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Getting easy profit from Push-traffic in PropellerAds (Bulgaria). (34)

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Introduction

Hello, dear STM members

Today I want to show you one of my profitable campaigns with Push traffic. As you know Propellerads has tons of great Native-push traffic. I already wrote about it in this topic: https://stmforum.com/forum/showthrea...n-Propellerads

All I want to do for you - is to show that you don't need any super-skills to create a good campaign for Push, and it's absolutely "not-scared" traffic which gives me 100%-2000% ROI in many GEOs with simple offers/landers/creatives.


Offer
How to choose the right offer for Push traffic? I really recommend to try Sweepstakes. Anti-Viruses don't work as good as Sweeps for me in Push, so I don't promote AVs via this type of traffic, you can successfully run them with POP

What kind of Sweeps to run:

• iPhone X
• Samsung S9
• Vouchers
• Money (Win Cash)

I always choose "iPhone X" for the first test, because these offers will 100% work. I had a good direct offer (and I still have it) for Bulgaria which I used for POP traffic, and it showed me good ROI. I decided to try this offer from Push.

Be careful! You really need a good Sweep, which you already run with POP and see good ROI, or the offer you're really sure that it will work, because if you create a campaign, people will see your creative, LP. And as the amount of traffic (subscribers to this push) is limited, you can just burn your base and loose a part of traffic. So Push - it's not a place where you should test offers. Run your tests on POP => Choose the GOLD one (offer) => Run this from Push. But sometimes offers that don't work on POP or work bad showed me a good ROI in Push. It's CC-Submits and some difficult GEOs of EU.


Lander

I already had a good working LP from my POP campaign. How did I find it? Just went to Adplexity: Bulgaria/"iPhone X"/Receiving most traffic. So the lander is:



Creating Campaign

For your push campaigns I recommend to use this text:
Title: You can win the iPhone X!
Description: Click now and try your luck!

Of course, you should translate it to the right language.

As for images, it's just pictures of iPhone X from Google images.



For the 1st test I always select "Android Phones" and then if I see good result I can create more campaigns with different targeting, including WEB traffic (yes, ROI is very good from Desktops).
If we talk about CPM I always set $1-1.2 for the first test.


Results


In this small GEO I got not many clicks and leads. But you can easy run any GEO based on this campaign!



Some other close-located countries to BG also have great ROI:


What you should know

1. Sweeps really work, I tried many AVs and didn't see big ROI (only in a few GEOs).
2. Nutra also works! Weight loss especially.
3. Set total budget: payout * 20. For example if you're payout is $2, the test budget will be $40.
4. Be careful! System can spend a bit more money than you set.
5. DON'T RUN HIGH-VOLUME COUNTRIES WITHOUT TOTAL BUDGET - YOU CAN SPEND ALL YOUR MONEY IN 30 MIN!
6. "You've won" is prohibited, but "You can win" is not. And people don't believe in instant winner already. So make a "game" for them. Let them feel that they're lucky.
7. Choose really good offers and LPs, because the base of people is limited.
8. If you showed your AD to all base - create a new campaign, but with different text.
9. Try to make your CPM higher than average, because in this case you will get more first shows (when user just subscribed).
10. If you have any thoughts about offer/LP - test in on POP, because our Push audience we have to show the best offer/LP/creative to get max ROI.

I'm waiting for the questions about your campaigns in this topic! Will be happy to help you

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And I definitely know what i will NOT run now

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I like that part. Confirms my finding after testing a lot of Push traffic. A LOT!
Quote from my post @ the other thread:

I use Push traffic now only to test the "Potential" of different offers/products for native ads before I decide which one to focus on and that is only if the price of Push traffic for my selected Geo would be lower than testing via Native directly. Push could be used to test eCommerce products for Facebook ads as well!

In order to make profit from Push traffic you really have to know your best converting LP/Offer and your campaign has to be Green generally for all the zones but don't trust it to stay green for long time! It won't last long.
That's what I have learned.

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BOOM! Another bomb from mrbraun!

And those last 10 points mega useful for running push traffic in general. Thanks!


Amy

Sent from my SM-G930W8 using STM Forums mobile app

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Another great share!

Thanks.


Sent from my iPhone using STM Forums mobile app

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Thanks for sharing this @mrbraun!

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You make it sound so easy!!! (I got excited, jumped in and burned through two lots of test budget within minutes. Must listen to the experts, must listen to the experts, must listen to the experts.

I would really love to give this more of a go but I'm still trying to get green!!!

Great work and great info once again. You seem to to be killing it in PUSH at the moment.

Thanks for sharing

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I just found out that I have some money left in my propeller ads account from the days I used to do pops and mobile.

I am gonna test some of my nutra offers there asap0r.

Thanks for this post MBraun

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Mr.Braun, thanks for this case study! Useful and pictorial information.

Dear STM members, PropellerAds is here to answer all your questions

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Yep same!!!

We live and learn!

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I had some profitable campaigns there but the bigger problem is that subscribers list is limited, So campaigns dont lasts for long time. Even when I change creatives I cant make any profits anymore


Sent from my iPhone using STM Forums mobile app

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Thank you @mrbraun - great info. Since I'm Bulgarian - your text can be optimized a little to sound a bit more natural which IMO will give you even better ROI. PM me if you need details.

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Weight loose offers is conver with poo traffic?

Sent from my CPH1609 using STM Forums mobile app

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I 2nd that push offers don't stay green for long. They tend to die really fast. I like the traffic, but I like the evergreen campaigns that can run for months and months as well. Push seems like the campaigns stay green for 1-3 days maybe a week if your lucky... unless the user base is massive.

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Thanks for mrbraun sharing! It is really a good thread.

I had set up a Push Notification campaign at Voluum and PropellerAds but the cost showing at PropellerAds does not show at Voluum, and as you guys can see the data from the picture, my clicks number is higher than my visit number does it consider normal?

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As far as I know it's not possible to send costs into tracker from Propeller.

If you bid CPC you can set the same amount in the campaign settings in tracker, but for CPM it's impossible.

Best bet is to update the costs afterwards.

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You can always reach out to our Support Team (support@Voluum.com) and the guys will be happy to help you with manual cost update and to look into the stats.

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"Push - it's not a place where you should test offers. Run your tests on POP => Choose the GOLD one (offer) => Run this from Push."

Mrbraun, is this advice only for Sweeps offers or all types of verticals?

Sent from my SM-G930F using STM Forums mobile app

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Not sure about this, you just have to be a bit more aware that this happens. Change creatives often, Analyze the CTR% of campaign and Creative, It's a bit more work, but since push is almost a brand new ad format in it's current configuration, it's time to be proficient in it and make as much money as possible before googles regulates this

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gREAT

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Do you still recommend testing offers with pop traffic first? I noticed the thread is a bit dated and wanted to know if you still feel this way in 2020.

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POP is still a great environment to test new offers with... if it shows promise on POPs, where there is pretty much no targeting possible, it should work on PUSH (or elsewhere) too, with the right ad. POP traffic requires very "broad appeal" offers that "everyone" wants, so it's great to identify such offers. But that doesnt mean you cannot test offers directly with push traffic, for example...pops just happen to be the cheapest type of traffic with no ads needed, which makes it newbie friendly.

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Thanks. I started with the $1 guide in April. Recently I've been running push on Zeropark and Propellerads. I fired up a pop campaign late Sunday night after reading this thread and picked up 1 conversion for $24 and spent only $3 in traffic. I'm probably going to start testing a lot more offers using pop to see how it goes.

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That 1 conversion was likely just a happy shot, so don't get too excited But yeah, pops work... all it takes is to find the right offers, which is not that easy, but doable. One of our mods @twinaxe is running a lot of pops and seeing nice profits, follow his threads for more info.

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I had a lot of happy shots last week. I ran push traffic to a Clickbank offer and picked 6 conversions at $360.

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Hm, now that doesn't sound like pure luck anymore... you might be on to something Maybe you've hit the right funnel from the get go... that happens too. The best way to figure out is to stress test the funnel with a bit more traffic to see if the performance holds.

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It cooled off. I'll probably try the same funnel in different geos.

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Just a note: performance of campaigns does change a lot from one day to the next, especially with lower volume. Once you start running a lot of traffic, it kinda becomes more stable, but with low volume it's quite normal to see great performance on one day and then a way lower one on the next one.

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What would you consider a lot of traffic?

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The sky is the limit Based on my experience, things really stabilize a lot when you buy a solid share of the impressions/clicks available at whatever placements you are targeting. So it's not just a random click here and there, but more even distribution hour after hour. What you want to achieve is to get a share of all the clicks available... hour after hour. You don't want to just get a bunch of clicks at the beginning of an hour, than some more in the next hour. The more even the distribution is, the more stable the campaign will be. Running decent volumes 24/7 is what you need to aim for.

Generally speaking, this can be achieved with daily budgets in the mid $XXX range. Less on some sources, more on others.

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Okay. Thanks!

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Great case, thanks for sharing)))

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I ran my first sweepstakes push campaign today. I got almost 900 clicks and 0 conversions. How is this possible? I must be doing something really wrong. Please help! Could it be that people is converting but it takes some time to be reflected as the data have to be processed by the company? Or the offer link that maxbounty gave me doesn´t work good? I don´t know, is my first campaign and I am really disappointed =(

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I would suggest that you start a separate thread with as many details as possible, so we can help you troubleshoot.

For example:

-How many offers have you tested?
-Are you using landing pages? If so, how many have you tested?
-Which geo?
-What's the offer's conversion flow?

900 clicks really isn't a lot in certain geos. Experienced affiliates know and expect that 8 out of 10 offers they test will never make it past the initial testing stage. Some will get better odds, some worse. This is the name of the game, and if you're planning to give push traffic a shot, this is something you will need to know to expect before continuing.

As for tracking: Did you see these clicks when you log into your maxbounty dashboard? Make sure the clicks are listed under the correct offer. If you start a new thread, I'm sure we can help you to verify your tracking setup.

(If you do start a new thread, can you please come back to this thread to post a reply and link to the new thread? That would be the best way to alert me to it so I can help you there. Thank you!)



Amy

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