Home > Paid Traffic Sources > Push Traffic

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How to work with PUSH-Notifications in Propellerads (41)

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Propellerads

I think everyone, who's working with POP-Traffic knows that Propellerads - it's one of the best sources of qualitative POP traffic. Why I really like this source and think that it's the best one at the moment?

• Traffic is REALLY qualitative. Many great zones, where you can buy traffic with 1000% ROI
• Fast moderation (about 5 min)
• You can buy really cheap traffic
• Ability to have big rev/cost per day
• Good targeting options
• CPA model
• Great AMs

And all these things made this source the best in POP market. But recently they added a new type of traffic - Push Notifications. I decided to try, and I can say - it's really GOLD!


Description

The main distinction between POP and PUSH is that:
POP - Not motivated. These users didn't click on our AD.
PUSH - these people saw our AD (Image + Title + Description), so they already know what we offer to them. And the Convertion Rate (CR) will be 20-100 times more!

From Propeller's site:


So our advertisement will be shown like that:



Verticals

The best verticals for this type of traffic are:

• Sweepstakes (Win an iPhone X etc...)
• Mobile Content offers (Anti-Viruses, Videos, Games etc...)
• Installs
• Gambling
• Dating (no nudity!)
• Nutra (Weight Loss etc...)
• Desktop installs (MACKeeper)
• E-Commerce (Some really WOW-Goods)

Of course, as we're already working with POP traffic in Propeller, and the best verticals for POP are Sweeps and PINs, I think, you understand, what should we try at first?
I would highly recommend to try SweepsTakes offers (iPhone X, Samsung S9, Vouchers of Popular local shops, VISA gift cards). All these offers work great with this type of traffic.


Creatives

Unlike the POP traffic there we need to use other creatives in addition to our LP. People will see our image + text, and there we have a parameter such as CTR. It's a % of how many people saw your ad to how many of them clicked it. So as you can understand, the more CTR - the cheaper traffic we get. But actually we don't have to chase high CTR, because we really need a balance between CTR and CR. For example, we may have 20% CTR, but only 30% ROI. On the other hand some campaigns with 1% CTR can show us 500% ROI. Try, try, try and you will find this balance

Icon
It's the same with Native traffic. Image - this is what draws your attention to your AD. And we have to make it very visible for our audience.
In the source you have to use: JPG or PNG, 200KB maximum, 192x192 size. It will be an Icon of our AD. You can also add a large one with 360x240 size. What to use? It really depends on which vertical you're going to run. Here are some tips from me:

Sweepstakes:
It can be photos of iPhones, Samsungs or other technics. If we have a voucher we can use a logo of the shop. We can also use prize-boxes.


Anti-Viruses:
We can use some symbols and icons that really can describe that something wrong with the phone.


Nutra:
The same with Native. You can just go to the Adplexity Native and copy some popular images



Title
Again it's the same with native traffic. Icon - our CTR. Text - our CR. We have to put in 30 symbols the information that will make the user click your AD. Be accurate and direct.

Description
In these 40 symbols we continue our thought. For example in Title we can write what people can have, and there we should write how to get it. Or we can put the problem in title and offer a solution in the description.
Some good examples:


GEOs
Actually, with this type of traffic you can work with any country, because this traffic has really good quality. But, of course, I can recommend some:

• Brazil
• India
• Thailand
• Italy
• Mexico
• Malaysia
• Spain
• Germany
• Denmark
• Chile
• Argentine
• Russia
• Colombia
• Philippines
• Turkey

BID

To be honest, these guys have a good campaign planner, so you will se recommended bid while you create a campaign. I really recommend to use this cost. CPM that I use:
EU: $1-2.50 for MOB and $0.50-1 for WEB
Asia: $0.5-1.30 for MOB and $0.50-0.70 for WEB
Latam: $0.3 for MOB and $0.30-1 for WEB.

Of course, in countries with a big competition you can set up to $10 CPM. But it's ok, quality is great


Creating campaign

• Campaign Name - I recommend to use understandable names for your campaigns, because when you have 1000+ campaigns you will remember my words
  I use this construction: [GEO] Vertical - Offer - Flow - Targeting
• Pricing Model - we use CPM
• Ad Format - Push Notifications
• Target URL - the link from your tracker (I use Thrive)
• Frequency - 1/24. The user can see your ad only 1 time. If you want to show it more times, you have to create a new campaign.

• Icon - upload an Icon for your AD (192x192)
• Image - upload a large image to make your ad more visible (360x240)
• Write your Title and Description.

• Country - select GEO you want to run. Please do not mix the countries, I recommend to create a campaign for each country.
• Usually I don't use Cities targeting, but you can try. Especially if you can write in your Title: "Special offer only for Berlin"
• Choose the BID. I recommend to use the bid that they offer you + 1-2 cents.

• There are no so accurate targeting options as we may have with POP traffic, but to be honest I didn't see a big difference in parameters. So it's like all things are very close to each other, so we can use "All Android" or "Android Phone" for the first test. Then if we have good results, we can create a WEB campaign. You can read about WEB traffic there

Budget for tests

I recommend to set: (payout x 20) for your test budget. For example, if you have $1.50 payout, your budget should be $30. Be careful with your budget! I highly recommend to set total budget, because in some GEOs you can spend several hundreds in 10 minutes!!! Always set total budget. If you see a good ROI, you can edit the budget or just delete it.


In conclusion

This type of traffic is now really HOT! And it will be better for you to start your tests as soon as possible. You can create PUSH-Campaigns for your green POP ones at the beginning. There are a few people who's working now with PUSH, so you will have cheap traffic with amazing quality. I was surprised, but Nutra works really great from this traffic. I tried some offers from Adcombo and got green ROI. So try different verticals, these people didn't see a lot of ads yet, so it will be better for you to be the first who show it

P.S.
Good luck! If you have some questions about PUSH traffic, you can ask in this topic.

P.P.S.
It's not a promotion of Propeller. I just really love this source and want to share my experience with them.

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Great post MrBraun!

I think push notifications are a good source to test especially now that Chrome is being hard on pops.

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You are right, in big GEOs you really have to be careful.
Bids are all CPM and not SmartCPM so with only a handful of high volume/low quality placements you can burn through the budget very fast.

To be honest, so far I didn't see a difference with the new Google restrictions.
Traffic just runs as usual.

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Same here, main difference I've noticed is in good mobile content offers.

It's just a good preventive measure if / when that happens.

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Thank you!

Yes, I should agree with twinaxe.
For me there are no difference in POPs. I see some changes in banners (I can't use what I used before in Adult). But all other things are ok.

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Yes, mobile content offers get harder.
But I guess that rather has to do with carrier regulations (captcha, double confirmation etc.) and not with the new Google ad policies.
Would have happened anyway.
But yes, it can't be wrong to be prepared in case pops go belly up.

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What kind of delays do you get in traffic deliveries?

As it can take x amount of time to open the notification (I personally subscribed to many notifications for spying purposes and I'm getting a bunch of them daily, I suppose over the time open rate will go rapidly down as these people will be spammed to hell).

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Yes, there are some delay. Based on my stat, 80% of traffic comes in 24H, and about 20% in the next 3 days.

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Good question, when Propeller opened the Push Ads I also subscribed to several random websites with Push notifications.
I guess the progress will be similar to banners and pops.
The more users get used to the format the lower the CTR will be.
On the other hand we shouldn't forget how long banners and pops are also around for ages and still work.

What I would like to see is SmartCPM or CPM bids for the Push ads.

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Thanks for sharing so many details mrbraun! Will give push traffic a test soon!



Amy

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Thank you, Amy!!!

Highly recommend

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Just so happens I'm currently trying these guys in conjunction with adcombo's offers, found some good settings to scale on. Most of my traffic is from FB, but this one deserves your time and effort too, most def.

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Propeller Ads said that this page is too scary to promote:
http://cdfv.pro/preview/?preland_nam..._id=13445#init

Got me thinking hard, is this beyond too strict? I found it kinda ridiculous though. Anybody else with problems promoting nutra with them? It seems almost impossible to get most of the landers through, at least for me.

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I can ask them directly what should you change. Usually it's just one image.

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Nice post.

I have some money left in propeller from the time I used to do pops - I am gonna run a test

Any other traffic sources that have push notifications apart form propeller?

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Thanks for your review, Mr.Braun! We appreciate this

Dear forum members, ask us in case you have any questions.

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You can also try Megapu.Sh

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nutra like garcinia, turmeric, forskolin trial/ss cc-submits ?

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Hello!
Yes, it works.

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Airpush, Ad Maven, Adsterra

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I have been playing around with this type of traffic.
So far looking pretty interesting, very very fast budget spending just like POPs
However I haven't seen such insane overspends. All of my campaigns have spend 60% to 140% MORE than the set daily budget.
So I recommend setting your daily budget to about 50% of what you actually want to spend.

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I have some non adult dating and cod offers which I can try. Is this worth of trying them on push traffic?

I also have aome straight sales offers . .

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Yes you can! NON-Adult works pretty good as I tested.

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I've tested almost every offer type and vertical with this, you can make many things works. Have a good strategy, good ad copy and you will have to work on finding the right balance as mrbraun said. Some quality issues can arise but they can be solved.

Good thread mrbraun.




Andrew

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Made a small test campaign with $15 budget for TH (Nutra offer from Adcombo). Got the following results and it's now 1 hour after the campaign budget ended:



CTR sounds too low. Not sure those TH clicks are worth $0.25 but maybe I need to wait more? $15 spent and no lead but of course I know it's not enough to test. I just don't like how fast the budget is all used for small number of clicks.

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From my (small) experience clicks will come in slowly over the next couple of hours, so your CTR and CPC should improve. Let us know how it went in the end.

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Yeah, Noticed more clicks coming so I blocked the zones with too low CTR and also increased the budget a bit.
Meanwhile started another campaign for Vietnam with $20 budget. I will probably test some EU countries too. Really hate to be cheap when I'm trying to find something that works! I need more data to know about this type of traffic.

This is how things look like now:

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I see more clicks coming HOURS after my campaigns stopped running.
Clicks and conversions are delayed with this type of traffic but I see a lot of potential with it. Can work with many verticals.

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Intresting!
Can you help with some case study?
I have started cod offers on it and trying to be positive there . .

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I've just tried to set up a campaign, like the above with an offer from Adcombo and my propeller ads campaign has been rejected for "Phishing"

Contacted Adcombo and been told to "verify my offer and my manager will get back to me on the 2nd"

I'm not sure what this means and not sure what to do next - Push Propeller - or just look for another offer via another network?

Any ideas?

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What an amazing post, So my tips. I'm new to pop and push traffic. As a newbie would you suggest push traffic to start. I have some AM experience but it's FB based. I have an ok budget just not sure where I should start with AM in the arena. Looking forward to learning and speaking with you

- - - Updated - - -

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This is definitely something I want to test with the budget I have. Is there any videos on how to put it together from a-z?

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I'm sure @mrbraun will chime in with advice later. In the meantime, here's a thread to shed some light on your question:

https://stmforum.com/forum/showthrea...o-push-ads-now

Pop and push traffic are ideal for beginners. My 40-day tutorial covers how to run pop - you may want to take a look through that, then "graduate" into push - as push is basically just pop + push ad.

To clarify:

Pop = offer + landing page

Push = offer + landing page + ad

Hope that helps! Please feel free to ask additional questions.

(BTW: Why not continue with FB? FB has pretty much unlimited and long-term potential - something you definitely can't say about push. Push is all the rage right now, so I'm not trying to discourage you from testing it. But if you already have experience with FB, perhaps it would take you less time to get that working, vs. learning something different.)



Amy

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Hi Amy,

Thank you for you fantastic reply. I have experience running ads on fb but things have changed a lot and haven't run ads in some time now. I've also noticed accounts get shut down very easily there. I would love to do some long term affiliate marketing there but I believe I need to really learn how to run offers in a sustainable niche that allows for facebook paid traffic which yields a decent ROI. I"ve always been told you need a big budget. When I used to ru ads my budget had to be $100 plus per day. I just don't have that budget anymore. There is still so much I need to learn with the new rules as I want to run white hat because you can run them longer there.

I would much rather run ads on facebook due to long term ability but I need to learn how to be consistent, profitable, and scale. Thank you again for you fantastic comment. I will really think this through

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In Propeller Ads there are 2 Types of PN:

Classic Push & a new one called In-Page Push

What is the experience with In-Page Push and should i rather stick to the classical ones or test the one in addition to the classic one as well? Seperating them and testing them one by one, having a campaign for each could work too i guess.

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I just leave them both checked, haven't noticed much of a difference when targeting Android only.

It may make a larger difference on Desktop traffic or if you select Mobile and not include only Android.

To be sure, you can always test

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Yep, seem to be about the same result for both. What kind of CTR should i be aiming for when using PN's? Woke up today with 190k impressions and only 39 clicks which leaves me to a CTR of 0.02% Luckily i have choosen the CPC route as i didn't want to lose my budget in a matter of seconds, lol! There are possibly some more incoming clicks in the next couple of hours but it still would be good to know what CTR to aim for!

best regards

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Depends on the geo, as usual. But also highly depends on user activity.

For example in DE (a bitch of a geo) with high user only, I get around 1.25% CTR which is quite high (out of about 9000 impressions).

The same camp on medium users though, will give me 0.25% CTR of like 12k impressions, which is kinda shit.

A good range for CTR on push (for me), is somewhere between 0.3-0.5% anything above that is nice, if it converts.

If it's high and doesn't convert, you're just wasting money and may want to look at your creatives to make sure they're not too promising. Hard to explain that, but it's the same with CTR/CR in pops.

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I'm trying to understand how this method work, so my question is: Does Propellerads "spam" all over the platforms and just do my work on campaigns or should I have a traffic source as a blog or others?

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I am not sure what you mean because Propellerads is the trafficsource

You need to have at least offers to promote and then additionally it would be good to have landing pages as well.

Then you buy traffic from PropellerAds and send the users through your funnel.

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Yeah sorry for my trivial unclear question haha

thanks for making everything clear!

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