AM at and she proposed 2 smaller EU countries (10mil one a bit more the other).
Gathered some offers from other networks for these 2 Geos and started testing.
The first offer that stood out was a really high paying DOI. I started testing on a single spot at TJ and got it in green really quick (almost a week after testing landers and banners) after getting the green light about quality, i added more spots at TJ and it’s been a bit over 3 weeks that i am running profitably couple spots at TJ and just refreshing some banners here and there.
Couple days ago i also started running this campaign at Traffic Factory by copying the exact same funnel i was using.
Losing a bit there for now but just testing the waters, i think i can do it next days or weeks.
About the second campaign i started testing multiple spots at once at TJ as the volume was pretty low and after a week i was really close to breakeven. Again asked for quality check and not only got the OK to go on, but also a pretty healthy bump of around 60%-70%.Llike the campaign above i have been running this campaign for almost a 3 weeks in green at TJ with just refreshing banners. Moved to trafficfactory almost a week ago by copying the exact same funnel and got immediately profitable.
So this last couple weeks i am in a point that i spend around $200 per day in total and make 20% - 30% back.
So i will close this follow-along as i think it served it’s purpose and covered all the parts of running a campaign. From testing, failing and finally running a profitable campaign. I know i have still a long way and strugle to get to the point to being able to continuously produce winning campaigns but it feels really good to finally find some success after a lot of time of testing and frustration 
At this point I wanted to thanks the gals and guys at the forum that helped me throught my journey @vortex with the 40 days guides that helped me understand the basics and set my systems (tracking etc.) and of course the adult guys @matuloo and @jabong82. I will for sure continue bothering them at separate posts at the forum lol.
I want also to add my 2 cents for newest memebers that are following this post and share some stuff that i learned during last couple months i have been struggling.
Ah wow, I'm so glad you were able to reach profits!!! And since it's been 3 weeks already, it's not a coincidence either, that's fucking awesome!! 
I know it can be tough at times, but you're another example that proves it can work, it just takes the time, dedication and the right mindset of "not giving up".
I'm totally happy for you 
And in case you need any type of advice in the future, just post here and I will do my best to assist you!
Cheers,
Matej.
Thank you very much @matuloo i really appreciate all the time you took to help me through my journey. I would have never done it without your help 
Your journey is awesome bro.. Keep it up and scale it. Your story inspires me a lot to keep motivated.
Holy shit, this is awesome! Thank you so much to both you guys @matuloo and @mstgeorge!
This is super inspiring, and thank you for sharing what you learned as well, those lessons sound so resonate to what I'm going through right now!
Thanks @chandhu and @chinopaisa for following my journey. I have followed your journeys too and took value out of them. The only thing that i can tell you as someone in the same level of experience as you is that it might be frustrating and feel imposible sometimes, as long as you don't give up and keep reading, improving and learn from your mistakes you will reach your targets. Good luck guys!
Good stuff @mstgeorge. The dedication to stick to it is insane. I know I've spent so much money hoping that the campaign would work and not wanting to quit because I had already invested so much money in and so much data. But at the end of the day I had to know when to cut my losses when there was no chance of turning the campaign green! I'm pretty new so thanks for your inspiration and time it took you to write this. It was a good read.