$130,000 Profit FB Campaign! (who's smarter: Mike Tyson or Zach Galifianakis) (28)
$130,000 Profit FB Campaign! (who's smarter: Mike Tyson or Zach Galifianakis)
In almost every TV show and movie there is a character known for being the smartest, and a character known for being the dumbest. I took this concept, combined it with very tight facebook targeting, a lot of hard work and turned it into a big cash quarter.
I used an IQ quiz offer
On Facebook i targeted a specific TV show, using high CTR images from that TV show, i searched long and hard for really unique images containing the characters from the show and even edited some of them in photoshop with special effects.
The title/body said "Is X smarter then Y"
X = The TV shows dumbest character
Y = The TV shows smartest character
(just an example)
Landing Pages?
You bet, but only for half the campaigns. At a certain point it became too much work while managing everything. I took the landing page from the offer, photoshopped it like a bauss, and added in elements from the TV show. I had some great landing page CTR from this!
Demographics
Everything was already broken down so much because of TV show targeting, that breaking it down further into demographics would have been absolute insanity. Plus it would have made my reach really small, which will hurt impressions. Certain demographics will convert better for these offers, but seriously don't waste your time, you'll become way to stressed and it's nearly impossible to manage.
Images
For anyone who's been reading my stuff for a while you'll notice a trend, and the trend is that i almost always try to get the highest CTR possible with my images. It can sometimes bite me in the ass if i go overboard because it'll hurt my conversion rate, but for the most part it's better to get a really high CTR (for any newer affiliates reading this, you want a high CTR because Facebook will prioritize your ads and give you more traffic, and even more important a high CTR will lower you CPC).
You need to focus on making your images uniuqe! This is where 70% of my workload went to and its how i achieved 1.1+% CTR for some shows. Most shows were stagnant around 0.4% (after 500clicks), but strive for higher.. at least for the initial weeks of impressions. At the end of the post i'll do an updated doc on how i manage to get high CTRs.
Maintaining a healthy budget & Account diversification
What allowed me to run this campaign for a lengthy period is a mix of diversifying the risk levels of campaigns across multiples accounts and not going crazy on my budget increasing. Setting your campaign to $10k a day may sometimes be necessary for spending a certain amount of money, but if your spending $10k/day then your asking for trouble unless your campaign is 100% legit.
I had 3 accounts running this campaign as a whole. Each account was assigned to a TV show risk level. I based the risk of a TV show based on how popular it was. The TV shows with the most risk were under account #1, shows with medium risk were under account #2, and a whole bunch of smaller shows under account #3. Which at the time allowed me to run it for a long time!
-------------------------
How To Achieve 0.5 - 1.1% CTR Guide (1-3 cent clicks) 
I'm going to keep this simple and not overload you with info. You need to focus on:
Creativity
- Searching out of the box images, don't just search your movie/tv show title
Weird/Wacky
- Look for real life images that probably havnt been seen
- Images that stand out, or that look different
..while still relating it 100% back to what your targeting
Don't just search google images, there are tons of other images sites. If you do search google images use longtail keywords (yes it takes time), and see what images pop out for you. Usually real life, non poster style images will work better. Here are some examples if you were going to target the movie 'The Hangover'.
> Examples of 0.2% CTR:
> Examples of 0.5% CTR
Spin this concept anyway you like, there's a LOT more offers it works well. I've applied this angle to 1 other big campaign, so i hope your mind is open because the opportunity is ripe!
I had quite a bit of success with facebook.
Now they are being dicks and wont accept my debit card.
Gonna definitaly get a new card now
When you said that you only used a landing page for half of the campaigns, how was the direct linking approach converting without being tailored to the show in the ad?
thank you for sharing..this is solid info.
Does FB allow IQ Quiz offers to be promoted? Or did you have to cloak to get them approved?
@rich
It didn't convert as well, but surprisingly didn't do bad. I found the smaller the reach of whatever i was targeting:
1. The better the offer converted
2. The higher ctr & lower cpc i would have (which in turn helped out the ROI for the non-landing page campaigns)
I initially hired a designer to do some, but it was getting costly. Looking back i should have had a VA (but i can say that about a lot of things)
Originally Posted by stackman
Solid campaign though cheers
Originally Posted by ronniet
stackman was it SP offer? can you divulge some more info ty
Pretty cool, thanks for posting this.
Can I ask about your disapproval rate seeing as FB hates IQ quiz offers? Were you able to get past them for days/weeks/months at a time, or were you constantly getting retro-disapproved?
i think cloaking is in order with this one
@ronniet/gray171
Facebook hasn't really ever allowed mobile offers at all. They do seem to be more lenient when it comes to international mobile though
@sm1810
It was an actual IQ quiz offer, not coreg
@Hannah
I initially got most campaigns approved, i wasn't cloaking at all for this campaign but i was bait/switching. A lot of retro disapproval for sure, but they never banned the accounts or canned all the ads at once which i was always expected since it's happened with other campaigns. The biggest 2 factors to having it run for a couple months was that i had a big mix of campaigns across 3 accounts, and i set my daily budget on my campaigns quite low so my accounts weren't spending that much on a daily basis. After a certain $spend/day it triggers more in-depth reviews
Sick case studiy dude, the comparison of those two image groups tells a lot! (photoshop = lolmoney)
what's the adspend that triggers in depth reviews any idea? I'm experimenting a little bit on my primary a/c so very curious
I was waiting for this for a long time jordan! Solid information AGAIN ( oooh that daily deals guide changed my life)! Thank you.
now what i wonder is HOW you engage the LP with the IQ offer, and WHY the user should do the iq test. I mean, its about who is smarter X or Y, its not about the user?
Originally Posted by stackman
Originally Posted by marcovandaar
Also curious about this!
Originally Posted by sm1810
Originally Posted by sm1810
Originally Posted by marcovandaar
What i did for this was pretty much show IQs for both characters and showed a meter on how the average person would compare, i asked 'are you dumber?'.
Great tip about risk management of accounts, I'm trying to do the same thing right now, it takes out the variance a little bit.
to answer some quick questions...
anything above 1k a day is gonna get reviewed heavily
going from 100/day>1k a day always gens a heavy review....
hitting diff spend levels often gens a review...
keeping stuff below 250/day per account is the safest method....
best thing you can do is to keep anything risky below 250/day in spend
BUT
here is the deal folks....most of the time why accounts go down...is you get reported....by both affs and users.....fb has a internal rating system for your account one of the biggest factors is your overall account quality score ie...how many times have your ads been reported....
part of the reason stack seems magical in what he does is....his shit is lazer targeted....so it goes right at the base...which most cases those people are the most open to click on the ads and complain the least....when you show your ads to people who have no interest in them....you get penalized because people hate seeing that ad or advertiser because they have absolutely no interest in it....and they will do the "stop showing this add to me" which fb interprets as "your not using the platform the right way and we don't want you here"
so just keep that in mind the next time you setup camps on fb..
Originally Posted by polarbacon
anything above 1k a day is gonna get reviewed heavily
going from 100/day>1k a day always gens a heavy review....
hitting diff spend levels often gens a review...
keeping stuff below 250/day per account is the safest method....
best thing you can do is to keep anything risky below 250/day in spend
BUT
here is the deal folks....most of the time why accounts go down...is you get reported....by both affs
and users.....fb has a internal rating system for your account one of the biggest factors is your overall account quality score ie...how many times have your ads been reported....part of the reason stack seems magical in what he does is....his shit is lazer targeted....so it goes right at the base...which most cases those people are the most open to click on the ads and complain the least....when you show your ads to people who have no interest in them....you get penalized because people hate seeing that ad or advertiser because they have absolutely no interest in it....and they will do the "stop showing this add to me" which fb interprets as "your not using the platform the right way and we don't want you here"
so just keep that in mind the next time you setup camps on fb..
Originally Posted by stackman
Seems that IQ still has a lot of potential in the international market.
Originally Posted by polarbacon
anything above 1k a day is gonna get reviewed heavily
going from 100/day>1k a day always gens a heavy review....
hitting diff spend levels often gens a review...
keeping stuff below 250/day per account is the safest method....
best thing you can do is to keep anything risky below 250/day in spend
BUT
here is the deal folks....most of the time why accounts go down...is you get reported....by both affs
and users.....fb has a internal rating system for your account one of the biggest factors is your overall account quality score ie...how many times have your ads been reported....part of the reason stack seems magical in what he does is....his shit is lazer targeted....so it goes right at the base...which most cases those people are the most open to click on the ads and complain the least....when you show your ads to people who have no interest in them....you get penalized because people hate seeing that ad or advertiser because they have absolutely no interest in it....and they will do the "stop showing this add to me" which fb interprets as "your not using the platform the right way and we don't want you here"
so just keep that in mind the next time you setup camps on fb..
Good tip. Had an account get banned recently and now I know how much to keep my spend under. Even though it's a smaller amount, I can have more campaigns and have the campaign last longer.
I will try this who is smarter on PPV.
Originally Posted by stackman
I used an IQ quiz offer
On Facebook i targeted a specific TV show, using high CTR images from that TV show, i searched long and hard for really unique images containing the characters from the show and even edited some of them in photoshop with special effects.
The title/body said "Is X smarter then Y"
X = The TV shows dumbest character
Y = The TV shows smartest character
(just an example)
Landing Pages?
You bet, but only for half the campaigns. At a certain point it became too much work while managing everything. I took the landing page from the offer, photoshopped it like a bauss, and added in elements from the TV show. I had some great landing page CTR from this!
Demographics
Everything was already broken down so much because of TV show targeting, that breaking it down further into demographics would have been absolute insanity. Plus it would have made my reach really small, which will hurt impressions. Certain demographics will convert better for these offers, but seriously don't waste your time, you'll become way to stressed and it's nearly impossible to manage.
Images
For anyone who's been reading my stuff for a while you'll notice a trend, and the trend is that i almost always try to get the highest CTR possible with my images. It can sometimes bite me in the ass if i go overboard because it'll hurt my conversion rate, but for the most part it's better to get a really high CTR (for any newer affiliates reading this, you want a high CTR because Facebook will prioritize your ads and give you more traffic, and even more important a high CTR will lower you CPC).
You need to focus on making your images uniuqe! This is where 70% of my workload went to and its how i achieved 1.1+% CTR for some shows. Most shows were stagnant around 0.4% (after 500clicks), but strive for higher.. at least for the initial weeks of impressions. At the end of the post i'll do an updated doc on how i manage to get high CTRs.
Maintaining a healthy budget & Account diversification
What allowed me to run this campaign for a lengthy period is a mix of diversifying the risk levels of campaigns across multiples accounts and not going crazy on my budget increasing. Setting your campaign to $10k a day may sometimes be necessary for spending a certain amount of money, but if your spending $10k/day then your asking for trouble unless your campaign is 100% legit.
I had 3 accounts running this campaign as a whole. Each account was assigned to a TV show risk level. I based the risk of a TV show based on how popular it was. The TV shows with the most risk were under account #1, shows with medium risk were under account #2, and a whole bunch of smaller shows under account #3. Which at the time allowed me to run it for a long time!
-------------------------
How To Achieve 0.5 - 1.1% CTR Guide (1-3 cent clicks)
I'm going to keep this simple and not overload you with info. You need to focus on:
Creativity
- Searching out of the box images, don't just search your movie/tv show title
Weird/Wacky
- Look for real life images that probably havnt been seen
- Images that stand out, or that look different
..while still relating it 100% back to what your targeting
Don't just search google images, there are tons of other images sites. If you do search google images use longtail keywords (yes it takes time), and see what images pop out for you. Usually real life, non poster style images will work better. Here are some examples if you were going to target the movie 'The Hangover'.
> Examples of 0.2% CTR:
> Examples of 0.5% CTR
Spin this concept anyway you like, there's a LOT more offers it works well. I've applied this angle to 1 other big campaign, so i hope your mind is open because the opportunity is ripe!
Edit: Never mind, they're showing now.
Iq Quiz Offer, do you mean pin submit offers or 2 click flow?
5 years on and this is still relevant, bravo stackman!
Originally Posted by marconeymar1
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