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Follow Along Casual Dating - Let's do it!! (33)


04-18-2019 05:20 PM #1 mstgeorge (Member)
Follow Along Casual Dating - Let's do it!!

Hi guys since my last post I decided to focus on banners for adult dating.
https://stmforum.com/forum/showthrea...istent-profits


It’s not I am stoping push entirely or something but for the moment I need to focus on something 100% so I have to pause for now at least.
The reasons I like adult dating with banners is that is an evergreen niche and I think it’s good to focus my efforts on something that is gonna be around for years to come, of course you never know what changes might happen.


On the other hand I know that it is super competitive and there is banner blindness that makes it even more difficult so I am preparing myself for a big learning curve and a lot of failures in the near future.


Hopefully I will not be alone and have the STM community on my side .


An other thing that surprised me is that at “What’s working at 2019 guide” (Cheers @vortex and @matuloo for the great work) is that not a lot of affiliates are talking about adult dating. I think except matuloo no one else was running actively.


So let’s get to business
It’s been couple days I have stopped running push campaigns and I am preparing myself for the transition, so what I have done is:


-Read a ton on the adult category of STM and kept some good notes.
-Signed up withTrafficJunky and TrafficFactory.
-Bought a spy tooland spent some hours spying competition in the GEO I am thinking to start.


My plan is to run the FR campaign I was breakeven-ish at push probably tomorrow at Traffic Junky, but I wanted to ask some basic setup questions.


1) About banner sizes and publisher sites, should I focus on single banner size –placement on single site or start testing different sites and placements at once?


2)About bidding I think I read here at the forum that the sweet spot is to be in between 3rd to 5th position. Should I am for that?


3) About banners, I have spied and I have seen 4-5 different angles being used that I am thinking to test at the beginning. Is it a valid strategy to start using copied banners for the first round of testing to see if something stands out and then make my own variations or is it a waste of time and should start with tweaked ones ​from the beginning?

Cheers


04-23-2019 03:37 PM #2 mstgeorge (Member)

Hi guys since my last post I have started testing the waters with Traffic Junky.


At the beginning I run a campaign at FR with 3 offers 3 landers and 5 banners targeting the mobile footer spots of PornHub and YouPorn.


After getting over 50% bot traffic (https://stmforum.com/forum/showthread.php?44067-50-bot-traffic-at-TJ), I did my math and decided I wouldn’t be able to make this campaign profitable with so high bot %, so I decided to pause this spot and try some new ones.


So atm I am running 2 campaigns.


The first is a mobile with the same setup as above with 5 banners (variations of the winning banner of the footer).
The placement I am targeting is underplayer in PornHub and Youporn.


The second one is FR again Desktop 1 offer 3 landers and 5 banners NTVB Redtube and YouPorn.


The ROI isn’t great in neither camp but I think it’s too early to judge.


Also the bot % doesn’t look too bad (around 10%)


So while I am waiting to gather some data and post here there are couple questions I wanted to make:


1) I have noticed that the banners have completely different stats when comparing same spot in different sites e.g underplayer PH vs underplayer YP.
Should I start different campaigns for each site?


2) About cutting banners I am using as a rule of thumb the 2x payout. The average time for a banner to reach this spend is about 12 hours. Should I leave the banners run more let’s say at least 24 hours before taking any action, even if they perform really bad?


3)I read a Caurmen’s post where he mentioned “Look for any banners with more than 5,000 views. Check if they have reached your target CTR . If not, pause them.”
Do you use this strategy? Isn’t a bit too early to cut banner after only 5,000 impressions?


I know everyone has his own strategy when it comes to cutting banners and optimizing and I am trying to build mine but I think I am a bit stuck between reaching Statistical Significance and not overspending on losers.


Cheers


04-25-2019 12:38 PM #3 mstgeorge (Member)

A small update

Mobile Campaign FR

Cost: $132
Revenue:$28,6
Profit: - $103,4
ROI: -78.33%

I think I did a big mistake with this campaign testing several spots on several websites at the same time in a single campaign.
So I received different stats for the same banners depending the site and spot, let’s say a banner had really bad CTR and no conversions at PH but did way better at YP.
Also the CPMs were totally different for each site and spot.
I got a bit overwhelmed from all these stats so I decided to pause the campaign and run different campaigns for different spots and sites.
I managed to find the best converting offer really soon and run it with 2 winning landers testing over almost 20 banners and never found combination that stood out.
I know I wasn’t even close testing a lot of variables but mostly for the reasons I mentioned above I paused it and started a new one.

So the new campaign is Desktop FR again but I am only targeting NTVB at PornHub.
I have 4 offers, 3 landing pages (have 4-5 more to test later) and 4 banners.

Questions

1) Let’s say the campaign doesn’t work out for me for this spot is it ok to try the same campaign at different spots or sites or I should kill it?


04-26-2019 10:52 AM #4 matuloo (Legendary Moderator)

Not sure how I overlooked your thread for that long, sorry for that SO let's take a look at what you did so far, shall we?

An other thing that surprised me is that at “What’s working at 2019 guide” (Cheers @vortex and @matuloo for the great work) is that not a lot of affiliates are talking about adult dating. I think except matuloo no one else was running actively.
Plenty of people are actually running adult dating, it's just that not everyone wants to admit it publicly. Adult still carriers this mark as being something dirty, it's not something that you'd happily tell your grandmother about, so people tend to keep it a secret a bit But there is a reason why exoclick (an adult network) is one of the largest traffic networks in existence

1) About banner sizes and publisher sites, should I focus on single banner size –placement on single site or start testing different sites and placements at once?
Depends on your budget and experience, really. If you can afford it, focus on multiple size or at least multiple spots/placements. It's a bit easier to focus on spots with the same banner size, so you don't have to design multiple size at once. Since you are on TJ and TFactory, you can focus on a limited amount of spots and some of them use the same size.

2)About bidding I think I read here at the forum that the sweet spot is to be in between 3rd to 5th position. Should I am for that?
Yup, that's a good starting point. Some source like TF are quite sensitive to the positions, anything below 5 converts way less and the top spots are too expensive. So aiming for 3-5 is a good start. However, on TJ you often have to bid higher to get at least some volume, the particular bidding situation will show you what to do.

3) About banners, I have spied and I have seen 4-5 different angles being used that I am thinking to test at the beginning. Is it a valid strategy to start using copied banners for the first round of testing to see if something stands out and then make my own variations or is it a waste of time and should start with tweaked ones ​from the beginning?
You can use copied ones to get a basic idea, but you will have to start making tweaks early. Banners burn out quite fast, so you need to refresh them. But it's ok to use a copied one, to get an idea about what is working.

1) I have noticed that the banners have completely different stats when comparing same spot in different sites e.g underplayer PH vs underplayer YP.
Should I start different campaigns for each site?
With really large spots, it's a good idea to make separate campaigns for each. TJ allows you to bid on each particular spot, even when they are mixed in one campaign, so you can do it that way too. Just keep this in mind when optimizing as the prices per click will vary a lot and it's not possible to reach solid accuracy in a tracker because of that. So you need to dig deeper in the data and compare each placement separately.

2) About cutting banners I am using as a rule of thumb the 2x payout. The average time for a banner to reach this spend is about 12 hours. Should I leave the banners run more let’s say at least 24 hours before taking any action, even if they perform really bad?
If they are really bad, cut them. 2x payout should give you a solid idea, if there is not a single lead, time to cut. You can also look at the CTR and cut those that clearly fall behind. Also look at the performance of the whole campaign. If all the banners work poor, you need to scratch the whole campaign and tweak the funnel.

3)I read a Caurmen’s post where he mentioned “Look for any banners with more than 5,000 views. Check if they have reached your target CTR . If not, pause them.”
Do you use this strategy? Isn’t a bit too early to cut banner after only 5,000 impressions?
Again depends on the results, if the CTR is very poor, there is no need to continue running them. 5000 impressions isn't a lot for sure, so only cut the worst one that soon.

I got a bit overwhelmed from all these stats so I decided to pause the campaign and run different campaigns for different spots and sites.
Yup, we are coming back to one of the initial questions... it's ok to run several spots and banner sizes, if you can manage that. Looks like you don;t feel confident enough yet, so time to cut it back a bit and focus on a smaller segment.

1) Let’s say the campaign doesn’t work out for me for this spot is it ok to try the same campaign at different spots or sites or I should kill it?
Every site has a bit different demographics, and that can influence the performance a lot. You will see this happening all the time... some banner/lp/offer will work on a certain placement, but not so much on a different one. But the differences are usually not THAT dramatic. SO it's not like the same campaign would do +80% on one and -80% on another one. But yes, I do test the same campaigns on multiple spots all the time and their performances vary for sure.


04-30-2019 10:41 AM #5 mstgeorge (Member)

Thanks @matuloo for taking the time to respond to all these question really appreciate it spending your time to help me

Desktop Campaign NTVB Pornhub

Cost:$131,57
Revenue:$75,25
Profit:-$56,32
ROI: -42.81%

The ROI doesn’t look that bad ,and the last days its improved at about -30%

From the 4 offers I have started this campaign I am left with 2 that perform similarly, also from 4 landers is started I am down to 1, also created a variation of it to test.
Things look pretty straightforward about landers and offers and I am working with the split test tools till I find winners.
Just some stats to get an idea below.

Offers



Banners




So it comes down to the banners….. And this is the point I am struggling more.
The first thing worth mentioning is my CTR sucks lol.
It seems whatever I do I am stuck in the 0,05 to 0,09 range which makes my CPC around 10 cents.
Probably have to test more and get better at banner creation.

A bit about my banner testing strategy.
As a general approach in the first 10 banners I start testing different angles with different images.
If I see something that stands out, I try different variations of it. Test the same image with different copy & the same copy with different images. Also try to think what makes this girl stand out and find similar images.

After some rounds of testing I have some breakevenish to slightly profitable combinations (banner, lander,offer)

Questions

1) I am feeling I don’t test the copy too much I mostly focus on testing different girls and if I find a good converting try some different copy variations. You think I should test copy a bit more?

2) About isolating winning combinations. When you find a winning combination and want to isolate it needs to have a good ROI right? Cause when you isolate it the performance will drop?

3) When testing banners would you cut the mediocre that are around breakeven until find something that really stands out or try tweaking those that are close to breakeven?

4) Would you throw some new landers and offers in the mix(i have 4-5 of them ready), or wait until find a good converting banner?


04-30-2019 12:19 PM #6 matuloo (Legendary Moderator)

1) I am feeling I don’t test the copy too much I mostly focus on testing different girls and if I find a good converting try some different copy variations. You think I should test copy a bit more?
My personal tests also confirm that the model matters the most, at least when I look back at the past months. The copy is important too, but I would say it's mostly the model that's the bigger breaking point. A conservative guess would be that the model takes 70% and copy the remaining 30%.

2) About isolating winning combinations. When you find a winning combination and want to isolate it needs to have a good ROI right? Cause when you isolate it the performance will drop?
Yes, exactly. The reason is that there is always some level of coincidence and then there is the fact that not every banner works best with every lander/offer and even spot. So when you isolate certain funnel/combination, it will get exposed to all the traffic and the performance will drop a bit naturally. Also make sure to use tight capping (if possible) when working with an isolated combination (limited variations) so you don't show the same ads to the same people over and over.

3) When testing banners would you cut the mediocre that are around breakeven until find something that really stands out or try tweaking those that are close to breakeven?
Anything that is around breakeven can usually be optimized into profit. So I don't cut it straight away, but give it more time and try to change other things to improve the overall performance.

4) Would you throw some new landers and offers in the mix(i have 4-5 of them ready), or wait until find a good converting banner?
It's important to progress in steps. So if you are focusing on banners now, don't add new offers too. Once you feel like there is not much improvement possible with the banners, add the new offers.

Let me also add that you do not have to wait until you find a banner that's profitable. It's often not possible to make some banners and offers combos work, so it would be pointless to wait and try for a long time. Just try a batch of banners, find the best ones, then stop adding banners and test some more offers (or even url variations of the same offer). The key is not to add 10 new banners and 5 new offers at the same time, for example. As that would result in a more complicated data mix that could confuse you. As you gain more experience, you can speed it all up and even add banners and offers at the same time, but don't do it yet. You'd get lost in the process.


05-05-2019 01:14 PM #7 mstgeorge (Member)

So since last update I have found some combinations that had positive ROI.
The ROI was between 18%-35% with 100 to 200 clicks.
I isolated them and started 3 new campaigns testing these combinations.
I don’t have stats on them yet as I am waiting to get approved.


Questions


1) Is it ok to start 3 new campaigns with the different combinations or I will not be getting any traffic as I will compete my self on the bidding chain?


05-05-2019 07:54 PM #8 matuloo (Legendary Moderator)

1) Is it ok to start 3 new campaigns with the different combinations or I will not be getting any traffic as I will compete my self on the bidding chain?
Depends on the "size" of the audience you're working with. In case the volume is small, you will definitely compete against yourself to some extent. If it's a very big source, the effect shouldn't be that dramatic. After all, you are already competing against multiple other affiliates, right?

You can also approach this in another way: do not create new campaigns, but setup specific funnels/paths in your tracker for the current campaign. So send clicks from banner A to the LP that worked well with it etc ... the more advanced trackers do have such options.


05-07-2019 08:01 PM #9 mstgeorge (Member)

Hi guys,

One quick question that is spinning in my head all day.

The one offer from the two i am running has a really low payout of 1,30$ but a really high CVR of about 16%
My CPM is 0,083
CPC about $0,10
and LP CTR 50%
This is over a 500 clicks sample

So when i do the math i see that in order to be at least break-even from 13 people that click the banner 50% go to offer and i need to convert at least 1:6.5
With 16% CVR this is exactly the number i convert.

So my questions is, it possible to make a campaign profitable when you pay so high CPC ($0.10) and have so low payout ($1.30)?
Should i keep trying to improve my funnel (banner CTR) for a so low paying offer or try some new ones?


05-07-2019 08:55 PM #10 jabong82 (Member)

Quote Originally Posted by mstgeorge View Post
Hi guys,

One quick question that is spinning in my head all day.

The one offer from the two i am running has a really low payout of 1,30$ but a really high CVR of about 16%
My CPM is 0,083
CPC about $0,10
and LP CTR 50%
This is over a 500 clicks sample

So when i do the math i see that in order to be at least break-even from 13 people that click the banner 50% go to offer and i need to convert at least 1:6.5
With 16% CVR this is exactly the number i convert.

So my questions is, it possible to make a campaign profitable when you pay so high CPC ($0.10) and have so low payout ($1.30)?
Should i keep trying to improve my funnel (banner CTR) for a so low paying offer or try some new ones?
The funnel you speak of has potential if you can get it to break-even/slightly profitable because I'm assuming that eventually after you run a few hundred leads you should be able to get a pay-bump that should put you in the green.


05-08-2019 06:53 PM #11 matuloo (Legendary Moderator)

16% is quite a high CVR, in case we're talking about the regular tube traffic here. There is not much space to drive it up. 50% LP CTR is also on the high end of what's possible, so not much space here either. This would be a great example of an offer that would really need a paybump.

On a second look, if I did the math right, the banner CTR you have now is like 0.08%, that could probably be higher... unless it's some footer spot. There might be some space here.


05-19-2019 02:59 PM #12 mstgeorge (Member)

Thanks @jabong82 and @matuloo for the help. Really appreciate it.

It’s been a while since my last update so this is gonna be probably a bit long.
Last time I made an update I was trying to work with an offer with a really low payout $1,30, at Pornhub NTVB.
While I was really close to breaking even all of a sudden the offer stopped converting with no obvious reason and when I was trying to see my ad (or any other dating ad ) at PH couldn’t see anything even after 15-20 clicks.
So taking in consideration all the talks I have seen here about PH CTRs, traffic being sold directly and my own experience I decided to pause it and try other sites in the TJ network.
I started testing Youporn and Redtube with some new offers one AM proposed and here are the results.


Desktop Campaign NTVB Redtube

Cost:$101,2
Revenue:$62,4
Profit:-$38,8
ROI:-38.34%


This spot I have started with 5 banners and 2 landers and one offer.
I have cut down to 1 banner 1 lander and 1 offer a combination that has been break-evenish to slightly profitable for the last couple days.
The stats for this spot are:


Banner CTR about 0.12%
Landing page CTR about 40%
Offer CR 8%


The only problem with this spot is volume. I set a daily budget of 100$ for the campaign (both youporn and redtube) I am usually the 1st bidder having 60%-65% of the traffic and I cannot spend more than 20$ on this spot.
Keep in mind that I have enough funds in my account so this is not probably the issue


Desktop Campaign NTVB Youporn


Cost:$271,66
Revenue
:$128,7
Profit
:-$142,96
ROI
:-52.62%


Again at this spot I started with 5 banners 2 landers and 2 offers.
After I cut down to a winning lander and winning offer I had a banner that was converting really good with a ROI of about -10% to -20% but with a really bad CTR of about 0.06%.
So I decided to keep the angle and layout and change the girls pictures (it’s a rotating image banner).
I have tested about 5 variations of this banner with different images and I haven’t managed to get a CTR over 0.075%.
Rest of the stats for this spot are lander CTR 40% and offer CR 8%.
I have done my math for this spot and in order to be breakeven I need a banner CTR of 0.12 so I need a lot of work in this area.


Questions


1) What is an average “ok” banner CTR for Youporn NTVB? (the GEO is FR) I guess I wanna know if a CTR of 0.12+ is achievable or try different sites, traffic sources.


2) How do you explain having a banner that converts but has a really bad CTR? Is the angle that converts and the images that doesn’t get too much clicks? Something else?


3) When using rotating images in a banner (ATM I have 4 different images rotating at each banner) how can you know If a girl’s image is good or bad since you have 3 different in the same banner?


4) About Redtube volume issue. Should I try a new campaign only for this spot and assign a bigger daily spend? Or add some new spots and try to spend more?


05-19-2019 07:40 PM #13 matuloo (Legendary Moderator)

Let me answer your questions :

1) What is an average “ok” banner CTR for Youporn NTVB? (the GEO is FR) I guess I wanna know if a CTR of 0.12+ is achievable or try different sites, traffic sources.
Yup, 0.12 is very achievable, I have banners doing double the rate.

2) How do you explain having a banner that converts but has a really bad CTR? Is the angle that converts and the images that doesn’t get too much clicks? Something else?
This is a very frequent problem, banners with the highest CTRs usually convert the worst and vice versa. It's mostly related to the angle and some misleading elements on the banner. Such as "free, no credit card ...", logos of knows services (whatsapp, messenger...). The trick is to learn how to "walk on the edge", so use valid angles but still remain somewhat tempting and promise what the users would want.

3) When using rotating images in a banner (ATM I have 4 different images rotating at each banner) how can you know If a girl’s image is good or bad since you have 3 different in the same banner?
The idea of these banners is to show the user there is a wide variety of females to meet. In this case it's not about finding the perfect model, but to show the possible choices. A good tactic here is to test various styles ... blonde/brunette/blonde or the contrary, several models of the same characteristic in order to target people who have certain "fetish", for example BBW women.

4) About Redtube volume issue. Should I try a new campaign only for this spot and assign a bigger daily spend? Or add some new spots and try to spend more?
Redtube is one of the smaller sites on TJ, but still large enough to get decent volume from. Try to get more volume from it first, without adding more spots to the campaign.

Cheers,
Matej.


05-23-2019 09:21 AM #14 mstgeorge (Member)

Hi guys couple quick questions cause I think I got a bit burnout during banner testing and not been thinking straight.
I did my math and I think I can do this campaign profitable if I improve my CTRs that are reallyyy low (0.05 – 0.07)

My process of testing banners is this:

I started testing 5 angles each with different layout but same pictures (4 rotating images).
1 angle stood out (better CTR and more conversions) so I decided to test different sets of images for this one to improve CTR.


It’s been 5 days since I have tested over 15 different sets of images and the only big difference between them is the conversion rate (some convert really good and some others don’t). The CTR is in the same range of 0.05 – 0.07 for all of them.


Do you think I have established a benchmark here considering with even such a low CTR some banners are a bit below breakeven?
How do you proceed now in order to improve CTR? Try different layouts with the same angle? Try new angles? Continue testing more images?
Also what do you think about static vs rotating images? When a banner with rotating images is doing good I cannot understand why as I am dealing with 4 different girls? You think it’s easier dealing with static images for beginners?


Sorry for the runt and thanks


05-23-2019 10:25 AM #15 matuloo (Legendary Moderator)

Do you think I have established a benchmark here considering with even such a low CTR some banners are a bit below breakeven?
A benchmark is just a benchmark What it tells you is that you are able to convert at certain level, so when testing something new, you know you need to beat this performance. Right now, you know that it's still not good enough for profit, so you need to improve. The good thing is, that when starting something new, you can run the new creatives along with the "benchmark ads" and if the new ones perform worse, you know it's not good.

How do you proceed now in order to improve CTR? Try different layouts with the same angle? Try new angles? Continue testing more images?
All of these pretty much, something is not right with the ads, so you need to find out what it is. You say that after several image sets, the only thing that changes is the CVR. Fine, so take the images with high CVR and test multiple layouts. Or play with the copy. I'm sure you can drive the CTR up a bit.

Also what do you think about static vs rotating images? When a banner with rotating images is doing good I cannot understand why as I am dealing with 4 different girls?
I answered this in my previous reply, check it

You think it’s easier dealing with static images for beginners?
Static banners are easier to make, but that's pretty much about it. I wouldn't say it would be easier to optimize a static banner, compared to an animated or a rotating one. In the end, the banner either works or it doesn't, it's not necessary to over-analyze this. Just test all possible variations.


06-05-2019 09:10 AM #16 mstgeorge (Member)

Hi guys it’s been a while since my last update so here’s a quick recap of what I have been up to.


I have been working this FR/ NTVB/ Youporn campaign, I had some banners that worked relatively good for me and brought me close to breakeven. On the other hand I never managed to make a banner have a better CTR than 0.08 (tested almost 80 banners) and that’s why I think I didn’t manage to make this camp profitable, as the other stats were pretty solid. ( LP CTR: 0.35% - 0.4%) and CR: 8% - 10% DOI offer)


So, after I run these banners for almost 10 days(and testing variations) they lost their performance (banner blindness?).
I started testing new banners, after couple days of testing with not really good results I started to see my CTRs going reallyyy bad ( I am talking for numbers like 0.02 – 0.03).
I checked the bidding chain and I was outbid but still in the first position taking like 50% of the traffic.



After I checked couple times with a VPN I saw that I was in click depth 3 to 7 after seeing for several times the ad of a video site that never saw before.


What do you think is happening and how you deal with it?


I also wanted to talk a bit about my biding strategy and see if I am thinking correct or I have been doing it wrong the whole time.


My thought process was to get to no1 spot at the biding chain so I can get the most traffic and the highest quality clicks to get good stats for testing.
After some digging in the forum I saw that it’s recommended not to aim for the first spot and set for 2nd -3rd .


My question is not about the quantity of the traffic you will get when aiming for these positions but the quality of it.


Is your position in biding chain correlated with the click depth your ad is displayed?


If yes in the above question. Your CTRs and overall performance will not be worst since people saw other dating ads before yours?

Thanks


06-05-2019 08:20 PM #17 jabong82 (Member)

Yes where you are in the bidding chain determines the "click depth" of where your ad shows up.

For example the top bidder's ad in theory shows up first, then the next bidder's then so on. Generally the "first impressions" are the best converting because obviously the user hasn't seen any other ads at this point and are more likely to click on it and fill out a registration form.

I don't really think there is a huge difference between the 1st-3rd spots, but once you get down past like 6th-7th then quality really drops off.

Also if you are using TJ, just because you are the "top bidder" doesn't mean your ad will show up first. TJ sells a lot of their inventory in blocks to porn companies and other advertisers so even if you're top bidder in TJ you still may be like the 20th impression lol (they are shady like that). So it's good to check with a VPN if you notice you are top bidder and your performance still sucks.


06-05-2019 09:20 PM #18 matuloo (Legendary Moderator)

I have been working this FR/ NTVB/ Youporn campaign, I had some banners that worked relatively good for me and brought me close to breakeven. On the other hand I never managed to make a banner have a better CTR than 0.08 (tested almost 80 banners) and that’s why I think I didn’t manage to make this camp profitable, as the other stats were pretty solid. ( LP CTR: 0.35% - 0.4%) and CR: 8% - 10% DOI offer)


So, after I run these banners for almost 10 days(and testing variations) they lost their performance (banner blindness?).
I started testing new banners, after couple days of testing with not really good results I started to see my CTRs going reallyyy bad ( I am talking for numbers like 0.02 – 0.03).
I checked the bidding chain and I was outbid but still in the first position taking like 50% of the traffic.



After I checked couple times with a VPN I saw that I was in click depth 3 to 7 after seeing for several times the ad of a video site that never saw before.


What do you think is happening and how you deal with it?
Yup, I'm afraid that what jabong posted above is the case here. You're down in the bidding chain because direct buys are being served first. That's also most likely the reason for lower CTRs. It's pretty hard to work with TJ these days, you might want to test other traffic sources.

My thought process was to get to no1 spot at the biding chain so I can get the most traffic and the highest quality clicks to get good stats for testing.
After some digging in the forum I saw that it’s recommended not to aim for the first spot and set for 2nd -3rd .


My question is not about the quantity of the traffic you will get when aiming for these positions but the quality of it.
I push for no1 spot when I either have a very good funnel OR want to test something quickly. Based on my experience, no1 spot doesn't always equal the best quality, I had better results with 2-3 positions. That still means solid volumes and quality is still good too.

If yes in the above question. Your CTRs and overall performance will not be worst since people saw other dating ads before yours?
To some extent, they will. But keep one thing in mind, users have seen a ton of ads already, so one or two more, doesn't really matter. It's the quality of your ads that makes them clickable, they gotta grab the attention of the users. And it is also related to what a specific user is after and how well they know the sites where the ads are shown. If someone views 10 or 15 pages within a site, chances are it's a "season surfer" who is looking for something specific and it's definitely not the ads. That's why these people click less.


06-06-2019 12:05 PM #19 chandhu (Member)

Yes, I agree with both @matuloo and @jabong82.
TBH I myself burnt more than $3k with TJ not knowing about the shady things they are doing. I am not receiving not even OK results,not able to cross 10 conversions a day. Most of the time, I was at the 1st position in bidding and receiving about 50% traffic. So, I checked the ads myself with vpn and for surprise, my ads showed up after 7 reloads. All of the good traffic is being sold to different ad networks, I don't remember now the names of those networks. I quickly stopped everything and requested a refund of my available funds, received after 1 month.
My suggestion is to stay away from TJ but if you are experienced enough to make it profitable, you can continue with them.
Follow these tips if you are with TJ.
https://stmforum.com/forum/showthrea...cky-algorithim


06-16-2019 01:48 PM #20 mstgeorge (Member)

At the last update here I mentioned my struggle at FR and how I didn’t manage to make it profitable after testing over 100 banners and several offers and landers.


To be honest I was ready to stop this campaign and I was thinking to either move to another GEO or traffic network.


As I did some spying at adplexityadult I found an offer that was running a lot in other traffic sources.
I did a little digging found this offer and decided to give this campaign a last shot with the new offer.


At this point I have to mention that the new offer had an almost 40% higher payout than the other DOIs I have tested for this specific GEO.


So 12/6 was the first day I tested this offer along with the old offer that I was running, using 3 banners that were decent performers. The result was to have breakeven day with the new offer being in the green.


Next day I paused the old offer and let the new one run alone (same banners). This day the campaign run at -30%. At this point I knew I had a good converting offer (CVR around 10% DOI) with a good payout and once again the problem was with my banners and the really low CTRs.


So at 14/6 I decided to continue running the new offer but also try some new banners. For the banners I tested a new angle for this GEO that I saw that was getting tons of volume in other GEOs with some proven images that were converting before. I was breakeven at this day with the new banners showing way better CTRs and decent conversions.


Finally yesterday, I paused the old banners and let the new ones (3) run with the new offer. I got an 124% ROI!!. The banners had really good CTRs and offer converted really good.


So today I was thinking what I should do with this campaign to try to get more volume.
I used a 50$ budget for testing so today I doubled it to $100 and also added some other spots from the rest of TJ sites.


My question is what do you do at this point? You start scaling immediately? And if yes how? Add some new spots, new traffic source, go to mobile?


p.s. Last days I also started 2 new campaigns, the one is running breakeven but in small GEO and the other need some work but looks promising.I will update more in depth for these in the next days. So again how you deal with smaller GEOS and scaling?


Thanks


06-16-2019 07:50 PM #21 jabong82 (Member)

I think before you start thinking of scaling you should figure out if you really have a profitable campaign or not.

You didn't mention how much your daily spend is (is it the $50?) but if it is that low I don't think you really have enough data to determine whether it is profitable or not.

This is especially true when you are promoting high-payout DOIs where if you string a few conversions in a row it can lead to a big ROI for the day, but if you were to say stretch it out over a week, maybe the results would not be the same.

Before you start scaling I think maybe you should run the offer for at least a few more days if not at least a week before you start thinking of scaling. Or perhaps even just add another solid traffic source to see if it performs just as well there since your volume is so low.

Thats just my opinion though.


06-16-2019 08:00 PM #22 matuloo (Legendary Moderator)

My question is what do you do at this point? You start scaling immediately? And if yes how? Add some new spots, new traffic source, go to mobile?
Yup, time to scale

When I hit a good funnel like you mentioned, I simply launch it everywhere But, keep in mind I've done this many times before, so you might want to take it a bit slowly. The last thing you want is to get lost in the data and blow your budget without keeping the results. A different source can perform on a different level, same for a different source, so it can get messy.

I would suggest to do 2 things...

- Launch in one or two more TJ spots that have the same banner size, do not push for the no.1 spot, test the traffic first to see if it converts comparably to the original spot.
- Port the campaign to another source, traffic factory or traffic stars would be a good choice, again, do not shoot for no.1 spot from the very start, test the performance first.

If all goes well, open the flood gates and buy as much traffic as you can afford. Also, keep communicating with your AM, largely increased volume can result in a kick from the offer if the quality isn't there. Thats another reason for scaling slowly.

Holding fingers crossed for you!


06-19-2019 04:19 AM #23 chinopaisa (Member)

Quote Originally Posted by mstgeorge View Post
At the last update here I mentioned my struggle at FR and how I didn’t manage to make it profitable after testing over 100 banners and several offers and landers.


To be honest I was ready to stop this campaign and I was thinking to either move to another GEO or traffic network.


As I did some spying at adplexityadult I found an offer that was running a lot in other traffic sources.
I did a little digging found this offer and decided to give this campaign a last shot with the new offer.


At this point I have to mention that the new offer had an almost 40% higher payout than the other DOIs I have tested for this specific GEO.


So 12/6 was the first day I tested this offer along with the old offer that I was running, using 3 banners that were decent performers. The result was to have breakeven day with the new offer being in the green.


Next day I paused the old offer and let the new one run alone (same banners). This day the campaign run at -30%. At this point I knew I had a good converting offer (CVR around 10% DOI) with a good payout and once again the problem was with my banners and the really low CTRs.


So at 14/6 I decided to continue running the new offer but also try some new banners. For the banners I tested a new angle for this GEO that I saw that was getting tons of volume in other GEOs with some proven images that were converting before. I was breakeven at this day with the new banners showing way better CTRs and decent conversions.


Finally yesterday, I paused the old banners and let the new ones (3) run with the new offer. I got an 124% ROI!!. The banners had really good CTRs and offer converted really good.


So today I was thinking what I should do with this campaign to try to get more volume.
I used a 50$ budget for testing so today I doubled it to $100 and also added some other spots from the rest of TJ sites.


My question is what do you do at this point? You start scaling immediately? And if yes how? Add some new spots, new traffic source, go to mobile?


p.s. Last days I also started 2 new campaigns, the one is running breakeven but in small GEO and the other need some work but looks promising.I will update more in depth for these in the next days. So again how you deal with smaller GEOS and scaling?


Thanks
Congrats!! That's an amazing read, and inspiring!


07-18-2019 02:56 PM #24 mstgeorge (Member)

So last time i posted i asked for tips about scaling the campaign i was running at FR cause it was running in the green for a bit.


Sooo i contacted my AM to ask about quality and scaling and got the response that i had to pause due to poor quality .


So i decided to quit FR and try some smaller less competitve GEOs.


Contacted my AM at and she proposed 2 smaller EU countries (10mil one a bit more the other).


Gathered some offers from other networks for these 2 Geos and started testing.


The first offer that stood out was a really high paying DOI. I started testing on a single spot at TJ and got it in green really quick (almost a week after testing landers and banners) after getting the green light about quality, i added more spots at TJ and it’s been a bit over 3 weeks that i am running profitably couple spots at TJ and just refreshing some banners here and there.
Couple days ago i also started running this campaign at Traffic Factory by copying the exact same funnel i was using.
Losing a bit there for now but just testing the waters, i think i can do it next days or weeks.


About the second campaign i started testing multiple spots at once at TJ as the volume was pretty low and after a week i was really close to breakeven. Again asked for quality check and not only got the OK to go on, but also a pretty healthy bump of around 60%-70%.Llike the campaign above i have been running this campaign for almost a 3 weeks in green at TJ with just refreshing banners. Moved to trafficfactory almost a week ago by copying the exact same funnel and got immediately profitable.


So this last couple weeks i am in a point that i spend around $200 per day in total and make 20% - 30% back.
So i will close this follow-along as i think it served it’s purpose and covered all the parts of running a campaign. From testing, failing and finally running a profitable campaign. I know i have still a long way and strugle to get to the point to being able to continuously produce winning campaigns but it feels really good to finally find some success after a lot of time of testing and frustration


At this point I wanted to thanks the gals and guys at the forum that helped me throught my journey @vortex with the 40 days guides that helped me understand the basics and set my systems (tracking etc.) and of course the adult guys @matuloo and @jabong82. I will for sure continue bothering them at separate posts at the forum lol.


I want also to add my 2 cents for newest memebers that are following this post and share some stuff that i learned during last couple months i have been struggling.




It is really difficult when starting out running a campaign and being constantly in red to know whats wrong.
But if you do your math after a bit of testing you know this specific spots and GEO ranges and you can tell if you can make it or not and which part of your funnel you can improve. This tool helped me a lot to understand the affiliate math http://adcalc.net/cpm/




I am really guilty of doing so and paid a lot of money for this mistake. This also goes hand in hand with the point No1. In my case i have did my math and i was -30% after a lot of data but stupidly thought i could make it because i had some good days and had invested too much $ for the specific spot and GEO even though the data said otherwise.




Again i learned this the hard way. I spread my self thin across multiple networks and never managed to reach the minimum threshold to a lot of them. The result is that i can only run $200 per day now.




I spent countless hours creating banners with unique angles and trying to find good photos with women that are from the specific GEO i was advertising at, and then rationalize why a banner did good.
The best banners i made that were running for over 3 weeks were a mix of angles and images that were running good in other sites at the same GEO or completely different GEOS.


Thanks guys for following


07-18-2019 10:15 PM #25 matuloo (Legendary Moderator)

Ah wow, I'm so glad you were able to reach profits!!! And since it's been 3 weeks already, it's not a coincidence either, that's fucking awesome!!

I know it can be tough at times, but you're another example that proves it can work, it just takes the time, dedication and the right mindset of "not giving up".

I'm totally happy for you

And in case you need any type of advice in the future, just post here and I will do my best to assist you!

Cheers,
Matej.


07-19-2019 01:32 PM #26 mstgeorge (Member)

Thank you very much @matuloo i really appreciate all the time you took to help me through my journey. I would have never done it without your help


07-19-2019 05:08 PM #27 chandhu (Member)

Your journey is awesome bro.. Keep it up and scale it. Your story inspires me a lot to keep motivated.


07-19-2019 08:52 PM #28 matuloo (Legendary Moderator)

Quote Originally Posted by mstgeorge View Post
Thank you very much @matuloo i really appreciate all the time you took to help me through my journey. I would have never done it without your help
I'm glad I could help! Seeing people succeed is the best kind of motivation for me!


07-20-2019 03:52 AM #29 chinopaisa (Member)

Holy shit, this is awesome! Thank you so much to both you guys @matuloo and @mstgeorge!

This is super inspiring, and thank you for sharing what you learned as well, those lessons sound so resonate to what I'm going through right now!


07-20-2019 03:00 PM #30 mstgeorge (Member)

Thanks @chandhu and @chinopaisa for following my journey. I have followed your journeys too and took value out of them. The only thing that i can tell you as someone in the same level of experience as you is that it might be frustrating and feel imposible sometimes, as long as you don't give up and keep reading, improving and learn from your mistakes you will reach your targets. Good luck guys!


07-20-2019 04:10 PM #31 chandhu (Member)

Quote Originally Posted by mstgeorge View Post
Thanks @chandhu and @chinopaisa for following my journey. I have followed your journeys too and took value out of them. The only thing that i can tell you as someone in the same level of experience as you is that it might be frustrating and feel imposible sometimes, as long as you don't give up and keep reading, improving and learn from your mistakes you will reach your targets. Good luck guys!
Thanks bro, I will keep that in mind.


08-23-2019 01:14 AM #32 king_c (Member)

Good stuff @mstgeorge. The dedication to stick to it is insane. I know I've spent so much money hoping that the campaign would work and not wanting to quit because I had already invested so much money in and so much data. But at the end of the day I had to know when to cut my losses when there was no chance of turning the campaign green! I'm pretty new so thanks for your inspiration and time it took you to write this. It was a good read.


08-25-2019 08:21 PM #33 matuloo (Legendary Moderator)

Quote Originally Posted by king_c View Post
Good stuff @mstgeorge. The dedication to stick to it is insane. I know I've spent so much money hoping that the campaign would work and not wanting to quit because I had already invested so much money in and so much data. But at the end of the day I had to know when to cut my losses when there was no chance of turning the campaign green! I'm pretty new so thanks for your inspiration and time it took you to write this. It was a good read.
Yup, sometimes it's hard to let a campaign be, but keep in mind it's just one of hundreds that you're gonna launch eventually. If it doesn't work, no matter what you do, just let it be and move on. On the other hand, make sure you don't stop too early. Even campaigns that lose money initially, can often be turned profitable... jumping from one campaign to the next after $10 worth of traffic isn't a good idea either.


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