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Start getting conversion but don't know how to optimized PUSH campaign (6)

11-18-2018 09:54 AM #1 alemarcs (Member)
Start getting conversion but don't know how to optimized PUSH campaign

After 2 days testing sweeps offers in PropellerAds finally, I am getting conversions. But I don't know how to optimize, and what parameters I should be optimized. Please, I need your help. Thanks

11-18-2018 01:48 PM #2 leadcloak (Member)

Please share more details...screenshots would be appreciated. Till then you should read this thread - https://stmforum.com/forum/showthrea...ffic-campaigns

LeadCloak

11-19-2018 10:01 AM #3 vortex (Senior Moderator)

These threads should also help:

https://stmforum.com/forum/showthrea...n-Propellerads

https://stmforum.com/forum/showthrea...-Notifications

https://stmforum.com/forum/showthrea...Ads-(Bulgaria)

Amy

11-19-2018 11:51 AM #4 alemarcs (Member)

Please share more details...screenshots would be appreciated. Till then you should read this thread - https://stmforum.com/forum/showthrea...ffic-campaigns

LeadCloak

Thanks LeadCloak - i will check out megapu.sh.

Absolutely helpful! Now I tried to excludes those zones that are not converting and increase my bid a little. Here's what happen last 3 days:

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Hopefully, after the exclusion of some zones, I will see green. Thanks a lot.

11-19-2018 01:30 PM #5 matuloo (Legendary Moderator)

Originally Posted by alemarcs

Absolutely helpful! Now I tried to excludes those zones that are not converting and increase my bid a little. Here's what happen last 3 days:

Hopefully, after the exclusion of some zones, I will see green. Thanks a lot.

Excluding the bad zones is a must for sure, but don't forget to optimize the creative side too ... test plenty of ads, LPs and also offers. Push is an easy format to work with ... just chose broad appeal offers, so nothing "too niche" and learn how to make good ads.

When optimizing, analyze the data down to every targeting option that your source provides ... it's different from one to the next. Basically, you want to cut what's not working for you ... it might be the OS, device brand, browser, carrier ... try to identify these patterns and act accordingly.

But keep one thing in mind, when cutting some targets, it can mean a big loss of volume ... so cutting an OS can have a large impact, for example. It's the best to try and finetune the campaigns first, by blocking the "smaller" parts.

11-19-2018 08:51 PM #6 alemarcs (Member)

Wonderful tips @Matuloo! I think Push is a mini Native (correct me if I'm wrong), so knowing its in&outs would prepare me for native ads in the near future if native ads are still trending.

but don't forget to optimize the creative side too ...

Yes! I noticed that the shelf-life of push ads for the offers that I run is not sustainable, so I did image replacements and texts to have a fresher look. After I did that the conversion increases at least 7% on the next day and hopefully gain more traction.

Can you give me a suggestion on this:

...just chose broad appeal offers, so nothing "too niche" and learn how to make good ads.

what are thus offers? what is too niche? and what are ingredients in making good ads?

When optimizing, analyze the data down to every targeting option that your source provides ... it's different from one to the next. Basically, you want to cut what's not working for you ... it might be the OS, device brand, browser, carrier ... try to identify these patterns and act accordingly.

But keep one thing in mind, when cutting some targets, it can mean a big loss of volume ... so cutting an OS can have a large impact, for example. It's best to try and finetune the campaigns first, by blocking the "smaller" parts.

You are right in general! It's good that you mentioned device brand, browser, carrier because I will incorporate those in the tokens/subIds on my campaign. Right now I run only on mobile and looking forward to trying both mobile and desktop. But the thing with PropellerAds they only cater Android in mobile so quite limited on OS.

What are the parameters in the campaign that you considered smaller parts?

Regards,

alemarcs

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